In August, one of the worst things that could happen to a business owner came true: A fire ripped through the office overnight, rendering the space useless.
That’s what happened to Randy Phillips of Think Graphics & Printing Solutions in Phoenix. He’s not sure how the fire was started, and the official investigation is ongoing.
Think, as they like to call themselves, has currently lost its esteemed spot on the hallowed Roosevelt Row in downtown Phoenix. Think’s workshop was right in the center of a monthly event known locally as First Fridays, perhaps the preeminent recurring cultural event in all of Arizona. First Friday is where local artists gather to sell their wares to thousands of visitors.
Luckily, Think has an office in the Tempe suburb where it could host the displaced Phoenix employees for the time being. But with its Phoenix office in tatters, Think is missing out on the opportunity to capitalize on the huge Friday audiences and become more embedded in the local arts scene.
The Fire Catches Our Attention
When the Eminent SEO team first heard Think’s heartbreaking story, we started devising ways to help out and turn Think’s fortunes around. Many of our employees have a strong passion for art, especially local art, so the news about Think’s burned-down shop hit close to home.
“When we found out about the fire, we knew we had to help!” our CEO Jenny Stradling said.
Under our CEO’s direction, we have been vigilant about building partnerships locally and supporting Phoenix-area businesses, artists and more.
“Phoenix is our home, too, and we know that by helping Think Graphics, we are helping good people, artists and our own community,” Stradling added. “They are going to reinvest in Phoenix, and that is important to us all. We believe artists are the heart and soul of Phoenix, and we want to prove it by supporting our partners when they need us most.”
Think Graphics’ Campaign
To help get its downtown Phoenix office rebuilt, Think Graphics launched a T-shirt campaign. The Phoenix graphics firm created a new, one-page website for the ongoing fundraiser, offering various T-shirts with designs from local artists. The campaign is called “Think Phoenix” and it encourages Phoenicians to take some hometown pride and support local vendors and businesses.
Think’s goal is to sell at least 2,500 T-shirts. Prices range from $25 to $30, and each design is available in several different colors. Think is periodically adding new designs to the page, as contributed by local artists.
Eminent SEO’s Contributions
So how did we decide to help? For starters, our boss bought a T-shirt for every person in the company, letting us choose which design and color they wanted. We even submitted two T-shirt designs, which Think now offers on its campaign website.
Meanwhile, several members of our team began shooting a short video to promote the “Think Phoenix” campaign. We interviewed Think’s owner on camera and captured footage (including some with a drone and GoPro) of the burned-down Phoenix shop.
See the “Think Phoenix” campaign video here:
We have also begun running strategic marketing campaigns to build up Think’s visibility online. It’s a mutually beneficial partnership, too, as Think is receiving more attention to its fundraising campaign while we were given the chance to refine our emerging video production capabilities in addition to working with a client outside of our usual realm of businesses.
How YOU Can Help
No matter where you are in the country, YOU can help Think Graphics raise money to rebuild its downtown Phoenix shop, too!
It’s easy: All you have to do is visit http://www.thinkphx.com/ and buy a T-shirt (or two). There are several styles and colors from which to choose. Share the page with your family and friends and see if they want to pitch in too. You get a cool shirt out of the deal, plus Think will give you a coupon code for a custom shirt on Tendollarshirtstore.com for your purchase!
Another option you have is to visit the GoFundMe page created for Think Graphics. There, you’ll have a chance to donate whatever you’re comfortable with – and you can make the donation anonymously if you desire. Think is aiming to raise $50,000 with the GoFundMe page.
If you’re a local artist and you want to contribute to the fundraiser in another way, you can submit a “Think Phoenix” design to firstname.lastname@example.org for the chance you see your handiwork on a custom T-shirt.
To learn more about Think Graphics & Printing Solutions, visit the company’s main website.
Thanks for your consideration in helping out a Phoenix business that would truly appreciate your support in 2017.