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Examples of Neuromarketing Done Well to Help Inspire Your Marketing Strategy

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Examples Of Neuromarketing Marketing Strategy - Eminent SEO
There’s an intuitiveness to digital marketing that if your campaigns aren’t geared toward each platform uniquely, your advertising and social spends may miss your proposed target audience. Why?

Whether we, as consumers, like it or not, Facebook, Google and other social channels and search engines respond to our behaviors online. It’s the way we receive direct and indirect promotional messaging based on our interests.

Yes, “big brother” is watching our every move. But, there’s another way that marketers can learn about consumer interests and it has everything to do with how we think, feel and react – subconsciously. If you’re thinking, “This sounds complicated,” it is – yet, it isn’t.

The term is called neuromarketing. In short, neuromarketing is based on the head games we play with ourselves, unknowingly.

NEUROMARKETING = 1 PART BRAIN + 1 PART EMOTION + 1 PART RESPONSIVENESS

Chances are you’ve already seen examples of neuromarketing in your day-to-day but weren’t aware of it. That’s the beauty of it – when neuromarketing is executed correctly.

Playing off the way humans react to stimuli (products/services messaging), neuromarketing provides mechanisms to measure:

  • What we respond to,
  • When we respond,
  • Why we respond, and
  • How to tailor branding and sales initiatives to increase conversion rates.

I’ve found some great examples of successful neuromarketing campaigns to share, but before that, let’s dive a little deeper into the way market researchers use technology in neuroscience to get a better understanding of what drives human behavior in the sales funnel.

The Before and After of Neuromarketing

One of the more challenging aspects of predicting how your target audience is going to react to your brand or promotional messaging is that you can’t predict it. People are fickle. Emotional. Transient. Impulsive.

There is no magic trick or special sauce (except for McDonald’s’) that will draw prospects and existing customers to your business. However, neuromarketing can test the waters, so to speak, and provide a consensus of what to expect.

Focus Groups Represent Consciousness

Many marketing agencies will set up focus groups to gauge consumer interest and opinions before a hard launch of a new product or update to a brand. What neuromarketers can do to enhance a focus group session is to bring the science of the subconscious to meet head on with consciousness. This is where it gets interesting – in fact, humorous.

How Often Do We Mean What We Say and Say What We Mean?

Ask your friend if they like Sriracha sauce and you’ll get a roll of the eyes with a screeching, “Well duh, who doesn’t?” Then you ask if she wants to head to Burger King for a Sriracha-infused fish sandwich and the response is, “GROSS!”

Maybe she doesn’t like fish? Perhaps she has an aversion to anything Burger King. But she said she liked Sriracha sauce.

This is part of the challenge in neuromarketing: the many variables of human nature that make what we say not always an accurate assessment of what we mean or how we feel.

The Nitty Gritty of Neuromarketing

Neuroscience Human Responses Consumer Behavior Neuromarketing Quote - ESEOResearchers will monitor how a person sees an online ad, for example, by using an fMRI scan that will provide details of brain activity. In addition, this is a great way to A/B test a promotional message for a marketing campaign.

The “A” ad might show the same copy with a different design or image than the “B” ad. The viewers’ brain activity can give an indication of their subconscious response to each.

EEG images are also used to show how a person emotionally responds to a product or service, depicted on the web, print or broadcast. For online-specific campaigns, neuromarketers track where a person’s eyes move about a webpage, usually going to the most prominent areas of the ad first.

Once noted, marketers can then use the information when choosing color palates for their brand. This also indicates where the primary messages should be placed (layout-wise) for maximum traction, increasing the click-through rate.

There are numerous ways that neuromarketing has come to light and can assist in the go-to-market, prelaunch process. Now, let’s put some sizzle to the science.

Neuromarketing Puts the Snap, Crackle and Pop Back in your Advertising

Perhaps the golden ticket in an advertiser’s ability to successfully tap into the mind of a consumer is by making the experience memorable. The most powerful part of the prior sentence is the word experience.

If you can create an experience for the user, it will be more memorable, will evoke emotion, decrease bounce rates, increase time spent viewing, build more relationships and convert more sales – even if you’ve only got their attention for three to five seconds. How?

  • Poke their curiosity.
  • Challenge their intellect.
  • Ask their participation.
  • Reach their comfort zone.

Not every marketing campaign will hit all four goals noted in this list, but it’s something to keep in mind when considering how neuromarketing can go to work for your business.

5 Examples of Neuromarketing by Household Brands

Neuromarketing invokes the subconscious, allowing advertisers to sway behavior based on emotion without thought…stirring the deeper recesses of our brains. Through neuromarketing, marketers hope to engage our internal chemistry, and that may not come with specific reasoning, but more from responsiveness based on memory or deep-rooted cognition from another time that provides appeal in the present moment.

Apple

While many businesses will pull out all the stops to try to win your attention and, ultimately, loyalty, some companies have a distinct brand presence – so much so, that there is no other brand like them. Their brand is their calling card. Apple defines this strength.

Neuromarketing in this instance showcases the power of simplicity because Apple’s positioning is always about its singularity. In a sea of competitors, Apple is always at the forefront of the industry wave.

When introducing the iPhone, Apple used imagination and how consumers feel separate yet connected by their mobile device, allowing them to enter and exist in their own world – just by turning them on. Apple pokes at the viewer’s curiosity.

Trivago

The online travel booking company Trivago uses the anchoring or comparison approach in its market positioning. Trivago’s brand ambassador presents a specific destination and then lists options for hotels and other accommodations that the consumer may not readily find if they use another booking company.

Through a no-nonsense, sometimes whimsical portrayal, the spokesman here is trying to make the consumer feel silly for using anything other than Trivago. This campaign indirectly challenges the intellect.

M&M’s

Other examples of neuromarketing focus on the brain’s reward center, the same area of the mind that responds to all things pleasurable: sugar, alcohol, drugs and sex. Yes, these are substances that have addictions associated with them. But there’s a reason for that.

Human beings respond to people, places and things that excite the senses, sending messages to the brain that spur desire, anticipation, expectation and reward. Once experienced, the body will then respond in the same way to sight, sound, scent and touch that relates to the first experience. M&M’s draws from this aspect of neuromarketing.

For the last several years, milk chocolate and peanut M&M’s have been depicted as human-size products. Oh, what would it be like to have a 66-inch M&M to nosh on? Fantastic!

Lay’s

This next neuromarketing example is my favorite of 2018 so far: the Lay’s Potato Chip “Operation Smile” bags campaign. I think this one is brilliant! A product packaging rebrand that brings experiential marketing to a multi-layered level. Each potato chip flavor has its own redesign, with the very top of the bag portraying a different smile. After all, smiling is contagious.

The consumer can then take the bag, hold the top of it in front of their own mouth and convey a smile. Just the act of doing it makes the consumer smile, laugh and invite them to share it with their friends or family.

In addition, because each flavor has its own design, consumers may want to buy more than one flavor to experience all the smiles. And when the chips are gone, they will be hard pressed to find another potato chip brand experience to equal what Lay’s offers. Remember, you can’t eat just one.

Clever Turns of Phrases

For targeted audiences by age or geographic area, a marketer might want to tease their memory by tugging at something familiar but with a twist. Known as hippocampus headlines, these clever phrases of copy often use an American adage and change just a word or two near the end.

This draws the audience to what they know, holds their attention and then keeps them considering the message because of the shift. I don’t know of a campaign that uses the following phrase, but it would be ideal for a water-flavoring product:

You can lead a horse to water but you CAN make him drink.

