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Home Service Providers Have More Channels to Reach New Customers Than Ever Before

We assist home repair service experts in connecting with today’s internet-savvy consumers.

It wasn’t so long ago that HVAC specialists, plumbers, electricians, painters and disaster-relief professionals earned their business via word of mouth. Commercials, radio ads, flyers and Yellow Page listings helped to build up the brand, but the only way to evaluate a service expert’s pedigree was to speak with a former customer.

Times have changed.

Without an established web presence, your company will have difficulty reaching customers who use the internet to evaluate service providers. Your business must consider the following trends when deciding how to move forward with new marketing strategies:

  • Nearly 60% of consumers will review HVAC manufacturer sites for product information.
  • More than 75% of consumers will select a replacement brand before calling a service provider.
  • Nearly 33% of customers use online review services to evaluate local contractors.
  • Another 30% of customers are likely to check out a contractor’s website before making a call.
The bottom line is that you want your company to be online because that’s where your customers already are. Your service-based business has worked hard to develop a reputation for integrity, quality and reliability. Why not use the internet to share that reputation with potential clients?


Perception is everything when it comes to digital advertising. Successfully competing with other service providers means developing a comparable, or stronger, web presence. A customer who visits your website and finds broken links, dull content or a confusing interface is far less likely to prefer you over a competitor.That’s why it’s so important for home service providers to leverage digital marketing experts’ know-how. Designing an attractive, functional website for your brand is a major undertaking that requires experience and skill.

Ultimately, the goal of digital marketing is to inform more and more potential clients about your company’s impressive track record. How do you get that done with digital marketing?

  • First and foremost, you’ll need a website that establishes your services as effective and reliable.

  • Next, you’ll want to use social media to connect with customers on a personal level and help them with day-to-day maintenance needs.

  • Finally, you can highlight your service company’s strong reputation by using your website to share customer reviews and testimonials.

  • Eminent SEO can help your company implement these strategies and more to reach an entirely new group of customers.


At Eminent SEO, have proudly served local businesses in Arizona and across the country for nearly a decade. Home service providers make up one of our biggest groups of clients.

This group includes businesses from the following industries:

  • HVAC (Heating, Ventilation and Air Conditioning) Repair and Installation
  • Plumbing
  • Electrical
  • Solar Installation
  • Painting
  • Disaster Relief
  • Locksmith
Most of our clients offer their many services to both residential and commercial customers. With our expertise in local marketing, we have seen how helping our clients climb the search engine rankings leads to more calls and revenue for them.

Want to stand apart from your competition with a striking website, an improved social media strategy and important web citations? Eminent SEO has the tools and team to make it happen.

Home Service Provider
Marketing Tactics

Our Home Service Provider Marketing Tactics Include:

  • Custom Branding
  • Modern Website Design
  • Expert SEO
  • High-Quality Content
  • Organic Marketing Campaigns
  • Effective Paid Ads (Social, PPC)
  • Email Marketing Campaigns
  • Social Media Strategy
  • Local Marketing Techniques
  • Reputation Management
  • Call Tracking and ROI Reporting
  • Custom Website Integrations