Tag Archives: Google Algorithm Updates

Volume 129: Eminent SEO is Celebrating 13 Years in Business

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Vol 129

Eminent SEO is Celebrating 13 Years in Business

Wow, October is almost over already. You know what they say, time flies when you’re having fun. Well we are ALWAYS having fun around here.

In fact, this month marks our 13th year in business! Woo!

I’m so grateful that we’ve been in business for all of these years!

To celebrate, here’s a little bit about what we have learned along the way.


13th Anniversary

Business Lessons Learned:

  • A service is only as good as the people behind it. Make sure you have a great team who’s excited to serve their customers.
  • Your culture is vital to your company’s success—it’s what sets you apart from other businesses in your industry. You can’t expect every team member to share your values and vision right away, but if they don’t buy in soon after joining the company, they never will!
  • Be open to change; don’t be afraid of it! Don’t let yourself get stuck in one particular mindset or workflow when something new comes along that could potentially make everything better for everyone involved (that includes customers).
  • Don’t be afraid to ask for help! Asking for help doesn’t mean you’re not confident or capable of completing a task on your own; it just means that you know there are people out there who can make things easier. Whether it’s asking someone else to do data entry, delegating tasks among employees or outsourcing certain aspects of the business entirely, don’t be afraid to delegate what needs done.

Always try to learn and improve, both in business and in life.

“Never stop learning or improving.”

This is the motto I live by in both my professional and personal life. There is always more to learn, and there’s never a reason to stop growing as a person. The world around us changes so quickly that if we don’t stay current with it, we can easily get left behind.

Trying to keep up with the latest trends can be difficult, though. With so much information out there, it’s easy to get overwhelmed and want to give up before you even begin.

The best way to learn something new is to start small. Don’t try to tackle everything at once—that will only lead you down a path of frustration and overwhelm. Instead, focus on one small thing that interests you and build from there.

To all of our clients, we thank you for being with us through these 13 years! We hope that we can continue to serve your needs and exceed your expectations.

Jenny Stradling Eminent SEO CEO




On October 19th Google released the October 2022 spam update. This update is global and affects all languages. The rollout was complete as of October 21, 2022. While Google has automated systems to detect search spam, they occasionally make notable improvements to how they work. And, when they do, they refer to this as a spam update and share when they happen on their list of Google Search ranking updates.

Google said “sites that violate our policies may rank lower in results or not appear in results at all.” The impact seems pretty big for the sites hit by this update, but the net was not widespread.

How are your rankings holding up? Not sure?
Request a rankings report and book a free consultation with an SEO from our team!


Ready for a Custom Marketing Strategy?
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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Volume 128: The Latest Google News

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The Latest Google News

The Latest Google News

Hi There Readers!

It’s been a heck of a last month as Google rolled out several algorithm updates. Combine that with news from the Google’s Search On conference held last week and there is a lot to fill you in on from the world of SEO.

The Latest from Google? Quality Content Continues to Reign Supreme

Google’s latest updates make it harder for low-quality content to rank well in search results across many verticals.

In the last 3 years, Google faced one indexing issue after the other, making frequent algorithm updates to try to combat low quality content. As the amount of content on the internet continues to grow, Google is looking for ways to save their crawl and indexing resources. Low quality content just isn’t going to cut it. Writing about a product you haven’t tried, using boring content, or targeting low-competition keywords isn’t an SEO strategy.
A Timeline of Digital Marketing Over the Last Decade

10 Announcements From Google Search On 22

On September 28th Google held their annual Search On event, here’s a recap:

1. Expanded Multisearch

Google is expanding multisearch (search with both images and text at the same time), to 70 new languages in the coming months. Google launched multisearch last year for English and U.S.-based queries.

2. New “Near Me” Feature

Multisearch’s “near me” feature allows users to find products locally with the help of an image. Search the web with your photo. Even better – get local results.

3. Crisper Google Lens Text

Google Lens allows you to point your camera at any text and have it instantly translated. The translated text is now crisper and more blended.

4. iOS App Shortcuts

Google’s search app now has shortcuts, making search, translation, voice search, and uploading easier and more accessible.

