Vol. 67: Learn Why Content Marketing Is Indispensable and Meet Our New Talent

Meet Amy & Stephanie June Newsletter - Eminent SEO

Whether in life or in marketing, sometimes it makes sense to keep to the old methods. This is especially crucial to remember when the tried-and-true strategies are just as effective (if not more) as they’ve ever been.

Now consider the recent spike of industry experts arguing that the era of traditional content marketing is nearly over. The growing popularity of videos and infographics over the past few years may have contributed to these hot takes. That being said, a closer look at the numbers suggest that this popular conclusion is quite far from the truth.

Turns Out Content Is Still King

The data actually suggests the very opposite: that content marketing is more important than ever. As you can see, your competitors are already ramping up their ability to deliver engaging, high-quality content to your audience:

  • The average length of time that digital marketing specialists spend per blog post has jumped from 2 hours and 30 minutes to 3 hours and 15 minutes, according to Orbit Media.
  • 85% of marketers surveyed by the Content Marketing Institute noted that high-quality content was the leading driver of their success over the past year.

How are you going to keep up? Take a closer look at our Website Content Services to learn how your business can eclipse your competitors.

Explore Our Content Services

What’s Happening at Eminent SEO

Eminent SEO Happy Fathers Day 2017
At Eminent SEO, we are proud to celebrate the dads on Father’s Day, June 18. We are extra excited to honor the fathers who work at our office. This quintet of dads shows dedication to work and family every day, and we feel lucky to have them as members of our staff.

2 New Additions to the Team!

We are also celebrating this month because we’ve added two very talented digital marketing professionals to our team. They bring a combined 15 years of industry experience to Eminent. We are excited to see how their respective talents help us provide even more value for our clients.

Amy Bornstein – Senior Graphic Designer

After nearly a decade of experience in graphic design roles, Amy is already a versatile industry veteran. She loves to use her creativity and problem-solving skills to go above and beyond her role as a graphic designer.

Learn More About Amy


Amy Bornstein Social - Eminent SEO

Stephanie Fleck – Social Media Manager

Arizona native Stephanie Fleck is one of those lucky few who have turned their passion into a career. She has spent more than five years assisting companies in improving their social media presence on major and emerging platforms.

Learn More About Steph


Stephanie Fleck Social - Eminent SEO

Leverage Our Blog Articles and Resources

Each month, we select a few of our top blog posts for your reading pleasure. Following our observations about the importance of content marketing, these articles offer tips for producing the highest level of quality content:

Don’t Choke on Your Aspirations, Copywriters

Some audiences are less receptive to your messaging than others. Drawing inspiration from Darth Vader’s infamous and deadly encounters with his subordinates, this article offers tips on communicating to a reader who may be apprehensive to hearing all that you have to say.
Read more…


Thin Content Ghost Town - Eminent SEOWeighing in on Thin Content: Does Your Website Need to Fatten Up?

There are many times in life when less is more. That’s usually not the case when it comes to high-quality web content. This article takes a closer look at “how little is too little?” when it comes to producing effective content for the web. Read more…


Thank you to all our readers and subscribers! Until next month’s newsletter, if you’d like to stay in touch with Eminent SEO, please visit our blog or use the icons below to find us on social media.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 66: Google Unleashes ‘Project Owl’ to Target Fake News and Iffy Content

Team Eminent SEO Goes To Space Kinda

Eminent SEO News: Team Eminent Goes to Space … Kinda

We’ve been able to let our inner nerd out so far this month! Not only was May the 4th a pretty big day at the Eminent office – thanks to “Star Wars Day” – but we went as a team to see the new “Guardians of the Galaxy Vol. 2” the following day.

And the day after, many of us went to the Chris Rock stand-up show in downtown Phoenix! We would share a few photos from it but … we couldn’t use our phones in the venue because apparently the show was being taped for a Netflix special.

So that’s how our month has gone so far. How about yours?

What’s New in SEO: Google’s New ‘Project Owl’ Aims to Make Search Answers More Reliable

Try as it might, Google has its work cut out for it when it comes to fighting back against web content that’s misleading or outright false.

