Writer By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and Creative Writing

During my undergraduate years at the University of Arizona, my writing professors constantly warned me and my classmates about the risk of writing as a day job. They cautioned us against living a double life as a writer. They told us to stay wary of burnout and losing our way as artists, suggesting that this [...]
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10 Tips for Mindfulness in the Workplace

First, let’s start with a quick definition of mindfulness before we get all gung-ho about it: So, basically, it’s being in the moment, focused on the here and now. That is not an easy feat with deadlines looming over your shoulder like a fasting vampire breathing on your neck. Now that you have that visual [...]
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Progressive Web Apps: The New Frontier for Mobile Browsing and Marketing

For mobile and web optimization, having the best of both worlds is typically a far-fetched dream for businesses. However, in 2015, Google developers defied the status quo of mobile browsing by creating progressive web apps (PWAs). They resemble the mobile apps we are all used to, but are quite different: more accessible and no drain [...]
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Eminent SEO Pitches In to Help Phoenix Graphics Firm Rebuild Scorched Office

In August, one of the worst things that could happen to a business owner came true: A fire ripped through the office overnight, rendering the space useless. That’s what happened to Randy Phillips of Think Graphics & Printing Solutions in Phoenix. He’s not sure how the fire was started, and the official investigation is ongoing. [...]
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GIF Images Are Clever Tools in the Right Marketer’s Hands

A Graphics Interchange Format image, better known as a GIF, consists of picture files compressed to decrease transfer rate. GIFs possess several pictures in one file to create an animated effect. GIFs are prevalent in modern day cyberspace because the images are quick to download and the animations are often entertaining. For marketers, animated GIFs [...]
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Why Well-Written Social Media Copy Makes a Difference

To succeed in the social media sphere, businesses must populate their various accounts with consistently strong writing (in addition to strong imagery). It might surprise you to learn, however, that not all social media managers deem themselves writers. The good news is that writing social media copy isn’t complex. Nevertheless, learning how to write for [...]
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What Killed the Vine App – Or Is There Still Some Hope Left for It?

What Caused Vine to Wither? Social media has exploded since the mid-2000s, when Facebook began to rise to prominence. The social landscape changes every day, with old apps and platforms giving way to new technologies and services. This was certainly the case for Vine, a Twitter-owned video-sharing service that appears to be on its way [...]
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Is Keyword-Rich Anchor Text No Longer Necessary?

Ask any SEO specialist about anchor text, and you may unwittingly spark a lively debate. It’s often a source of both angst and confusion. With the Google Penguin series of algorithm updates, knowing anchor text best practices is even more important. Here, let’s look into all about anchor text, its role in SEO, and how [...]
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Email Marketing Is Far from Dead: Here’s Why

Many marketers are quick to tout the power of social media. Twitter, Facebook and Instagram provide quick and easy avenues for engaging our customers. When it comes to building a brand, there are few better outlets than social media. Facebook has roughly 1.7 billion users, according to Statista, and it’s hard to compete with that [...]
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Gatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Marketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product can be everything to all people, though. For instance, proper running shoes won’t look like Converse Chuck Taylors. What makes running shoes fly off the shelf [...]
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