5. Refined Search

Search refinements are now integrated with Google’s autocomplete feature (as well as within search results). As you type, Google will present tappable words to add to your query. The top search bar will be more dynamic.

6. Added Visuals

Search will render more visuals for queries than ever before. Destinations, celebs, animals, plant species, etc. will have added visual aspects present in search results, including stories, video clips, tips, things to do, and more, with relevant text highlighted.

7. Explore More

Let’s face it. Sometimes, Google’s results aren’t an exact match with our intentions. So, Google search will offer-up a new explore feature that allows searchers to pivot and take the original search in a different direction.

8. Added Discussion and More Forums

Google is toying with a new feature for the U.S. English users. This will aid in getting information on topics from forums, such as Reddit.

9. Translated Local and World News

Next year, Google will allow users to access local to world news in a translated fashion. Machine translation will provide headlines from across the globe.

10. Expanded “About this result”

Are your search results personalized? Well, you can further look into it by accessing the “about this result” feature. Google will show if the results are personalized at all. Also, you can decide to turn off personalization or modify.

Jenny Stradling Eminent SEO CEO

We hope you’ve enjoyed this recap of the Google Search On event. Which new feature are you most looking forward to?

Until next time readers,

Jenny Stradling… er, Weatherall (what, I’m still working on my name change…)


Want to take a deeper dive and improve your website content and rankings? Check out:

Localize Hispanic Content

How to Localize Hispanic Content

Conventional wisdom in business and media has long been to approach the United States as an English-speaking market.

Read More

Improving Your Website With Core Web Vitals

Evaluating and Improving Your Website With Core Web Vitals

No one ever says, “I wish my website would run slower and register lower in search engine rankings.”

Read More

Ready for a Custom Marketing Strategy?
Call us for a free initial consultation


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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Volume 127: Understanding the Google “Helpful Content Update”

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Understanding the Google “Helpful Content Update”

Understanding the Google “Helpful Content Update”

Hi Readers!

Jenny Stradling Eminent SEO CEO
Jenny here! In the SEO community big Google algorithm updates create a lot of chatter. I thought I would focus this month’s newsletter on the current algorithm update and provide some insights into quality content development to improve your SEO strategies moving forward. Best of luck!


On August 19th Google announced a new big search ranking algorithm update named the “Helpful Content Update” (yes, Google named it that) and on the 25th they officially started rolling it out. A big algorithm update like this will likely take 2 weeks to fully roll out. Their goal is to remove content from the search results that was written for the purpose of ranking in search engines but that does not actually help or inform people. The update will “help make sure that unoriginal, low-quality content doesn’t rank highly in Search,” Google added. Um, shouldn’t they have already been focused on ranking helpful, useful and authentic content?

Luckily, we already understand the value in creating content for humans, not engines, and therefore our strategies and websites will likely not be impacted. Also, a lot of people are calling this a core update, it is not. It is an update to a previous core algorithm update, Google Panda, according to Barry Schwartz of SEO Roundtable.

If you are hit, you will need to look at your content and address any outdated, duplicate, spammy or otherwise low quality content. Which, ahem, you should be doing anyways!

Developing a Ranking Content Strategy

So, what defines quality content anyways? Seems easy enough to understand, right? Quality is unique, helpful, maybe even notable? But, what you see when you currently Google most broad topics is a smattering of the same media companies, am I right? It’s as though Google decided that it was fine for the companies with the most money to invest into content development to win every time, despite the fact that most of the articles are written by marketers and are literally just regurgitated versions of the other top ranking articles on the subject.


If this “Helpful Content Update” intends to address that, I am here for it. Yes, we write articles for our clients. However, we work hard to aim for a unique point of view, offer something new to the web and not just rehash information you can find on Wikipedia. However, it can be hard to come up with fresh ideas and still keep up with the volume Google requires to become and remain a ranking authority site.

That said, there are some cool things you can do to stand out.

