Author Archives: Team Eminent SEO

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

Vol. 76: Find Your Way to Sales and Marketing Success

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Find Your Way To Sales And Marketing Success - Eminent SEO Newsletter Vol 76

Synergy Between Your Sales and Marketing Teams

Whether you have an in-house marketing team or you use an agency, your sales and marketing teams must work in tandem. Yes, there will be some crossover as far as which team handles which duties. But ultimately, the two teams need to serve distinct (yet interrelated) roles.

Your marketing agency or in-house team is essentially responsible for delivering business leads, and then it’s up to your sales team to close those leads and produce revenue for your company.

This sequence is futile if the two sides don’t communicate well. The sales team must continually report and provide feedback on the quality of the leads. If the leads are mostly calling about general info or asking off-the-wall questions, then it’s up to the marketing team to refine its tactics and target a more specific potential buyer.

At Eminent SEO, it’s our goal to not only increase the number of your leads through digital channels, but to deliver highly qualified leads in the process. We strive to build positive rapport with your sales team to open up a constant dialog about the quality of your leads. It makes all of our jobs easier – and ends up with a better ROI for your sales and marketing dollars.

See Whom We Work With

Inspirational Quote

“The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy … Spend all of your ammunition where it counts.”

– Claude C. Hopkins, “Scientific Advertising” (1923)

Website Highlights: Is Your Business Aligned for Sales and Marketing Success?

Sales + Marketing = SUCCESS - Eminent SEO

In her latest blog entry, Eminent SEO cofounder and CEO Jenny Stradling gets into the specifics on the roles that your marketing and sales teams play in achieving the overall goals of your business.

“What is the difference between a marketing-qualified lead and a sales-qualified lead?”

“How do I track sales back to their originating source?”

“Do I need to use a CRM (Customer Relationship Management) tool for my business?

“What do I need to track in a CRM?”

See the answers to these and other relevant questions, along with insight into how to align your sales and marketing strategy, in the full article:

Sales & Marketing Alignment Advice

Customer Survey

How Many Payment Options For Clients - Eminent SEO

Take the Poll on Facebook!

Answer FAQ

At Eminent SEO, we love to educate our clients, fellow small business owners and the wider public on the basics of SEO, marketing and business needs. In talking among ourselves and to our clients, there are dozens of unique terms, abbreviations and slang we use quite often. Without a knowledge and understanding of the terms, how can you – as a business owner – understand how they affect your bottom line?

What is a website landing page?

What are long-tail keywords?

 

Use Our Free SEO Slang Resource to Get a Stronger Understanding of SEO

SEO & Marketing Terms to Know

Get Social with Eminent SEO

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On Instagram, we’re all about great visuals and thought-provoking blurbs, with a mix of professional and lighthearted content. Head on over to this thriving platform to follow us now, or to simply enjoy our latest photos and videos, even if you don’t have an IG account!

Find Us on Instagram

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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The Pros and Cons of Accelerated Mobile Pages (AMPs)

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Pros And Cons of Accelerated Mobile Pages AMPs - Eminent SEO

First announced to the public in late 2015, Google’s Accelerated Mobile Pages (AMP) Project, has reshaped the way we surf the internet and consume content via our mobile devices. Because webpages running on the AMP format load directly from Google’s servers and are built with a stripped-down version of HTML, they consume up to 10 times less data than non-AMP pages. This means that AMPs load incredibly fast compared to traditional mobile pages.

In today’s tech-based culture, users value speed and efficiency above all else. Google knows this and hopes that with its open-source AMP platform, it can provide users with information at record-breaking speeds.

We’ve written on this topic before, but it’s time for an update. In recent months, Google has announced some major changes to the AMP platform – changes that have left many publishers wondering, “Is adding AMPs a smart move for my website?”

Recent Changes to the AMP Platform

AMP is an ever-evolving project that aims to reshape consumer behavior. Here are some recent changes to the platform that publishers should be aware of:

AMP Is Rolling Out More Customization Options

From day one, the AMP project has prioritized speed over style. AMPs may load with lightning speed, but the lack of design capabilities and interactive features often discourage visitors from actively engaging with the content.

