Author Archives: Team Eminent SEO

About Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

Vol. 72: Giving Thanks for Huge 2018 Marketing Budgets

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Eminent SEO Newsletter Vol 72 November 2017

How Will You Spend Your Marketing Dollars in 2018?

As we’re preparing for the holidays, we’re giving thanks for all we’ve accomplished and all the new clients we’ve brought on board in 2017.

But we’re also looking ahead to 2018, and we’re encouraging companies to invest enough in marketing and advertising in order to grow their respective brands and generate more sales.

Jenny Stradling Eminent SEO CEOJenny Stradling, CEO of Eminent SEO, says:

“This is my favorite time of the year. There’s such a good energy that comes with holiday preparations and celebrations. If you need help preparing your clients’ websites and marketing campaigns for the holidays, it is not too late! We can refresh content, launch a new Facebook ad campaign and offer dozens of other services to help your clients meet their goals this holiday season.”

Related Industry Links

There were some major players on the move and established companies acquired by industry giants in October. Here is a quick recap of the major moves:

Business & Marketing Tips

How have marketing budgets changed from 1980 to 2017? Businesses are pouring less money into TV, radio and print ads while taking advantage of newer outlets such as social media paid ads and PPC/Google AdWords.

Here’s a visual representation of the evolution of modern marketing:

Marketing Budgets Evolution 1980 To 2017 - Eminent SEO

Highlights from the Eminent SEO Blog

As marketing continues to evolve, the way agencies interact with their clients will change, too. More transparency, flexible deliverables and realistic expectations will be among the newest developments.

Read more…

The Marketing Agency of 2020 A New Paradigm Is Around the Corner

Here’s some advice we all could use: how to stop your desk job from impacting your health beyond repair. Let’s look at the 5 ways office jobs harm your health, plus 8 tips on how to mitigate the damage.

Read more…

How To Stop Desk Job From Killing You 8 Tips - Eminent SEO

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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How to Optimize Your B2B Website for Conversions

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Optimize Your B2B for Better Website Conversions

What Are B2B Website Conversions?

B2B (business to business) website conversions have become a common marketing tool for many companies. This has been propelled by rising access to the internet globally and the need to increase market penetration for businesses.

A conversion in the context of digital marketing is the rate at which those visiting your website provide you with an opportunity to market to them by filling out your digital forms. Through the forms, visitors share their contact info with you and confirm that they understand you may use the information to market your product(s) and services to them in the future.

Site Visitors to Conversions Funnel Illustration

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What Is the Importance of Having a B2B Website For Your Business?

Businesses are endlessly trying to build their presence online as more and more people are able to access the internet globally. If you aim to develop and grow a successful business online, you can find some of the resources provided for free online.

The Benefits of a B2B Website Include:

  • You are able to increase your customer base: A B2B website makes it possible for your business to analyze customer trends and incorporate strategies to convert new visitors into customers. More conversions will translate to more sales and eventually an increase in overall sales.
  • It helps improve your marketing strategies and overall brand: This becomes possible when you develop pages and products that meet the individual needs of each potential customer. This strategy is critical in increasing the conversion rate for your business.
  • It makes your business scalable: B2B websites will make it possible for your business to improve its marketing strategies and align them with market demands. This can be achieved through creation of new sales channels for emerging market segments.

What Steps Can You Take to Optimize Your B2B Website Conversions?

Closed Won Vs Closed Lost Opportunities Ratio Infographic

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The adoption of internet marketing has been booming as its efficiency, cost and effectiveness have proven to be worthwhile, and seemingly every business is investing in this new trend. Digital marketing can be effective if you are able to direct traffic to your website to convert those visitors into customers.

What Are the Strategies You Should Use to Optimize Your B2B Website Conversions?