Here are a few ideas to try:

  • Show personality
  • Provide a unique point of view
  • Subject matter expert reviews
  • Quotes from relevant authority experts
  • Marked up, structured data
  • Custom photos, graphics and video
  • Original research and data
  • Thoughtful analysis
  • Case studies
  • Real-world stories or examples
  • Relevant product suggestions
  • Testimonials
  • Provide a challenge or action item
  • Include a thought provoking question to ponder
  • Offer a deal or freebie
  • Create an audio version

Look, no one (including now too Google, apparently) cares if you’re an expert at creating another version of what already exists on the internet.

What web users demand is interesting and helpful content from brands they trust. It is not enough to “be good” you have to offer something totally unique, AND, look cool while doing it.

How Eminent SEO Helps the Helpers

Most of our clients are in the service space in some way. We feel privileged to help behavioral health experts, doctors, therapists, lawyers, consultants and other experts share their work online. This algorithm update offers an exciting opportunity to focus on YOUR unique perspective. It’s time to not only highlight your expertise in your industry, but share your personal point of view – the heart of who you are and what your brand stands for.

The team over here at Eminent SEO can work with you to transform your unique thoughts and educational content into the format that is right for your audience… and Google too, of course.



Want to take a deeper dive and improve your website content and rankings? Check out:

How Quality Content is Key to an Effective SEO Campaign

I started doing SEO back in 2005 when people were still trying to figure out how to define what search engine optimization means. Of course, most people today still don’t really understand the Google algorithm.

Read More

How to Write A Ranking Blog Post

People don’t like being advertised to, and most can sniff out a promotional article from infinite (cyber) miles away. How is it possible, then, to write a blog post or article that ranks well, but does not come off as salesy?

Read More

Improving Your Website With Core Web Vitals

No one ever says, “I wish my website would run slower and register lower in search engine rankings.” If you aren’t keeping up with the latest trends and changes in search engine optimization, those negative outcomes will follow.

Read More

Ready for a Custom Marketing Strategy?
Call us for a free initial consultation


Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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How Digital Marketing Has Evolved Over the Last Decade

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How Digital Marketing Has Evolved Over the Last Decade

Over the past several years, the landscape of digital marketing has continued to morph and grow. It’s been developing since the dawn of the internet, changing to better suit trends of the time. Advertising doesn’t come with a strict doctrine, and digital marketing is certainly no exception. Rather, methods of marketing must evolve to suit the culture being advertised to.

As social media continues to evolve, and as our use of these platforms’ changes, so must the strategies businesses use to market to audiences.

Also, as a result of social media picking up steam over the past decade, companies have gained an increasingly quick means of receiving feedback from audiences. If a product or a campaign launch has a lackluster reception or even a disastrous response, companies are going to know instantly. This was certainly not always the case for advertising. Take Kendall Jenner’s 2017 Pepsi ad, which led to an instantaneous, large-scale PR nightmare for the company. This speed and level of response wouldn’t have been possible, decades earlier.

SEO has also come a long way, over the past ten or so years. Marketers were caught in a race to change alongside Google’s frequent updates, new product features, and new or developing algorithms. Search engines are only getting smarter, and brands have had to stay in touch with that fact. A lot has changed in the world of digital marketing, and a lot will continue to change, in the years to come.

A Timeline of Digital Marketing Over the Last Decade: Influencer Marketing, Social Media Marketing, and Beyond

A Timeline of Digital Marketing Over the Last Decade

2011: The Internet Overtakes Television

While 2011 wasn’t a revolutionary year for digital marketing, it was a year when several small (but important) steps were made.

Probably the biggest development in social media marketing of the year was the launch of Google+. Although the site didn’t allow marketers to create brand pages until October (several months after the platform’s launch), the platform showed immediate promise. Google+ gave marketers a unique level of personalization, making it easier for brands to target people based on their interests. This was definitely an improvement over Facebook-based advertising at the time.

Speaking of Facebook: In 2011, the popular social media platform overhauled much of its approach to marketing on the site. Toward the end of the year, it became clear that “likes” were losing meaning to advertisers. This was thanks to the introduction of Facebook Gestures, which allowed marketers to transform any verb into a link. The switch over to the Timeline style of profile also allowed brands to create pages for themselves, for the very first time.