Recently, the tech giant launched “Project Owl” to minimize the amount of fake news and problematic content that shows up in search results. Perhaps the best news in this new campaign is the fact users will get to play a role in weeding out the iffy content that occasionally shows up for certain search queries.

According to Search Engine Land, Google’s new attention to “problematic searches” will target content that is:

  • Partially or entirely made up
  • Heavily biased
  • Based on rumors, conspiracies or myths
  • Offensive
  • Derogatory

Which Areas of Search Will ‘Project Owl’ Target?

Project Owl also aims to improve:

  • Autocomplete search suggestions
  • Featured snippet answers (the information that is prominently featured when you ask a very specific question in search)
  • The visibility of authoritative content

To accomplish this, Google is taking new steps to identify and boost authoritative content, as well as opening feedback forms for users to opine on search suggestions and featured snippet answers.

For example, this is the form you can access if the search engine delivers a featured snippet for your query:

Google Search Featured Snippet Feedback - ESEOGoogle is on record saying these “problematic searches” only occur 0.25 percent of the time, but that still adds up to more than 1 million such occurrences each day. Let’s hope Project Owl elicits a better search experience for all of us, and don’t let your blog posts or website content get caught in the owl’s wrath!

Featured Service: High-Quality Blog Post Production

You don’t want to churn out blog content that will be flagged as “fake news,” heavily biased or problematic. If your business could use help with producing informative, engaging blog articles, talk to the experts at Eminent SEO.

Not only are our blog posts image-rich and highly optimized for search, but each article we produce is well-researched and aimed directly at one of the client’s target audiences. We also use the best linking practices (inks to highly authoritative sources, not too many links per page, etc.) when writing, which helps with search rankings in a number of ways.

To find out more about how we can take your blog and start using it to build up your search engine rankings and overall web presence, give us a call at 800.871.4130 today or visit our Blogging Services page.

See Our Website Blogging Services

April Blog Article Roundup

Here are the must-see articles that went live on the Eminent SEO blog in April:

Generation Z Online Retail Shoppin Experience - Eminent SEOThe Retail Online Shopping Experience Differs for Generation Z: Are You Ready?

Consumers demand choices, more than ever before. With Generation Z moving into the forefront of retail business owners’ minds (as they should), the face of the retail online shopping experience is only part of the larger picture.


Do PR And SEO Link Building Overlap - Eminent SEODo the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

There are a handful of different avenues a link builder can take, but the end goal is the same: to get a certain page or website to rank higher in the search results than those belonging to similar competitors.


Thank you to all our readers and subscribers! Until next month’s newsletter, if you’d like to stay in touch with Eminent SEO, please visit our blog or use the icons below to find us on social media.

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 65: Will Organic Search Results Survive the Rise of Voice Search and Machine Learning?

Jessica Vrinda Melanie Banner - Eminent SEO

Eminent SEO News: Three New Additions to the Team!

The Eminent team is ever growing. Over the last month, we added three new members to our staff, each joining us with unique skills and specialties. Their futures are so bright, they’ve got to wear shades! Meet the three newest additions to our team here:

Jessica Feldman – Digital Marketing Strategist

Jessica comes to us with a degree in advertising and more than 10 years of marketing experience. Jessica will be using Google Adwords, Facebook Ads and several other platforms to produce viable leads for Eminent SEO and our clients.

Learn More About Jessica


Jessica Feldman With Sunglasses - Eminent SEO

Melanie Stern – Content Strategist

Melanie is responsible for producing premium copy for content pages, blog posts, newsletters and other pieces of content for our clients. She comes to us with more than 30 years of professional experience, including several years in advertising, radio and more.

Learn More About Melanie


MelanieStern_Sunglasses_EminentSEO

Vrinda Mamundi – Pay Per Click Manager

Vrinda has more than 10 years of experience in the online advertising industry, running strategic campaigns for businesses large and small. She will help us expand our pay per click capabilities in new ways to generate online traffic and leads for our clients.

