It’s hard to not judge a book by its cover when it comes to the visual display of marketing. Whether a billboard, banner ad, company logo, or landing page, each person will bring their own perception (or misperception) to the proverbial opinion table. And how to sway them in your favor is where color comes in.
No, we’re not talking about race relations here. But what we do want to share is how specific colors and their hues can either make or break your brand. When color is used effectively, it can be the best moniker to your name and carry its weight in gold (blue, brown, red, pink, white, etc.)
Color in marketing isn’t as simple as picking the one that you like or what you think your customers will be attracted to: Colorizing your brand might even require global acceptance. But how can you make the world happy when colors have different meanings from culture to culture?
It all comes down to strategy.
Once you understand the aspects of color and how they impact a person, color choice and positioning are better calculated:
Color is Feeling. Perhaps the most elementary aspect of color is how it makes us feel. It’s our first response to a bold fuchsia or muted gray as to whether we accept the visual stimulant or find it repulsive.
Color is Meaning. Personal experiences and traditions affect the way a person perceives color. For example, if you grew up in a beach town in Southern California, you might be drawn to royal blue and seafoam green, associating them with comfort.
Color is Light and Darkness. There’s a spiritual element that comes into play with color. Judeo-Christian theologies will often equate white with purity, while darker shades evoke mystery, the occult, or death. However, these connotations will vary from continent to continent.
Color is Tone. You may have heard about wearing a power red tie or blouse to an important meeting. Invariably, it will set the tone for the communication between people. Color can make a statement, without saying a word. Choose your colors wisely.
Color is Motion. Think about the last time you stopped and watched a sunrise or sunset. The colors that were first there changed over time. Your brand colors should be just as reflective of changes to your business. This is why having a color palette provides you more latitude in design strategy.
More and more website owners are infusing their site with live chat tools. This is an especially smart choice for websites with service and product offerings. The potential ROI is just too enticing to pass up.
A web chat pop-up feature might seem like a minor annoyance at first – to both you and your visitors – but studies are showing that this feature helps more than it harms.
Among the many benefits of adding a chat feature to a website, consider:
It helps build a more memorable brand experience.
It gives visitors a place to turn if they get stuck and need any questions answered quickly. In other words, it improves your customer service.
You can offer visitors special deals and deliver price quotes in real time through the chat module.
It gives you a sense of which pages and products that users are visiting most when they reach out with questions.
It allows you to consolidate your resources: You can have one person manage multiple chats at once, and you can develop canned responses to common questions.
You can use it as a lead-nurturing tool. HubSpot says 99% of first-time website visitors aren’t ready to buy. You can nudge them closer to purchase by chatting with them directly.
At Eminent SEO, web chat is just one component of a comprehensive marketing campaign we can develop for your business.
[clickToTweet tweet=”The beauty in adding live web chat to your website is that it provides a vehicle for consumer engagement, bringing a true and unique user experience at the precise moment you have their attention.” quote=”The beauty in adding live web chat to your website is that it provides a vehicle for consumer engagement, bringing a true and unique user experience at the precise moment you have their attention.”]
Why Adding a Web Chat Feature to Your Website Gives You a Market Advantage
Business & Marketing Tips: The Best Live Chat Software for YOUR Website
If you answer yes to any of these three questions, then your website is a good candidate for a new chat feature:
Do you sell goods/services on your site?
Does your website attract a community that would benefit from more engagement?
Are you (or somebody at your company) available to respond to chat inquires regularly?
The best web chat software for your site will depend on your website goals and your budget. For some small businesses, it makes sense to focus more on simplicity and ease of use, while other, more technical companies might want a more robust offering that can serve as more than just a live web chat platform. In our chart below, our criteria heavily favors software whose primary purpose is providing live customer support, rather than helpdesk/tech support or serving as a team chat or CMS platform. The chart features of 11 of the top web chat products to consider for your website.
Click on the image below to see a larger version. Please note that we have no affiliation with any of the following products; we just want to help you make an informed decision.
Keep in mind that all of these recommended products offer a free trial, which will allow you to see how well they fit your company’s needs before committing.
Web chat is just one piece of the larger marketing puzzle. You need to take a multi-channel marketing approach. This means leveraging your website, social media, email, Google My Business, PPC and several other direct and indirect “channels” in order to interact with prospects and encourage them to take a specific action.
When discussing website construction, the terms web designer and web developer are very often used interchangeably. To the laity, both of these titles simply describe a person whose career is building websites for businesses, and to an extent they are right. However, web designers and web developers work in two separate, but often closely related, spheres of website production.
