Tag Archives: website design

To App or Not to App: Should You Put More Resources into a Mobile Site or Mobile App?

Mobile Site Or Mobile App - Eminent SEO

“There’s an app for that.”

There’s an app for almost anything now. And this might be a problem.

If your business is ready to ramp up its online and mobile marketing, it may be enticing to jump into the app game. But, before you do that, let’s temper that excitement a bit and take a hard look at exactly the market you’d be getting into.

Smartphone usage continues to climb, but the app craze of the early 2010s appears to have died down to an extent. That’s not to say smartphone users aren’t still loading up their hard drives with apps and that some businesses aren’t excelling on the app front, but your company should be cautious before making the leap into the marketplace.

An alternative to entering the app field is to upgrade your existing website’s mobile experience. In a recent blog post, we explained the rationale and logistics of making a website mobile-friendly. Now, we’ll look at what’s worth more of your time and resources in 2016: a mobile app or your mobile site?

The Mobile Web Landscape

Mobile traffic and search queries began overtaking their desktop counterparts in 2014. It’s worth noting that desktop traffic continuously grew from 1990 to about 2010 and has since leveled off, although it remains consistent.

So, while internet usage via desktop has remained steady over the last few years, mobile web traffic is on a meteoric rise. When comparing mobile web browser traffic to app traffic, mobile websites are seeing more than 2 times the number of unique visitors, according to a 2015 Morgan Stanley report.

However, loyalties to mobile websites aren’t as strong as they are for apps, and that’s both a good and a bad thing for the mobile internet. Smartphone users spend a great amount of time in their apps – 87 percent of their total time on a smartphone, to be exact, according to a 2015 comScore report. This means individual sessions in an app are usually much, much longer than they are on a specific mobile website.

The Mobile App Landscape

Phone Apps - Eminent SEOAlthough mobile apps comprise most of the time we spend on our smartphones, a majority of users aren’t just seeking out the latest and freshest apps to download. Here are some sobering facts to keep in mind as you consider jumping into the app market:

  • Separate reports from Forrester Research and Nielsen over the last couple of years have found that while smartphone owners use an average of about 25 different apps each month, only their top five apps (which differs by person) are getting a lot of love – more than 80 percent of a user’s total time in any app, in fact.
  • As of late 2014, according to Forrester Research, users spent a disproportionately high amount of time in the five following apps: Facebook, YouTube, Maps, Pandora and Gmail. You may have noticed that Google owns three of those properties.
  • The app market is only seeing serious download activity from the top 7 percent of all smartphone owners who download and use apps. This small demographic of serial app downloaders is actually responsible for 50 percent of all download activities.
  • A strong majority (65.5 percent) of smartphone users don’t download a single app over the course of a month, according to a 2014 comScore report. Of those who do make a download within a month’s time, most are only adding 1-3 apps in that span.
  • According to Forrester, social media and communication (WhatsApp, etc.) apps consume 21 percent of all smartphone minutes, not counting phone calls and text messaging. Gaming, streaming video, news, weather, music and sports apps also take up large chunks of smartphone owners’ time.
  • Apps tend to keep much of their traffic contained. This means that smartphone users are generally more hesitant to click a link and leave an app than they would be when on a mobile site, or even the desktop version of a site.

Analyzing Mobile Apps vs. The Mobile Web

You may have seen that apps beat the mobile web by a landslide when it comes to what takes up a user’s time on a smartphone. However, you also learned that mobile websites see much more traffic as a whole than apps do.

There is a quasi-monopoly on the app market. Google and Facebook mobile programs are dominating the competition. Other apps have found success, but they don’t account for nearly the amount of usage that Google and Facebook properties do.

On the other hand, the mobile web seems to be fostering healthier competition. Mobile web users appear to spread their attention over a wider range of properties, and they’re more likely to find a site they’ve never visited before.

Mobile web looks like the clear winner here going forward, but before we discuss how you can get a leg up on the competition with your mobile website, let’s look at a couple of cases where an app might still be worth your time.

Where a Mobile App Would Make Sense

If you run a small local business or a B2B type of company, putting your money and time into an app this year will likely be a waste of resources.

However, for certain businesses, a mobile app could be a great way to extend the experience for someone who has interacted with the company before. This means that the individual has walked into your store or is well acquainted with your website.