  • You should rework your product or service offers: Every person enjoys getting a product or service at a reasonable or discounted rate. You should look at the offers you are providing to your potential customers and evaluate whether they are the best deals you can provide. You could also come up with other ways to make the offer more tempting. Under the offers you are providing, determine whether you have positioned them well on your website; offers should highlight the best deal for you to attract more customers. If the offer price does not seem captivating to customers, consider revising it.
  • You should focus more on your product’s benefits and not features: The common mistake that you are likely to make is putting an emphasis on the product’s features without focusing on the benefits of these features. To avoid the mistake, you have to design your business based on the solutions or insights that you intend to bring your customers. Your product’s features will have little meaning to a potential customer compared to highlighting the benefits of those features or the customers’ problems that the product could solve. You should use the product’s features as an attention grabber that attracts more people to your website, and the benefits of your product should play the role of converting website visitors into customers.
  • You should target high-quality leads: Focusing on a wide range of leads may not necessarily lead to more conversions. Instead, it may even increase the cost of marketing. You should always ensure that the methods that you employ currently to generate leads should be able to attract the right people. You can have a higher conversion rate if you are able to funnel more high-quality leads without making any changes to the marketing strategies. You should always analyze your previous target market, see its achievements and then determine if there is a need for improvement to make it more efficient.
  • You should consider retargeting your audience: Many businesses always want to increase financial spending to increase the number of leads, although this strategy is not always effective. You should consider directing more finances to those who have already traveled partially into your sales funnel, as this increases the chances of achieving more conversions. Focusing on retargeting marketing strategies is likely to be persuasive to those already in the sales funnel and increase their conversion into customers over time.
  • Always watch what competitors are doing: Changing your strategies can be determined by what your competitors are doing, and this can help you know the new trend in your industry. If you think your competitors are getting it right, you should consider monitoring how they walk their leads down the sales funnel, their pricing strategies, their webpage designs, and other marketing strategies. To know more about your competitors’ strategies, you can always follow them on social media, sign up for their newsletters and frequently visit their websites.
  • Ensure that your customers can trust you: Online marketing is based on trust and how you earn it from your potential and current customers. Getting a stranger to trust you can be a cumbersome affair. Building trust requires you to work on your credibility over time. You can increase your credibility through providing customer testimonials on your website, listing your previous customers and providing satisfactory guarantees as a way of earning your potential customer’s trust. This is likely to lead to more conversions over time, as more people will start having trust in your business.

What Are the Limitations of B2B Website Conversions?

Challenges That B2B Marketers Face Survey Chart

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  • Always remember that high B2B website conversion rates do not translate to high performance: Rates and actual numbers can differ greatly. As such, you should focus on the raw numbers more than the rates. For instance, if you have low visits and conversions are high, the conversion rate can be high while the sales numbers are relatively low. Meanwhile, someone with high visits can have low conversion rates, but the sales will still be substantial.
  • This method assumes that all visits to your website have the potential to convert, and this can be misleading: You are likely to get new visits to your website from people who do not intend to purchase a certain product but are interested in the product’s features.
  • Chances are that when you grow your site, the conversion rates will decrease: When your site grows, the number of visits will increase and the number of sales will increase, but the conversion rate is likely to go down.

Many firms have come to appreciate the role of technology in product and service marketing, since a majority of traditional strategies are no longer reliable. You can take the steps listed above to optimize your B2B website and ensure that you achieve high conversions.

Avoid These Landing Page Mistakes

Helen Cartwright Writer Headshot

 

Note: This is a guest blog post written by Helen Cartwright.

See more from Helen at http://www.helencartwright.com/.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 71: Transform Your Website from a Decorative Asset into a Conversion Generator

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Eminent SEO Newsletter Vol 71 October 2017

Say Hello to New Conversion Marketing Strategies

Is your website doing more than hosting images and sharing information? A properly designed and managed website can be a powerful tool for converting visitors into customers.

Don’t know where to start in terms of designing a lead-generating website? Here’s a few important questions to ask during a site redesign:

  • Is the design of my website conducive to a positive user experience?
  • What types of data-capture strategies are being deployed across the site?
  • Will the website’s design feel intuitive to a diverse group of users?
  • Does the website include an easy-to-follow path that leads visitors toward a purchase or inquiry?

Digital advertising offers considerable ROI that can’t be beat by other forms of marketing. That being said, your company will have to execute these strategies effectively to get the best results. Eminent SEO offers complete website design, development and hosting services, should you need them.

See Our Website Design Services

Related Industry Links

Clear marketing communication is key when you’re trying to expand your business or update your brand. That’s why it’s so important for professionals across every industry to watch their words and communicate precisely.

The following industry resources highlight the importance of communication techniques within the context of website messaging:

  • Using the right words makes a big impression on your customers and can increase conversions. Kissmetrics explains the concept behind and application of “power words” in this in-depth blog post.
  • This Search Engine Journal article focuses on strategies for driving sales through phone conversations. The technology might be dated, but the right communication strategy can turn a phone line into the company’s most cost-effective lead generator.
  • No list of business communication tips would be complete without a nod to smartphones and their users. SEO Pressor outlines strategies to improve marketing communications over mobile devices.

