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Cannabis Branding & SEO
Marketing Agency

Professional Cannabis Branding and Marketing Services

The cannabis industry is one of the fastest growing industries in the U.S. today. It’s full of diverse and exciting startups – it’s a fun time to be in the industry!

However, marketing has still proven to be challenging for many medical marijuana dispensaries and cannabis product providers.

Because cannabis isn’t legal at the federal level, both Google and Facebook are currently providing no real opportunities for paid advertisements. In fact, even organic posts on Facebook can be removed if they include mention of purchasing marijuana.

So, how can new Cannabis businesses raise awareness for their brands and get in front of their customers?

We can help.

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Eminent SEO Knows
How to Market Cannabis

Marketing cannabis takes a knowledgeable team who understands the current challenges and opportunities facing this industry.

Eminent SEO has been providing healthcare professionals with digital marketing strategies for over 13 years. When medical marijuana began to become legalized, we took on a local medical cannabis dispensary here in Arizona. Right away we began educating ourselves on cannabis and its medical benefits, as well as the ever changing political landscape.

“Eminent SEO has been able to grow our following on social media in just 6 months. We are so pleased with the quality work that their team has supplied us. We did not have an existing website or presence on social media prior to the relationship with Eminent, and we’re pleased with the growth our business has seen from their efforts in such a fast growing, competitive industry. They really know what it takes to help create a professional medical marijuana brand. Their team is an invaluable resource to our growing company.”

– Gabe Gomez – Kind Meds AZ

Cannabis SEO &
Marketing Services

When we started working with our first medical marijuana dispensary, we knew we would be relying primarily on organic marketing. As with all new clients, we performed research and discovery before developing a solid marketing plan.

Our marketing strategy included:

Branding and a Quality Website:
We helped them create a beautiful, really high quality new website and other branded digital assets to be used as a tool to help drive conversions.

Photography and Video:
We took high definition photos and videos of their store and products to use on the site, their Leafly account and social media posts.

Social Media Channel Optimization and Marketing:
We setup their video and social media platforms, added branded designs and optimized them for on-going organic social media marketing.

Professional and Educational Content and SEO:
We created well researched, professional content pages and blog posts, implemented on-page SEO and added user experience optimization to the website.

Local Setup and Website Integration:
We developed the Google My Business and other local listings as well as integrated the local citations into the website for quick, geo-targeted rankings with Google.

Link Building and Organic Outreach:
We applied our organic outreach and link building techniques to earn the website links for higher organic rankings with Google.

Email Marketing:
We added a newsletter to the website to allow users to subscribe for events, news and specials. Email campaigns allow us to deliver messages right to our audience.

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Cannabis Branding
& Marketing Results:

Digital Marketing
for Cannabis Businesses

Through our organic efforts, we have already seen a huge increase in organic rankings in traffic to their website. This tells us that despite the challenges and limitations of not being able to utilize paid ads, there is still a lot of opportunity with organic SEO. Because medical cannabis is such a new space now is the time to jump on digital marketing.

Most cannabis businesses are not digital yet, or just doing basic online marketing and not investing in their websites and branded asset development (videos, blog posts, press, infographics, etc.). This leaves a lot of opportunity for anyone willing to invest in SEO for their cannabis business.

If you need to advertise your cannabis business online, give us a call. We can build you a quality website, get you organic traffic and build you a solid foundation through SEO that will crush the competition and benefit your business for years to come.

Cannabis
MARKETING FAQ’S

Can you advertise on Google or Facebook for cannabis?

There are restrictions on paid advertising on both Google Adwords and Facebook Ads currently. We have to follow strict policies in order to have a social presence online. With paid ads, you cannot advertise the use, distribution or purchasing of medical marijuana even if it is legal in your state. We can, however, promote the benefits of cannabis use for medical conditions. Promotion must be done carefully to avoid any removal of posts or ads.

Do you provide photos and videos of product for social campaigns?

Our team understands how important digital asset development is for effective social media campaigns. We develop custom graphics utilizing real photos that we can take ourselves or use any existing photos already taken. Monthly product photos and videos are needed for a successful cannabis marketing campaign especially since products change all the time.

How long does it take for a new marijuana dispensary to see results?

Search engine optimization and social branding require continuous high-quality content creation. With a brand new marijuana dispensary, it will take several months to establish the brand presence on social media and Google search. The first phase will typically consist of developing your brand, the website and content strategy. Typically dispensaries will start seeing results within 6-12 months as long as they are investing in the correct channels of marketing and have an effective strategy in place for long-term growth. Read more about how long SEO takes here.

Why do marijuana dispensaries and product manufacturers need a custom website?

Your website is your online storefront open 24 hours a day. Every cannabis business needs to invest in a website because it is your very own asset to keep forever. With SEO, you’re always investing in your website because it can provide useful information for potential clients for years to come. By investing into your website, you’re investing into the future of your business because it is where your potential clients are going to go to research your company, view your menu or learn more about marijuana in general.

What other types of marketing do I need for my cannabis business?

With an industry that’s evolving quickly, you’ll want to make sure you make connections with potential cannabis influencers. By partnering with other cannabis companies, you can cross promote products and brands on social media to attract more potential clients.