Recently, however, there have been some much-needed improvements in functionality and customization options. Today, AMP pages are beginning to look much more like their non-AMP counterparts. Now we’re seeing webpages that load quickly and still look stylish; what more could you ask for?

New URL Displays Are on the Horizon

As it stands, AMP pages display a Google-based URL instead of the actual website’s URL. Obviously, this can be rather frustrating for publishers hoping to build brand recognition.

Fortunately, Google has announced that by late 2018 they plan to display the publisher’s domain in search results sourced from their AMP cache. This is encouraging news for brand marketers, but we’re going to wait until the full plan is unveiled before we get too excited.

AMPs for All Devices

Once exclusive to mobile search results, AMPs have made their way to desktop search results as well. If you want your site to remain competitive, you’ll need to make sure that any AMPs you build are functional across all web-browsing devices. If they’re not, you risk subjecting much of your audience to a clunky, frustrating experience.

Crackdown on Teaser Pages

Some publishers have found a way to work around the AMP project’s disadvantages. So-called “teaser pages” are stored in the AMP cache and benefit from increased speed and priority placement on Google’s carousel.

These teaser pages then link to the publisher’s native non-AMP page through a call to action, such as a “Continue Reading Here” button. Publishers had effectively found a way to have their cake and eat it too.

Google is putting a stop to this workaround by requiring that both the AMP and non-AMP versions of a webpage contain the same content. If Google believes a publisher is using their AMP page as a teaser, it will simply stop directing traffic there.

The Benefits of AMPs

Here are the pros of using AMPs in your digital marketing strategy:

Increased Speed

Increased Visibility

Increased Visitor Engagement

 

The Drawbacks of AMPs

Unfortunately, there are a few cons of AMPs that we must mention:

AMPs May Not Increase Site Traffic

Coordination Problem

Analytics Leave Much to Be Desired

 
For an easy reminder of the pros and cons of accelerated mobile pages, feel free to download or share this image:
Accelerated Mobile Pages AMPs Speed Visibility Analytics - Eminent SEO

The Pros and Cons of Accelerated Mobile Pages for YOUR Website

Even though AMPs are most beneficial for news publishers, any business that maintains a blog and publishes timely content on popular topics can potentially benefit from this technology. This is especially true if there is a techie on staff who can learn to build webpages using the AMP code.

On the other hand, businesses that publish evergreen content (or don’t have a blog at all) may find that the time and money it takes to duplicate parts of their website in the AMP format is just not worth it.

Still unsure whether your business should try it out? Contact us today, and our team of expert designers and SEO analysts will help you determine if AMPs are a wise choice for your website.

We Can Help with Website Development

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 75: No More Wasted Marketing Dollars

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Eminent SEO Newsletter Volume 75 March 2018

Push Your Business Further Toward Success

It’s time to stop the madness!

So many businesses are still entranced with marketing channels that no longer yield a worthwhile ROI. Using outdated and non-data-driven tactics just isn’t going to get it done, whether online or off.

As we continue to get our feet settled in 2018, we are pleading to businesses small and large to stop using marketing tactics that essentially flush money down the drain.

We’re ready to step in. Below you will find actionable tips and links to help your company make smarter decisions on how to spend your valuable marketing dollars.

Spend Your Marketing Dollars Wisely

Inspirational Quote

“We have some good ideas here. But the only way to know if they’re workable is to try to make them fail. If we fail to fail, then maybe we’re on the right track.”

– Orson Scott Card

Website Highlights: Avoid Wasted Marketing Dollars

Businesses Wasted Marketing Dollars Doesnt Work - Eminent SEO

Our own Melanie Stern explains how to not get taken by shady marketers promising hundreds of instant leads. She also covers six channels and tactics you should explore instead.

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Business & Marketing Tip

Is there another site copying your content and passing it off as their own? Try out Google’s in-content search operator.

Find out if someone is plagiarizing you by copying a unique quote or phrase from your own online content and entering it into Google Search like this:

intext:”quote or phrase”

Google Intext Search - ESEO

If sites other than yours are showing up at the top with an exact or near-exact match, then there’s a problem.

