Website Audits and Custom Digital Marketing Strategies
Learn About Our Approach to Strategic Multi-Channel Marketing Campaigns
Every site should be audited regularly, but it’s particularly important to perform an audit before beginning a new website SEO or digital marketing campaign. If your content is thin, your design is outdated or your marketing campaigns are stale, we need to evaluate why before we suggest a strategy that we can get behind.
Before we make any website or marketing suggestions, we offer a custom website audit. This allows us to spend the time we need to research and analyze your website and all of the important variables it takes to have a healthy, functional multi-channel marketing campaign today.
Our Website Audit Services Include:
Local SEO Audit
Brand and Design Review
Content and Rankings Review
Advanced SEO and Technical Analysis
Website Marketing Audit
Website Backlink Audit
Website Penalty Audit
Experiencing a Website Penalty?
If you have had a recent drop in rankings or you are concerned you are receiving a website penalization, we offer a customized website audit and backlink analysis that allows us to quickly identify any issues and make recommendations to get you back on track.
What to Expect in the Website and Digital Marketing Audit Process
From strategy development to managing your bad brand reputation, we have you covered.
We’ll touch base first before we begin we get to know you, your brand, your digital footprint, current marketing campaigns and goals.
The audit fulfillment time ranges from three days to two weeks, depending on size of the site and digital footprint of the brand. Once we have collected all of the data and prepared our suggestions, we will deliver a comprehensive document and schedule a review call.
Presentation and Review Call
We will present your audit and all of its supporting details in an online meeting. During this time, we will answer any questions you have and discuss what it might take to make the improvements.
The development of your strategy can take two to five days, depending on the size of the project. Everything we do is custom, and a comprehensive marketing strategy can take up to 100 hours to complete!
Strategy Review Call and Next Steps
Once the plan is complete, we will meet once again to review the strategy and discuss the next steps.
Still have questions on what a website audit entails? Click on one of the frequently asked questions below to understand audits better.
What Is an Audit?
A website audit is a comprehensive review of the aesthetic, organizational, technical and many other aspects of your website, as well as other domains on the web that are pointing to your website. A thorough audit helps you understand why your website isn’t receiving the desired level of traffic and why your sales and conversions might be sluggish.
While we use a number of online tools to help us complete the audit, the tools only tell half the story. Our own knowledge of industry changes and best practices, as well as our deep experience in reviewing other clients’ websites, is what brings the audit to completion. The eyes don’t lie. If something looks wrong upon first glance, we don’t need a tool to tell us it’s wrong.
An audit report will contain the following elements when delivered to the client:
Data Behind the Findings
Red Flag Warnings on Major Issues (such as a penalty)
How Do I Know If I Need an Audit?
Not showing up as high in the search engine results as you used to? Receiving less traffic? Fewer conversions? If these scenarios are ringing true, then you’re a good candidate for undergoing a website audit.
You may think that your site was impacted by a certain Google algorithmic update, such as Penguin or Panda, but without a professional audit, you can’t be sure.
Also, do you know if your site is up to par in the following areas?
Strength of Backlinks
Redirects and 404 Errors
Not sure? A website audit will make it clear where you stand on these and many more measures.
What Are the Benefits of a Website Audit?
Quite simply, an audit helps you know where exactly to make improvements – on several fronts. Perhaps you feel that your site is lackluster, but if you’re still short on ideas on how to improve it, a website audit from a professional team will result in actionable recommendations.
Making improvements won’t happen overnight. In fact, it may take a year or longer to address every deficiency. But after submitting your site for a professional audit, at least you’ll get steered in the right direction.
Ultimately, a website audit will help you understand:
How to structure your website better
Where you could use better content
How to organize the site in a way that generates conversions more effectively
What Happens During the Strategy Development Phase?
After the audit, we gather members from various departments – SEO, design, content, social media and web development – to begin building a custom web strategy that addresses the pain points identified in the audit.
One of the main goals of the strategy development phase is to identify a funnel that reflects the ideal buyer’s journey for your audience. Building out a few different buyer personas will help immensely with this objective. After pinpointing the buyer’s journey, we then strategize how to build or rearrange your website in a way that nurtures interested visitors into leads or customers.