Eminent SEO News

Eminent SEO 8-Year Anniversary Max MonsterThis month, we’re celebrating our 8th anniversary! Eminent SEO was formed in October 2009 in Mesa, Arizona, and we’ve grown into a larger team with a newer, larger office space to call home.

And along the lines of this month’s newsletter, we’re also on the verge of refreshing the look and content of our website.

Check back in on our site soon to see its new look in action and to explore all that we have to offer!

Highlights from the Eminent SEO Blog

gh-Quality Blog Posts For Google And Real People - Eminent SEOMany pieces of content walk the fine line between keyword-stuffed SEO copy and interesting, relevant information. This article outlines a few strategies that can help make this chore a little easier.

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How News Websites Can Deliver Better User Experience - Eminent SEOReviewing the web presences of several major news websites is a great way analyze digital communication strategies. Here are the common mistakes made by some of the nation’s news leaders, along with some suggestions.

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Now in our eighth year of business, we sincerely appreciate your support and your readership! Stay in touch with us via our blog or use the icons below to interact with us over social media.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 70: Discover the Difference Between Mission, Vision and Culture

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Newsletter Vol 70 Mission Statement Vision Company Culture - Eminent SEO

Mission Statement vs. Vision vs. Company Culture

Want to grow as a company and clearly define what your brand is and where you’re headed? Then you must take time to craft and cultivate a strong mission statement, vision and company culture – and know the differences between each.

So what are the differences?

  • Vision Statement: A depiction of where you want the company to be in 5 to 10 and the impact you intend to leave on customers and the greater public.
  • Mission Statement: A declaration of your business strategy that supports the vision statement.
  • Culture: The collective personality your whole team displays to each other and to customers and the greater community.

Related Industry Links

If you want to make a big impact on potential customers and even your employees, then your mission, culture and vision must set the tone. Here are some helpful resources that will help you further understand the difference between mission, culture and vision – with some tips on how to perfect each:

Business & Marketing Tips

At Eminent SEO, we’re big purveyors of SEO slang – helping our followers understand the meaning of hundreds of digital and tech terms.

If you follow us on social media, we explain several SEO slang terms each week, such as this one on affiliate sites.

Alexa Ranking SEO Slang - Eminent SEO
See More SEO Slang

Highlights from the Eminent SEO Blog

What You Should Know About Inbound Marketing - Eminent SEOIn the digital era, inbound marketing is the preferred method of generating sales and customer retention. Brush up on inbound marketing before you begin searching for an agency to do it for you.

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Going Up Strong Ballers Guide To Managing Social Media Trolls - ESEOIf your business posts on social media, trolls are bound to come out of the woodwork. Learn how you can expertly respond to these comments and even turn them into a win for your brand.

Read more…


Thank you for visiting and supporting Eminent SEO! Until next month’s newsletter, if you’d like to stay in touch with us, please visit our blog or use the icons below to find us on social media.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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NamaSLAY Crew Digital Brand Identity and Social Designs

Design Project Outline

NamaSlay Crew is a developing brand that focuses on building a positive, supportive community for self-love, girl power and balance. They wanted to focus on developing a brand identity that would represent their message across a number of digital platforms as well as products for print.

Brand Personality

This brand is feminine, soft and still badass.

Brand Goals

The short-term goal is to attract like-minded females who are interested in joining the community. The longer-term goal is to create and sell NamaSlay Crew products, such as yoga gear, t-shirts and accessories.

Design Goals

Our goal was to create something feminine that would still represent the various dynamics of the brand. We balanced the soft pink and more feminine aspects of the logo by bringing grey into the brand name and giving a more general outline of the yogi. We used gold to really set the designs apart from similar brands.

Designs Included:

  • Logo
  • Brand Colors
  • Font Treatment
  • Social Media Design

Digital Brand Identity for NamaSLAY Crew

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Digital Brand Identity and Social Media for Chef Petite

Design Project Outline

Chef Petite is a concept and brand developed by Nicola Yap. Being 4’10 herself, Nicola found that many recipes and meal plans already catered for the average “short sedentary female” were still too high in calories. Chef Petite will fill the gap in the marketplace for the extra-small person by providing a unique spin on best-loved recipes, and show that it’s still possible to make creative and filling dishes with a limited caloric budget. Website content will also be supplemented with general cooking advice and fun event-hosting tips.

