Tag Archives: Holiday

4th of July Events in Greater Phoenix, AZ – 2017 Edition

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4th Of July Events Phoenix AZ 2017 - Eminent SEO

That time of year when we celebrate our nation’s independence is nearly upon us! The greater Phoenix area has plenty of family-friendly events throughout the Valley where you can enjoy fireworks, kids’ activities, rides, games, entertainment, food and drink, and all-around fun times.

Below is an expansive listing of events greater Phoenix residents can look forward to for the July 4, 2017 holiday. While most events take place on Tuesday the 4th, note that some are being held in advance of Independence Day.

Phoenix & Valley of the Sun Independence Day Fireworks and Events

Click on the name of any of the events below for more details on:

  • Specific activities offered
  • When the fireworks will start
  • Cost of admission and reservations for special areas
  • Limitations on what you can bring to the venue
  • The venue’s location
  • Whether activities will be indoors or outdoors (most are outdoors)

Ahwatukee

Ahwatukee Red, White & Boom Fireworks FestivalFri, 7/1/17, 5 p.m. to 10 p.m. – Pecos Park (CANCELLED)

Anthem

Anthem Independence Day CelebrationMon, 7/3/17, 6 p.m. to 10 p.m. – Community Park

Cave Creek

3rd of July FireworksMon, 7/3/17, starting at 5:30 p.m. – Harold’s Cave Creek Corral

Chandler

July 4th Fireworks Spectacular – Tue, 7/4/17, 5 p.m. to 10:30 p.m. – Tumbleweed Park

Fountain Hills

Fourth at the Fountain – Tue, 7/4/17, 6 p.m. to 10 p.m. – Fountain Park

Glendale

Westgate Firework Fest – Tue, 7/4/17, 5 p.m. to 9:30 p.m. – Westgate Entertainment District

Goodyear

Star Spangled 4th – Tue, 7/4/17, 6 p.m. to 10 p.m. – Goodyear Ballpark

Litchfield Park

Fourth of July Splash Bash – Tue, 7/4/17, 10 a.m. to 5 p.m. – Litchfield Park Recreation Center

Mesa

Arizona Celebration of Freedom – Tue, 7/4/17, 6 p.m. to 10 p.m. – Mesa Convention Center

Peoria

4th of July Celebration – Tue, 7/4/17, 5 p.m. to 10 p.m. – Peoria Sports Complex

Phoenix

Fabulous Phoenix 4th – Tue, 7/4/17, 6 p.m. to 10 p.m. – Steele Indian School Park

Tempe

July 4th Tempe Town Lake Festival – Tue, 7/4/17, starting at 5 p.m. – Tempe Town Lake

Scottsdale

4th of July Celebration – Tue, 7/4/17, 3 p.m. to 9:30 p.m. – Westworld of Scottsdale

Summer Concert (Mogollon) & FireworksSun, 7/2/17, 7:30 p.m. to 9 p.m. – McCormick-Stillman Railroad Park

Surprise

4th of July Celebration – Tue, 7/4/17, starting at 4:30 p.m. – Surprise Recreation Campus

Have a Cool Fourth of July

Given how hot it is in the Valley this time of year, be sure to bring plenty of water with you to these events, and anything that can offer you shade. Check the event pages for details on what each venue provides and what you’re allowed to bring with you in terms of food, drink and shade.

From our families to yours, we wish you a happy, healthy, safe and fun Independence Day!

Sara Korn

Finding creative ways to give both readers and clients what they want is why I love being a writer! As a Content Strategist at Eminent SEO, I listen to clients and put myself in the shoes of their customers to create compelling marketing messages that drive engagement.

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Vol. 61: Eminent to Help Spread Holiday Cheer; Google Retires Knowledge Graph Snippet Overlays

Operation Santa Single Style - Eminent SEO ArizonaEminent SEO News: Help Us Help Out Families in Need This Holiday Season!

Eminent SEO is excited to support Operation Santa Single Style this holiday season, which will provide gifts to single-parent families in need in Arizona. We’re always eager to do our part and give back to the local community, especially during the holidays when so many are struggling to put food on the table while having enough to buy their children presents.

Operation Santa Single Style would appreciate YOUR support this year, as well. Please visit the group’s online registry if you’d like to pick out a toy for a child in need or make a monetary donation.

If you live in Arizona and want to know where to drop off your gift donation, please email danielle@eminentseo.com. You can also email the same address to ask where to ship the gift, if you live out of state.

Thank you for your consideration of supporting a family in need this winter. If you’d like to learn more about Operation Santa Single Style, please visit the group’s Facebook page. Happy Holidays!

What’s New in SEO: Google Kicks Knowledge Graph Snippet Overlays to the Curb

Beginning in January 2014, when a user conducted a Google search, the results page would feature gray text off to the right of the URLs of many entries. If you hovered over that text, a small pop-up would emerge that would tell you about the overall website or the company behind the page you would potentially visit.
The Walking Dead Knowledge Graph Snippet Overlays - ESEO
Well, say goodbye to that feature. Search Engine Land confirmed with Google in November that Knowledge Graph snippet overlays, as they’re called, have been retired.

Why? Low usage, apparently.

So, the feature failed to last even three years in the search engine results pages. While it appeared like it could be helpful for users, it seemed to provide little-to-no benefit to publishers. The snippet overlays contained up to three links, but none would lead directly to the company’s website. One might go to the business’s Google+ page, but that’s about it. For the few users who did take advantage of the snippet overlays, the links ended up being distractions to the page Google featured in the search results.

Don’t worry, though: Google still places a major emphasis on its regular Knowledge Graph, which you might see in line or off to the right of your desktop search results, depending on the query. This indispensable feature likely played a part in the demise of snippet overlays, for which we say, “R.I.P. We hardly knew ye.”

Doctor Strange Google Knowledge Graph Cards

A Knowledge Graph appears in the right half of this Google search results page.

November Social Media Roundup

Our Instagram account continued to grow in November! And on Twitter, we increasingly lent our voice and expertise to some of the latest topics in our industry. See the best of our November social shares below. Click on any of the photos to see the accompanying caption and more info about the image. We also invite you to keep up with our latest social stuff by following us on Instagram and Twitter.

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on


A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on


A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on


A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

November Blog Roundup

In November, we revisited one of the hallmarks of SEO best practices: anchor text optimization. We then gave our take on some recent tech news: the impending death of the mobile video app Vine. If you missed any of our November blog posts, get caught up here:


Is Keyword-Rich Anchor Text No Longer Necessary - Eminent SEOIs Keyword-Rich Anchor Text No Longer Necessary?

