A/B Testing Cracks the Code of Online Intelligence

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Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for products or services. Will they bite? It depends – on a lot of unknowns. Marketing plans, in their infancy, are like seedlings: tiny, thought-provoking concepts that [...]
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4 Ways News Websites Fail to Deliver the Optimal User Experience

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By design, news organizations have the resources to research, report on and publish an online story much quicker than the average B2B or B2C business is able to produce and publish a blog post. And for that, news-focused websites are generally rewarded by being featured more prominently in search engine result pages, trending social media [...]
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The Marketing Agency of 2020: A New Paradigm Is Around the Corner

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As the next decade approaches, the relationship between marketing agencies and their clients is evolving. On the surface, the goals of marketing agencies and their clients are the same: to attract more leads, customers and sales for the client. But when you look past shared good intentions and see how the traditional agency-client relationship operates, [...]
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4th of July Events in Greater Phoenix, AZ – 2017 Edition

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That time of year when we celebrate our nation’s independence is nearly upon us! The greater Phoenix area has plenty of family-friendly events throughout the Valley where you can enjoy fireworks, kids’ activities, rides, games, entertainment, food and drink, and all-around fun times. Below is an expansive listing of events greater Phoenix residents can look [...]
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Why Going Green in Business Is Good for Your Bottom Line

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Business mentality has shifted. Profitability remains important. Notoriety is often more important than profitability, as good and bad attention can help drive profitability. (Reputation management can fix the online backlash.) Perhaps now, more than ever before, what you do in business is second to how you do it. Why the collective enterprise shift? Why is [...]
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The Good, the Bad and the Rankings: A Straight Shootin’ Discussion About Ethics in Digital Marketing

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The modern internet is very much akin to the Wild West. For every honorable, upstanding SEO expert, there are at least twice as many “outlaws.” In other words, there are unscrupulous practitioners that will stop at nothing to claim high search engine rankings and rustle up as many user views as possible. Reflecting this rise [...]
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Web Copy Is Like ‘Show and Tell’ for Your Readers

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Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business owner hopes – to have multiple hits on their web presence from the same user. Content trends indicate that the possibility is more than likely. The [...]
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Be Careful Not to Choke on Your Aspirations, Content Writers

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Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According to data collected by publishing intelligence firm Chartbeat, a majority of users (55%) spend less than 15 seconds on a web page before moving on to [...]
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What Marketers Can Learn from the Top 5 Viral Facebook Live Videos of 2016

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Just a little over year ago, Facebook Live went viral. The service allows users to broadcast video from their phone where it can be viewed and commented on in real time by friends on Facebook. After the live recording is complete, the video can be viewed, liked and commented on – just like regular videos [...]
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Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

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Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two realms would overlap, if at all. A quick refresher: Link building is an SEO tactic that refers to the method of increasing a webpage’s number of [...]
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