Keyword research is the heart of any online marketing strategy.
Before we begin any on-page SEO optimization work or implement an off-site marketing campaign, we get to know you, your business, your products and website goals. As a team, we brainstorm possible keyword phrases that potential clients would use to find you on the internet.
Our keyword discovery and research process includes utilizing free and paid tools Eminent has access to. At the end of the process we will be able to tell you what keywords are being searched for, their monthly search volume, their levels of difficulty and where you currently rank for the terms within the top search engines.
Using expert analysis we will suggest specific keyword phrases to use in your on-page SEO as well as your off site website marketing strategies. Once your target keyword phrases have been selected, we will add similar secondary phrases that will help support your overall target goals.
Lastly, we will ensure your brand, products and variations of your company name are also strongly represented. Your keywords tell the world who you are – so it’s extremely important they represent who you are and what you have to offer properly.
Our Keyword Research Services Include:
- Basic Keyword Research
- Advanced Keyword Discovery and Research
- Keyword Benchmarking
- Keyword Competitive Analysis and Segmenting