Considering Google’s “Penguin” series of algorithm updates and all of the ranking factors the search engine now has, you might think that optimizing your anchor text is no longer crucial. Well, you’d be wrong. Find out the continued importance of anchor text optimization.


Death Of The Vine App Social Media - Eminent SEOWhat Killed the Vine App – Or Is There Still Some Hope Left for It?

In late October, Twitter announced that it would be shutting down the once-popular Vine app. Although there are a few investors rumored to be interested in buying Vine, the video-sharing service’s best days appear to be behind it. Let’s look at what led to Vine’s apparent demise.


Keep Your Eyes Peeled: New-Look Website to Come

As a final note, we’re excited to share that we have made progress on the behind-the-scenes reconstruction of EminentSEO.com! In the coming months, we will roll out a new-look website that will feature sleeker navigation, new visuals and a more descriptive, yet clearer picture of the many services we offer.

The time for a refresh is now! As you’re waiting for the debut of our website redesign, keep enjoying our blog posts, online newsletters, Max swag and more. Thank you for supporting Eminent SEO.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Frighteningly Good Halloween Events in Phoenix: 2016 Edition

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Halloween Events In Phoenix 2016 - Eminent SEO

Every October, there is no shortage of Halloween-themed events in the greater Phoenix area. From haunted houses to family friendly festivities, the Valley of the Sun has got it all.

Here at Eminent SEO, we thought we’d help point those of you in Arizona to some can’t-miss events taking place this month. Activities are going on all over the Valley and, in some cases, all month long.

The following list will let you know a little more about more than a dozen Halloween events worthy of your attendance this October.

2016 Halloween Events in Phoenix and Beyond

The following events are listed in chronological order:

Harkins Presents Harry Potter – 10/13 – 10/20


Harkins at Arizona Mills shopping center has already begun showing the “Harry Potter” films once again. All eight installments of the franchise are in rotation at Harkins’ 6-story IMAX theater. Each showing will offer a sneak peek of “Fantastic Beasts and Where to Find Them” as well. Times vary, so check the website before you head on over. The “Potter” event runs until Thursday, Oct. 20.

Tickets are $10 per person.

Arizona Mills 25 w/ IMAX – 5000 Arizona Mills Cir., Tempe, AZ 85282

Harkins Showtimes

Haunted Harbor at Lake UN-Pleasant – 10/21-22 and 10/28-29

Lake Un-Pleasant Haunted Harbor - Facebook

(Facebook Photo/@PleasantHarbor)

Kick your Halloween off early at Lake Pleasant in the Northwest Valley. This family friendly event features trick-or-treating, food trucks, hay rides, hot air balloon rides and zombie cornhole. The nightcap will be a movie shown on the lake, as well as a Halloween bonfire. The event runs from 6:30 to 10 p.m. each night.

Admission is $10, but kids 10 and under are free.

Lake Pleasant Harbor Marina – 40202 N. 87th Ave., Peoria, AZ 85383

Haunted Harbor at Lake UN-Pleasant

Queen Creek Trunk or Treat – 10/22

Queen Creek Trunk Or Treaters - Facebook

(Facebook Photo/@qcrecreation)

Kids can dress up and collect some candy a little earlier this year by heading to the Southeast Valley for Queen Creek’s  annual Trunk or Treat Event. Ellsworth Road between Ocotillo and Rittenhouse will transform into “Trunk or Treat Street,” where children will move from car trunk to car trunk for candy.

The city provides all the candy, and groups are encouraged to sign up and decorate a car trunk for the trick-or-treating. Other fun activities will be on site, such as a bubble zone and various carnival games. The event runs from 5 to 9 p.m.

Admission to Trunk or Treat is free. There is a small fee for some of the other activities at the venue.

Queen Creek Town Center – 21802 S. Ellsworth Road, Queen Creek, AZ 85142

Trunk or Treat

Chandler Halloween Spooktacular – 10/28

Downtown Chandler is always a hotbed of activities anytime a major holiday is approaching. Halloween is no exception this year, as the Chandler Halloween Spooktacular takes over the downtown plaza on Friday, Oct. 28. Visitors can traverse through a haunted house, pumpkin cemetery and inflatable corn maze and then compete in pumpkin bowling, witches broom races and costume contests. The event runs from 5:30 to 8:30 p.m.

Admission is free, but face painting and souvenir photos come with a nominal fee.

Chandler Downtown Library Plaza – 22 S. Delaware St., Chandler, AZ 85225

Chandler Halloween Spooktacular

Pumpkins at the Peak – 10/28

Pointe Hilton Squaw Peak will host its 20th annual Halloween celebration on Friday, Oct. 28. Visitors can play ring toss and bowling games, make Halloween crafts, get their face painted or fortune told, and much more. The event takes place from 5 to 7 p.m. in the resort’s Hole-in-the-Wall’s River Ranch water park.

Admission is $5 per person or 3 cans of food that will be donated to St. Mary’s Food Bank.

Hole-in-the-Wall’s River Ranch – 7677 N. 16th St., Phoenix, AZ 85020

Pumpkins at the Peak

Halloween Kayak in Tempe – 10/28

Tempe Town Lake Kayaking - Twitter VisitPhoenix

(Twitter Photo/@visitphoenix)

Tempe Town Lake encourages you to wear your Halloween costume and come down to the lake for water paddling and spine-tingling tales told by a professional storyteller. Children must be at least 10 years or older to participate. The event lasts from 6:45 to 8:45 p.m.

Admission is $35 for adults and $20 for those between the ages of 10 and 17.

Tempe Town Lake – 550 E. Tempe Town Lake, Tempe, AZ 85281

Tempe Town Lake Kayaking

Salt River Fields Spooktacular – 10/28-29

Salt River Fields Balloon Spooktacular Festival

(Facebook Photo/ @saltriverfieldsattalkingstick)

Head on over to where the Arizona Diamondbacks play spring training games in order to rack up candy being passed out from more than 20 hot air balloons. The venue will also have a haunted trail, and visitors can take a ride in a tethered balloon. Live music will adorn the festivities, which will culminate in a fireworks display each night. The event runs from 5 to 10 p.m. Friday and Saturday.

Admission is $15 for adults and $10 for children between 3 and 12 years old. Balloon rides are $25 for grown-ups and $15 for children 10 years and younger.