Google Panda was also launched this year. This was a major algorithm update for the search engine, which heavily prioritized the quality of a site’s content as a part of SEO. For example, sites with duplicate content, a high ad-to-content ratio, or a lack of trustworthiness were seen as unfavorable. To rank well with Google, sites had to begin putting even more effort into creating the highest quality content they could manage. If anything, Google Panda foretold the future of SEO.

It was also in the year 2011 that, for the very first time, web use by young people overtook their level of TV viewership. This was an incredibly important figure for marketers and brands to take note of since it was a pretty clear indication of where audiences were moving. A concerted transition over to digital marketing was more important than ever, especially for marketers targeting a younger audience.

2012 – 2013: The Digital Landscape Is Shifting

In the world of digital marketing, 2012 was an eventful year. It was a year when the shifting digital landscape was only becoming more obvious, to marketers.

For one, 2012 brought search engine result pages that, finally, began to truly incorporate social content. In addition, several IPOs were launched within the sphere of digital marketing. The year also saw a notable increase in Google’s search dominance, as well as a heavier-than-ever reliance on digital marketing agencies and tools, as a means to support the marketing efforts of many companies.

In 2012, there was also an increasing use of marketing automation. More than in the past, digital marketers were using triggered emails, which included “welcome” campaigns sent to potential customers. This particular shift can be attributed to the accessibility of low-cost email systems — including MailChimp and Aweber. Previously, these kinds of automated communications were only available to businesses through (much pricier) Enterprise systems.

Google Ads (then known as “AdWords”) remarketing gained considerable popularity in 2012 too. In April 2012, Google also released Penguin, another major revamping to their search engine algorithm. This time, the company was aiming to address back-linking strategies — so, this algorithm update had a noticeable effect on how Google evaluated links during the ranking process. Updates such as this encouraged the adoption of white-hat SEO strategies, rather than black-hat strategies.

Important to digital marketing in 2013 was the purchase of Tumblr by Yahoo. At the time, Tumblr was one of the most highly trafficked social sites, despite a lack of focus on advertising. After being purchased by Yahoo, Tumblr made a big move toward monetization, which hadn’t previously been a feature of the website. This was also the year that Instagram Ads was launched.

Growth hacking, as an approach to digital marketing, picked up significant steam in 2013. This strategy is based largely around conversion rate optimization (CRO), although it’s actually quite a bit broader than that. Rather, growth hacking involves testing various business models, refining product offerings, and refining pricing models.

2014 – 2015: Targeting Audiences and Refining Search Engine Optimization

Targeting Audiences and Refining Search Engine Optimization

The year 2014 saw several major events in the realm of digital marketing.

This included:

  • Mobile device usage surpassed desktop internet usage. Clearly, audiences were spending more time on their phones than on their computers. This is a trend that had been building for several years prior to 2014, although this is when it crossed a key threshold.
  • Tailored advertisements were introduced to LinkedIn.
  • The Facebook Messenger app was launched.
  • Also, this year Facebook acquired WhatsApp.

All of these events had an impact on methods of digital marketing at the time.

Furthermore, 2014 brought about Google’s Pigeon update — yet another major revamping of their search algorithm, attempting to continue filtering out black-hat SEO users. With Pigeon, local search was even further reshaped. Well-optimized sites became even more heavily rewarded, gaining an advantage over their competitors in local search engine results. Location-specific search was also improved upon, as well as location-based browsing on mobile devices. This had a significant impact on local advertisers, especially.

It was that same year that Google algorithms began prioritizing HTTPS websites over their unencrypted counterparts. This is, in part, because encryption promises data integrity, protecting confidential user information. So, a safer website meant better SEO and ranking for websites, beginning in 2014.

In 2015, Snapchat first launched its “Discover” feature. Before the release of Discover, Snapchat was really only known as a photo messaging app — not exactly an advertising hub. At its release, the goal of the Discover page was to provide audiences with a stream of content, all supplied by major media corporations. Snapchat Discover introduced a brand-new method for digital marketers to generate revenue.

