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MARKETING CASE STUDY
The Valley Law Group

The Valley Law Group

About
The Valley Law Group:

The Valley Law Group is a leading Arizona-based law firm offering legal services in family law, criminal defense, and personal injury. With a commitment to compassion, excellence, and results, their team of attorneys brings decades of combined experience to deliver effective representation across multiple practice areas.

With offices in Phoenix, Gilbert, Scottsdale, and Peoria, they are strategically positioned to serve clients across the Valley.

Eminent SEO partnered with The Valley Law Group to build a strong digital presence that reflects the firm’s professionalism, expands visibility, and attracts qualified leads.

The Valley Law Group Content

Project Goals:

The Valley Law Group came to us with three core goals:

  • Establish a professional and scalable online presence
  • Expand into new practice areas and geographic locations
  • Increase high-quality organic leads and brand recognition

To accomplish these objectives, we needed to not only enhance their digital footprint but also improve conversion pathways and streamline the user journey.

Our Strategy:

To achieve The Valley Law Group’s goals, Eminent SEO developed and continues to execute a comprehensive, integrated marketing strategy that includes:

  • Website Redesign & Technical SEO
    We rebuilt the website architecture to support a growing list of practice areas, optimized page speed and mobile responsiveness, and created a conversion-focused layout.
  • Ongoing Content Marketing
    Our team continues to develop and expand targeted content, including detailed service pages, FAQs, location-based landing pages, and blog articles, all designed to support SEO and user engagement.
  • Branding & Logo Enhancement
    We refined the firm’s logo for versatility across print and digital platforms, and created alternate versions for responsive display and mobile headers.
  • Local SEO & Organic Visibility
    With multi-location optimization, citation building, schema markup, and keyword strategy, we’ve significantly increased the firm’s visibility in Phoenix, Gilbert, Scottsdale, and Peoria.
  • Paid Media Management (PPC & Paid Social)
    We actively manage Google Ads, Local Service Ads, and social media advertising campaigns. Each campaign is built around practice area relevance, geo-targeting, and high-intent keywords to generate qualified leads and measurable ROI.
  • Ongoing Conversion Optimization (CRO)
    We continuously test and refine CTAs, landing pages, form placements, and mobile UX to drive better engagement and higher conversion rates over time.

 


Results & Impact

From initial setup to ongoing success, our full-service marketing strategy has transformed The Valley Law Group’s digital presence and performance.

  • Website traffic increased by nearly 300%, with a dramatic rise in visibility for key legal terms.
  • Conversion rates improved significantly after streamlining CTAs and mobile-first design adjustments.
  • The site now ranks on the first page of Google for dozens of competitive keywords in family and criminal law across multiple Arizona cities.
  • The firm successfully launched new practice areas and locations, supported by targeted content and local SEO strategies.
  • The Valley Law Group has become a recognized name in Arizona law, with a trusted online presence that reflects their professionalism and dedication.

 

TVLG Organic KW Chart

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TVLG Site

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Social Media

Design

Social Media Management
We developed and managed branded content for Facebook, Instagram, Twitter (X), and LinkedIn, helping The Valley Law Group connect with a broader audience and maintain a professional digital voice.

The Valley Law Group Social Media Management
The Valley Law Group Social Media Management
The Valley Law Group Social Media Management
The Valley Law Group Social Media Management
The Valley Law Group Social Media Management
The Valley Law Group Social Media Management

Creative Design
From social posts to website banners and marketing collateral, we delivered cohesive, branded assets that reflected the firm’s values and credibility.

  • Consistent posting schedules and engagement strategies led to steady follower growth.
  • Branded visual content helped unify their message and reinforce trust across platforms.
  • Content included attorney highlights, legal FAQs, client testimonials, and community engagement posts

Key Highlights:

  • 300% growth in organic traffic
  • Over a dozen new SEO-rich legal pages written and published
  • Significant boost in local rankings for Phoenix, Gilbert, Scottsdale, and Peoria
  • Clean, responsive web design optimized for mobile users
  • Flexible logo design adapted for cross-platform use
  • Monthly blog and content calendar to maintain SEO momentum

Explore the Website:

Visit The Valley Law Group Website