A mobile app could enhance the experience a customer has already had with your business. For example, many sandwich and coffee shops have moved from punch cards to an online app when tracking customers’ visits. It’s a sensible upgrade, and very helpful to the customer, when done right.

Schlotzsky’s Lotz4Me app records how many sandwiches you have eaten until you’ve earned a free one, and you can use the app to see the sandwich chain’s menu and all locations.

Schlotzskys Lotz4Me - Eminent SEO

The app also features company news and offers, some of which can get pushed to alert your phone. Mobile websites lack the latter capability. As you might imagine, some of the information from the company’s website (locations, menu and even news) has been repurposed to fit in the app, but it all helps build a better experience than simply seeing how close you are to a free sandwich.

Apps such as these are a logical extension of a business’s normal offerings, whether they usually take place online or face-to-face. A supplemental asset like this helps lead to more purchases down the road, while also building more loyalty to and appreciation of the specific company.

The national sandwich chain example might not be the best one if you own a restaurant or other type of local business with only one physical location. Asking your customers to download an app when you only have one locale might be a stretch, but perhaps you now have a few ideas on what makes for an effective app for the average business.

SaaS Success

It’s worth mentioning that software as a service (SaaS) companies can excel on the app platform, too. If they can get their product in an app form to work as well as their desktop version, then it’s a win for them and their customers. Even so, you’ll notice that this situation still only applies to users who have had prior experience with the company behind the app.

Apps aren’t generally a great way for an existing brand to grow its audience. Users either download your app because they’ve done business with you in some other setting, or they just never even find out or care about your app. The average smartphone user isn’t scrolling through Google Play or the App Store just looking for another app to download. Many have phone storage limitations to worry about, anyway.

If you do go the app route, you may not put up Facebook- or Google-like numbers, but you can still find success on the platform if you’re able to create a worthwhile experience – one that differs from your website – for your existing customer base.

Making Your Mobile Site Competitive

Eminent SEO Mobile ScreenshotCreating a mobile app only works in specific circumstances, so if those conditions don’t apply to your business, take the resources you were going to put into an app this year and direct them toward your website.

This starts with infusing your website with responsive design. How to test your site’s responsiveness and how to get started on making it mobile-friendly were previously covered in one of our recent blog posts. See here.

Having a mobile-friendly site helps with search engine rankings, and it helps you better compete on the mobile web, where many big opportunities await. From there, it’s all about employing the best SEO practices and keeping your site replenished with plenty of appetizing, worthwhile content.

Instead of spending time having a developer create an app, go back and evaluate how your site looks and functions on various screen sizes. What needs to be present? What can be condensed or hidden? Your content team should get together with your developer and make sure your site is providing the best possible user experience on devices of all sizes.

And finally, your site’s pages need to load fast. Even a 2-second delay can make all the difference between a bounce from your site and a conversion. Google’s PageSpeed Insights will let you know if any pages on your site load slowly and what you can do to speed them up.

Google PageSpeed Insights - ESEO

Speeding Up Your Website

Here are some quick steps you can take to get your website running more smoothly and quickly, especially on mobile devices:

  • Reduce scripts and move them to the bottom of the page.
  • Mitigate the number of plugins your site utilizes. Deactivate and delete any plugins you no longer need.
  • Compress entire pages with tools like Gzip.
  • Enable browser caching, which benefits return visitors.
  • Crop your images to the exact size they’ll be displayed in a desktop browser. Remove any image comments in the file. Reduce the color depth of all images to 150 dpi or lower. Never use BMP or TIFF files.
  • Make sure you don’t have pages using more than one external CSS style sheet. To see if you have more than one external style sheet on any given page, use this tool.
  • If you have any elements that load slowly but are must-haves, consider moving them well below the fold, so at least the top of the page loads quickly.

Conclusion

Although Google has begun indexing content from mobile apps  meaning it can show up in the search results, mobile web still appears to be the clear winner when it comes to where you should invest your marketing dollars in 2016. It behooves you to put your focus into competing on the mobile SERPs (search engine results pages) rather than in the App Store or Google Play.

If users aren’t as loyal to individual websites as they are to their top five apps, that means there’s a good chance they’ll eventually turn their attention to your site and see what you have to offer them. You’ll have a better chance on that front than you will with trying to woo new customers in the app marketplace.

There are some instances where an app makes sense, as mentioned earlier, but in most cases, mobile web appears to be the way to go.