Learn More About Vrinda


Vrinda Mamundi Square Image - Eminent SEO

SEO Focus: Organic Search Results Facing Competition from Voice Search

Several recent articles and reports have touched on how organic search no longer has the market cornered on how people find the information they’re looking for.

Does that mean users are becoming more comfortable with relying on pay-per-click ads? Not necessarily.

As mobile search volume has surpassed that of the desktop variety, voice search is also on the rise.

Baseball Siri - ESEOMeanwhile, machine learning continues to better understand and predicts users’ behavior, and that will continue to change the look of search engine results.

Here are a few takeaways when it comes to the latest developments in organic search, voice search and machine learning:

  • A Stone Temple Consulting study found 60 percent of people want more results available via mobile search in lieu of visiting a webpage. Are digital marketers adjusting their strategies accordingly?
  • There are a multitude of incentives for consumers to turn to voice search rather than typing a query into a search engine. This trend will likely accelerate, rather than fizzle out.
  • New consumer behaviors, driven by improved voice technology, must be accounted for.
  • The first shake-up being driven by voice search will be for eCommerce businesses. They will need new digital marketing strategies to keep pace.
  • Closer analysis of how voice search, along with machine learning, could substantially change how marketers view the value of organic search results.

Other SEO Industry News

1. Google is planning to livestream its updates and announcements regarding AdWords and Analytics on May 23. Read more…

2. Entrepreneur Magazine recently covered why you should invest significantly in content marketing, even with the few risks and uncertainties that accompany the practice. Read more…

3. Google is saying it hopes to launch its official mobile-first index by the end of the year. Read more…

4. Business research firm Clutch recently conducted a large survey on how small businesses plan to address and invest in SEO in 2017, concluding that many need to adjust their strategies. Read more…

March Blog Roundup

Here are the must-see posts that went live on the Eminent SEO blog in March:

Tips For Balancing Digital Marketing And Creative Writing - Eminent SEOWriter By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and Creative Writing

If you have a passion for creative writing in your free time but your duties as a digital marketing professional are a little more straightforward, here are six tips on how you can balance the two pursuits.


What Is Neuromarketing - Eminent SEOWhat Is Neuromarketing and Is It Better Than Traditional Marketing?

Regardless of whether you’re familiar with the term “neuromarketing,” you’ve probably read or heard about some of the insights marketers have learned from it. But what is neuromarketing really, and how much do you need to know about it?


Featured Service: Website and Digital Asset Audit

Given what you now know about how organic SEO is facing competition from other modes of search, it’s important to not only optimize your website, but to have other marketable, lead-generating assets. When businesses first make an inquiry into Eminent SEO, we often start with an audit before we have them commit to a month-to-month contract.

Our auditing services actually go well beyond the prospect’s website(s). We also evaluate all other brand collateral – online and offline – and evaluate whether these assets are legitimately bringing attention to the brand – and if it’s the right kind of attention. From there, we will offer suggestions and submit a proposal for how we can build up the prospect’s online presence and brand, month by month.

If you’re unsure if your website and digital assets are bringing in the right kind of traffic and want to put your best foot forward, give Eminent SEO a call today at 800.871.4130.

Learn More About Our Auditing Services

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 64: Five New Additions to the Eminent Team; Study Calls Infographics into Question

Eminent SEO Team Continues To Expand

Eminent SEO News: The Team Continues to Expand

The Eminent SEO team is rapidly expanding! Over the last month, we’ve added five new members to our staff, all with unique specialties to help us explore new ventures and do more for our clients.

Meet our newest team members now:

Hung Tran – Organic Marketing Strategist

Hung is one of two new members of our organic marketing department. A graduate of Arizona State University, Hung will help develop strategic campaigns to help build organic backlinks to our clients’ websites, in addition to performing day-to-day outreach. Hung believes that backlink building is crucial to healthy SEO practices.

Learn More About Hung


Hung Tran Eminent SEO Headshot

Mark Meza – Social Media Strategist

The newest member of our social media department, Mark has lived and traveled all over the country and has experience in managing tours for some of hip hop’s top artists. Mark brings keyword research, SEO and blogging skills into his new role as a social media strategist.