Answer FAQ

QUESTION:
What are some of the most effective digital marketing channels for small businesses today?

ANSWER:
All small businesses should invest into these four staples:

1. Website SEO and Organic Marketing

SEO, or search engine optimization, is the process of improving your website’s organic (aka not paid) search engine rankings. Not only does solid SEO get you visibility online, but it is also proven to win customers. According to research from Google, roughly half of customers who search for local businesses from their mobile devices end up making purchases the very same day!

2. Content and Brand Asset Development

Want more brand and website visibility? Start by creating high-quality content and visual assets. Branded content includes everything from expert website copy and useful blog posts to insightful videos and eye-catching infographics. Creating valuable digital content will add trust and value to the brand long term.

3. Social Media

Small businesses must have a social media presence. Social platforms are a great way to connect with your customers directly. If you’re just getting started, remember that less is more. Stick to the platforms your customers are using the most. Share valuable content, but also identify and engage with key influencers in your space.

The goal is to get other pages to share your content, but before you can do that, you must spend some time building relationships.

4. Email Marketing

Often overlooked, email marketing is still a great tactic for small and large businesses alike. Grow your list organically by offering valuable information in exchange for an email address. You can also run contests, host a quiz or offer a monthly newsletter. But remember: No one wants to be spammed.

Instead of promotional-only content, offer valuable information to your subscribers, such as industry news, how-to guides, tips and other helpful advice.

Customer Survey

The more avenues you have to receive a payment from a current or prospective client, the better.

How many payment options do you provide?

How Many Payment Options For Clients - Eminent SEO

Take the Poll

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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6 Reasons Why Your Business Needs Call Tracking to Show Marketing ROI

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Your Business Needs Call Tracking Software - Eminent SEO

You may rely on phone calls to generate leads and sales for your business, but do you know exactly where these calls are coming from? Was it your website that inspired the caller to reach out to you? If so, which page sparked their interest?

What about your traditional ads, like magazine or billboard spots? Do you know exactly how much business each of these advertising assets is bringing in for your company?

You’ll need to know the answer to these questions if you want to unlock the full value of your advertising dollars. Thankfully, this process is more automated today than ever before. No more asking callers where they heard of your business before calling. Instead, you can leverage versatile call tracking software that can be integrated directly into your website.

Why Use Call Tracking Software?

Call tracking can be used to analyze, optimize and grow an organization’s return on marketing investments. An established call tracking platform will make it easy to see what’s working and what’s not.

It should be clear which ad sources are worth the investment – the ones that are generating leads – and which strategies to pull your money out of – the ones that are generating crickets. This analysis ensures that you have the opportunity to direct all of your funds toward the most promising campaigns.

Who Could Use Call Tracking?

Call tracking can be very helpful for businesses of all sizes, from food trucks and mom-and-pop shops to SMBs (small and medium-sized businesses) and multinational corporations. Any company that relies on phone communication to provide a major source of revenue can streamline its operations by taking advantage of call tracking.

Your Business Needs Call Tracking Software: 6 Reasons Why

Call tracking provides a long list of benefits to any business that uses it, but we’ve narrowed it down to six of the top reasons, in no particular order, you should consider using this type of software:

Discover Customer and Business Information

Call tracking helps identify peak hours when users interact with your business, as well as how: through organic search, paid ads, local search, social media, etc. The ability to track each consumer’s personal engagement with your brand is an immensely powerful tool for your marketing team.

Additionally, most modern call tracking software programs are designed with the understanding that marketers are interested in collecting detailed demographic information about their callers. It is then up to your company to leverage this data effectively to optimize and improve your marketing strategy.

Monitor Marketing Channel and Campaign Performance

Call Tracking You Must Score Your Calls Ad Sources - Eminent SEOMany call tracking software programs allow you to track calls on multiple levels:

  • Keyword
  • Campaign
  • Multi-channel attribution

Using call tracking software, marketers are able see the keywords that drive the most phone calls and conversions. By being able to identify the keywords that are driving calls, marketers will have more insight for developing content strategies as well as improving engagement for pay-per-click campaigns that are already underway.