Now You Need a Neuromarketing Marketing Strategy to Understand How Your Customer Ticks

See Our 4-Step Inbound Marketing Approach

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Melanie Stern

Looking at the world through word-colored glasses, I am continuously in awe of how we evolve as people in business. We strive to communicate in a direct approach and, when we see fit, through subliminal channels. As a content strategist, I look forward to sharing all perspectives to help entertain, enlighten and engage more in others.

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The Pros and Cons of Accelerated Mobile Pages (AMPs)

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Pros And Cons of Accelerated Mobile Pages AMPs - Eminent SEO

This site contains affiliate links, which means we could earn a commission on anything purchased through those links. See our full disclaimer here.

First announced to the public in late 2015, Google’s Accelerated Mobile Pages (AMP) Project, has reshaped the way we surf the internet and consume content via our mobile devices. Because webpages running on the AMP format load directly from Google’s servers and are built with a stripped-down version of HTML, they consume up to 10 times less data than non-AMP pages. This means that AMPs load incredibly fast compared to traditional mobile pages.

In today’s tech-based culture, users value speed and efficiency above all else. Google knows this and hopes that with its open-source AMP platform, it can provide users with information at record-breaking speeds.

We’ve written on this topic before, but it’s time for an update. In recent months, Google has announced some major changes to the AMP platform – changes that have left many publishers wondering, “Is adding AMPs a smart move for my website?”

Recent Changes to the AMP Platform

AMP is an ever-evolving project that aims to reshape consumer behavior. Here are some recent changes to the platform that publishers should be aware of:

AMP Is Rolling Out More Customization Options

From day one, the AMP project has prioritized speed over style. AMPs may load with lightning speed, but the lack of design capabilities and interactive features often discourage visitors from actively engaging with the content.

Recently, however, there have been some much-needed improvements in functionality and customization options. Today, AMP pages are beginning to look much more like their non-AMP counterparts. Now we’re seeing webpages that load quickly and still look stylish; what more could you ask for?

New URL Displays Are on the Horizon

As it stands, AMP pages display a Google-based URL instead of the actual website’s URL. Obviously, this can be rather frustrating for publishers hoping to build brand recognition.

Fortunately, Google has announced that by late 2018 they plan to display the publisher’s domain in search results sourced from their AMP cache. This is encouraging news for brand marketers, but we’re going to wait until the full plan is unveiled before we get too excited.

AMPs for All Devices

Once exclusive to mobile search results, AMPs have made their way to desktop search results as well. If you want your site to remain competitive, you’ll need to make sure that any AMPs you build are functional across all web-browsing devices. If they’re not, you risk subjecting much of your audience to a clunky, frustrating experience.

Crackdown on Teaser Pages

Some publishers have found a way to work around the AMP project’s disadvantages. So-called “teaser pages” are stored in the AMP cache and benefit from increased speed and priority placement on Google’s carousel.

These teaser pages then link to the publisher’s native non-AMP page through a call to action, such as a “Continue Reading Here” button. Publishers had effectively found a way to have their cake and eat it too.

Google is putting a stop to this workaround by requiring that both the AMP and non-AMP versions of a webpage contain the same content. If Google believes a publisher is using their AMP page as a teaser, it will simply stop directing traffic there.

The Benefits of AMPs

Here are the pros of using AMPs in your digital marketing strategy:

Increased Speed

AMPs have a major speed advantage over traditional mobile pages. The increased loading speed of AMP content comes with a host of benefits, including:

  1. Visitors are more likely to engage with content and make purchases on pages when they know the process will be quick and hassle free.
  2. Shorter load times also mean that visitors are less likely to lose patience and navigate away from your content.

Increased Visibility

At the moment, using AMPs won’t automatically increase your page or domain authority. However, AMPs are eligible to be displayed in Google’s “Top Stories” carousel, which sits at or near the top of search results pages, depending on what you search. While Google’s carousel mostly features news articles, if you create an AMP on a frequently searched or hot topic, your content can potentially “skip the line” and jump all the way to page one of a Google search.

Also, Google’s carousel is no longer the only spot while you will find AMP content. Since 2016, Google has featured AMP pages in the organic search results as well. The AMP logo (a white or gray lightning bolt in a blue circle) can be seen just beneath the meta title of all AMP entries. For certain searches, you may see AMP-only results throughout page one.

Increased Visitor Engagement

The evidence is beginning to show that visitors are more likely to engage with the content on AMPs compared to traditional mobile pages. The minimalist design of AMPs makes it easier for visitors to navigate through the content on your page.

Visitors will be more likely to leave comments, watch embedded videos and follow links when they aren’t distracted by the clutter typically found on non-AMP pages.

The Drawbacks of AMPs

Unfortunately, there are a few cons of AMPs that we must mention:

AMPs May Not Increase Site Traffic

Because AMP content has a Google URL and resides in Google’s servers, AMPs won’t directly increase traffic to your website. While Google has announced plans to remedy this problem in the future, clever publishers have already developed effective workarounds.

For example, AMP publishers can add a comment button to the end of an article, but when the visitor clicks it, they arrive on an equivalent page on the publisher’s own site, which is where they’ll actually leave the comment.

Keep in mind that it’s not the end of the world if users don’t click through an AMP page to the publisher’s website. After all, just having your content reach the front page of a Google search result will go a long way in building brand recognition, especially if users keep seeing your content again and again.

Coordination Problem

While the AMPs themselves may load quickly, any external content on the page is likely to lag behind. This is a big problem when it comes to hosting advertisements. Visitors are likely to scroll past an ad before it has loaded, killing any chance at conversion.

Google claims to be in the process of addressing this problem, but until it does, publishers need to take this variable into account.

Analytics Leave Much to Be Desired

Google usually sets the standard for quality analytics, but the analytics available for AMPs are pretty unsatisfying at the moment. While you can keep track of basic metrics like visitors and engagement, you won’t have much data to work with to improve your visitor’s experience.

For an easy reminder of the pros and cons of accelerated mobile pages, feel free to download or share this image:
Accelerated Mobile Pages AMPs Speed Visibility Analytics - Eminent SEO

The Pros and Cons of Accelerated Mobile Pages for YOUR Website

Even though AMPs are most beneficial for news publishers, any business that maintains a blog and publishes timely content on popular topics can potentially benefit from this technology. This is especially true if there is a techie on staff who can learn to build webpages using the AMP code.

On the other hand, businesses that publish evergreen content (or don’t have a blog at all) may find that the time and money it takes to duplicate parts of their website in the AMP format is just not worth it.

Still unsure whether your business should try it out? Contact us today, and our team of expert designers and SEO analysts will help you determine if AMPs are a wise choice for your website.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Progressive Web Apps: The New Frontier for Mobile Browsing and Marketing

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Progressive Web Apps Technology - Eminent SEO

For mobile and web optimization, having the best of both worlds is typically a far-fetched dream for businesses. However, in 2015, Google developers defied the status quo of mobile browsing by creating progressive web apps (PWAs). They resemble the mobile apps we are all used to, but are quite different: more accessible and no drain on your phone’s hard drive. A far-fetched dream is now a reality.

What Is Progressive Web App Technology?

Progressive web apps (PWAs) are a method of software development. PWAs differ from other applications because they unite traditional websites with mobile applications. Modern browsers, such as Safari and Microsoft Edge, offer extensive benefits that have not been usable through a mobile device in the past.