To get help from a team that can make your website mobile-friendly and more competitive in the world of mobile search, talk to the Eminent SEO team. Just call 800.871.4130.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Vol. 45: Eminent Is Hiring, New in SEO, Monthly Roundups

We Are Hiring a Social Media Assistant!

Max Monster We're Hiring - Eminent SEOWe are looking to add a Social Media Assistant to our growing team. This position will be responsible for supporting internal and client social media profile development and marketing campaigns. This typically includes creating, optimizing and managing platforms such as: Facebook, Twitter, Google+, LinkedIn, Pinterest, Tumblr and YouTube.

In this role you will work with the Director of Social Media and other key members of the team in a fast paced, open office environment. This is an exciting opportunity for a high-energy, results-driven individual that is looking for an entry level position with a company that has growth opportunity. The ideal candidate will have extensive experience in social media management, content development or digital marketing.

Please submit your resume to hello@eminentseo.com for consideration. Feel free to share this with anyone who might be a good fit!

What’s New in SEO: Bing Organic Traffic Drops, Google Search Console Warnings

There were a slew of changes in the SEO world in July that are going to have implications for websites’ search engine rankings and organic traffic going forward.

For starters, many webmasters were seeing a drop in organic traffic from Bing, but a huge jump in Bing referral traffic. What’s up with that? About a week later, a Bing spokesperson said it had to do with the search engine’s migration to an HTTPS protocol, and that websites might see their drop in organic traffic continue as Bing tries to roll out encrypted search.

Also in SEO, Google began sending out warnings through the Google Search Console to websites that appear to be blocking their CSS and JavaScript coding from the search crawlers. If you’re blocking Google from seeing your website’s CSS and JavaScript, for whatever reason, now’s the time to fix it. Google initially hinted at this in October 2014, and the company is now getting serious about it. Google warned that any websites continuing to block their CSS and JavaScript assets will suffer, to some unidentified degree, in search rankings.

And the big news of July was an update to Google’s Panda algorithm. Look in the Marketing Blog Roundup section below to learn more about Panda 4.2.

July Eminent SEO Social Media Roundup

July started out with a bang, literally, as we celebrated #IndependenceDay. On our social media accounts last month, we also ruminated about Mondays and Fridays, and all the emotions that come with those two days of the work week. Additionally, we looked back at the original version of our brand mascot, Max, and compared him to his modern-day self. Which image or post from July is your favorite?

July 4th Fireworks - Eminent SEO

Max Meg Picnic - Eminent SEOAdult Internet Users - Eminent SEODos Equis Reply All Email - ESEO

Need More Coffee - ESEO MaxHappy Hump Day - Eminent SEOFriday Camden Baby - Eminent SEO

July Marketing Blog Roundup

Through the blogs on our Eminent family of websites, we stayed busy in July sharing the latest in online news while giving plentiful marketing and SEO tips. A Google algorithm refresh began to roll out in the second half of July, and that was the big news of the month. We let our readers know more about those implications, and we also added an in-depth post to our blog on how to recognize and get rid of spammy referral traffic. We invite you to read our top blog posts from last month (featured below), and we encourage you to follow our blog for more great marketing tips and SEO-related news.

Why You Should Outsource Your SEO to a Digital Marketing Agency Instead of Hiring a One-Man Show

Boosting your website’s visibility with search engines is a complex, ongoing process, and it’s often too large of a task for one person to handle in house. In this post, we tell you about the benefits of hiring a full-fledged digital marketing agency to handle your SEO, as opposed to a “one man show” or even a small SEO-only firm.

Spammy Referral Traffic: What Is It and How Do I Get Rid Of It?

Some web referrers may be giving your site an artificial boost in traffic, and it can be hard to recognize where it’s coming from. In this post, we guide you through the detailed process of recognizing spammy referral traffic and blocking those problematic sources through Google Analytics.

Has Panda 4.2 Arrived? What to Know About The New Google Algorithm Refresh

In the middle of July, a tweak to one of Google’s algorithms went under many webmasters’ radars. Read more to see if Panda 4.2 is a full-blown algorithm update or just a refresh. Also, you’ll learn how fast it is rolling out and how many search queries it’s effecting.