Campaign tracking allows you to monitor any type of marketing channel, both online and offline. By using unique phone numbers for each channel, you’re able to see the performance of each channel in real time. This data helps you analyze which lines of communication are reaching your audience most directly.

Since most customers these days interact with a business in multiple ways, multi-channel attribution enables marketers to track the path of a lead through every step of engagement. With information beyond the first and last touch points, this feature paints a clear picture of which specific channels result in conversions – and which ones are bottlenecks in the buyer’s journey.

Review Landing Page and Keyword Data

As online marketers, we recognize the relationship between upward-trending page visits and conversions via mobile search. Since this is a significant source of high-quality traffic, it is vital that we know which keywords result in conversions on mobile. Call tracking software is the perfect tool for answering these questions.

Additionally, the keyword data helps your company to identify trends between search terms and the quality scores of dedicated landing pages.

Assess Call Quality, Customer Service and Sales

Many call tracking software programs provide the ability to record calls. Analyzing this data along with call volumes can help your business make necessary adjustments to boost call and customer-service quality internally.

If you start “scoring” your calls and incorporating personnel development into the call tracking process, then you’re really taking your marketing to the next level. Scoring calls means ranking an employee’s performance, based on their ability to fulfill a designated criteria, such as:

  • Engaging with potential leads
  • Guiding a caller to a purchase
  • Providing information to unqualified leads
  • Responding to callers asking for general info

Recording and scoring calls provides a gold mine of otherwise-missed opportunities to grow your business. Comparing your call volumes, conversation lengths and call-quality trends will help you plan and implement successful marketing campaigns.

Additional examples of data that can be collected through a call-tracking platform includes:

  • Total calls answered
  • Number of calls converted
  • Number and type of outgoing calls made
  • Revenue generated

Measure Marketing ROI and Effectiveness of Your Advertising Campaigns

In all likelihood, you’re already using several tools to manage various aspects of your business – such as email and inbound marketing, contacts through CRM, and team chat. The best call tracking programs will integrate efficiently with the tools you already use. This will help you understand which combinations are performing well and which tools are in need of more support.

Through this integration, you can also learn more about how visitors are interacting with your brand and where they are in the buyer’s journey. In addition, analytics and ROI stats help you measure and attribute engagement and conversion points to specific sources, campaigns or posts.

Comply with Industry Standards

If your business is in the health care field, then you already know the importance of complying with the Health Insurance Portability and Accountability Act (HIPAA). Certain call tracking programs are designed to comply with HIPAA, and they will keep your callers’ information secure while protecting your business as well.

Maintaining compliance with HIPAA does not apply to every business, but some organizations will be subject to violations if they start using call tracking software that isn’t HIPAA friendly. Make sure you find the software solution that best suits all of your organization’s specific needs.

Help with Setting Up and Understanding Call Tracking

Call tracking can get pretty complicated, so don’t be shy in asking for help from experienced digital marketers to set up this software and understand how to use it. At Eminent SEO, we rely heavily on call tracking software to understand our clients’ callers and evaluate which ad sources are and are not making an impact on the campaigns. Our team is data driven, so we use call tracking stats to develop custom marketing ROI reports for our clients.

If you’d like to learn more about integrating call tracking software into your website and your other digital tools, we’d be happy to provide direction. Just reach out to us anytime.

Our Tracking and Reporting Approach

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Body Language Tips: How to Carry Yourself in Job Interviews and Professional Conversations

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Body Language Tips For Job Interviews Professional Conversations - Eminent SEO
You walk into a meeting room with an interviewer. From that moment, the person is unconsciously noticing the expression on your face, whether you are slouching or standing tall, what you are carrying in your hands and what you are wearing.

While we rarely consciously think about body language cues, we recognize when someone is demonstrating positive business etiquette, showing confidence or communicating weakness. Carrying yourself well in interviews, business presentations and other professional conversations gives you an advantage in how you are perceived.

The Handshake Is Your First and Last Impression

The first and last contact you have with an interviewer is the handshake. What you convey in that handshake is vital to creating a positive lasting impression. A handshake, when it is done well, conveys a sense of trust. A firm grip conveys confidence, while a weak handshake conveys weakness.