Salt River Fields at Talking Stick – 7555 N. Pima Road, Scottsdale, AZ 85258

Salt River Fields Balloon Spooktacular

Howl-O-Ween at Phoenix Zoo – 10/28-29

Phoenix Zoo Howl-O-Ween 2015 - Facebook

(Facebook Photo/@PhoenixZoo)

The Phoenix Zoo’s annual Howl-O-Ween event features separate activities for children young and old. Grown-ups and children 8 years and older are invited to walk down Urban Legend Lane as well as Walking Dead Way, where they can fight off zombies. They can also visit a clown asylum and take a post-apocalyptic train tour of the park.

Younger children can go on camel rides, walk down a pumpkin pathway, go trick-or-treating, and meet characters from the Arizona Avengers and Arizona Ghostbusters. The event runs from 6:30 p.m. to 10 p.m. Friday and Saturday.

General admission is $12 ($10 for members). Free admission for children 2 and younger.

Phoenix Zoo – 455 N. Galvin Parkway, Phoenix, AZ 85008

Howl-O-Ween at Phoenix Zoo

Halloween Monster Bash – 10/29

Halloween Monster Bash - Peoria Sports Complex

(Facebook Photo/@PeoriaSportsComplex)

If you’re on the west side, the Peoria Sports Complex might be your destination for weekend Halloween activities ahead of the actual holiday. The Halloween Monster Bash is a family friendly event that will feature inflatable rides and bounce houses, carnival games, trick-or-treating, a rock wall, a scare walk and much more. The event runs from 5 to 9 p.m.

Admission is free if you bring canned goods to donate to St. Mary’s Food Bank, but bring money for food and beverages. Also, some of the activities come with a minimal fee.

Peoria Sports Complex – 16101 N. 83rd Ave. Peoria, AZ 85382

Peoria Sports Complex Event

Trick or Treat Main Street – 10/31

On Halloween day, come to downtown Mesa in your costume to collect candy from some of the local businesses. You can also interact with a balloon artist and purchase kettle corn and other treats during this 5th annual daytime event, which runs from 11 a.m. to 2 p.m.

Admission is free for everyone.

Mesa Main Street – 1 E. Main St. Mesa, AZ 85201

Trick or Treat Main Street (Click on Oct. 31 on the calendar)

Halloween in the Hills – 10/31

Fountains Hills invites you to bring your children and dogs to the town’s long-running, early evening Halloween event. The town’s entire Avenue of the Fountains will close down for the event, which features carnival-style booths, bounce houses, businesses handing out candy, and costume contests. More than 40 businesses and charities are expected to participate this year. This event takes place from 4 to 8 p.m.

Admission is free, but bring money to buy some treats, beverages, jewelry and much more.

Avenue of the Fountains – Fountain Hills, AZ 85268

Halloween in the Hills

Month-Long Events

Several venues around the Valley are hosting events that run until the end of the month. Here are a few worth your attention:

Brick or Treat – Through 10/30

Brick Or Treat Legoland Discovery Center Arizona

(Facebook Photo/@LDCArizona)

Arizona Mills’ Legoland Discovery Center is hosting an ongoing, family friendly Halloween event every Saturday and Sunday until Oct. 30. Kids can collect a Brick or Treat factory brink, and then build a Halloween mask and participate in a scavenger hunt and a costume contest. The festivities run from 10:30 a.m. to 5:30 p.m. on Saturdays, and 11 a.m. to 4 p.m. on Sundays.

Tickets start at $17, but Legoland recommends ordering your ticket online in advance.

Legoland Discovery Center – 5000 S. Arizona Mills Cir., Suite 135, Tempe, AZ 85282

Legoland Brick or Treat

Sea Life Halloween Spooktacular – Through 10/30

Sea Life Arizona Pumpkin Carving - Facebook

(Facebook Photo/@sealifearizona)

Watch divers professionally carve a pumpkin underwater on any Saturday or Sunday between now and Oct. 30 at Sea Life Arizona in Arizona Mills shopping center. After watching the pumpkin carvers, head on over to the Bay of Rays and put your kid’s Halloween get-up against others in a costume contest.

Underwater pumpkin carving starts at 1 p.m. every day, while the costume contest takes place at 2 p.m. Spooky Science Workshops are also offered at the top of every hour from 11 a.m. to 4 p.m. each weekend.

Tickets start at $10.50. It’s an extra $3 per person to take a Spooky Science Workshop.

Sea Life Arizona – 5000 S. Arizona Mills Cir., Suite 145, Tempe, AZ 85282

Sea Life Spooktacular

Schnepf Farms Pumpkin & Chili Party – Through 10/30

Schnepf Farms Pumpkin and Chili Party Family

(Facebook Photo/@SchnepfFarms)

Every Thursday through Sunday this month, Schnepf Farms is featuring hay rides, a petting zoo, corn mazes, dog shows, and gypsy storytellers. Not to mention, guests can also roast marshmallows, climb a rock wall, take a train or pony ride, and then hop on a number of amusement rides. The party runs from 10 a.m. to 9 p.m. on Thursdays and Sundays, and 10 a.m. to 10 p.m. on Saturdays and Sundays.

Tickets are $18 per person, but only $15 if you buy them at Fry’s Food Stores. Extra charges for train and pony rides, food (such as chili), and pumpkins.

Schnepf Farms – 24810 S. Rittenhouse Road, Queen Creek, AZ 85142

Pumpkin & Chili Party

Haunted Houses – Through 11/12

Haunted House Phoenix Halloween

(Facebook Photo/@SanctumOfHorror)

And what would Halloween be without getting your socks scared off at a haunted house? You can find these attractions all over the Valley and beyond, and a couple of them are running until the first and second weekend in November. Also, several of the venues feature more than one haunted house to try to shake you to your core.

We’d compile a list of all of the haunted houses in Arizona, but that would take up an entire additional post, and several websites have already done the legwork. So, to learn more about the various haunted house attractions around Arizona for this Halloween season, visit http://www.azhauntedhouses.com/.

Happy Halloween, everybody! Be safe and have fun!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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4th of July Events Around the Valley: Fun in the Sun

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4th of July - EminentSEO

If you’re in the metro Phoenix area, you have a plethora of festivities to choose from this 4th of July Weekend. At Eminent SEO, we’ve put together a list of some events you might not have heard of, but are suitable for everyone.