Mark Meza Eminent SEO Headshot

Nicola Yap – Organic Marketing Strategist

We’re also happy to count Nicola as another new member of our organic marketing team. A graduate from Boston University with a public relations degree, Nicola comes to us with a background in copywriting and social media management. She will focus on developing and managing outreach campaigns for our clients.

Learn More About Nicola


Nicola Yap Eminent SEO Newsletter

Remy Albillar – Content Writer

For creative writing and SEO-driven content, we looked no further than Remy Albillar. He has his master’s degree in creative writing from Emerson College in Boston, and he’s served as a copywriter within multiple industries. Now, Remy is in charge of writing and revising blog posts, content pages, newsletters, eBooks and more.

Learn More About Remy


Remy Albillard Eminent SEO Headshot

Sara Korn – Content Writer

Sara is another new asset in our expanded content team, and she comes to us with a background in marketing and graphic design. Having owned her own company and written books, Sara will boost our copywriting and content efforts by producing optimized and engaging content pages, blog posts, newsletters and other digital assets.

Learn More About Sara


Sara Korn Eminent SEO Headshot

What’s New in SEO: Not All Infographics Are Created Equal

A new Moz-BuzzSumo study found that content marketers aren’t getting the type of ROI they hoped for out of a time-intensive content piece known as an infographic.

In a study of more than 1 million articles (with just under 100,000 infographics involved), Moz and BuzzSumo found that infographics clearly get the lowest number of average shares, compared to list posts, videos and even quizzes. More than 50 percent of the infographics in the study’s sample earned zero backlinks, while 25 percent of them were shared fewer than 10 times across all networks.

Moz Founder Rand Fishkin even proclaimed, “The age of infographics is dying, and most of them are quite bad,” as quoted by the research and ratings firm Clutch.

On the Bright Side

While the Moz-BuzzSumo study seemed to put infographics in a negative light, not all hope is lost.

On average, infographics were found to do reasonably well when it comes to earning links from other websites. The Moz report concluded the reason most infographics appeared to do so poorly was a “recent trend to turn everything into an infographic leading to many poor pieces of content.” Some of these creations actually did really, really well, earning 10,000 shares or more.

The takeaway is not everything needs to be turned into an infographic. If you have great facts or stats and a strong design team, then an infographic could make sense in the right context. Otherwise, don’t waste your team’s time on a mediocre image that’s going to return little on your investment.

Other SEO Industry News

1. In early March, Google appeared to launch an unconfirmed ranking update that targets link and content quality. SEO experts are calling the new update Fred. Read more >

2. Google announced it plans to dilute the power of exact-match keywords, meaning that its algorithm will get smarter and account for more close variants of keywords. Read more >

3. Forbes recently explained the complexity of the ever-changing SEO game, and that better rankings don’t just happen overnight. Read more >

February Social Media Roundup

In case you missed us on social media in February, here is a taste of what you missed. (Look out for the donuts video!) Feel free to click on any of the images to see the caption and interaction that went with it.

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

Featured Services: Video Marketing and Website Content

While the Moz-BuzzSumo study called the effectiveness of infographics into question, it did conclude that videos, list posts and quizzes get the most shares, and that research-backed articles and opinion-forming journalism earn the most links and media mentions.

With those takeaways in mind, Eminent SEO continues to offer high-quality video and web content services.

From concise, entertaining videos for social media to in-depth, authoritative packages, Eminent SEO can work with your team to create video that will turn heads and generate shares.

For web content, we’ve got you covered on everything from regular website content pages to landing pages to blog posts. For example, we’ve recently started building out large resource sections on our clients’ sites. This provides value to visitors – at no cost to them – building brand awareness and loyalty.

To see how we can fix your company up with new videos and website content, give us a call today at 800.871.4130.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 63: Another New ESEO Team Member; Google Explains What Crawl Budget Means

Eminent SEO News: The Team Continues to Grow

Thanks to some new clientele and additional projects, the Eminent SEO team is rapidly expanding. In the middle of January, we added another member to to team, and we plan to have at least five more people start this month!