Ironically, a painfully firm grip conveys that you are compensating for a lack of confidence. Combine a firm handshake with a smile, and look directly into the other person’s eyes. Altogether, this gives a sense of a confident, likeable, trustworthy person.

Use Mirroring to Rapidly Create Rapport

Psychology tells us that we tend to like people who like us and share similar beliefs and attitudes. Two people who are sharing a similar emotion will tend to mirror each other’s gestures and postures. When you intentionally mirror the body language of the person you are talking to, you create an unconscious assumption in the other person that you agree with them and are “in sync” with what they are saying. This creates a positive feeling for you.

Another benefit is that the effect also works in reverse. When you mirror an interviewer, manager or colleague’s body language, you come to experience the same emotions he or she is experiencing, thus deepening the unconscious bond between you. If you both are seated, sit at a slight angle from the individual so you both aren’t directly facing each other, which can get uncomfortable. You’ll also want to make sure to situate yourself at a comfortable speaking distance from him or her.

The key to using mirroring in a professional conversation is to avoid crossing the line into mimicry. Your mirroring should be a sincere expression of the fact you are in agreement and share similar thoughts on a subject. When used well, mirroring rapidly creates a sense of rapport between you and an interviewer.

Hand Gestures Facilitate Convincing Speech

Many of us are prone to fidget when we’re nervous. We may play with our hair, click on a pen or crack our knuckles. Nervousness also shows in our speech with the “um’s” and “uh’s” we insert without thinking about them.

Incorporating hand gestures into your speech not only gives you something productive to do with your hands, but it also facilitates the area of the brain responsible for speech. This helps eliminate many of the empty filler words we say while searching for the right phrase to say.

Make sure your gestures aren’t wild. Keep your hands close to your body and don’t overuse them in conversation. When the other person is talking, place your hands flat on the desk or in your lap if you have a tendency to fidget.

Finally, don’t overuse gestures, or rely on them as a substitute for having something useful to say. In general, making positive use of body language opens up a new channel of communication to convey positive feelings, create rapport and build professional relationships.

Body Language Tips: What NOT to Do

Now that you have ideas on how to carry yourself in a business environment, please peruse the following infographic for body language habits to avoid in interviews and other professional conversations. The infographic comes courtesy of The Website Group and Swiss Canadian Capital.

Read How Rudeness in the Workplace Can Sabotage Company Culture

See the Consequences of Workplace Incivility

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 74: We Will Power Your Brand in 2018

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Eminent SEO Newsletter Power Your Brand in 2018

Time for a Brand Boost

As your business is getting its feet settled in 2018, ask yourself these two questions:

  • How do I know if my current marketing is producing quality leads?
  • What types of additional marketing might I need?

If you don’t have clear answers to these two questions, Eminent SEO can help. We’ll start with a brand audit to let you know what’s already working and where you can make improvements.

If you want to move forward from there, we’ll develop a multi-channel marketing strategy to give your brand a boost on several fronts in 2018. This will help your business in the following areas:

  • Website Traffic and Conversions
  • Organic Search Rankings
  • Paid Ad Conversions
  • Email Blast Opens and Clicks
  • Social Media Interaction
  • Backlink Quality

Explore Our Complete Marketing Services

Good to Know in SEO

There are several pertinent SEO developments that we must share. Net neutrality certainly must be addressed. Keep your SEO knowledge current by perusing these three articles:

Business & Marketing Tips

It may be one of the older digital marketing channels, but it remains one of the most fruitful for businesses. You’ve got to do it right, though. Check out this email marketing tip from our CEO, Jenny Stradling:

Jenny Stradling Email Marketing Quote - Eminent SEO

Highlights from the Eminent SEO Blog

A recent survey revealed just how many businesses are currently trying their hand at content marketing. The number is only going to grow, so here are 3 tips on fine-tuning your strategy and setting it apart from the competition in 2018.

Read more…

Keep Content Marketing Strategy Fresh For 2018 - Eminent SEO

As for one last SEO development, our very own Zach Ankeny wrote about a recent change he noticed in Google’s search engine results pages, specifically pertaining to rich snippets and knowledge graphs. Will these changes affect your website?