However, PWAs seek to fuse the features of web browsers with the convenience of mobile devices. The increased popularity of mobile device usage among consumers places a demand on companies to follow suit with mobile-friendly websites. While making a hybrid of the best of web browsing and mobile browsing is the goal, it’s also the primary challenge.

Mobile Sites vs. Mobile Apps

Mobile sites receive more traffic than mobile apps. Companies that are not well-known tend to do better with mobile sites than with mobile apps. An established or a widely known company can easily transition from a mobile site to a mobile app because customers are familiar with the brand and want to further interact with the company through a different interface.

However, lesser-known companies are Mobile Sites Vs Mobile Apps - Eminent SEOusually discovered by prospective customers through a wider range of communication, which is the benefit of mobile sites. Potential customers who have never heard of a certain brand are more likely to stumble upon the business through the broad exposure of a mobile site, rather than the exclusive loyalty of a mobile app.

While mobile sites are usually better for wider visibility, mobile apps consume more of a user’s device time. Mobile apps are useful for customers who have interacted previously with a business. That means most small, local businesses or B2B businesses would find mobile apps unprofitable. However, if a customer, or potential customer, has browsed a company’s website or entered the doors of a business, then a mobile app could be effective to keep a line of communication going.

For example, Schlotzsky’s has an app that tracks the number of sandwiches a customer has purchased, providing a visual countdown until the consumer reaches a free entrée. The app features much more, though, such as company updates, special offers, alerts, franchise locations and a menu. Since Schlotzsky’s is a nationally recognized business, a mobile app enhances its brand loyalty and communication with customers.

The Benefits of Progressive Web Apps

PWAs maintain the strength of a full-blown web browser without restricting mobility. The computer’s web browser isn’t reduced in power, just size. In the past, users might have hesitated to use their mobile device over a computer web browser due to the latter’s complex functionality and powerful processing system. However, pulling out a laptop while standing in line at the grocery store isn’t practical.

On the other hand, users loyal to their mobile devices objected to using computers or laptops for their bulkiness and long loading times. From their perspective, the convenience of reaching into a pocket and sending an email within seconds was more practical than commuting to their desk space to boot up a computer. However, to profit from the ease of mobile browsing, the hefty sacrifice of web browsing’s power was non-negotiable.

PWAs put an end to the past give-and-take of internet browsing commonly endured by the business community. Here are the benefits PWAs have to offer:

Push Notifications

Real time, fast updates of a user’s apps that summarize priority information instead of accessing an email address or waiting to log in on a computer.

Better Layout

More responsive arrangement and simpler navigation than the mobile version of a traditional website.

Offline Accessibility

The PWA runs continuously, even when offline. While working behind the scenes, it tracks the user’s actions, all without direct user communication.

Hardware Utilization

Hardware features such as geolocation, microphone and camera are embedded and accessible in PWAs.

Less Data Consumption

This means less lag time for users in delayed or restricted internet access locations. Less data consumption could also make a big difference when it comes to users’ monthly phone bills.

Community of Internet Users

PWAs don’t require a download and are free, making them more likely to attract a larger number of active users.

How to Optimize Progressive Web App Content

Web Apps Unsupported Browser Icons - Eminent SEO

The future of online communication is paved by PWAs. App developers need to remain cautious of Google’s page indexing and implement correct coding methodology to counteract it. Companies should strive for a powerful online presence by utilizing the best SEO practices to inform users and retain customers.

PWAs supplement current websites but, at this time, are less effective independently. After a company’s website is established, bulked and refined, incorporating a PWA is the next business step.

Here are some tips to get started:

  • Don’t send clients to an unsupported browser site.
  • If supplying information from several URLs, utilize “rel=canonical” to avoid identical content violations in the eyes of search engines.
  • Don’t use the AJAX crawling arrangement on original sites.
  • Don’t use hashtags. Googlebot doesn’t store URLs that use this symbol, and several PWAs possess a hashtag (#) in their URL address. The result is erased content past the hashtag, or pound sign. The solution is to use a URL structure according to SEO best practices instead of URLs that include a hashtag.
  • Ensure a website is viewable through the lens of Google. The Fetch and Render feature in Google Search Console accomplishes this task.
  • Double check that sources are accessible, and not restricted by robots.txt.
  • Limit hyperlinked sources, especially JavaScript files, to prevent partially loaded pages.
  • Cautiously use JavaScript, as some search engines may be incompatible with it.
  • Denote website changes with a sitemap file when utilizing Accelerated Mobile Pages (AMP).

If you feel like you’re ready to get started on your first PWA, check out Google’s dedicated Progressive Web Apps platform.

The Next Steps

Mobile Phones Mobile Technology - Eminent SEO

Mobile apps were once the next step for companies with an established brand, and they’re still valuable in many cases. However, the recent creation of PWAs is the next logical step for most businesses, as they foster enhanced company communication, stronger brand loyalty and easier user navigation.

While the benefits of PWAs are staggering, the construction of such a website may seem overwhelming. That’s where Eminent SEO comes in. Eminent SEO can help build a new website from scratch – one that has mobile responsiveness and customized features for smartphones. To learn more, call us today at 800.871.4130.

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Vol. 62: Three New ESEO Team Members; Google Penalizes Pages with Intrusive Mobile Interstitials

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Eminent SEO News: 3 New Hires

As the Eminent SEO client base expands, our team does as well. Over the last month, we have added three new members to the Eminent SEO team, and we’re looking to hire more!

Meet the three newest members of our team:

Trista Sobeck – Content Writer

Trista is the newest writer here at Eminent SEO. We already have her working on website pages, blog posts, eBooks, newsletter, social media posts, marketing emails and more for our premium clients. Trista has a Creative Writing degree and comes to us with a background in writing for everything from small boutique agencies to Fortune 500 companies.

Welcome to the team, Trista!

Trista Sobeck Content Writer - Eminent SEO

Holly Salars – Outreach Coordinator

Holly, our new outreach coordinator, is performing administrative duties for Eminent SEO, in addition to publishing blog posts for clients and building business relationships on their behalf. Holly has a background in several industries, such as health care, hospitality, food and beverage, construction, child care, addiction rehabilitation and more.

Welcome aboard, Holly!

Holly Salars - Outreach Coordinator - Eminent SEO

Theresa Nacho Montiel – Senior Graphic Designer

Theresa is the new Senior Graphic Designer at Eminent SEO who produces strategic and original imagery for website designs, blog posts, social media posts, eBooks and more. Theresa has more than 10 years of experience with Adobe programs such as Photoshop and Illustrator, and she believes that design is more than pretty pictures: It’s a business solution.

Welcome, welcome, welcome!
More About Theresa

Theresa Nacho Montiel Senior Graphic Designer - Eminent SEO

What’s New in SEO: Google Targets Intrusive Mobile Interstitials

Have you ever clicked a link on social media or in Google Search and you were served a full-page pop-up that you had to click out of to see the desired content? If you hate when that happens, you’re not alone.

Just last week, two high-ranking members of Google confirmed their company began targeting websites that use so-called intrusive mobile interstitials before serving the content that actually shows up in the search engine results. Basically, Google has started penalizing pages that are interrupted by an interstitial right out of mobile search. A penalty will either put the page out of Google’s radar or push it way down in the mobile search results.