Basic Guidelines for How Your Business Can Gain Traction on Instagram

Have you created an Instagram account for your business recently or are just having trouble getting any traction on the platform? Get some ideas here about the best practices to follow on the social sharing app, and soon you’ll start to see a larger following and increased engagement.

Avoid These Social Media Mistakes that Harm Your Brand Reputation

Yes, almost every company out there, big and small, has created an account on multiple social media platforms at this point. However, some businesses are using social media in a way that harms their brand more than it helps it. Read this post to learn about the main social media mistakes to avoid if you’re trying to maintain or improve your brand reputation.

Featured Service: Website Design

Did you know that we are MUCH more than internet marketers? We offer custom website design services for clients who need a new website or want to refresh an older, outdated site. This includes:

• Custom Website Wireframing
• Siloed Website Architecture
• Logo and Brand Identity
• Beautiful Graphic Designs
• Fully Responsive, Mobile Friendly Web Designs
• Branded Social Media Designs
• Designs for Print
Website Design Bottom Line - Eminent SEO

Companies with well-designed websites can increase their sales by 50% or more. You need strong design.

Visit our Custom Website Design Services page to learn more. Or, let us know if you are interested in a new design and we can provide you with a custom quote. Just call: 800.871.4130.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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4 Reasons Why Your Website Conversions Are Lacking

Website Conversions Lacking - Eminent SEO

So you’ve taken all the textbook steps to drive traffic to your website: You’ve implemented target keywords, the copy reads better, you’ve added high-quality images, you have a responsive design, and then you’ve seen a rise in Google’s search rankings.

However, perhaps all those changes aren’t driving results to your business website. What if your sales numbers from the website remain flat or barely eclipse what you were doing before? Where did you go wrong? Well, it could be a multitude of reasons, but, in short, maybe you’re still trying to understand your customers and figure out what motivates them to buy from or reach out to you.

Several psychological and cognitive factors are in play when somebody 1) lands on your website from search, and 2) decides whether to follow one of your calls to action – anything from subscribing to your newsletter to purchasing a product or service from your company. Let’s take a look at four of the primary reasons why there may be a disconnect between your volume of traffic and the number of conversions.

You’re Deluging Them with Technical Information

When somebody lands on a page where you’re trying to sell them something, do they initially see a plethora of long, technical paragraphs or a seemingly never-ending list of bullet points? Have you loaded up on specifics about your product or service before even hitting the fold of the page?

If the answer to those questions is yes, then you’re going to want to dial back how much information you’re hitting a potential customer with as soon as they land on the page in question. What you should do instead is focus on strong photos and graphics, particularly if they illustrate how the product is supposed to work.

You’re welcome to get into the finer details beneath the fold, but near the top of the page, you can get away with a little as a sentence or two – or even a couple of carefully crafted short phrases in large font – that describe what your product or service does, including the problem it might solve. If you head over to our home page, you’ll get a good idea of this theory in practice.

Too Many Calls to Action (CTAs)

Too many options can often be a problem, as the customer may become overwhelmed and click out of your website rather than taking a step forward. When you’re trying a drive traffic to a landing page on your website, does that page have an abundance of calls to action, such as “sign up,” “subscribe,” “order,” “enter your email,” “enter to win” and “call us”?

Just as you should be cautious with the amount of information you present above the fold about your product or service, you should also take it easy with the number of CTAs you have in that space: One is usually ideal. Furthermore, the number of CTAs on the page overall should be low and manageable. If you’re trying to lead the visitor in one of umpteen directions, he or she will likely take one route instead: backward.

The Page Lacks Direction and Is Confusing

Even if the top part of one of your landing pages is light on copy about your product or services, as recommended above, that doesn’t mean the visitor to your site is always going to know what step to take next. If the page is broken into a variety of different sections and there are a multitude of colors, buttons and other elements in play, the potential customer may be confused about which area to concentrate on, including glossing over the part that would have appealed to him or her otherwise.

Make sure there’s a clear focus on what each page on your site is supposed to be about, as well as how each image helps direct the user to what you want to sell. For example, if there is a person in one of the photos, try to have their eyes point toward a specific call to action on the page. When you start thinking about how to clearly direct visitors to the money-making clicks on your website, you’ll then take the steps necessary to bolster interaction and engagement on the page.

