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In December, Pantone calls out its “color of the year,” dictating to many companies and consumers what the next 12 months will look like in trends and, hopefully, corresponding...
On the face of this notion, you might think that I’m ashamed of marijuana use as a whole. You could believe that there’s an insinuation here, that cannabis-related businesses...
If you are like most business owners, you probably have focused a lot of your social media advertising efforts on Facebook. With over six million advertisers, the competition is...
Every good marketer knows that staying on top of the latest trends is key for developing an effective marketing campaign. However, our world is always changing – shifts in...
Have you ever wondered why customers choose certain companies or products over others that are similar? The number one reason for this occurrence is social proof. Social proof plays...
There’s an all too common phenomenon in companies across America that lives in marketing departments. In fact, it’s the last place we’d think would have this problem, but it’s...
Marijuana. Legit. Are these two words separate entities or do they belong in a singular phrase? Wishful thinking or the reality in the not-so-far future? Depends on which side...
You have probably heard many successful businesspeople say that the most important step to building one’s own business is using existing relationships. This concept may seem simple, but some...
Dear Rehab Owners: Beware of Shady Marketers and Lead Generators I am part of an ethics in addiction treatment group on Facebook. Some of the members are marketers, like...