Google officials, however, said that the penalty does not apply to pages the user could click through to after landing on a certain page from search. In other words, if you open a website from Google Search and an intrusive interstitial only pops up after clicking to another page on that website, then the site won’t suffer any penalties.

Here are some other instances where certain interstitials won’t warrant a Google penalty for a website:

  • When the interstitial is for legal obligations, such as to verify the user’s age or warn them about cookies
  • If the interstitial pops up ahead of non-indexible content that is behind a paywall
  • When a pop-up banner only covers a small portion of the screen and is easily dismissible

But Who Uses Intrusive Interstitials?

An obvious example that comes to mind of a website with intrusive interstitials is Forbes.com. Whether you’re going to the homepage or you’re clicking on a specific Forbes article from social media or search, you’re immediately served a “Quote of the Day” full page before arriving at your desired reading content. This is true whether visiting Forbes from your mobile device or desktop.

Forbes Intrusive Mobile Interstitials Screenshot - ESEO

While the Forbes interstitial is fairly benign and it still takes you to your desired page after 5 seconds (unless you manually click out of it), it’s still quite frustrating if you’re trying to pull up an article quickly. The “Quote of the Day” page isn’t an ad by itself, but as you can see, they sneak an ad in there while you’re waiting for the article to appear, which is more prominent on mobile.

The Forbes site has been doing this for several years, but its web content team might want to put an end to it, based on Google’s recent targeting of this practice. Then again, Forbes is a news website and may not care all that much about organic search engine rankings, so it’s anybody’s guess as to whether they’ll kill off the “Quote of the Day” interstitials.

For those of you who do care about your organic rankings, the lesson here is to get rid of intrusive mobile interstitials that cover most, or all, of certain pages on your website. You’re especially going to want to do this if the pages in question show up high in Google mobile search. To read more about Google’s new penalty rollout, check out Search Engine Land’s report.

December Social Media Roundup

We had a busy, but rewarding holiday season here at Eminent SEO. How were your holidays? As the month progressed, we again saw strong engagement on our Instagram account. See the best of our social media shares from last month:

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December Blog Roundup

On the Eminent SEO blog in December, we covered a pair of social media-related topics. One dealt with social media directly – copywriting for social media – while the other has very close ties – GIF images. So if you want to upgrade your social game, read through the following blog posts very carefully. Below is an overview of those two posts.


Why Well-Written Social Media Copy Makes Difference - Eminent SEOWhy Well-Written Social Media Copy Makes a Difference

While the average social media manager doesn’t have to be a writer, per se, it is still imperative to write strongly on any social platform. Learn why strong social media copy makes a difference, and get a few tips on how to write specifically for Facebook, Twitter and LinkedIn.


Beginners Guide To GIF Images In Marketing - Eminent SEOGIF Images Are Clever Tools in the Right Marketer’s Hands

Animated GIFs are the life of any social media thread, and they aren’t going away anytime soon. Are you familiar with the five different types of GIFs? You’ll learn all about that plus the legal considerations of sharing GIFs when you read this insightful blog post.


Quality over Quantity Marketing

Now more than ever, Eminent SEO is a firm believer in (and practitioner of) quality over quantity when it comes to digital marketing solutions. That’s why we refer to ourselves as a boutique marketing agency.

It’s easy to see that one great blog post can do more for a website and a brand than several mediocre posts. Likewise, one viral social media share can pay more dividends than dozens of run-of-the-mill social posts. This is why when we look over a client’s objectives for the month, we don’t think in terms of, for example, how many blog posts they need, but instead we ask, “How can we produce remarkable content that knocks it out of the park for them?”

In short, we focus on quality over quantity because readers now demand it, and because that’s what it takes to excel in today’s SEO environment. Anything less would be uncivilized.

To learn more about our unique approach to marketing and how we can help your business, call us today at 800.871.4130.

Happy New Year!

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 60: Two New Eminent Team Members; Google Tests Mobile-First Indexing

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Eminent SEO News: Two New Team Members

Over the last couple of months, Eminent SEO has added two new valuable members to its team. Let’s introduce you to them now:

Danielle Knox – Creative Director

Our new Creative Director, Danielle, plans projects, oversees the creative process for clients, and gives guidance to the creative team here at Eminent SEO. As our lead creative strategist, Danielle follows the latest trends in design, advertising and marketing, is a company brand advocate, helps attract clients, and hires creative staff. Danielle comes to us with more than 17 years of graphic design experience. Welcome to the team, Danielle!

Danielle Knox Headshot Art - Eminent SEO

Ashton Stradling – Creative Producer

Ashton is getting his feet wet in the digital marketing industry after graduating from Highland High School in the spring. Ashton manages social media accounts for clients, optimizes web content, creates videos, designs images, and assists with administrative tasks. Welcome, Ash 10!

Ashton Stradling Headshot Art - Eminent SEO

What’s New in SEO: Mobile-First Indexing Underway

In an early November blog post, Google announced it is testing out mobile-first indexing for its search engine. Indexing, if you’re wondering, has to do with which pages of a website Google can evaluate and rank in search. It’s easy to “noindex” a webpage, and there are strategic reasons for doing so, but for the most part, a majority of individual webpages are indexed by Google and other search engines.

Google’s new announcement acknowledges that search users are now using their phones more often than their desktop and laptop PCs. This entire time, Google has always evaluated the desktop version of a webpage and then determined the page’s ranking from there. This is true even if you entered a search on a mobile device and received a list of results. What you saw was a list of mobile results based on the desktop strength of each page.

But now, the algorithm is in the process of changing, based on users’ habits.

“We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience,” Google Product Manager Doantam Phan wrote in the blog post.

Although mobile-first indexing is still in the experimental phase, you should expect it to be the standard before long. If your website is already responsive, the good news is you don’t have to do anything (other than make sure the site provides a great user experience).

Sean William Scott Old School Fist Pump

If you have a mobile site that is different than your desktop version, then unfortunately you’re going to have to take a few steps to adjust to Google’s plan to prioritize mobile first. See the aforementioned Google blog post for some tips on how to not get left behind.

For more understanding on the importance of responsive design, see this blog post we published earlier this year.

October Social Media Roundup

Our Instagram shares were more colorful than ever in October. We recently started doing an Instagram-first approach to shooting and creating photos for social media, and we’ve seen a boost in engagement since. The best part is the images share well to Facebook, Twitter and other platforms, too.

Below is a quick look at some of our best and brightest social shares from last month. If you’d like to see the caption or learn more about any of the following photos, just click on the likes or comments icon on the bottom of the image that piques your interest.

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

October Blog Roundup

What’s the latest insight on marketing and search engines from the experts at Eminent SEO? Check out our October blog posts to build your skills and knowledge so you can stay ahead of the competition. Subscribe to our blog, if you have not done so already, to see the posts the day they go live.


AMP Platform Your Website Join In - EminentSEOSo Many Changes to AMP Content In Google Mobile Search: Let’s Recap

Accelerated mobile pages (AMPs) debuted earlier this year, and there’s been a whirlwind of changes in the last couple of months. This platform is now open to everyday businesses and websites, so get caught up on all of the recent developments here.


Health Conscious And Sales Focused - Eminent SEOGatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Gatorade recently kicked off an ad campaign with a message that seemingly would stunt sales of the company’s signature product. If your business has a product with a perceived drawback, learn how you can leverage that weakness into a marketing opportunity.


