Business and Marketing Consulting Services

Why Should You Hire an Expert Business and Marketing Consultant?

The digital marketplace literally changes daily. You’re an expert at your business. But, unless you work in digital marketing, you likely don’t also have time to stay “in-the-know” on all of the aspects that impact your ability to get found online.

A Professional Marketing Consultant Can Help You Understand
the Changing Digital Landscape

When you want to map out a marketing strategy that considers the long-term goals of the company, potential risks and rewards and projected ROI, working with an experienced marketer is a must. Someone with deep experience understands what data to look at, what tools to use, the right questions to ask and the impact of the different marketing channels and tactics available today.

Our Marketing Consultants Are Experienced

When you hire our agency, you get the best of what we have to offer. We don’t take on hundreds of clients each month. We don’t sell you professional business and marketing services and then outsource the work or hand it over to an entry level team.

Co-founders and owners, Jenny Stradling and Chris Weatherall, perform all website audits, strategic planning and marketing campaign services. With over 30 years of experience between the two of them, their background in internet marketing and running a successful agency for the last 10 years qualify them to advise other business owners and marketers in a number of ways.

Meet Marketing Consultant
Jenny Stradling

Hi fellow business owner! I understand the challenges you have to face on a day to day basis. From hiring and managing a team to implementing strategies to generate leads, we also have to balance managing a company with marketing and sales. It’s a lot!

The good news is, you’re not alone. Or, you don’t have to be. If you need support, let us help! We’re here to improve efficiencies and empower you and your in-house team.

We can help your business with:

Branding
Reputation Management
Research and Competitive Analysis
Lead to Sales Lifecycle Strategy
Website Audits
Business Systems, Structures and Teams
Customer Relationship Management (CRM) Tools
Multi-channel Marketing Budget Allocation
Goal Setting and Benchmarking
Tracking and Reporting

And More…

If you want to maximize your online visibility, hire us to audit your website and digital assets. We will review your existing strategies and discuss what challenges you are currently facing. Once we have a solid understanding of where the business stands and the direction you’d like to go, we can perform the necessary research and work with you to identify the opportunities.

As organic marketers we know the value of investing into content, SEO and other services that generate a residual, long-term ROI. However, we also understand there are times a business needs immediate results and therefore we also suggest supplemental paid ads and direct marketing services when it makes sense.

Ultimately, we aim to help our clients discover the best path to managing their business and marketing tasks through research based, strategic planning that has proven to be effective and provide the biggest margins.

Meet Marketing Consultant
Chris Weatherall

Since 2005 I have been discovering new ways for businesses to get found on Google. When Jenny and I started Eminent SEO a lot of the work we did was around developing inbound website link building strategies. Of course, links are still extremely important to SEO today. However, the methods have changed dramatically and the strategies and approach to organic marketing continues to evolve.

When we work with older websites, we have to evaluate their existing backlink index before we can begin working on earning new links. If your website has a lot of low-quality links or anything that looks suspicious or spammy, we will work on getting those links removed or updated before we spending time performing any new link building tasks.

If a site has been completely penalized, we will also work on disavowing the links and getting the site reincluded in the Google SEPRs again.

Learn More About our Penalty Recovery Services

We can help your marketing by:

Improving your Website User Experience
Improving your Website Search Engine Optimization
Creating New Conversion Paths
Testing Marketing Messages
Enhancing your Content and Digital Assets
Ensuring you are Using the latest Techniques

Meet Marketing Consultant Chris Weatherall

How Hiring a Marketing Consultant Works

Here at Eminent SEO we typically start with a discovery call. We’ll go over a checklist of items with you and your team which will help us develop out a scope of work. Depending on your wants and needs, we will then prepare a custom retainer offer. Consulting is never a cookie-cutter service. We have to determine what works best for everyone involved before we can quote the right number of consulting hours and supporting services needed.

For example, if you have a big in-house team, our offer will be focused more on building the strategy and tasking the team. If you don’t have a marketing team or person, we’ll suggest specific monthly services that our team can fulfill for you. We can still work with you on strategy and the best ways to measure success, but depending on your own availability, our team can do most of the heavy lifting so you and your team can focus on running the business.

We typically have shared documents and use them to track data, goals and tasks. We then have daily, weekly or monthly calls to review the campaign and ensure the team is getting results and what areas need improvement.

Digital marketing can be tracked and measured, so we use the campaign key performance indicators to determine if our work is effective. We’ll provide regular updates on the progress and a full monthly report on the larger scope of work.

Learn More about Tracking and Reporting here

BUSINESS AND MARKETING CONSULTING
Frequently Asked Questions

Do You Offer Onetime Consulting Retainers?
Yes. We can perform a onetime audit, prepare a strategy and also be retained for a prepaid amount of consulting hours. Typically, we determine what is best after our initial discovery call.

Do You Offer Ongoing Retainer Packages?
Yes. Most of our clients hire us to perform a specific set of tasks each month. Generally, a marketing retainer includes consulting hours from our team. We can be retained for ongoing consulting hours and / or custom marketing packages.

Do You Offer SEO Consulting?
Yes. Jenny Stradling and Chris Weatherall can both be retained to consult you and your team on your website search engine optimization including existing technical aspects of the website, content and in-bound linking strategies.

Do You Offer On-site Services?
Typically, our clients are not local to our corporate offices in Mesa, Arizona. This means a lot of our work is done remotely through phone calls, video chat, email and digital task management systems. However, some of our larger clients retain us for a specific amount of on-site training or consulting hours.