Read more…

Google Neon Lights - ESEO

Happy new year from the Eminent team! Until next month’s newsletter, we invite you to visit our blog or stay in touch with us via social media (see the icons below) .

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 73: Revamp, Recharge, Rebuild Your Website

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Newsletter Vol 73 Revamp Recharge Rebuild Your Website - Eminent SEO

Out with the Old and in with the New?

At Eminent SEO, we are already feeling the effects of having modernized and refreshed our website, and man do they feel good.

Our new-look website is already drawing in a number of new business leads, and it has us wondering, “When are you going to do the same?”

Even if you launched or redid your website a couple of years ago, it may have already fallen behind the curve. Yes, the internet moves that fast. Trust us, we redesigned ours not even four years ago, and it was already feeling long in the tooth prior to relaunching it last month.

If you’ve been looking for website redesign help or you just want a second pair of eyes on how your site can look or function better, reach out to us anytime!

See Our Design Services

Good to Know in SEO

From updating your website’s user experience (UX) to some recent search engine changes, here are the latest stories you’ll want to pay attention to so you can stay at the forefront of your industry:

  • Speaking of website redesigns, Marketing Land recently offered three valuable tips on maximizing your website UX for better engagement.
  • Google search results pages are now featuring more knowledge graphs and fewer rich snippets, but are rich snippets going away? A Google executive suggests they won’t.

Our Holiday Message

May your holiday season be merry and bright! Happy Holidays from us here at Eminent SEO.

Christmas Eve Checklist Max Stocking - Eminent SEO

Highlights from the Eminent SEO Blog

Take a look at last year’s holiday season sales stats as well as this year’s projected numbers, and then review these 19 tips on how your company can cash in during the eCommerce craze this month and into the new year.

Read more…

Ecommerce Competition Win More Sales Holiday Season - Eminent SEO

What does rudeness look like in the workplace? What could be causing these uncomfortable interactions? Take a lot at the consequences of workplace incivility, and then try out these 7 tips on cultivating a more civil work environment.

Read more…

Workplace Rudeness iMac Computers Open Desks - ESEO

Happy Holidays again from Eminent SEO! If you’d like to keep up with us until the next newsletter edition, find us on social media using the icons below, or look for new articles posted to our blog.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 72: Giving Thanks for Huge 2018 Marketing Budgets

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Eminent SEO Newsletter Vol 72 November 2017

How Will You Spend Your Marketing Dollars in 2018?

As we’re preparing for the holidays, we’re giving thanks for all we’ve accomplished and all the new clients we’ve brought on board in 2017.

But we’re also looking ahead to 2018, and we’re encouraging companies to invest enough in marketing and advertising in order to grow their respective brands and generate more sales.

Jenny Stradling Eminent SEO CEOJenny Stradling, CEO of Eminent SEO, says:

“This is my favorite time of the year. There’s such a good energy that comes with holiday preparations and celebrations. If you need help preparing your clients’ websites and marketing campaigns for the holidays, it is not too late! We can refresh content, launch a new Facebook ad campaign and offer dozens of other services to help your clients meet their goals this holiday season.”

Related Industry Links

There were some major players on the move and established companies acquired by industry giants in October. Here is a quick recap of the major moves:

  • Speaking of Google, the search engine giant has acquired Relay Media to convert ordinary web pages to the AMP format.

Business & Marketing Tips

How have marketing budgets changed from 1980 to 2017? Businesses are pouring less money into TV, radio and print ads while taking advantage of newer outlets such as social media paid ads and PPC/Google AdWords.

Here’s a visual representation of the evolution of modern marketing:

Marketing Budgets Evolution 1980 To 2017 - Eminent SEO

Highlights from the Eminent SEO Blog

As marketing continues to evolve, the way agencies interact with their clients will change, too. More transparency, flexible deliverables and realistic expectations will be among the newest developments.

Read more…

The Marketing Agency of 2020 A New Paradigm Is Around the Corner

Here’s some advice we all could use: how to stop your desk job from impacting your health beyond repair. Let’s look at the 5 ways office jobs harm your health, plus 8 tips on how to mitigate the damage.