Carve out your own 4th of July experience this year by partaking in one of the events on the following list.

Your Event Guide for Phoenix This 4th of July

Casa Grande 4th of July Celebration

July Fireworks Want to get out of the Valley and beat the heat with a small-town feel? Head on down to Casa Grande and spend the day at the water park for Family Swim Day, and free watermelon while supplies last. The fireworks show begins about 9 p.m. and rivals any in the Phoenix area.

Admission is $1 for adults and 50 cents for kids.

Paul Mason Sportsplex – 2525 N. Rodeo Road, Casa Grande, AZ 85122

4th of July Celebration

Cave Creek 3rd of July at Harold’s in Cave Creek

Leave the beer-soaked college crowds back in town and come up to Cave Creek for some amazing BBQ, live music and fireworks.

Admission is free for open seating. Reservations are available for a fee.

Harold’s Corral – 6895 E. Cave Creek Road, Cave Creek, AZ 85331

Cave Creek 3rd of July

Gilbert’s Fire in the Sky

Taking place outside Central Christian Church, this event is great for everyone. “Fire in the Sky” features live music, free beach balls to throw at your neighbor’s head in the crowd, county fair food, contests, prizes and a canned food drive. Fireworks start at 9 p.m.

Admission is free.

Central Christian Church – 965 E. Germann Road, Gilbert, AZ 85297

Gilbert’s Fire in the Sky

Diamondbacks 4th of July Game

Baseball 4th of JulyStart this Independence Day game off with tailgating hosted by 104.7 KISS-FM, starting at 5 p.m. with games and food as far as the eye can see. They’re even having a contest with Diamondbacks-themed prizes for anyone that thinks they are the best tailgater. The first 20,000 fans in the stadium get a commemorative stars and stripes T-shirt, and the Diamondbacks will honor men and women of the armed forces prior to first pitch. The team then takes on the division-rival Padres, and after the game has been decided, the Diamondbacks will launch a fireworks show that rivals any in the country.

Chase Field – 401 E. Jefferson St, Phoenix, AZ 85004

Diamondbacks 4th of July Game

After Dark in the Park at Deer Valley

Despite its name, this event is kid-friendly and features bounce houses and food the whole family will love. Local vendors will have a variety of food and beverages available, then the fireworks start at 8:45 p.m.. Don’t forget your blankets and chairs!

Admission is free.

Deer Valley Park – 19602 N. 19th Ave., Phoenix AZ 85027

After Dark in the Park at Deer Valley

All-American Festival

Firework 4th JulyThere are endless fun activities at this event: water zones, bounce houses, “The Skyscraper” waterslide, live entertainment, food eating contests, a cornhole tournament and much more. Then wrap up the night with fireworks beginning at 9:15 p.m.

Admission is $10/person, although 12 and under is free.

Peoria Sports Complex – 16101 N. 83rd Ave., Peoria, AZ 85382

All-American Festival

Light Up the Sky (July 1)

Come to Maryvale Baseball Park on Friday, July 1, for activities inside and flanking the stadium. This is one of the most family friendly events of the weekend, with inflatable rides for the kiddos and no alcohol sold on the premises, although you are allowed to bring a cooler outside the stadium. The events begin at 6:30 p.m. with the fireworks show kicking off around 8:30.

Admission is free, but bring cash for the vendors.

Maryvale Baseball Park – 3600 N. 51st Ave., Phoenix, AZ 85031

Light Up the Sky

‘Independence Day 2’ Movie

Before all the fireworks events around the Valley, take the family to the movies. Stay cool during the day, relax and watch one of this summer’s blockbusters. With almost every theater around the Valley showing the movie throughout the day, you’re sure to find a time to fits this sequel into your schedule.

Harkins Theater Showtimes

Queen Creek 4th of July Celebration at Schnepf Farms

July 4th EventAnother venue that’s great for the whole family and has a small-town feel, Queen Creek’s Schnepf Farms puts on a great Independence Day show. This event has everything from mini golf and a roller coaster to rock climbing and even “flying farmers” (we’re as confused as you, but it’s gotta be good). Rides and vendors operate until 9:30 p.m., which is when the fireworks will commence.

Admission is $20 per carload, but please drive safely, folks. Don’t load more people than seatbelts to save a few bucks. Be mindful that the Pinal County Sheriff’s Office is monitoring traffic surrounding the venue

Schnepf Farms – 24810 E. Rittenhouse Road, Queen Creek, AZ 85142

Queen Creek 4th of July Celebration at Schnepf Farms

Friendly Reminder for Events Around the Valley
This Weekend

Eminent SEO hopes you have a wonderful 4th of July this year and wants to remind you to be safe, don’t drink and drive, and consume plenty of water. Get the family together and have fun this weekend.

Happy 240th birthday, America!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 50: Eminent SEO Upgrades to New Office, Google HTTPS News

Eminent SEO News: New Digs, Team-Building Excursions

The move is official! In mid-December, Eminent SEO made the upgrade to a bigger and shinier office in Mesa, Arizona.
Eminent SEO New Office Mesa
Our new space gives us room to grow as a staff, and the layout is conducive for stronger communication and collaboration between team members. We also have a game room for employees, a break room with Netflix and an art wall, and we have several new TVs around the office that easily connect to our computers for videoconferencing and screen mirroring. The following photo gives another look at our new digs.
Conference Room TV - Eminent SEO Mesa
If you’d like to come by and meet the team and maybe take a lil’ tour, just let us know at hello@eminentseo.com or 1-800-871-4130. Here’s to a great 2016!

In other company news, other than adding to our client portfolio in December, our month was highlighted by a pair of company outings. First, we held our annual holiday party at TopGolf Gilbert on Friday, Dec. 19. On the following Monday, we all went and saw “Star Wars: The Force Awakens” and then ate lunch all at the awesome FatCats Entertainment Center in Gilbert, AZ. Talk about a memorable extended weekend! To see photos of those excursions, check the Social Media Roundup section later in this newsletter.

What’s New in SEO: Google to Begin to Index HTTPS Pages First

SEO experts continue to urge webmasters to upgrade their websites to the more-secure HTTPS version of the URL. Not only does that little “s” mean everything between your browser and the respective website is encrypted, keeping third parties from looking in on communications to and from the hosting server, but it began helping with Google search rankings in 2014.

