Congratulations. If you’re looking for an effective marketing plan that will generate leads for your business, you’ve arrived in the right place.
We understand marketing today can be a bit overwhelming. It’s everything from TV ads to social media, so where does your business fit in? All too often business owners think they can “wing it” or keep doing what they have been doing despite the ever changing digital landscape. That, my friends, is the recipe for disaster.
I Know I Need A Digital Marketing Plan, But Where Do I Start?
If marketing is the fuel that powers your brand, the marketing plan is the map that guides the business. Think of your marketing plan as the blueprint or the GPS for your journey, it’s the tool that helps your brand meet its desired destination.
Whether you are just getting started or you have been in business for years, if you are going to find success with digital marketing in today’s competitive marketplace, you need a smart marketing plan. That’s where we come in.
Building A Digital Marketing Plan
When we develop a marketing plan we first ask the brand to consider the following questions:
Who Are We?
Think you know your company well? You may know your services, you may understand your role and you may think you have a handle on your brand. But then again, maybe not. So many of us are too busy to see how in the day-to-day we often overlook the bigger picture. When is the last time you looked closely at:
Your company financial reports – do you have a marketing budget planned?
Each and every service – are you prepared to market to all of these products and services?
Sales – is it smart to focus on items that are not selling or do you need to focus on top sellers?
Pricing – has the marketplace changed? Are you changing too much or too little?
Taking a fresh look at the internal processes and pricing will help you better understand what budgets are right for your marketing strategies.
Who Is Our Competition?
A surprising amount of business owners seem to think that their competition is who they see offering similar services in their local area. This might be true for smaller, local companies but when it comes to the internet anyone who is targeting the same market you are should be considered competition.
Are you aware of your unique value propositions and any competitive advantages you have over the on-line competition? Performing a fresh competitive analysis can help you understand what you’re really up against.
Who Is Our Target Market?
You might know your marketplace, but do you really know your buyers? It’s common for online an marketplace to change dramatically- sometimes overnight! Taking time to see how the marketplace has changed and what your buyers really look like is the key to brand engagement and conversions. You might be surprised at who is actually buying your products and consuming your services.
What Are Our Opportunities and Threats?
If you want to really see where the risks are, perform a SWOT analysis. SWOT stands for Strengths, Weaknesses, Opportunities and Threats. When you take a serious look at what the company strengths and weaknesses are you can identify the opportunities and threats. Sales and marketing decisions should be made only after you have a firm grasp on the risks.
What Are Our Goals?
As a company you should always be focused on a clear set of goals that the team can get behind. If you expect to achieve results you need specific goals and a plan to reach them. Simply saying “we want more leads” is not a smart marketing goal. Your goals need to reflect your mission and consider your market. They should drive your marketing strategy and give the team something to work towards.
Marketing Strategy Development
Once you understand your company, competition, target market, opportunities and threats and have set some clear goals, you need a marketing strategy.
What Is A Marketing Strategy?
A marketing strategy combines company goals and research to create a developed model for the team to follow. A smart marketing strategy also considers budgets and prioritizes opportunities to achieve the best, most sustainable results.
I Want To Learn More About Getting An Audit and Marketing Strategy
If you have an existing website we will perform an initial website audit. This audit will this tell us if you need a new website design, require a refresh or if your website is ready for marketing. Don’t have a website? We can skip the audit and go right to the strategy development.
I Want To Learn More About Getting A Custom Design For My Brand