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If you are a business owner in your community, you have probably heard about something called a local citation. You may have wondered what this term means. In simple...
Marketing strategists know the importance of hitting consumers right where it hurts. Depending on the product or service, the creative pitch and delivery should tap into an emotion. Anger,...
It’s hard to teach an old dog, new tricks. And for the seasoned marketing professional, dusting off last year’s creative and SEO must-haves isn’t easy – especially if you’ve...
Business owners and the employees that work in the medical marijuana community may not think about whether they have public support for their marijuana dispensary. And why should they...
Imagine yourself sitting at a negotiating table. You could be the business owner looking for the best way to market your company products or services to a captive audience....
If you are a business owner or marketer, you know that social media is one of the top ways to interact with potential customers and get your brand out...
Small to midsize business owners, and for their employees who work in account service in some capacity, meeting with clients and customers to do a face-to-face can serve a...
Is your company’s website performing at a much lower conversion rate than you are trying to target? You’re not alone. Many company sites fail to generate enough leads due...
In December, Pantone calls out its “color of the year,” dictating to many companies and consumers what the next 12 months will look like in trends and, hopefully, corresponding...