While the roles of web developers and web designers are different, both work hand in hand in order to create a visually stunning and structurally sound website. In this article, we’ll discuss the differences and similarities between these two types of professionals to help you decide which one you need for your business.
What Is a Web Designer?
A web designer’s job is all about capturing the essence of a client’s vision and transforming it into a model of a potential website that is both aesthetically pleasing and user-friendly. Similar to the way an engineer is responsible for designing the blueprints and models for a bridge before construction begins, a web designer’s task is to create the look and feel of a website before the web developer can bring it to life.
A good web designer will be equal parts artist and craftsman, possessing both a solid understanding of design theory, as well as the technological limitations faced by the development team in charge of building the website.
A web designer’s job description includes skills such as:
Knowledge and proficiency in both logo and graphic design
An understanding of design theory, including flow, color, spacing, balance and proportion.
An intuitive feel for creating the best user experience for a website’s visitors
In-depth knowledge of software tools such as Sketch, Photoshop, Illustrator, and Canva
Maintaining up-to-date knowledge of the latest trends in the design world
What Is a Web Developer?
A web developer’s job is to take the models and sketches for a website created by the web designer and turn them into fully functional webpages. If the web designer’s role can be likened to that of an engineer or architect, consider the web developer as a sort of construction worker responsible for building the website from the ground up.
Web development can be broken down into two main categories: front-end development and back-end development.
The Front-End Web Developer
The front end of a website is what visitors will see and interact with on their browser. Also known as the “client side,” the front end consists of all of the text, images, colors, buttons, internal links and menus that the user experiences directly.
In short, the front-end developer is responsible for making sure that the visitor experiences an error-free website that looks exactly how the web designer envisioned it.
There are three primary coding languages used by front-end developers. These languages are:
Hypertext Markup Language (HTML)
Cascading Style Sheets (CSS)
The Back-End Web Developer
A website’s back end refers to the portion of a website that a visitor will never directly experience, and is made up of three parts: an application, a server and a database. The back end serves as the link between the server and the website’s visitors.
The majority of the code for the web application can be found on the back end. It’s important to keep in mind that poor coding on the back end will translate to a sluggish, glitchy performance on the front end.
Back-end coding languages differ from front-end coding languages, and include:
Ruby on Rails
A backend developer is responsible for making sure that all of the right data gets sent from the server to the browser. If the front end is the 10 percent of the iceberg that floats above the water’s surface, the back end is the other 90 percent that remains submerged.
Which of These Professionals Should Your Business Use?
Web designers and web developers are both crucial players in creating an awesome website for your business, so it only makes sense to recruit the help of both.
There’s a reason why the saying “two heads are better than one” has been around for so long: because it’s the truth! When a proficient designer and developer collaborate, they can make magic happen. These two groups of professionals each bring a unique set of skills to the table, both of which are vital to the success of a website project.
The Importance of Working Together
Having the design and development teams work side by side ensures that everyone is able to plan and execute the project efficiently and effectively. Allowing the design team to run their sketches and mockups for the website past the development team on an ongoing basis guarantees that the initial design approved by the client is both practical and achievable.
After all, as a client, you never want to hear that the design team bit off more than they could chew halfway through a project.
Not only is working together from day one a surefire way to avoid many costly and time-consuming setbacks, it allows two different types of creative minds to work in synergy, creating a website that not only meets but exceeds the client’s expectations.
Additional benefits of hiring a close-knit team of web designers and developers include:
Having multiple sets of eyes on every stage of website construction, identifying and correcting flaws and mistakes as they arise
The opportunity for creative brainstorming between both right-brain thinkers (designers) and left-brain thinkers (developers)
Mutual accountability between the two teams
A finished product where the aesthetic elements complement the interactive elements, and vice versa
Despite the Difference Between Web Designer and Web Developer, Should I Hire a Hybrid Specialist?
If you are looking to build a website for your business but have only a limited budget for the project, it might be tempting to hire a single person playing the role of a hybrid designer-developer. This approach may work for some businesses owners, especially those looking for a fairly basic website and are not overly concerned with visitor engagement and conversion. However, like most things in life, you are likely to get what you pay for.
A so-called “jack of all trades” is unlikely to possess a deep understanding of both web design and web development, which means that projects tend to take longer to complete, and the final product is unlikely to live up to your, and even their, expectations.
Hopefully, you now have a better understanding of the dynamic relationship between the web designer and the web developer, and just how important each role is in creating the perfect website for your business.
If you still have questions about the various considerations that go into building a website, come check out our website design and development page and learn more about how the expert team of designers and developers at Eminent SEO can help you grow your business and your web presence.