Some websites boast HTTPS and HTTP versions of the very same page. Google’s Webmaster Central Blog announced in December that the search engine will start attempting to index the HTTPS version of a webpage over its HTTP counterpart. Even if a site’s own navigation points to HTTP URLs, Google will try to see if the pages work with an HTTPS address. If so, Google will feature that version in the search results, rather than pages with a non-secure protocol.

The blog post said this initiative is an effort to encourage the web to be more secure. If your website’s navigation all leads to HTTP pages, Google recommends redirecting to the HTTPS equivalents, if available. For more on the search engine’s plan to index HTTPS pages first, check out the Google Webmaster Center Blog post.

December Social Media Roundup

Our December social media posts were highlighted by our “12 Days of Christmas” campaign, which featured one holiday-themed photo per day from Dec. 14 to Christmas Day. A few of those posts are below, along with other highlights of our social media outreach in December. To see every post from our “12 Days of Christmas” campaign, head over to either our Instagram or Facebook profile.

December Marketing Blog Roundup

Did you miss any of the December blog posts on our Eminent family of sites? Not to worry. We have the highlights below. In December, our blog posts went into depth on their respective marketing and SEO-related topics like never before. After you’ve checked out the blog highlights, be sure to visit our full blog and click on “Subscribe.”

What Is Zombie Website Traffic and How Do I Mitigate It?
Zombie traffic seems to come and go seasonally, and many websites are starting to feel its effects over the last handful of years. In this post, learn what zombie traffic is plus some theories on what’s causing it. Also, find out how you can safeguard your website against low-quality traffic in general.

Boost Your Social Media Marketing Efforts with These Online Visual Tools
In 2016, why not serve up some great visual online content, including incorporating more storytelling, which is an emerging form of engagement on the internet? This post will tell you about three outstanding online tools, two of which are free, that can give your content a boost, whether on your website or for sharing to social media.

Landing Page Optimization Fails that Make You Lose Conversions
Learn about the characteristics of a dedicated landing page, including its usefulness. Although marketers approach the landing page optimization process with their best intentions, they’re liable to overlook a few areas, and that hurts their chances of generating conversions. Here are 8 landing page mistakes that marketers need to look out for.

Pinterest for Business: Tips on How to Create Eye-Catching, Effective Pins
Take an in-depth look at what does and doesn’t work on the social bookmarking platform Pinterest, plus how you can make the channel start paying off for your business. Also, learn about how important pin descriptions and calls to action are on the content you post.

Featured Service: Video Marketing

If your company is struggling with online engagement, creating high-quality videos might be the solution. Putting your name behind a professional, compelling video can really get people’s attention on social media and on your website.

Not just any video will do. The video title and description has to be clear about what the content will be. Keeping it concise but having a distinct message and compelling call to action are crucial in making video marketing work for a business. The average online user is doubly compelled to watch an online video over reading a lengthy piece of content. Therefore, your company should try its hand at capitalizing on the popularity of online video.
Video Marketing Online - Eminent SEO
Eminent SEO specializes in shooting and producing video for clients of all varieties. We also put great diligence into optimizing each video on YouTube, which has become the second-most popular search engine. We use video as a way to boost engagement and as an SEO tool, helping clients work their way up the search rankings ladder and thus get their name out there better.

Learn more about our Video Marketing Services, or call 1-800-871-4130 today.

Happy New Year! See ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 49: Eminent SEO is Moving, Google My Business Shakeup, November Roundups

Eminent SEO News: We Are Moving, New Hire

Eminent SEO Office

Entrance to Eminent SEO’s new Mesa, AZ office

One month after our sixth anniversary, we signed a lease and got the keys to a bigger and better office space! We’re currently in the process of moving just few miles down the road, and Mesa, AZ will continue to be our home base. If you’re in Arizona, be on the lookout for an open house invite to our new office near Country Club Drive and Baseline Road.

In other Eminent SEO news, we hired a new member to our team: Steven Russo, Fulfillment Associate. As we upgrade our office space, we’re going to be looking to add a few new members to our staff. Keep an eye out for those announcements in the next couple of months. In the meantime, welcome, Steven!

Steven Russo | Eminent SEO

Steven helps manage Eminent SEO’s inventory assets as well as clients’ website and marketing orders. He assists with on-page optimization, website content, link building and various other digital marketing tasks on behalf of Eminent SEO and its clients.
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What’s New in SEO: Major Changes to Google+ and Google My Business Pages

The redesign of Google+ appears to have left local business pages as a casualty. According to multiple reports (and simple observation of current Google+ pages), Google’s social network no longer supports several features on businesses’ pages. The following features, among others, have disappeared:

  • Reviews
  • Stars (ratings)
  • Maps
  • Directions
  • Hours of operation
  • Phone numbers

Some features, however, like reviews and hours, can still be seen if you come across a business in Google Search. A Marketing Land report speculates that Google appears to be giving up on encouraging small businesses to maintain a presence on Google+.

Unless your business has gained measurable traction on the the platform, you may not have to worry about continuously posting to Google+ from now on. However, all we have is speculation at this point when it comes to the future of Google+. It IS clear, however, if you have a local business (a place of business with a physical address other than a P.O. box), then a properly optimized and managed Google My Business page is needed if you want to rank higher on the search engine result pages for local search queries.

For more on the changes to Google+ business pages, check out Marketing Land’s report.

November Social Media Roundup

In November, we paid homage to the month’s many big events, good and bad: Daylight Saving rollback, Veterans Day, Friday the 13th, Paris attacks, Thanksgiving and more. We also chimed in on Twitter’s switch from stars to hearts (aka “favorites” to “likes”) that left many users fuming. Check out the best of our November social media shares from our various accounts:

Believe The Fall Hype Type | Eminent SEO

Praying for France. Praying for peace. Praying for love. #prayingforfrance A photo posted by Eminent SEO (@eminentseo) on

Give Thanks | Eminent SEO

November Marketing Blog Roundup

Looking for some marketing advice that will help boost your business, particularly in the areas of social media, marketing during the holidays, and developing your brand identity? We’ve got you covered! If you missed out on the November posts on our Eminent family of blogs, check out the “best of” below. Also, don’t forget to subscribe to the Eminent SEO blog so you don’t miss out on upcoming offerings.

How to Market During the Holidays in 2015

Get some ideas here on how to make your business stand out during the holidays and tap into the spending craze. But first, take a look back at the holiday numbers of 2014 to get some ideas on where to focus your efforts this year.