Is Email Marketing Dead - Eminent SEOEmail Marketing Is Far from Dead: Here’s Why

Email seems like a boring, outdated channel for marketing, right? Not so fast. Studies show how ubiquitous email usage is, plus how it usually provides a much higher ROI than other channels. Learn how to build a targeted, results-driven email campaign here.


Featured Service: Email Marketing

As seen in one of our blog posts above, email has reestablished itself as the marketing channel of choice for businesses to build contacts, nurture leads and delight prospective and existing customers.

But now, we know better than to blast every email message we create to our entire contact list. The key is to segment your contacts according to where they are in the buyer’s journey, and then tailor your messages to those individual audiences. Research says that email marketing has an ROI of $8 for every $1 spent.

Email Marketing 91 Percent Of Consumers - Eminent SEO

At Eminent SEO, our email marketing services include:

  • Email Marketing Tool Set-up and Form Integration
  • Custom Email Design Templates
  • High-quality Email Marketing Content
  • Contact List Organization by Buyer Type
  • Segmented Email Campaigns
  • Monthly or Weekly Newsletter Blasts
  • Gated Website Content to Build Your Contact List

If you’re not already, start taking advantage of targeted email campaigns today! Call Eminent SEO at 800.871.4130 for expert help with email content, contact list segmentation and much more.

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What Killed the Vine App – Or Is There Still Some Hope Left for It?

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Death Of The Vine App Social Media - Eminent SEOWhat Caused Vine to Wither?

Social media has exploded since the mid-2000s, when Facebook began to rise to prominence. The social landscape changes every day, with old apps and platforms giving way to new technologies and services.

This was certainly the case for Vine, a Twitter-owned video-sharing service that appears to be on its way out the door. Although Vine was a once-popular and user-friendly app, some analysts say it was a bad match for Twitter.

How the Vine App Worked

Vine was arguably one of the easiest social media apps to use. A user could upload a video from a smartphone or other device directly to millions of Twitter and Vine followers. A popular Vine video or meme had the potential to make someone’s social media presence explode. Through Vine, more people were able to make connections and expand their networks, both on social media and in real life.

Vine videos were able to compress time so a single video could loop millions of times and generate billions of hits. Videos often referenced each other: One Vine could contain a cross reference to a dozen or so others. This kept viewers searching for similar videos and finding new ones to share with their networks.

A classic example is former “Mad TV” comedian Will Sasso’s series of Vine videos involving lemons. These individual Vine clips have all been combined into one YouTube video.

For a short time, this simple video-sharing service seemed like it might carve out a permanent niche.

Why Vine Worked

Before Vine, there was no quick or easy way to broadcast video. Apps such as Facebook Live and Periscope didn’t exist, and people who took video on their phones were concerned about data and messaging limits. In 2012, Twitter acquired Vine, which eventually had a six-second limit. This allowed users not only to broadcast video, but to focus on the most important parts of what they shared.

Even before the six-second limit, Vine was popular for its short-streaming video. The app was aimed at teenagers, who particularly enjoyed trends and memes. However, Vine expanded to include other demographics, including people in their 50s and 60s.

Michael Pachter, a 60-year-old financial analyst, used Vine regularly and built up a following there and on Twitter.

“You’d have to be a technological idiot not to be able to do it,” he told The New Yorker about shooting Vine videos.

Additionally, Vine was popular because it was perceived as fun.

“Vine is not a tool. It’s a toy,” Vine’s then-new general manager Hannah Donovan told Variety back in June.

Vine was the place to find a quick laugh in the form of pratfalls, potatoes spinning from ceiling fans, and other slapstick antics.

For a good example of how users worked within Vine’s parameters, see this simple video that features a cameo from “New Girl” actor Lamorne Morris. (Be sure to turn the sound on.)

As for Vine’s overall brand of comedy, Donovan admitted, “The witty, wordy comedy of Woody Allen or Will Stillman it was not.”

However, it did attract different type of users than those on Snapchat or Instagram, giving social media users yet another outlet to exert influence.

According to Casey Newton, a writer for The Verge, users also loved Vine because it provided a “creative challenge.” Vine “endlessly rewound itself,” causing people to think of new and unexpected ways to use it.

Newton added that Vine had an early advantage over other social video apps due to its ability to spawn popular memes and much-applauded “cultural moments.”

Why Vine Is Shutting Down

Vine was extremely popular circa 2013-14, so what caused it to die so quickly? One former executive cited other apps such as Instagram, saying Instagram Video was “the beginning of the end” for Vine.

Instagram

Instagram Video debuted 15-second video limits in 2013 and has since expanded to clips as long as 60 seconds. Users, especially celebrities, found Instagram Video much more flexible than Vine. Although Vine eventually tried offering extended videos, they never caught on.

Snapchat

Snapchat also played a role in killing Vine, as well. Snapchat allows users to send each other video clips individually and/or broadcast them publicly, while Vine videos were only for all users, and even non-users, to see.

Time allowances also made Snapchat superior: The platform allows 10-second clips rather than 6-second ones. Four extra seconds might not seem like much, but extra flexibility attracted users, just as Instagram did. It doesn’t hurt that Snapchat also has all of those face and voice filters to add some extra dimensions to any video.

Problems Behind the Scenes

Twitter Lays Off Staff And Kills Vine - Eminent SEOInstability was another big issue for Vine. Managers consistently quit to pursue startups and other, more lucrative opportunities. In 2015, Twitter underwent massive layoffs, which involved firing Vine’s creative director. Gradually, Vine usage dropped.

Celebrities who once posted on Vine lobbied to be paid for using the app. However, the negotiations came to nothing. Celebrity users hoped to promote Vine videos the way they did Twitter posts and accounts, thus gaining followers. However, interest in Vine peaked around 2014. After that, it was difficult for celebrities, let alone average users, to generate significant followings.

In 2015, Twitter bought a social media talent agency in an attempt to save Vine. However, neither celebrities nor Vine and Twitter executives were interested in giving more money to a dying app. Additionally, Vine never offered its popular users options for reimbursement once negotiations stalled. Thus, they had little incentive to stick with Vine over other similar platforms. Vine never capitalized on its stars’ relationships with popular brands, thereby severely limiting itself.

Other Forms of Media that Contributed to Vine’s Demise

Although Instagram Video and Snapchat were seemingly the biggest threats to Vine, many other social media apps and forms of media played a part, too. Native Twitter videos are one such example.

Twitter Video

Unlike Vine, native Twitter videos are not a Twitter sub-service. The social media platform now offers more ways to attach and upload videos. With Vine, videos were mostly broadcast through phones. Meanwhile, Twitter now allows uploads and attachments from computers, tablets and several other types of devices.

Native Twitter videos have a maximum length of 2 minutes and 20 seconds, making them as much as 23 times longer than Vine videos. Twitter’s new limit gives users enough time for a quick instructional video, a miniature vlog entry, or even a sketch comedy routine. Native Twitter videos do not rely on pratfalls and endless looping to keep users engaged.

Unlike Vine, Twitter video uses auto-play similar to Facebook Live. Videos also begin playing as soon as users scroll over them in the feed. This draws the eye directly to the video and makes it more memorable.

GIFs

GIFs are another popular alternative to Vine. Although they lack audio, which Vine allowed, they communicate quick, memorable and often comical messages. GIFs usually start up easily and loop endlessly, so users can watch them as long as they like, over and over again.


Additionally, GIFs are often used to enhance text. That is, if you want to write a long blog post broken up with engaging pictures or memes, GIFs will most likely keep the audience’s attention. Some users have tried to use Vine videos in the same manner, but they just didn’t work out quite as smoothly.

