During the early days of Eminent SEO, back in 2005, link building was the primary ranking factor for Google’s algorithm. In other words, the better your inbound links, the more Google would favor you in its search engine rankings.
Fast forward to today. Links are still a heavily weighted variable, but moving up the ranks of a search engine’s results is far more complicated than it was 18 years ago. You can no longer simply “build links.” You have to earn them. How do you do that? By having a linkable website, drafting content worth linking to and doing the marketing grunt work necessary to bring people face to face with your content. We call this process “organic search engine marketing” or link earning.
Our Quality Link Building Services
In order to increase your website search engine visibility and authority, we need to optimize the website and earn quality links back to your site. By improving the quality of your content and increasing the number of backlinks pointing to your site, you encourage search engines to view your site more favorably. Once Google’s algorithms recognize your site as an authority, they will begin ranking your site higher which in turn drives more qualified traffic to your site.
Link building is hard and it must be done the right way. That’s why we always start any new campaign with an audit and keyword research. Between the initial analysis and keyword discovery, we are able to evaluate your company’s existing strategies, website content and digital assets and how well they are performing for you. Once we develop solutions that fall in line with the results of our market pain point analysis, we can get to work on the link earning.
Custom Organic Outreach
Identifying and engaging with fellow experts is a critical part of organic outreach. By engaging with the leaders of your industry (also known as “influencers”) over social media, you demonstrate your own expertise to potential clients. Our experienced outreach team has a number of strategies for tracking down your industry’s influencers and helping your brand to establish a relationship with them online.
Market Research and Analysis
Influencer Identification and Engagement
Custom Link Acquisition for Link Earning
Digital Brand Asset Development
Attracting visitors to your website can be difficult if they feel as though your site has nothing to offer. Even if your site is loaded with great content, convincing someone to download a brochure is much easier than it is to get them to sit down and read. Digital brand assets, whether they be brochures, eBooks or other types of marketing collateral, will help you draw in and nurture qualified leads.
Website Asset Development
Guest Blog Posts
Interviews and Podcasts
Website Backlink Management
We scan our client’s backlinks regularly, ensuring that inbound links remain organic, genuine and safe. If we identify spam or questionable links, we perform due diligence to ensure that these links are removed. We will also manage your backlink strategy at every level, ensuring that your website receives a steady flow of new, quality links from relevant sites.
Backlink Tracking and Reporting
Strategic Backlink Updates
Internal Linking Strategies
While backlinks are far more dominant when it comes to determining how Google will rank a website, internal linking best practices are important to SEO as well. Internal links that provide a smooth user experience to visitors, as well as those linking to your most popular pages, are just a few types of internal links that can improve your search engine result rankings as well. Instead of ignoring internal linking, let Eminent SEO develop a productive strategy for your business.
Internal Link Tracking
Internal Link Optimization
Organic Search Results Drive Most Web Traffic
Did you know that 75% of all web traffic originates from search engines?
With the daily number of searches on Google at 3.5 billion a day, there are now 1.2 TRILLION searches per year worldwide.
ORGANIC WEBSITE MARKETING FAQ’S
How Do You Earn Links?
The practice of earning links is simple to explain but difficult to execute. Think about why another website might link to yours:
Your website hosts information that is valuable to their clients
Your organizations have established a positive relationship
Typically speaking, these are the two most effective ways to “earn” links. The only problem? Your company will have to produce high-quality content and engage with other organizations before these sites start to link their clients directly to your site. This won’t happen overnight, but Eminent SEO can make sure this process goes as smoothly and efficiently as possible.
What Are Digital Brand Assets?
Digital brand assets refers to any piece of media, whether it be video, an eBook, or blog posts, that visitors to you websites would want to look at and engage with. High quality digital brand assets are essential as they draw traffic to your site, keep visitors on your website longer and encourage visitors to share contact information with your company. All of these activities help to boost your site’s rankings and helps to nurture promising leads for your business.
What If My Website Has Bad Backlinks?
It’s not uncommon for websites to have backlinks that are hurting their search engine rankings rather than helping. With a thorough backlink analysis, Eminent SEO can make sure those links are found and taken down. If for some reason it is not possible to have the link removed, we can have the link disavowed so that it no longer impacts your SEO progress.
It would be a mistake to try to compare internal links and backlinks, as their objectives are very different. Backlinks are designed to draw traffic to your site. Internal links revolve around keeping the user engaged and preventing them from leaving the site. In reality, both are immensely valuable to your business. When executed correctly, each of these marketing strategies enhances the other. Internal linking is also an on-going SEO tactic and can be leveraged to help gain better rankings for certain keyword phrases to relevant pages in the site.
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