Other significant digital marketing happenings in 2015 included:

  • Predictive analytics began to pick up some traction, gaining new popularity. This is a form of data analysis that, years later, would become integral to the digital advertising landscape. After collecting and analyzing user data, predictive analytics can be used to better understand the wants and needs of consumers, identify consumers’ behavioral patterns, and help marketers to make even more strategic and effective decisions. Predictive analytics employs mathematical modeling tools, to create predictions about an unknown event, fact, or even just a characteristic. This allows advertisers to target their audience with even more precision than in the past.
  • There was a rise in the popularity of wearable tech, providing a new, unique mode of delivering advertisements.
  • Facebook introduced “Instant Articles” in 2015. This was a noteworthy step in the rise of digital content marketing, which involves the creation, publication, and eventually the distribution of content for a particular targeted audience.
  • Pinterest introduced buyable pins, opening up opportunities for content marketers and retailers on the platform.

2016 – 2017: The Rise of Social Media Influencers and Influencer Marketing

Influencer MarketingBoth Snapchat and Spotify launched ads in 2016. And another huge trend for digital marketing in 2016 was marketing automation. This was yet another way for advertising and technology to be brought together, helping to build more efficient, far more personalized marketing campaigns. By determining just when and how consumers entered the funnel (and factoring in some general information about audience interests), marketers were able to discover similarities and patterns. It also provided advertisers with vital information on possible areas of opportunity.

In 2016, online influencers saw a massive surge in popularity — thus, the promise of influencer marketing began to open up. The number of online influencers, who are essentially the celebrities of the social media age, skyrocketed. Not only were there more influencers but also, these stars received their name for a reason: they were influencing the public and on a growing scale. This, of course, is a phenomenon that would catch marketers’ attention. Social media influencers were then brought on by companies to promote products to their growing audiences.

As of 2017, Google and Facebook had prevailed as the largest media owners on the planet. Together, these two corporations were bringing in 20% of the world’s total advertising revenue, according to market research.

With increased digital connectivity came increased access to potential competitors within a target audience. Paid advertising was growing even more important, no longer sitting on the sidelines as a supplementary strategy by marketers. Rather, it was becoming the core of some marketing campaigns. (Still, this doesn’t mean that SEO was suddenly obsolete — SEO was, and still is, important to advertisers.)

Also in 2017, advertisers began to dip their toes (and their marketing materials) into the world of virtual reality, commonly known as V.R. Some companies began to introduce facets of V.R. into advertising campaigns. For example, this was the year that Ikea developed its groundbreaking virtual shopping experience. This wasn’t enough to make V.R. marketing a norm, although it certainly planted a seed in the marketing world.

Several marketing takeaways could be drawn from 2017’s fiasco with Pepsi and Kendall Jenner. To start, it served as a bit of a wake-up call to advertisers: When it comes to presenting modern social issues in advertisements, it’s crucial not to paint them with the standard, idealist marketing. In the process, Pepsi seemingly made light of actual social injustices and protests of the time. This advertisement was met with an overwhelmingly negative response and was accused of being out-of-touch and insensitive by most audiences.

Additionally, the Pepsi situation was a strong reminder of just how instantaneously brands can receive marketing feedback. As soon as the infamous ad aired, Pepsi began to receive responses on social media. The “sit back and wait” component of old-school advertising was long gone.

2018 – 2020: Where Content Becomes the Key of Brand Management

Content is the Key of Brand ManagementIn a number of ways, 2018 was a year for building on digital marketing foundations. These foundations were originally born earlier in the decade.

For instance, as a way for brands to continue improving their SEO, there was a surge in popularity for long-form content. With longer-form content, companies realized they’d be able to rack up even higher user session durations. Of course, this came with the caveat that the long-form content must be engaging enough to hold a user’s attention. Still, when brands succeeded, they could create a highly positive impact on their SEO with their longer content strategy.

In the past, Instagram videos had a maximum length of just sixty seconds. Then, Instagram TV was launched in 2018. Using this new feature, users on the platform became capable of uploading content that was several minutes long. This opened up a whole new world for creators of scripted and comedic content, for example. It also led to a surge in DIY tutorials, full product demos, and much more.