YouTube

Finally, YouTube has been a primary alternative to Vine for years. YouTube has no length limit now, and depending on your editing capabilities, a YouTube video of much higher quality than a Vine or Twitter one. Additionally, YouTube offers features Instagram, Twitter and Snapchat cannot, such as the opportunity to create your own channel.

What Was the Major Culprit?

From all the options above, even though they all likely played a role in Vine’s demise, if we had to choose one, we would say GIFs are an unheralded major culprit. As mentioned earlier, for a short period of time, Twitter users were using Vine videos similar to GIFs. That craze eventually died down as users became more comfortable with finding and attaching GIFs, thanks to sites such as Giphy, while Vine videos eventually took on a different purpose.

Some outlets even claimed a couple of years ago that Vine would render GIFs obsolete, but that forecast seems laughable in retrospect.

The problem with using a Vine clip instead of a GIF is that the latter typically accentuates whatever statement the user is trying to make, while the Vine is more of a statement in itself. It doesn’t help that thousands of GIFs capture memorable scenes from some of our favorite movies and TV shows, while Vine mostly featured footage of sporting events as well as original user content.

One the popularity of GIFs was undoubtedly more sustainable on Twitter than that of Vine videos, and when the Vine social network itself began dropping off in activity, the writing was on the wall for the once-prominent video-sharing service. The evolution of human communication is fascinating thing to witness, eh?

But Wait … Is Vine Really Dead?

Just earlier this week, TechCrunch reported that Twitter is shopping Vine around to as many as 10 interested buyers, meaning the platform could survive after all. However, offers for the video-sharing service are reportedly falling short of $10 million, which is a sharp drop from the $30 million Twitter bought it for in 2012.

It is unclear whether Vine or apps like it will endure, or whether they will have a significant presence in social media in the future. In the meantime, users have more ways than ever to chronicle their lives through video and share their experiences.

What’s your favorite way of sharing video experiences online? Leave us a comment below.

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To App or Not to App: Should You Put More Resources into a Mobile Site or Mobile App?

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Mobile Site Or Mobile App - Eminent SEO

“There’s an app for that.”

There’s an app for almost anything now. And this might be a problem.

If your business is ready to ramp up its online and mobile marketing, it may be enticing to jump into the app game. But, before you do that, let’s temper that excitement a bit and take a hard look at exactly the market you’d be getting into.

Smartphone usage continues to climb, but the app craze of the early 2010s appears to have died down to an extent. That’s not to say smartphone users aren’t still loading up their hard drives with apps and that some businesses aren’t excelling on the app front, but your company should be cautious before making the leap into the marketplace.

An alternative to entering the app field is to upgrade your existing website’s mobile experience. In a recent blog post, we explained the rationale and logistics of making a website mobile-friendly. Now, we’ll look at what’s worth more of your time and resources in 2016: a mobile app or your mobile site?

The Mobile Web Landscape

Mobile traffic and search queries began overtaking their desktop counterparts in 2014. It’s worth noting that desktop traffic continuously grew from 1990 to about 2010 and has since leveled off, although it remains consistent.

So, while internet usage via desktop has remained steady over the last few years, mobile web traffic is on a meteoric rise. When comparing mobile web browser traffic to app traffic, mobile websites are seeing more than 2 times the number of unique visitors, according to a 2015 Morgan Stanley report.

However, loyalties to mobile websites aren’t as strong as they are for apps, and that’s both a good and a bad thing for the mobile internet. Smartphone users spend a great amount of time in their apps – 87 percent of their total time on a smartphone, to be exact, according to a 2015 comScore report. This means individual sessions in an app are usually much, much longer than they are on a specific mobile website.

The Mobile App Landscape

Phone Apps - Eminent SEOAlthough mobile apps comprise most of the time we spend on our smartphones, a majority of users aren’t just seeking out the latest and freshest apps to download. Here are some sobering facts to keep in mind as you consider jumping into the app market:

  • Separate reports from Forrester Research and Nielsen over the last couple of years have found that while smartphone owners use an average of about 25 different apps each month, only their top five apps (which differs by person) are getting a lot of love – more than 80 percent of a user’s total time in any app, in fact.
  • As of late 2014, according to Forrester Research, users spent a disproportionately high amount of time in the five following apps: Facebook, YouTube, Maps, Pandora and Gmail. You may have noticed that Google owns three of those properties.
  • The app market is only seeing serious download activity from the top 7 percent of all smartphone owners who download and use apps. This small demographic of serial app downloaders is actually responsible for 50 percent of all download activities.
  • A strong majority (65.5 percent) of smartphone users don’t download a single app over the course of a month, according to a 2014 comScore report. Of those who do make a download within a month’s time, most are only adding 1-3 apps in that span.
  • According to Forrester, social media and communication (WhatsApp, etc.) apps consume 21 percent of all smartphone minutes, not counting phone calls and text messaging. Gaming, streaming video, news, weather, music and sports apps also take up large chunks of smartphone owners’ time.
  • Apps tend to keep much of their traffic contained. This means that smartphone users are generally more hesitant to click a link and leave an app than they would be when on a mobile site, or even the desktop version of a site.

Analyzing Mobile Apps vs. The Mobile Web

You may have seen that apps beat the mobile web by a landslide when it comes to what takes up a user’s time on a smartphone. However, you also learned that mobile websites see much more traffic as a whole than apps do.

There is a quasi-monopoly on the app market. Google and Facebook mobile programs are dominating the competition. Other apps have found success, but they don’t account for nearly the amount of usage that Google and Facebook properties do.

On the other hand, the mobile web seems to be fostering healthier competition. Mobile web users appear to spread their attention over a wider range of properties, and they’re more likely to find a site they’ve never visited before.

Mobile web looks like the clear winner here going forward, but before we discuss how you can get a leg up on the competition with your mobile website, let’s look at a couple of cases where an app might still be worth your time.

Where a Mobile App Would Make Sense

If you run a small local business or a B2B type of company, putting your money and time into an app this year will likely be a waste of resources.

However, for certain businesses, a mobile app could be a great way to extend the experience for someone who has interacted with the company before. This means that the individual has walked into your store or is well acquainted with your website.

A mobile app could enhance the experience a customer has already had with your business. For example, many sandwich and coffee shops have moved from punch cards to an online app when tracking customers’ visits. It’s a sensible upgrade, and very helpful to the customer, when done right.

Schlotzsky’s Lotz4Me app records how many sandwiches you have eaten until you’ve earned a free one, and you can use the app to see the sandwich chain’s menu and all locations.

Schlotzskys Lotz4Me - Eminent SEO

The app also features company news and offers, some of which can get pushed to alert your phone. Mobile websites lack the latter capability. As you might imagine, some of the information from the company’s website (locations, menu and even news) has been repurposed to fit in the app, but it all helps build a better experience than simply seeing how close you are to a free sandwich.

Apps such as these are a logical extension of a business’s normal offerings, whether they usually take place online or face-to-face. A supplemental asset like this helps lead to more purchases down the road, while also building more loyalty to and appreciation of the specific company.

The national sandwich chain example might not be the best one if you own a restaurant or other type of local business with only one physical location. Asking your customers to download an app when you only have one locale might be a stretch, but perhaps you now have a few ideas on what makes for an effective app for the average business.