Meet the newest member of our staff here:

Jacqlyn Cvitkovich - Eminent SEO Tall

Jacqlyn Cvitkovich – Social Media Strategist

Jacqlyn is the newest asset to our social media team. She is responsible for maintaining and expanding our clients’ social media presence on all major platforms through compelling visual and written content. With a background in music and an affinity for pop culture, Jacqlyn looks to develop unique social strategies to drive traffic to clients’ websites.

Welcome to the team, Jacqlyn!

More About Jacqlyn

What’s New in SEO: Google Clears Up What Crawl Budget Means

If you’ve ever heard the term “crawl budget” when talking to your web department or a digital marketing agency, you may have had trouble figuring out exactly what they were talking about.

Google Crawl Budget - Paul Rudd What - ESEO

Don’t sweat it: It’s not an easy concept. To clarify what crawl budget really means, Google recently released a blog post on the topic. In the very first sentence, Google department head Gary Illyes acknowledged that he’s heard many definitions floating around for crawl budget.

Illyes continued to say that he’s not certain what crawl budget means to different SEO experts and marketing agencies, but that he set out to clear up what the term means for Googlebot, Google’s web crawler that peruses websites for new pages and content to index for the search engine.

Illyes then stated that most websites don’t have to worry about their crawl budget. Sites with “fewer than a few thousand URLs” will be crawled efficiently, most of the time, he wrote. Very large websites, however, need to take their crawl budget into account.

Highlights of the Google Blog Post

So, what exactly is a crawl budget? Here are the key takeaways from Illyes’s blog post to help you understand what crawl budget means:

  • Crawl rate limit determines a threshold for how often and how fast Googlebot can crawl your website without overloading your server.
  • Crawl demand refers to how often Googlebot should return to your website to crawl its pages, based on popularity, new content, etc.
  • Crawl budget, thus, is a combination of crawl rate limit and crawl demand. Essentially, it’s how many pages Googlebot can crawl on your website and how frequently it should crawl the site.

If you want to learn what your site’s crawl budget is AND set your crawl rate limit, all you have to do is use Google Search Console. Keep in mind that if you set a higher crawl rate limit, it doesn’t necessarily mean Googlebot will crawl your site more often.

For more on crawl budgets and to read Illyes’s answers to FAQs on the topic, read the full Google blog post here.

January Blog Roundup

We started off January with a different kind of blog post, one that explains how our company is pitching in to help a local business that suffered a major setback last year. Also on our blog, we offered an in-depth look at progressive web apps, a new technology that combines the best features of a phone app and a mobile website.

The January highlights of our blog are as follows:

Phoenix Graphics Firm Think Graphics Rebuild - Eminent SEOEminent SEO Pitches In to Help Phoenix Graphics Firm Rebuild Scorched Office

Last year, Think Graphics & Printing Solutions lost its downtown Phoenix office when a fire overtook the building. When we heard the heartbreaking story, we felt called to help this fellow Arizona business! Find out how we are helping Think Graphics raise money to rebuild its office, plus how you can pitch in too.


Progressive Web Apps Technology - Eminent SEOProgressive Web Apps: The New Frontier for Mobile Browsing and Marketing

Have you been exploring the ways that a mobile app could promote your business? Well, read this blog post first, because there’s a new alternative. Learn all about progressive web apps, a Google-developed technology that brings app-like features to mobile websites.


Our Commitment to Ethical Marketing

When you enlist Eminent SEO to help out with your website, your social media accounts, your email marketing or any other channel, it’s important to point out that we are committed to ethical hiring and marketing practices.

We don’t use black hat tactics to help your site climb up the search engine rankings, and we don’t cut corners when producing content on your behalf. We pride ourselves on transparency, and team works closely with yours to expand your brand’s reach and drive traffic to (and conversions on) your website.

To learn more about our ethical marketing practices and how we can customize a strategy to expand your digital presence, talk to us today at 800.871.4130!

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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