Brand Personality

Informative, concise, with a sense of humor.

Brand Goals

The primary goal of the website will be to become an authority for low calorie meal plans. The secondary goal of the website will be to provide tested product reviews, monetize the site through ads, and create organic engagement on social media platforms and blog comments within our marketplace niche.

Design Goals

Our goal was to create a brand design that looked like it could be found on the cover of your mom’s classic cookbook, but keep the colors and font modern and vibrant to still draw in the millennial crowd.

Designs Included:

  • Logo
  • Brand Colors
  • Font Treatment
  • Social Media Design

Chef Petite Brand Identity

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Jenny Stradling Brand Logo and Personal Website Design

Project Outline

Jenny Stradling is the Eminent SEO co-founder and CEO. She wanted to create a separate website as a place to share her own thoughts and creative work. She wanted a personalized logo that would act as the main design element on her personal website and blog. She prefers a clean aesthetic and wanted to make the blog about the posts and images within.

Brand Personality

Jenny loves the color red, but as a marketer herself understands that red is a stop color and not ideal for a logo or main website color. She asked the design team to use red wine as the inspiration for the color instead. We personalized the logo even more by incorporating her own handwriting into the “JS” used in the symbol.

Brand Goals

Her immediate goal was to create a logo and brand guide she could start incorporating into her own creative work asap. Longer term she would like to be recognized as an authority and leader in the digital design and marketing space.

Designs Included:

  • Logo
  • Brand Colors
  • Font Treatment
  • Personal Website Design

Jenny Stradling Brand Logo and Personal Website Design

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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HVAC Babes Illustrated Brand Identity and Social Media

Design Project Outline

HVAC Babes is a group of blue-collar ladies that work in the AC, heating, plumbing and home improvement space. They created the brand to help support other women in the industry. They wanted to incorporate an illustrated character into the design to help represent the “babes” in the brand.

Brand Personality

Hard working babes who aren’t afraid to get their hands dirty. If a guy can do it, we can do it better.

Brand Goals

Short-term the brand wants to grow their social media following and develop relationships with other industry babes. Longer-term they want to offer an online forum, community and job posting websites for women in the HVAC space.

Design Process

We wanted to illustrate a female character that would speak to the women in the HVAC space. Our babe has a little bit of everything: she’s got style and swag but she is still ready to get the job done.

Designs Included:

  • Illustrated Character
  • Logo with Tagline
  • Colors
  • Fonts
  • Custom Social Media Designs

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Maryland Recovery Logo Redesign and Custom Website Design

Design Project Outline

Maryland Recovery is an addiction treatment center offering services to those struggling with substance abuse. This client came to us looking for a brand and website redesign.

Brand Personality

Maryland is a holistic treatment center that offers a number of therapeutic and recovery services to help treat the mind, body and soul. They wanted to be seen as a safe, comfortable place to heal. They are authoritative and informational while still being supporting and helpful.

Brand Goals

As a substance abuse treatment center the goal is to help as many individuals and families struggling with addiction as possible. Maryland wanted an updated brand to help better represent their facility and service offerings in order to support the digital marketing efforts. They also wanted a brand design that would work well with print collateral, such as their brochure and business cards.

Designs Included:

  • Logo Redesign
  • Brand Color Refinement
  • Font Updates
  • Custom, Fully Responsive Website Design
  • Blog and Post Design
  • Custom Social Media Designs
  • Brochure Design

Maryland Recovery Brand and Website Design

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Brandon Scott Acrobat Brand Identity and Website Design

Design Project Outline

Brandon Scott is a professional acrobat and aerial performer and trainer. He wanted a custom brand identity that would incorporate his performance photography.

Brand Personality

Brandon is strong and soft. His work takes a lot of training, strength and determination. It also requires him to be flexible, fluid and willing to let go.

Brand Goals

As a performer, Brandon has gained a huge following. He wanted to create a place online to house his performance photographs, services and event schedule outside of his existing social media.

Logo Inspiration

We were immediately drawn to a specific set of performance images that contains an array of bright colors. We used a performance photograph to design the outline of Brandon for the logo and create the brand and website color scheme.

Designs Included:

  • Logo Design
  • Color Selection
  • Fonts
  • Custom, Fully Responsive Website Design
  • Social Media Designs

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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