SaaS Success

It’s worth mentioning that software as a service (SaaS) companies can excel on the app platform, too. If they can get their product in an app form to work as well as their desktop version, then it’s a win for them and their customers. Even so, you’ll notice that this situation still only applies to users who have had prior experience with the company behind the app.

Apps aren’t generally a great way for an existing brand to grow its audience. Users either download your app because they’ve done business with you in some other setting, or they just never even find out or care about your app. The average smartphone user isn’t scrolling through Google Play or the App Store just looking for another app to download. Many have phone storage limitations to worry about, anyway.

If you do go the app route, you may not put up Facebook- or Google-like numbers, but you can still find success on the platform if you’re able to create a worthwhile experience – one that differs from your website – for your existing customer base.

Making Your Mobile Site Competitive

Eminent SEO Mobile ScreenshotCreating a mobile app only works in specific circumstances, so if those conditions don’t apply to your business, take the resources you were going to put into an app this year and direct them toward your website.

This starts with infusing your website with responsive design. How to test your site’s responsiveness and how to get started on making it mobile-friendly were previously covered in one of our recent blog posts. See here.

Having a mobile-friendly site helps with search engine rankings, and it helps you better compete on the mobile web, where many big opportunities await. From there, it’s all about employing the best SEO practices and keeping your site replenished with plenty of appetizing, worthwhile content.

Instead of spending time having a developer create an app, go back and evaluate how your site looks and functions on various screen sizes. What needs to be present? What can be condensed or hidden? Your content team should get together with your developer and make sure your site is providing the best possible user experience on devices of all sizes.

And finally, your site’s pages need to load fast. Even a 2-second delay can make all the difference between a bounce from your site and a conversion. Google’s PageSpeed Insights will let you know if any pages on your site load slowly and what you can do to speed them up.

Google PageSpeed Insights - ESEO

Speeding Up Your Website

Here are some quick steps you can take to get your website running more smoothly and quickly, especially on mobile devices:

  • Reduce scripts and move them to the bottom of the page.
  • Mitigate the number of plugins your site utilizes. Deactivate and delete any plugins you no longer need.
  • Compress entire pages with tools like Gzip.
  • Enable browser caching, which benefits return visitors.
  • Crop your images to the exact size they’ll be displayed in a desktop browser. Remove any image comments in the file. Reduce the color depth of all images to 150 dpi or lower. Never use BMP or TIFF files.
  • Make sure you don’t have pages using more than one external CSS style sheet. To see if you have more than one external style sheet on any given page, use this tool.
  • If you have any elements that load slowly but are must-haves, consider moving them well below the fold, so at least the top of the page loads quickly.

Conclusion

Although Google has begun indexing content from mobile apps  meaning it can show up in the search results, mobile web still appears to be the clear winner when it comes to where you should invest your marketing dollars in 2016. It behooves you to put your focus into competing on the mobile SERPs (search engine results pages) rather than in the App Store or Google Play.

If users aren’t as loyal to individual websites as they are to their top five apps, that means there’s a good chance they’ll eventually turn their attention to your site and see what you have to offer them. You’ll have a better chance on that front than you will with trying to woo new customers in the app marketplace.

There are some instances where an app makes sense, as mentioned earlier, but in most cases, mobile web appears to be the way to go.

To get help from a team that can make your website mobile-friendly and more competitive in the world of mobile search, talk to the Eminent SEO team. Just call 800.871.4130.

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Why You Should Outsource Your SEO to a Digital Marketing Agency Instead of Hiring a One-Man Show

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hiring a digital marketing team - Eminent SEO

When it comes to growth, unless your business relies solely on word of mouth or printed collateral, you’re going to want to explore the huge potential that marketing in the digital realm offers.

More than likely, you already have a website established for your business, and perhaps you’ve already set up a few social media accounts. However, your business could be losing out on a huge stream of leads if your website is not showing up high in Google search rankings. That’s where search engine optimization (SEO) comes in.

SEO is more than just plastering a certain keyword across a website page and earning (or buying) backlinks to your site. It’s now about overall user experience and whether Google considers your website an authority on a particular topic.

Improving your website’s search engine visibility is a multifaceted approach, and it’s often a tall order for just one person to handle. Let’s take a look at the benefits of hiring a  full-fledged digital marketing agency to handle your SEO rather than hiring one person or an SEO-only firm.

Website Assessment: SEO Considerations

Certainly you can hire one individual within your company or a freelancer to look at each page on your site and optimize them one by one with keywords and headlines; however, the hired hand needs to consider the overall look and feel of the website – its design and the ease of navigation.

Getting the right keywords on a page should help your website rise in the search rankings, but even if you’re seeing any increase in clicks, you may not necessarily see a rise in sales or even incoming phone calls. If the website still has an outdated design and the copy is written awkwardly or blandly – even with the appropriate keywords – you will likely see a high bounce rate, which means potential customers have backtracked to their search results and are looking for the next company in your industry that’s going to catch their eye.

So when you hire somebody to boost your search rankings and conversion rate, that person (or team) needs to have the resources to improve aspects of your website from layout and design to even your company’s logo, should any of those items be problematic. If your website has a modern design and if the copy is written intelligibly and even authoritatively, you may start earning backlinks from other reputable sites, a concept which also boosts your visibility on Google. SEO is a dynamic and continually evolving process, and asking one person or even a small team to address every aspect of your website’s SEO is a tall task.

Is Your Website Mobile-Friendly?

Does your website adjust well to handheld devices like tablets and cellphones? No? Well, not only will it frustrate people who have found your website via one of those devices, but you’re also holding yourself back from a higher ranking on Google.

To make your website more responsive, you’re probably going to want to look for a web developer, one who not only has a high degree of programming skills but also can distinguish a good design from a poor one. In many cases, those are jobs for two different people, but if you can find one person who is experienced in both areas – not to mention copywriting and keyword research, among other skills – then more power to you. It’s not going to come cheap though, whether it’s somebody you hire on staff or if it’s short-term freelance work.

The Cost-Effectiveness of a Digital Marketing Agency

Let’s recap the primary areas in which you have to be skilled to improve and maintain the SEO of your company’s website:

  • Keyword research
  • Copywriting
  • Web design and content
  • Programming
  • Graphic design
  • Social media
  • Email campaigns
  • Website traffic analysis
  • Monitoring backlinks and mentions of your business online

There are even other factors that play into your website’s search visibility, but we’ll leave it at these for now. As you can imagine, you’ll have to search long and hard for even one person that claims to boast all of these skills, and if you do find him or her, it’s not going to be very cost-effective for your business.

The best route to take is to search for a digital marketing agency that can juggle all of these tasks and do so with a commitment to helping your company put its best face forward in the digital world. You may find SEO-oriented micro-businesses or freelancers in your area who can look up the most-searched keywords in your industry and rewrite the copy of your web pages, but it’s not likely they will possess the skills or resources to upgrade the look and user experience of your website, especially if those are glaring deficiencies.

Instead, opt for a digital marketing agency that can address every SEO consideration of your company’s website and digital presence. And if the marketing firm offers to manage your social media accounts, it’s only a bonus. You should be able to find an agency that will cost you less per month than you’d pay one person who may (or may not) possess all of the skills needed to improve your website and its search visibility.

An Agency that can Handle ALL of Your SEO Needs

Since everything from website design to social media strategy has search engine optimization implications, Eminent SEO has the resources to bolster every aspect of a company’s digital presence. We can assess your website and your online marketing strategy and then recommend and execute the necessary improvements.