How to Optimize Your Business’s YouTube Videos for SEO

Is your business on YouTube? For one, it should be. Secondly, did you know there’s a process to help your videos show up higher in YouTube’s search tool (and even on Google)? Find out how to optimize each and every one of your videos in this article.

When is the Best Time to Post on Social Media? It’s All Relative

You’ve probably seen several infographics that claim to have the answer to the best time for your business to post to social media. The problem is many of the infographics contradict each other or, at least, the “best time to post” simply changes every few months. The solution for you is to only worry about what works best for your company. Find out what that entails.

Should Your Company Include .com in its Logo Design and Brand Identity?

Several companies, large and small, have “.com” in their official name, and many of the most recognizable brand names got their start by doing this. See the rationale behind including a domain extension in one’s brand identity, and then decide if your company is a candidate for such a rebranding tactic.

Featured Service: Organic Link Building

Even though Google has undergone several algorithm changes in recent years, the search engine still values backlinks, perhaps more than ever. However, there’s an increased focus on quality backlinks, and not the sheer quantity of backlinks.

What is a backlink? It’s when another website links to your website using a hyperlink within their content, making it easy for the user to hop from the hosting site to yours, if desired.

Why do you need backlinks? Google views links as votes, and when important sites link to you, it acts like a vote for your website. The more high-quality “votes” you have, the more of an authority you become with search engines.

Organic Link Building | Eminent SEO
Organic link building is one of Eminent SEO’s longest-running services. We have a team of experts with many years of experience in custom link acquisition, social link bait, business citations and other related link building tactics.

We don’t market your website from link farms and other low-quality domains. Instead, our team works swiftly and diligently to secure natural links from authoritative websites on behalf of our clients, which helps their sites, in turn, build authority in Google’s eyes.

Click here to find out more about our Organic Link Building Services, or just call 1-800-871-4130 today!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Last-Minute Cyber Monday Digital Marketing Tips

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Cyber Monday Digital Marketing Tips

With Cyber Monday less than a week around the corner, many online and retail companies are preparing their ads for this huge online shopping event. The pervasive question that comes to mind for every business owner during the holiday season is, “How can I entice shoppers to buy from me during this busy season?” A quick answer to that question is to make sure your online store is easy for users to navigate and to designate items for sale that people actually want to purchase as a gift.

According to the National Retail Federation, about half of holiday shopping and research for gifts will be done online this year. Along with that, about 47 percent of shoppers are looking for free shipping promotions when making their final purchase decision.

The following Cyber Monday digital marketing tips will allow your online store to stand out from the rest and increase sales:

Have a Dedicated Cyber Monday Landing Page with Product Promotions

One of the first things to do (by now you should already have this) is specify which products and special offers will be available for Cyber Monday. The best way to do this is to have a dedicated landing page on your website for Cyber Monday Deals.

Dedicated Pay Per Click Campaigns

Now that you have a landing page with all of your deals, promotion needs to take place. A combination of ad platforms would be the best way to promote your deals. This includes ads for Facebook, Google Adwords Search and Google Adwords Display.

Having Facebook retargeting ads enabled will also be a great way to get the attention of existing clients and followers who are already interested in your products.

Personalized Email Marketing Campaigns

Since this is the season for deals, consumers are looking at their emails more to find out who has the best offers. Now’s the time to create a dedicated email marketing campaign that promotes your Black Friday and Cyber Monday.

Personalize these emails as much as possible to entice users to click on your message by segmenting out your email lists. Having dedicated lists for existing customers, shopping cart abandoned users, and past holiday customers will help you develop personalized subject lines.

Be Extra Social

Social media can be a great way to get your deals to potential and existing customers. Participating in Cyber Monday giveaways with a dedicated hashtag strategy will help promote your brand, as well as increase Cyber Monday sales. The great thing about giveaways is that everyone loves free stuff and has no problem sharing it with their friends.

Offer Free Shipping

Now is not the time to be stingy when it comes to sending your products to the customer. Consumers are looking specifically for free shipping offers this season. If the product they want to buy doesn’t qualify for free shipping, you could lose out on the sale, especially if a competitor is offering the same product with no shipping charges.

Create Exclusive Coupon Codes

Another way to promote your Cyber Monday deals is to have exclusive coupon codes for different campaigns in progress, such as social media, email marketing, and PPC. Each campaign should include a custom coupon code, which can also be used to track which campaign is most effective for a specific promotion.

Track Your Results for Next Year

Along with your coupon codes, there should be ecommerce tracking set up in your Google Analytics. This will help you understand which sources are providing the most sales during the holidays. Understanding your return on investment (ROI) will help you create more powerful campaigns for next year.

Closing Thoughts

Your online store should undoubtedly be taking advantage of Cyber Monday this year. To effectively promote your exclusive deals, it’s best to start teasing them early. However, promoting your deals this week can encourage your followers and potential customers to add your site to their Cyber Monday itinerary for awesome products at stellar rates.

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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How to Market During the Holidays: 2015 Edition

Market During The Holidays - Eminent SEO

If your company is going about its marketing efforts this holiday season in the same manner as it does the rest of the year, you’re doing it wrong. Not only are shoppers in a frenzy searching for presents for loved ones, but there are several days during the season that are designed to encourage consumers to open up their wallets.

If you’re the owner of a business or at the helm of a marketing team, you’re about to receive several ideas on how to tap into the holiday spending craze and make your company’s products or services stand out. Before we get to those suggestions, let’s rewind a bit and take a look at just how big the holiday season is when it comes to how much money is being tossed around.

Looking Back at the 2014 and Previous Holiday Seasons

Marketing and retail experts now consider the holiday shopping season to stretch from before Halloween to after New Year’s Day. In fact, an estimated 30 percent of shoppers begin their search for holiday presents before Halloween. However, when it comes to measuring retail dollars during the holiday season, the standard window is from Nov. 1 to Dec. 31.

Analytics firm comScore has been keeping a very close eye on U.S. holiday spending in recent years. In 2014, comScore found the total amount in retail sales during November and December was $838.9 billion, about 3.5 percent growth over the previous holiday season. Shoppers are expected to drop $885.7 billion during 2015’s holiday season, which would be a jump of about 5.7 percent from the same time frame in 2014.

Holiday Transactions via Desktop

To the surprise of almost no one, online sales are on the rise during the holiday season – although transactions at brick-and-mortar stores are still significant. In 2014, consumers spent just under $70 billion online during the holiday season. That was up almost $10 billion over the holiday period in 2013.

