Guess Who: Connecting with Audiences Through Word Choice and Tone

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For a long time I’ve thought about writing as a friendly competition between myself and my readers. In this model, I am playing chess against their tastes, aesthetics and expectations. Checkmate is evoking a feeling, persuading a point or encouraging a reader to take an action. This approach is especially apt when it comes to [...]
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What You Should Know About Inbound Marketing Before You Hire an Agency

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Inbound marketing has been hailed as one of the most successful types of marketing strategies, boasting such enticing benefits as: Stronger customer loyalty Higher sales conversions More repeat customers Trackable marketing ROI In the information age, inbound marketing is seen as a smarter, more modern way of marketing, as opposed to mass-market advertising that tends [...]
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Going Up Strong: A Baller’s Guide to Managing Social Media Trolls

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Flinging a basketball through a hoop is hard enough without somebody guarding you. That’s why the NBA’s top ballers, stars like Russell Westbrook, Kyrie Irving and Kevin Durant, have dozens of moves for getting around their defenders. When it comes building your brand through social media, your business will run into interference as well. If [...]
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Why You Need Multichannel Marketing More Than Ever

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I know what you’re doing right now. If you’re reading this on a smart device, you’re either in the car or somewhere that has another media channel turned on. Radio, television, laptop, maybe your buddy’s phone. So while you’re scrolling down this content, there are other media impressions close by, bombarding every fiber of your [...]
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How Website Pop-Ups Are Starting to Chip Away at Your SEO Progress

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Advertising, especially pop-up based advertising, can have a significant impact on a website’s SEO. Understanding the relationship between pop-ups and SEO requires examining a website’s user experience (UX) and how Google assesses it. Google concerns itself with leading its faithful masses to helpful, UX-rich websites. If a webpage signals to Google that the user experience [...]
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10 Things to Do Before You Start Writing that Viral Blog Post: A Pre-Writing Checklist

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Remember the days when blogging consisted of sitting down at your computer, throwing your thoughts onto the screen and posting online for the world to see, and people read it? At least I hear that’s what happened. But I’ve never been a blogger in such simple times. When modern-day bloggers write a blog post – [...]
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Shootout at the IG Corral: How Black Hat Marketers Cheat at Instagram

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If all those totally historically accurate movies about the Old West have taught us anything, it’s that job security was not a major issue for sheriffs and their deputies. A near endless supply of cattle rustlers, masked bandits and stagecoach robbers seemed to flow through every town across the American frontier. Today, ethical, “white hat” [...]
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A/B Testing Cracks the Code of Online Intelligence

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Digital marketing is a wide-open, challenging space. For business owners, advertising and editorial campaigns are the fruit of sales initiatives meant to entice audiences and feed their hunger for products or services. Will they bite? It depends – on a lot of unknowns. Marketing plans, in their infancy, are like seedlings: tiny, thought-provoking concepts that [...]
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4 Ways News Websites Fail to Deliver the Optimal User Experience

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By design, news organizations have the resources to research, report on and publish an online story much quicker than the average B2B or B2C business is able to produce and publish a blog post. And for that, news-focused websites are generally rewarded by being featured more prominently in search engine result pages, trending social media [...]
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The Marketing Agency of 2020: A New Paradigm Is Around the Corner

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As the next decade approaches, the relationship between marketing agencies and their clients is evolving. On the surface, the goals of marketing agencies and their clients are the same: to attract more leads, customers and sales for the client. But when you look past shared good intentions and see how the traditional agency-client relationship operates, [...]
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