Does your website need a complete overhaul or do you need a new one from scratch? Eminent SEO can show you some options and turn your wish into reality.

But maybe you just need to optimize a handful of landing pages on your site: We can work with you on a month-to-month or long-term basis – on whatever the size of project that works with your budget.

Looking to Boost Your Website’s Traffic and Conversion Rates?
Eminent SEO Has Solutions For You:
1.800.871.4130

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 42: New ESEO Team Members, What Is Happening With Mobilegeddon

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Eminent SEO News

We are still expanding our team! We are excited to welcome Casey Hansen and Kayla Haskin!

Casey Hansen

Casey is the new Executive Assistant to our CEO, Jenny Stradling. She also is a Jr. Graphic Designer and has been developing the social creatives for Eminent SEO and Eminent Social Media as well as several clients.
Learn More About Casey

Kayla Haskin

Kayla is part of our Fulfillment Team and is helping manage the inventory, fulfill organic marketing orders and develop strategic website plans.
Learn More About Kayla

Good To Know In SEO: What Is Happening With #Mobilegeddon

Last month we notified you about one of THE biggest Google algorithm updates in years: #Mobilegeddon. So, now that it has officially rolled out how is it impacting search and mobile marketing?

Despite all of the buzz and speculation, the mobile friendly algorithm update has not been as significant as most of us expected. Google confirmed the algorithm update did indeed roll out on April 21st, 2015 and some noticed changes to their mobile rankings and traffic as early as the next day. However, most are saying that the shifts were really not notably different.

In this Search Engine Land post Danny Sullivan reviews the winners and losers of Mobilegeddon. This preliminary list identifies Reddit as the top loser, obviously they took a hit because the site doesn’t test as mobile friendly (what were they thinking?).

The good news for any “losers” is that there’s a pretty good chance you can regain your lost rankings within a few days if you just make your website mobile friendly. We know it’s not THAT easy – but, don’t say you weren’t warned!

April Eminent SEO Social Media Roundup

We’ve been having a lot of fun with Max and Meg. Check out some of our favorite social posts from the last month. Which one do you like best?

April Showers

YouTube

Hero

Believe

Apple Watch

April Blog Roundup

Each month we like to roundup our favorite posts from the Eminent family of sites. Below are the top posts from April 2015. As always, check out our blog for the latest website and marketing news, tips and how-to’s.

The Google Mobile-Friendly Algorithm Update Is Coming April 21st
Google announced its mobile-friendly algorithm update and gave the internet plenty of time to make their websites mobile responsive. Did you prepare your site? Still not sure what needs to be done? Check out this post to learn everything you need to know about Mobilegeddon.

How Seasonal Search Plays a Role in Your SEO and PPC Campaigns
Does your business have peak times during the year where sales are a lot higher? It’s important to understand seasonal search when developing out any SEO or PPC strategy because users are going to search a lot more during your peak times, so you want to make sure your business is visible. This could lead to adjusting campaign budgets and more. Learn more about seasonal search and how this plays a role in your campaigns.

Facebook Launches Scrapbook Feature
Yesterday Facebook started rolling out a new feature called “Scrapbook”. The feature serves as a handy tool for organizing all those baby (or pet!) photos and storing them in a dedicated, easy-to-access place. Awesome, right? Read our blog to get all the details!

How To Get The Most Out Of Your LinkedIn Profile
Are you happy with the way you are using LinkedIn? With more than 347 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. However, without the right knowledge, it becomes just another time-sucking social network.

See Ya Online!

Don’t forget, it’s not too late to turn that outdated, non-mobile friendly website into a fully responsive site. We can re-design and/or re-develop your website so that it meets all of Google’s requirements and also enhances your user experience for higher conversions. Just call us for a quote: 800.871.4130.

Until next time, see ya online!

Avatar for Jenny Stradling

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

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Vol. 41: Eminent SEO is Hiring, The Mobile-Friendly Algorithm Update is Coming Soon

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Eminent SEO News

We're-HiringWe are growing! Right now we are looking for 2-3 new additions to our ever growing team! Are you a good fit? Know someone who might be? Check out the two job listings on LinkedIn and feel free to spread the word!

Inventory Manager(s)

Account Manager(s)

Good to Know in SEO (RIGHT NOW)

The Google Mobile-Friendly Algorithm Update is Coming Soon!

A major new Google Algorithm update is coming April 21st, 2015. There is no official name for it yet, so the SEO community is calling it the Mobile-Friendly update. It is going to have a direct impact on a website’s ability to rank in the organic search queries from mobile devices. We highly recommend you read ALL about this update here: The Google Mobile-Friendly Algorithm Update Is Coming April 21st

If you are more technical you might also want to read this article as well: 9 Things You Need to Know About Google’s Mobile-Friendly Update

Google-Mobile-Friendly-Algorithm

March Eminent SEO Social Media Roundup

Yay! It’s that time again – a social media roundup from March. What was your favorite post last month?

Achieve

Irish

A beautiful cloudy view from the Mesa Eminent SEO office:
View-from-ESEO-Office

Trustworthy

Arthur-Ashe

Want more? Check us out on Instagram.

March Marketing Blog Roundup

Your monthly roundup of the Eminent blog posts from March, cause we wouldn’t want you to miss anything important!

Top Tracking Metrics to Measure for Organic Marketing

Show the success of your organic marketing campaigns with the right analytics. Here are some we think are useful.

Why You Should Kiss Your City Landing Pages and Microsites Goodbye

Google silently released a new algorithm update in the middle of March that is targeting those spammy keyword or city-focused landing pages and microsites. Did you notice a change in your organic traffic? If so, your site may have been impacted by this update. Learn more about this update, and why you need to kiss your old manipulative SEO techniques goodbye.

How to Perform a Website SEO Audit in Ten Minutes or Less

Website SEO audits can be done on the fly if you are using the right tools and know what to look for. By performing these quick SEO audits for leads or clients, you can justify why they need a custom SEO strategy to build their campaign and further the growth of their business. Learn how to do one in under 10 minutes.

Getting To Know Team Eminent SEO: Lacey Chic

Get to know yet another amazing Eminent SEO team member, Lacey. Not only is she a frequent blogger on Eminent SEO, but she also develops out custom SEO strategies for our new clients and leads. Smart, creative, and fun – get to know more about her outside of work in this fun post.

NEW: YouTube Kids

Announcing YouTube Kids! It’s an app for iOS and Android that will take the worry out of letting your kids click around on YouTube. Parents rejoice!

Facebook Set To Remove Page Likes From Inactive Users

Facebook is going to start removing the “likes” and comments from people who are no longer active. Find out why this is a good change for your business!

Send Money To Friends Using Facebook Messenger

Facebook’s IM service isn’t just for messages and emoji’s anymore! You can now use messenger to send funds instantly to your Facebook friends. Get the scoop!

Live-streaming Apps: Meerkat Verses Periscope

LIVE NOW apps are on the rise! Have you heard of Meerkat or Periscope? Read more about these hot new live streaming video apps.

Have a topic you want us to research and write about? Let us know in the comments and we will happily feature your topic in an April post!

See Ya Online!

We hope you enjoyed this month’s Eminent SEO team newsletter. We are busy this month helping new client’s convert their outdated websites to mobile-friendly, responsive designs. If you need help with your website, please give us a call. We can evaluate your existing site and make custom recommendations.

Thanks for reading! Until next time, see ya online!

Avatar for Jenny Stradling

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

More Posts - Website

Follow Me:

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