You’re Not Sure What’s Getting Clicked on and What’s Not

Another issue that may be effecting your website conversions is you haven’t figured out what motivates your existing customers and where they’ve clicked on a web page. One easy step to take is to grab somebody from outside your company – like a friend or a family member – who has never seen the page you’re hoping to bolster. Have that person sit down and interact with the page with no prior knowledge of what to look for, and get their feedback on what they’re viewing, including what they’re inclined to click on. Your confidant’s actions will give you an idea on how new visitors to your site are taking in what you present to them.

A helpful tool for understanding where exactly on a page visitors are clicking is a heatmap, offered by companies like CrazyEgg. Once you can tell where they’re clicking, you’ll get a better idea of how to organize the page. For example, do you have a video near the top of the page that is getting ignored? Perhaps you can move it to the bottom, or just strike it altogether, in favor of a more popular element that’s below the fold. Your conversion rate should jump as soon as you realize some of the areas that are undervalued and need to be featured more prominently.

Final Thoughts

The common denominator between the items above, specifically the first three, is clutter – meaning you want to avoid clutter on any landing page of your website, especially above the fold. In the top area of a page, you want to entice somebody to take one step closer to a purchase, and you can get into the nitty-gritty of the product or service later in the page. You also want to visually guide visitors toward the desired calls to action on your site, and understanding where they click now will help you decide how to better organize your content going forward. Take each of the steps above, and then watch your conversions take off.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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Why You Should Outsource Your SEO to a Digital Marketing Agency Instead of Hiring a One-Man Show

hiring a digital marketing team - Eminent SEO

When it comes to growth, unless your business relies solely on word of mouth or printed collateral, you’re going to want to explore the huge potential that marketing in the digital realm offers.

More than likely, you already have a website established for your business, and perhaps you’ve already set up a few social media accounts. However, your business could be losing out on a huge stream of leads if your website is not showing up high in Google search rankings. That’s where search engine optimization (SEO) comes in.

SEO is more than just plastering a certain keyword across a website page and earning (or buying) backlinks to your site. It’s now about overall user experience and whether Google considers your website an authority on a particular topic.

Improving your website’s search engine visibility is a multifaceted approach, and it’s often a tall order for just one person to handle. Let’s take a look at the benefits of hiring a  full-fledged digital marketing agency to handle your SEO rather than hiring one person or an SEO-only firm.

Website Assessment: SEO Considerations

Certainly you can hire one individual within your company or a freelancer to look at each page on your site and optimize them one by one with keywords and headlines; however, the hired hand needs to consider the overall look and feel of the website – its design and the ease of navigation.

Getting the right keywords on a page should help your website rise in the search rankings, but even if you’re seeing any increase in clicks, you may not necessarily see a rise in sales or even incoming phone calls. If the website still has an outdated design and the copy is written awkwardly or blandly – even with the appropriate keywords – you will likely see a high bounce rate, which means potential customers have backtracked to their search results and are looking for the next company in your industry that’s going to catch their eye.

So when you hire somebody to boost your search rankings and conversion rate, that person (or team) needs to have the resources to improve aspects of your website from layout and design to even your company’s logo, should any of those items be problematic. If your website has a modern design and if the copy is written intelligibly and even authoritatively, you may start earning backlinks from other reputable sites, a concept which also boosts your visibility on Google. SEO is a dynamic and continually evolving process, and asking one person or even a small team to address every aspect of your website’s SEO is a tall task.

Is Your Website Mobile-Friendly?

Does your website adjust well to handheld devices like tablets and cellphones? No? Well, not only will it frustrate people who have found your website via one of those devices, but you’re also holding yourself back from a higher ranking on Google.

To make your website more responsive, you’re probably going to want to look for a web developer, one who not only has a high degree of programming skills but also can distinguish a good design from a poor one. In many cases, those are jobs for two different people, but if you can find one person who is experienced in both areas – not to mention copywriting and keyword research, among other skills – then more power to you. It’s not going to come cheap though, whether it’s somebody you hire on staff or if it’s short-term freelance work.

The Cost-Effectiveness of a Digital Marketing Agency

Let’s recap the primary areas in which you have to be skilled to improve and maintain the SEO of your company’s website:

  • Keyword research
  • Copywriting
  • Web design and content
  • Programming
  • Graphic design
  • Social media
  • Email campaigns
  • Website traffic analysis
  • Monitoring backlinks and mentions of your business online

There are even other factors that play into your website’s search visibility, but we’ll leave it at these for now. As you can imagine, you’ll have to search long and hard for even one person that claims to boast all of these skills, and if you do find him or her, it’s not going to be very cost-effective for your business.