Read more…

How To Stop Desk Job From Killing You 8 Tips - Eminent SEO

Want to stay in touch with us prior to the next newsletter edition? Visit our blog or find us on social media by using the icons below.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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How to Optimize Your B2B Website for Conversions

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Optimize Your B2B for Better Website Conversions

What Are B2B Website Conversions?

B2B (business to business) website conversions have become a common marketing tool for many companies. This has been propelled by rising access to the internet globally and the need to increase market penetration for businesses.

A conversion in the context of digital marketing is the rate at which those visiting your website provide you with an opportunity to market to them by filling out your digital forms. Through the forms, visitors share their contact info with you and confirm that they understand you may use the information to market your product(s) and services to them in the future.

Site Visitors to Conversions Funnel Illustration

Image Source

What Is the Importance of Having a B2B Website For Your Business?

Businesses are endlessly trying to build their presence online as more and more people are able to access the internet globally. If you aim to develop and grow a successful business online, you can find some of the resources provided for free online.

The Benefits of a B2B Website Include:

  • You are able to increase your customer base: A B2B website makes it possible for your business to analyze customer trends and incorporate strategies to convert new visitors into customers. More conversions will translate to more sales and eventually an increase in overall sales.
  • It helps improve your marketing strategies and overall brand: This becomes possible when you develop pages and products that meet the individual needs of each potential customer. This strategy is critical in increasing the conversion rate for your business.
  • It makes your business scalable: B2B websites will make it possible for your business to improve its marketing strategies and align them with market demands. This can be achieved through creation of new sales channels for emerging market segments.

What Steps Can You Take to Optimize Your B2B Website Conversions?

Closed Won Vs Closed Lost Opportunities Ratio Infographic

Image Source

The adoption of internet marketing has been booming as its efficiency, cost and effectiveness have proven to be worthwhile, and seemingly every business is investing in this new trend. Digital marketing can be effective if you are able to direct traffic to your website to convert those visitors into customers.

What Are the Strategies You Should Use to Optimize Your B2B Website Conversions?

  • You should rework your product or service offers: Every person enjoys getting a product or service at a reasonable or discounted rate. You should look at the offers you are providing to your potential customers and evaluate whether they are the best deals you can provide. You could also come up with other ways to make the offer more tempting. Under the offers you are providing, determine whether you have positioned them well on your website; offers should highlight the best deal for you to attract more customers. If the offer price does not seem captivating to customers, consider revising it.
  • You should focus more on your product’s benefits and not features: The common mistake that you are likely to make is putting an emphasis on the product’s features without focusing on the benefits of these features. To avoid the mistake, you have to design your business based on the solutions or insights that you intend to bring your customers. Your product’s features will have little meaning to a potential customer compared to highlighting the benefits of those features or the customers’ problems that the product could solve. You should use the product’s features as an attention grabber that attracts more people to your website, and the benefits of your product should play the role of converting website visitors into customers.
  • You should target high-quality leads: Focusing on a wide range of leads may not necessarily lead to more conversions. Instead, it may even increase the cost of marketing. You should always ensure that the methods that you employ currently to generate leads should be able to attract the right people. You can have a higher conversion rate if you are able to funnel more high-quality leads without making any changes to the marketing strategies. You should always analyze your previous target market, see its achievements and then determine if there is a need for improvement to make it more efficient.
  • You should consider retargeting your audience: Many businesses always want to increase financial spending to increase the number of leads, although this strategy is not always effective. You should consider directing more finances to those who have already traveled partially into your sales funnel, as this increases the chances of achieving more conversions. Focusing on retargeting marketing strategies is likely to be persuasive to those already in the sales funnel and increase their conversion into customers over time.
  • Always watch what competitors are doing: Changing your strategies can be determined by what your competitors are doing, and this can help you know the new trend in your industry. If you think your competitors are getting it right, you should consider monitoring how they walk their leads down the sales funnel, their pricing strategies, their webpage designs, and other marketing strategies. To know more about your competitors’ strategies, you can always follow them on social media, sign up for their newsletters and frequently visit their websites.
  • Ensure that your customers can trust you: Online marketing is based on trust and how you earn it from your potential and current customers. Getting a stranger to trust you can be a cumbersome affair. Building trust requires you to work on your credibility over time. You can increase your credibility through providing customer testimonials on your website, listing your previous customers and providing satisfactory guarantees as a way of earning your potential customer’s trust. This is likely to lead to more conversions over time, as more people will start having trust in your business.