Shoppers used their home or work desktop computers to spend $53.3 billion during the 2014 holiday season.

The following chart illustrates the steady growth in desktop holiday transactions since 2010:

When you look at the hottest days for holiday purchases via desktop in 2014, all but one of the top 10 days fell in December. Cyber Monday won the individual day battle for the fifth straight year, according to comScore. The day after Cyber Monday (sometimes called Cyber Tuesday) came in second. Black Friday finished in just fourth place, one spot behind Green Monday (a term coined by eBay for a day that is one week after Cyber Monday).

The 2015 holiday season will have a bit of a wrinkle, however. As two of the hottest online shopping days should fall in November. Cyber Monday lands on Nov. 30 this year, with Black Friday coming on Nov. 27.

Mobile Holiday Season Sales

As you’re probably well aware, consumers are becoming increasingly comfortable with making a purchase with just a couple of button presses on their mobile devices. According to an IBM report, mobiles sales constituted more than 22 percent of all online transactions during the holiday season in 2014. That was a jump of about 27 percent over the 2013 holiday period. Mobile holiday season sales are projected to surpass $36 billion in 2015 and skyrocket to more than $60 billion by 2019.

As you can see, it is ever so critical to make sure your business’s website is mobile-friendly. Every online asset that belongs to your company needs to be optimized for mobile. If some assets aren’t, you need to get somebody on the job, pronto. Don’t let your website sit with clunky mobile navigation and slow-loading pages this holiday season. That will ensure you miss out on your proper share of the billions of dollars that get poured into online purchases this time of the year.

Your Holiday Season Marketing Strategy

Now’s the time to bring your holiday-themed products to the forefront. If you don’t have any holiday-themed items, dig into your numbers and see which types of products or services tended to be more popular last holiday season. People are ready to spend money this time of the year, so you and your team have to prepare a consistent blitz on every channel available to you, including social media, email, digital ads and more.

Shoppers love specials, so now’s the time to mark down prices of your some of your products or services, and then you have to let online users know about it. At the very least, plan to slash some of your prices on the major spending days, such as Cyber Monday and Black Friday. You should have all promotions for those two days pinpointed at least the week before Black Friday, and be ready to send midnight emails on the day of those two shopping holidays. It’s also helpful to tease your promotions with an email or two starting exactly one week before Black Friday.

As for your website, you should benefit greatly from creating a dedicated landing page of holiday content, including the items that either pertain to the holidays or are going to be on discount during this time. You also might want to consider adding site-wide holiday design accents to show your celebration of the season, with sidebar or horizontal banners that take your visitors to either your holiday landing page or certain holiday-themed products or services. You may even want add holiday language to the meta data of certain pages on your site, specifically the ones of products or services that you’re really pushing during the season.

‘Tis the Season to not be Stingy

Shoppers are dropping some big bucks during the holiday season, so your business should too as you market during the holidays, especially if you’re trying to reel in some of those ready-to-spend consumers. Even if you’re not one to throw money at Facebook and Twitter ads, you’re definitely going to want to try it on Black Friday, Cyber Monday and perhaps a few of the other top shopping days listed above. Make it clear what good or service you have on special, and be sure to stress the urgency of the promotion.

If you want to go even further, set up pay-per-click campaigns through Google AdWords that lead to certain pages on your website (especially if you’ve created a holiday landing page). Banner display ads are also worth exploring, particularly if you have a talented graphic designer on staff who can deliver creatives that pertain to specific promotions you’re running during the season.

But What if I’m a Service Company?

If your company doesn’t offer tangible products and instead provides business-to-business and/or business-to-consumer services, it’s still possible to tap into the holiday shopping craze, even if you don’t have any offerings that directly apply to the season. If you’ve analyzed your sales over last year’s holiday season and even the ones before that, then you should arrive at a specific set of services that you want to feature and even mark down this time around.

Consider offering a gift card (even if it’s digital only) on your website. Even if a few of your website visitors during the holiday season decide they don’t need your services, they may have someone in mind that does. Thus, a gift card will come in handy. You may also want to look into going through an eCommerce marketplace like Groupon in order to offer one of your targeted services at an enticing rate to a large audience of consumers. On the days of the major shopping bursts, you obviously don’t have to promise your services on the same day, but you can lock in customers at a discounted rate for service you’ll provide later.

As a service provider, you might have to be a little more creative than retail stores and eCommerce sites are during the holiday season, but there’s no reason why your sales can’t spike during these two months in comparison to the rest of year. A focused marketing effort will put your company on the path to holiday success.

Don’t Stop at Christmas

As mentioned before, the holiday season doesn’t really stop once Christmas Day passes. Keep up your marketing push not only through New Year’s Day, which falls on a Friday in 2016, but through the weekend that follows. Use social media and email to stress that time is running out on select goods and services at special holiday rates.

You now know the hottest holiday shopping days, and hopefully you now have some ideas in mind on how you draw consumers to your business this season. Ultimately, your marketing plan will succeed if you understand, “What products or services do I have that will appeal to buyers this holiday season,” and “How can I best direct attention to these offerings.” It’s not a one-size-fits-all approach, but hopefully you’ll figure out which tactics work best for your business. Best of luck to you and your team on making this holiday season shine brightest of all!

Need Help?

Do the suggested steps to succeed during holidays seem outside of your team’s capabilities internally? Eminent SEO can help your company excel this holiday season through our wide range of digital services, including custom email and social media campaigns, website improvements, mobile upgrades, landing page creation and more.

To find out more or get started today, just call: 800.871.4130.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Vol. 38: Holiday Celebrations, 2014 Algorithm Changes, Dec. Blog Roundup

Eminent SEO Team News

Here in Arizona it’s been a little chilly… but nothing like you East Coasters! We hope you are staying nice and warm by the fire!

ESEO Team News

The end of the year is always a lot of fun, but this year December was especially exciting. Here’s what we’ve been up to:

Annual Company “Ugly Sweater” Holiday Party

This year we found a super cool spot in downtown Phoenix called The Duce for our holiday party. The place is fun and eclectic – offering everything from unique drinks and food to shopping, dancing and even a boxing ring! We all enjoyed each other’s company and laughed at the ugly sweaters everyone was wearing:

Holiday party

Secret Santa Gift Exchange

Of course we also had our annual Secret Santa gift exchange. Shopping for a co-worker with a $20.00 budget cap is harder than it looks! It’s a fun challenge though and between the thoughtful gifts and homemade potluck we all had a great time.