The best route to take is to search for a digital marketing agency that can juggle all of these tasks and do so with a commitment to helping your company put its best face forward in the digital world. You may find SEO-oriented micro-businesses or freelancers in your area who can look up the most-searched keywords in your industry and rewrite the copy of your web pages, but it’s not likely they will possess the skills or resources to upgrade the look and user experience of your website, especially if those are glaring deficiencies.

Instead, opt for a digital marketing agency that can address every SEO consideration of your company’s website and digital presence. And if the marketing firm offers to manage your social media accounts, it’s only a bonus. You should be able to find an agency that will cost you less per month than you’d pay one person who may (or may not) possess all of the skills needed to improve your website and its search visibility.

An Agency that can Handle ALL of Your SEO Needs

Since everything from website design to social media strategy has search engine optimization implications, Eminent SEO has the resources to bolster every aspect of a company’s digital presence. We can assess your website and your online marketing strategy and then recommend and execute the necessary improvements.

Does your website need a complete overhaul or do you need a new one from scratch? Eminent SEO can show you some options and turn your wish into reality.

But maybe you just need to optimize a handful of landing pages on your site: We can work with you on a month-to-month or long-term basis – on whatever the size of project that works with your budget.

Looking to Boost Your Website’s Traffic and Conversion Rates?
Eminent SEO Has Solutions For You:
1.800.871.4130

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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The New Eminent SEO Website is Live!

This entry was posted in Announcement, Design and tagged , on by .

Eminent SEO New Design

We are so very excited to announce that our new website is live!

For several months now our brilliant team has been working on a complete website overhaul, from a fresh design to all new content.

A Full List of All of the Website Changes and Why We Did Them:

New Design

The original website design was launched in early 2010. At that time we were still learning about design and developing our brand. Max, our brand Mascot (the cute orange monster you see on our site and social profiles) has always been a part of the design, but now he has been freshened up a bit. Jason, our lead graphic designer, created a fresh and more modern design to bring us into 2014.

Redeveloped

Obviously any new design needs to be coded, which is where development comes in. However, our old site was not responsive (due to its age) therefore we not only had to recode the site to accommodate the new website design for PC’s, but for tablets and other mobile devices as well. Our new site is completely responsive – so you can now easily view and navigate the site from any computer, browser and mobile device.

Existing Content Rewritten

Just like design becomes outdated, so does content. We always stress the importance in updating website content for improved user experiences and search engine value to our clients – so fresh update for our own site was long overdue. We are excited to have 100% all new content on each and every page of our website and hope that you, our users, will take some time to review the changes and learn more about who we are and what we can do for you!

On-page SEO Redone

Just like design and content become outdated with time, so does SEO. Our old on-page SEO was specific to the old content, so when we rewrote our content we also updated our on-page SEO, including things like: meta titles, meta descriptions, header tags, alt tags, internal linking, etc. This required many hours of keyword research and was a definite labor of love.

Added New Content Sections

In addition to rewriting the content and updating the old content pages with new on-page SEO, we also added a lot of new content pages. As you surf through our services, for example, you will see new overview pages. We have also added a new resource section that includes some great resources for our existing and potential clients, including:

  • FAQ’sAnswers to some of our most commonly asked questions.
  • SEO SlangA huge list of industry terms (“slang”) and their definitions.
  • Free ToolsThe start of a collection of free tools we use that could be helpful for you.
  • Website ChecklistA gigantic website checklist for anyone who is launching a new website.
  • Client TestimonialsSome of our client testimonials so you can get to know us better.

We hope these resources are useful for clients and other SEO’s looking to learn more about on-line marketing.

Max Swag

We love our little guy Max SO much… and so do our fans! So, we decided to make some fun designs and products featuring Max. On our Max Swag shop you will see some of our featured products, such as t-shirts, tote bags, phone cases, mugs, ect. If you see something you like or want to customize your own product, there is a link to our Zazzle store where you can select the product of your choice and customize it to your liking – happy shopping!