Although the concern had been steadily building for some time, by 2018, worries over user data reached a tipping point. It was a well-known fact that brands and websites store user data en masse, to improve the effectiveness of targeted advertising. However, many people worried that this was putting their own privacy at risk. After all, several companies were beginning to see information leaks and data breaches. Plus, it had become common knowledge that sites were selling user data to other companies. For many social media users, this was only growing more concerning.

These same concerns led to the creation of the General Data Protection Regulation (GDPR), which was introduced by the European Union in 2018. The goal of the GDPR was to hold brands accountable for protecting the data of their users. It also sought to bring users better control over what data they were giving to companies.

Certainly, 2019 was an eventful year for digital marketers. That year, brands were given not only a new search algorithm but also, a brand-new major platform: TikTok.

TikTok provided marketers with an entirely new frontier. In recent years, we’d seen a number of social media platforms rise, before crashing and burning — think of Vine and Google+, for example. However, TikTok was (and still is) unique. TikTok’s explosion in popularity was rapid, and the growth has only continued over time, leaving marketers with an incredibly valuable landscape for advertising.

BERT was Google’s 2019 update to their search algorithm. It was easily one of the biggest updates seen in years, lending the algorithm an understanding of context, rather than simply the words of a search term. As of 2019, Google’s algorithm began to put a much stronger concentration on user intent. With the introduction of BERT, digital marketers really had to rethink how they were approaching SEO.

By 2020, content was more valuable than ever. In fact, it had become obvious that, in order to succeed, brands would have to consider prioritizing content creation, over other marketing strategies — and video content had become especially popular. Many individuals consider video content to be more convenient, compared to text-based content. Video marketing had become an important factor to companies crafting their digital marketing strategy.

There’s also been a recent increase in brands working with niche influencers. In the not-so-distant past, digital marketers were far more likely (or even guaranteed) to turn to celebrity influencers as product promoters. However, as of 2020, a number of brands focused their attention on smaller, more niche creators, allowing them to advertise to specific markets and audiences. As a bonus, smaller influencers are more likely to form a closer, more personal bond with their fans. So, there’s a better chance that their followers will trust what the creator has to say.

2021 And the Future of Digital Marketing

2021 And the Future of Digital MarketingAs with every year, in 2021, the digital marketing industry has only continued to evolve and develop. Interest in neuromarketing is increasing, for one. Semantic keyword searches continue to revolutionize SEO, as user intent is more important than ever when it comes to ranking. We’ve also seen an increase in the use of voice search, which has already had a notable effect on how sales funnels are navigated. More so than in the past, marketers have begun to consider voice search potential, when they’re working to optimize their content.

So, what’s in store for digital marketing, moving forward? While it’s impossible to say with certainty, current trends point toward increased interest in chatbots and AI, as methods of marketing to customers. Other forms of interactive marketing content are also likely to continue rising in popularity, including quizzes and games.

No matter where digital marketing is headed down the line, we’re excited to stick around and see. Contact Eminent SEO to get started on a custom website or online marketing strategy for your business today. We’ve been developing digital marketing strategies since 2005. That means we made it through the evolution of SEO and the ever-changing digital landscape… and we haven’t quit yet.

Let’s have some fun together!

Avatar for Jenny Stradling

Jenny Stradling

CEO, Business Consultant, Researcher and Marketing Strategist

Jenny Stradling is the co-founder and CEO of Eminent SEO, a boutique design and multi-channel marketing agency. Jenny began digital marketing in 2005, started Eminent in 2009 and is actively consulting some of the biggest brands in the US today. Her agency is headquartered in Mesa, Arizona, but her team is currently spread across the US.
Jenny is a mom, stepmom and grandma and there is nothing she loves more than spending time with her family. She also enjoys cooking, reading, podcasts, live music, yoga, singing, painting, writing, organizing and making – anything creative really!
Jenny is passionate about researching and sharing information on a wide variety of topics. Some of her current projects are focused on specific issues and causes she cares about, such as: mental health, recovery, personal growth, sustainability, wellness, cannabis, ethics, equality, marketing and business strategy. She also loves to share reviews, stories and content that helps support and feature other artists.

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