Marketing Campaign ROI Reporting
At Eminent SEO, we develop custom ROI reports for our customers that measure the effectiveness of each marketing channel. By understanding and comparing performance between channels, your company can better prioritize its digital marketing efforts. Here are just a sample of the diverse marketing channels that we track and report on for our clients:
Organic
Traffic from visitors who found your website through an organic search engine result.
Direct
The number of leads who were referred directly to your website, typically visitors who typed in your URL instead of using a search engine.
Referral
This channel measures visitors from a third party site that isn’t a search engine or social site.
Paid
Traffic from visitors who were directed to your site via search, display and/or another paid ad campaigns.
Email
Visitors who clicked on a trackable link from an email marketing campaign will show as an email lead.
Social
Tracking through social media networks allows you to separate paid social traffic from leads drawn in by your activity on social media.
Eminent SEO can also help you track traditional and local marketing sources, including TV, billboard, radio, direct mail, brochures, bumper stickers or other forms of print.
We can leverage dynamic call tracking tools to combine traditional and digital advertising methods into one multichannel campaign.
Each month we will review the conversion data and produce a marketing ROI report that shows the return on your marketing investments, per channel group. If you have a channel that isn’t converting well, we can evaluate why and make suggestions to improve it. Likewise, our data makes it easy to spot where advertising investments are driving engagement from the right type of customer.