Updated Navigation

Of course with updated pages often times comes new page URL’s. Anytime you launch a new version of your website you need to determine if any of the page URL’s change. If they do, it is imperative you place a 301 redirect from your old URL’s to your new page URL’s – or you will lose the existing page indexing and any links, in-bound or internal, will also need to be updated or will become broken, causing 404 errors on your new site. No bueno! We built a new silo navigation for our service area and therefore placed 301 redirects on all of our old URL’s.

Hooray! We Are Finally Live!

Launching a new site, particularly one of this size and scope, is a huge task and takes a lot of work. In order to pull something off at this caliber we have literally had a dozen people work on the site – from the initial wireframe creation to the final QA.

I would just like to personally thank all of you who helped make this happen. I am more than pleased with the new site and am proud to share it with friends, family, clients and potential new Eminent SEO fans.

If you have any questions, comments… or would like to know what it would take for our team to redo your site, please contact us! We would love to hear from you!

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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Design Trends For Websites: Coming In 2015

Website Design Trends for 2015

 

With the year more than half done many people are turning their eyes towards 2015. We are no different, which is why we are already forecasting the web design trends for 2015. While this year has already produced countless web and graphic designs that make heads turn and increase quality page clicks, looking ahead is never a bad idea, especially for those businesses considering a web re-design to help launch the new year in style.

Even though 2014 had a lot to show us, we wanted to speculate on the trending web techniques for 2015. And, since we are already 8 months into 2014, there’s no better time to do it! With so many businesses looking to re-design their website by the start of the new year we though it was time to reveal our findings… here they are.

2015 has a lot in store for us, and here are just a few design trends we feel are going to be high-trending:

1: Compelling Type-treatments

With advancing development frameworks and a little help from Google Fonts, it’s becoming easier to use specialized fonts inside your website design. Font kits were used in the past to enhance a small amount of typography on the site, but they were clunky and didn’t work well in all browsers. Now it has become easier to express a style and match your brand messaging with the type of fonts that are used without the concern of a misrepresentation on certain browsers and devices.

Typography is now an art form that can can transform the look and feel of your website, adding to additional user experience and enhances your overall brand message. Quality fonts are now more available, and if you’re looking for something a bit more than what Google has to offer but don’t want to break the bank – don’t worry, they are cheaper than ever before as well.

2: Responsive Design and Development

Responsive design has become an imperative standard with website’s in today’s age of the internet. Statistics show that mobile device users are becoming more commonplace and are soon to be a majority of website viewers. It’s difficult enough to keep the attention of a normal website-user, but if your site isn’t user-friendly for a mobile device, you’ll find yourself losing a lot of potential customers. Responsive design and development will give your website scalability so that it has the ability to showcase well on desktop computers and most mobile devices, without sacrificing your website functions and goals.

3: More Use Of Flat Design

In 2013 flat design WAS BORN! Well, not exactly born, but sensationalized. Prior to flat design, web designers used a graphic technique called “realism” which applied different styles to web elements such as gradients, shadows, bevels, etc. Most of the time this worked well, however, designers felt like they needed a shift in the way graphics were presented inside of a website, hence, flat design was born. Flat design removes almost all of the extra stylization to the graphics and modernizes the way web elements are viewed. Solid and vibrant colors against the bold, blended pallets are the new norm. It also helps developers use CSS to create web elements without having to always rely on images, which decreases page load times.

4: Large HD Imagery

Having images on your website has always been necessary, but now full screen, high-definition images are a must-have. Having compelling headlines and your important calls-to-action overlayed on top of a compelling and relevant image is a great way to catch the attention of your customers and express a specific message. This is especially important to mobile users that are used to seeing images on their phone over small, hard-to-read text.

5: Page Fold… A Thing Of The Past!

Having a multi-page website is fantastic for SEO control, but more and more websites are being viewed on mobile devices and clicking on a navigation link can be a hindrance to the user experience. Mobile users seem to prefer scrolling to sections on the page over having to click to navigate. Using this new trend, many websites are being designed as a single page website, or panels are created, to enable a better user experience for individuals using mobile devices.

In Conclusion:

All-in-all, websites seem to be using some intuitive techniques and more modern designs to capture the attention of their website users. We think 2015 will bring even more tools to express your site’s message in a very compelling way for even better user experiences.

What do you think 2015 will bring?

Are you ready to get a jump start on designing your new website? Contact us today to get started! We create beautiful, user friendly and mobile ready website that are innovative and ready for the trends of 2015!