Secret Santa

A Member of Team Eminent SEO Got Married

As of November 15th our long-time team Eminent SEO member Amanda Sisk is now officially Amanda Greenwood! Congratulations Amanda and Jesse! Their wedding was beautiful and so sweet. It’s so fun to celebrate these special times with our team family!

Wedding

Good to Know in SEO (RIGHT NOW)

If you are in the industry you already know that 2014 brought a LOT of Google algorithm changes and updates. With so many updates it’s hard to keep up! So, we thought we would recap the year in updates for you. Here it is:

Confirmed Google Algorithm Updates in 2014 – A Complete List

Page Layout #3 – February 2014
A refresh to Google’s page layout algorithm, some people call it “top heavy”. Penalizes sites with too many ads above the fold.

Payday Loan 2.0 — May 2014
Targets especially spammy queries.

Panda 4.0 #26 — May 2014
The update targeted sites with low quality content.

Payday Loan 3.0 — June 2014
Official statements suggested that 2.0 targeted specific sites, while 3.0 targeted spammy queries.

Authorship Photo Drop — June 2014
Google announced they would be dropping all authorship photos from SERPs.

Pigeon — July 2014
An update that drastically changed which factors Google uses to determine local rankings.

HTTP/SSL Update – August 2014
Google announced they will now give preference to secured sites and that adding encryption will provide a “lightweight” boost.

Authorship Removed — August 2014
First Google removed authorship photos, come August 28th they announce they would also be removing authorship markup. By the next morning all authorship disappeared from the SERPs.

Panda 4.1 — September 2014
A Panda update, with an algorithmic component.

“In The News” Box – October 2014
A display change to News-box results that resulted in an expanded news site SERP presence.

Penguin 3.0 — October 2014 with continuing changes until December 6, 2014
A slow moving update came with the release of the new Penguin. This update was probably data-only.

Pirate 2.0 — October 2014
This one was to fight the media piracy. Obviously targeted and affected only a small set of sites.

WHEW! That is a lot of Google updates to keep up with! Were you impacted by any of the algorithm or SERP changes this year?

December Eminent SEO Social Media Roundup

December brings with it a bit of fun and whimsy. Enjoy our monthly social media roundup. Which post was your favorite?

“If everyone is moving forward together, then success takes care of itself.” – Henry Ford

Office

It was a rainy day today, but the rain did not take the sunshine from our team!

Rain

We might not get snow here in Mesa, Arizona, but we can pretend, right? What’s in your Winterland?

Christmas

Words do matter. Choose them wisely.

Words

Where you invest your love, you invest your life.

Invest

December Marketing Blog Roundup

What does 2015 have in store for your website and marketing strategies? These helpful blogs will guide you into a successful new year. Read on!

2015 Digital Marketing Trends

The 2015 Digital Marketing trend predictions are out. Mobile, content and technology are in! Are you prepared for the new year?

How to Become a SEO Winner in 2015

You, your business, your website, your products and services, your budget and your team are unique! Shouldn’t your website marketing strategies ALSO be unique? Here are 5 BIG reasons why your website needs a custom marketing strategy.

How To Use Google’s Display Campaigns To Build Your Brand

Need a quick way to build exposure for a new product? With Google’s Display Network, you can quickly reach your target audience and tell a story with your ads. Here’s how.

New Year’s Resolutions for Your Digital Marketing Campaigns

As the New Year approaches, a lot of us are thinking of ways we can improve ourselves as individuals. As marketers, we should be thinking of ways we can improve our digital marketing campaigns for our clients. Here are some New Year’s resolution ideas for your campaigns.

See Ya Online!

It’s official, 2015 is here and we are already ROCKIN! While everyone else is laying low for the holidays we were busy developing new strategies and kicking off new campaigns. It’s not too late for you to do the same! If you’re ready for a new approach to marketing your business in 2015, just give us a ring at 800.871.4130 and let us create a killer plan for your business this year!

And… until next time, see ya online!

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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New Year’s Resolutions for Your Digital Marketing Campaigns

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digital marketing campaigns new year

With the New Year starting tomorrow, a lot of us are contemplating what 2015 will bring in terms of positive self-improvement and change. As an individual you might want to lose weight, eat better or quit smoking – something to improve upon yourself. But, don’t forget about your digital marketing campaigns as well! Out with the old, in with the new; here are some new year’s resolution ideas for your marketing campaigns:

Humanize Your Social Media Efforts

There are a lot of tools out there that we use as marketers to relay the content we create on behalf of our clients. Social media tools, like Hootsuite, can make it easier to post, but are you also engaging on behalf of those accounts without the tool? Going into accounts manually to engage with followers and prospects is the only way your followers will continue to engage with your posts. Otherwise the message becomes stale, and your client engagement diminishes. By manually engaging and posting once in a while, your audience will notice. It humanizes the profiles instead of making each post look like it was sent from a tool and scheduled to “set it and forget it”.

Increase Blogging Frequency

It can be hard to produce two or more blog posts per week on top of all the other work you’re doing on a daily basis for each campaign. Make more time for your client’s blogs and content marketing strategy. Studies show companies who blog 15 times or more per month receive 5 times the traffic. Quality content will always produce great results, so make sure you’ve dedicated enough budget for it.

Stay Involved with Each Digital Marketing Campaign

Each campaign is crucial to your business because they all need to work tougher in order to be successful. Strategies can become stale and outdated. Make sure you’re staying involved with the day to day process, so you understand exactly what is happening with each campaign. Dive further into the data to find pain points and fix them. When your client is constantly seeing success month over month and year over year, it is going to be a lot easier to retain them and build a long-term partnership.

Make More Time for Your Clients

Reaching out to your clients only when it’s report time or payment time isn’t a great way to nurture them. Giving a quick call or email letting them know how much you appreciate their business is not only great customer service, but it builds a positive reputation for you and your agency. It also helps retain your clients because you’re showing that you care about more than just receiving payment from them, but growing their business.

Takeaways

The most important thing is to make sure you’re sticking to these New Year’s resolutions all year long. For your clients to have successful digital marketing campaigns you should be focusing on what’s best for their business. By communicating with them, staying involved in the growth, and keeping up with the latest marketing trends, you’ll be able to reach your company and client goals this upcoming year.

Happy New Years from Eminent SEO! Call us today and we’ll help out you and your clients with our Reseller Services.

happy new year

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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