What Are the Limitations of B2B Website Conversions?

Challenges That B2B Marketers Face Survey Chart

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  • Always remember that high B2B website conversion rates do not translate to high performance: Rates and actual numbers can differ greatly. As such, you should focus on the raw numbers more than the rates. For instance, if you have low visits and conversions are high, the conversion rate can be high while the sales numbers are relatively low. Meanwhile, someone with high visits can have low conversion rates, but the sales will still be substantial.
  • This method assumes that all visits to your website have the potential to convert, and this can be misleading: You are likely to get new visits to your website from people who do not intend to purchase a certain product but are interested in the product’s features.
  • Chances are that when you grow your site, the conversion rates will decrease: When your site grows, the number of visits will increase and the number of sales will increase, but the conversion rate is likely to go down.

Many firms have come to appreciate the role of technology in product and service marketing, since a majority of traditional strategies are no longer reliable. You can take the steps listed above to optimize your B2B website and ensure that you achieve high conversions.

Avoid These Landing Page Mistakes

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Note: This is a guest blog post written by Helen Cartwright.

See more from Helen at http://www.helencartwright.com/.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 71: Transform Your Website from a Decorative Asset into a Conversion Generator

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Eminent SEO Newsletter Vol 71 October 2017

Say Hello to New Conversion Marketing Strategies

Is your website doing more than hosting images and sharing information? A properly designed and managed website can be a powerful tool for converting visitors into customers.

Don’t know where to start in terms of designing a lead-generating website? Here’s a few important questions to ask during a site redesign:

  • Is the design of my website conducive to a positive user experience?
  • What types of data-capture strategies are being deployed across the site?
  • Will the website’s design feel intuitive to a diverse group of users?
  • Does the website include an easy-to-follow path that leads visitors toward a purchase or inquiry?

Digital advertising offers considerable ROI that can’t be beat by other forms of marketing. That being said, your company will have to execute these strategies effectively to get the best results. Eminent SEO offers complete website design, development and hosting services, should you need them.

See Our Website Design Services

Related Industry Links

Clear marketing communication is key when you’re trying to expand your business or update your brand. That’s why it’s so important for professionals across every industry to watch their words and communicate precisely.

The following industry resources highlight the importance of communication techniques within the context of website messaging:

  • Using the right words makes a big impression on your customers and can increase conversions. Kissmetrics explains the concept behind and application of “power words” in this in-depth blog post.
  • This Search Engine Journal article focuses on strategies for driving sales through phone conversations. The technology might be dated, but the right communication strategy can turn a phone line into the company’s most cost-effective lead generator.
  • No list of business communication tips would be complete without a nod to smartphones and their users. SEO Pressor outlines strategies to improve marketing communications over mobile devices.

Eminent SEO News

Eminent SEO 8-Year Anniversary Max MonsterThis month, we’re celebrating our 8th anniversary! Eminent SEO was formed in October 2009 in Mesa, Arizona, and we’ve grown into a larger team with a newer, larger office space to call home.

And along the lines of this month’s newsletter, we’re also on the verge of refreshing the look and content of our website.

Check back in on our site soon to see its new look in action and to explore all that we have to offer!

Highlights from the Eminent SEO Blog

gh-Quality Blog Posts For Google And Real People - Eminent SEOMany pieces of content walk the fine line between keyword-stuffed SEO copy and interesting, relevant information. This article outlines a few strategies that can help make this chore a little easier.

Read more…


How News Websites Can Deliver Better User Experience - Eminent SEOReviewing the web presences of several major news websites is a great way analyze digital communication strategies. Here are the common mistakes made by some of the nation’s news leaders, along with some suggestions.

Read more…


Now in our eighth year of business, we sincerely appreciate your support and your readership! Stay in touch with us via our blog or use the icons below to interact with us over social media.

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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