Author Archives: Team Eminent SEO

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

Vol 81: Google’s ‘Medic’ Algo Update Threw Us All for a Loop. Now What?

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Eminent SEO Newsletter Vol 81 August 2018 Google Medic Update

Google Medic Update Proves User Experience Is King

A Google algorithm update that rolled out at the beginning of this month delivered a major shake-up to websites belonging to health care organizations. Many are calling it the “Medic Update.”

Health care sites began seeing big fluctuations in their rankings at the beginning of the month, and in many cases, the changes were not positive.

Although the algo update affected the health care industry the most, it appeared to affect a few other industries, according to Search Engine Roundtable, such as:

  • eCommerce
  • Business
  • Finance
  • Technology
  • Entertainment

Google claimed it was simply a routine “broad core algorithm update,” the same as it releases several times each year. But to us, we know this wasn’t a run-of-the-mill algo update, especially since we have various types of health care clients.

How Do Health Websites Respond?

The best response to Google’s de facto new guidelines for health care sites is to stay the course, meaning keep trying to improve on the quality of your content and user experience (UX). Don’t give up on organic SEO!

Also, if your website is offering medical advice, make sure it’s coming from a medical expert. Or, at the very least, make sure it’s signed off by and attributed to a medical professional. This will help with search engine trust and a little Google concept called “authorship.”

See How Drug Rehabs Can Get Around PPC Obstacles:

Ethical Addiction Treatment Marketing Alternatives

Medic Update Message from Our CEO

“Worried about the ‘medic update’? There is no fix – nothing quick and easy, anyway. The algorithm change didn’t target health sites exclusively; many websites in other categories were negatively impacted, as well. Why? The truth is, people are making better websites these days and Google expects more. If you want to rank with Google, there’s no secret: Continue to work on improving your website, make better content and create a better overall user experience. That’s what it takes.”
– Jenny Stradling, CEO of Eminent SEO

Featured Resources

Creating better content and UX is always recommended, and that’s what we do (for resellers also)! Here are a couple of articles that illustrate what we mean:

Keep Content Marketing Strategy Fresh For 2018 - Eminent SEO

Beware Boredom: Keeping Your Content Marketing Strategy Fresh in 2018

See the Full Article

How News Websites Can Deliver Better User Experience - Eminent SEO

4 Ways News Websites Fail to Deliver the Optimal User Experience

See the Full Article

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Comparison Chart of Live Web Chat Software

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In our chart below, our criteria heavily favors software whose primary purpose is providing live customer support, rather than helpdesk/tech support or serving as a team chat or CMS platform. The chart features of 11 of the top web chat products to consider for your website.

Please note that we have no affiliation with any of the following products; we just want to help you make an informed decision.

Click on the image below to see a larger version.

Comparison Chart Live Web Chat Software Programs - ESEO

Read More About Live Chat Software

 

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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The Power of Demand Generation for Google’s ‘Zero Results’ Answers

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Google Zero Results Demand Generation - Eminent SEO

Google’s brief experiment with “zero results” answers – where simple queries would only produce a single, Google-provided result in response – struck many as a bad omen of things to come in the world of SEO.

An example from April of the temporary search engine change:

Google Zero Results Search 50 Yards To Feet - ESEOAfter all, how are you supposed to get traffic to your website when the search engine pages for your targeted keywords only display one featured snippet – and perhaps a handful of sponsored links?

While the Google zero results experiment appears to be dormant for the time being, it should serve as a sign of things to come. Here, we’ll take a closer look at Google’s new strategies, as well as how demand generation can help you take advantage of the recent changes.

Google Zero Results Show It Aims to Be a One-Stop Shop

As website owners and content creators, you’ve likely noticed that, in recent years, the amount of space dedicated to organic search results on Google’s first page has been shrinking. Sponsored ads dominate the top results now, and they are increasing more indistinguishable from the organic search results.

It’s not just paid ads boxing out algorithmic search results. Google’s own services, such as Google Flights, receive preferential treatment over similar third-party services like Kayak, Expedia and Hotwire.

Google Flights Search Box Phoenix To Boston - ESEOAnd even when Google does not have its own in-house services to place at the top of a search results page, it’s taking steps to make sure that users have no need to navigate away from a Google property.

For example, during the 2018 World Cup soccer tournament, Google users who searched the phrase “world cup soccer” were shown information taken from other websites. Users would find team standings, player stats and upcoming matches, all without ever having to leave the search results page.

World Cup Soccer Google Search Results June 2018 - ESEOYes, this feature might have been convenient for the people wondering which team Brazil would face in its next matchup. However, its mere existence surely ruffled the feathers of website owners who had hoped that their coverage of the tournament would drive organic traffic to their site.

Demand Generation Puts Eyes on Your Brand

It’s clear that the search engine giant is focused on taking a larger and larger portion of total web traffic and keeping it planted right on its own web properties. If it doesn’t have to direct attention your way, it won’t. The only winning move is to build so much demand for your brand that Google has no choice but to defer to you in order to satisfy its users.

Many SEO experts are calling this new strategy “demand generation.”

5 Winning Demand Generation Strategies

Here are five of the most effective steps that you can take to increase demand for your brand. When implemented effectively, these tips force Google to shine a spotlight on your products, services or your website in general.

1. Up Your Content Creation Game

Creating and sharing awesome content is an integral part of any successful demand generation strategy. If you already maintain a blog or publish articles on your website, consider ways that you can make your posts even more valuable to your visitors.

Start by asking yourself if you are providing content with original information, or if you’re just rehashing information that users can find elsewhere. Be the first one to shine a light on new trends and data. Or better yet, be the first one to the party by performing and sharing your own original research.

2. Share Your Best Stuff for Free

A key element in building demand for your product or service is cultivating trust between your audience and your brand. One of the best ways to build trust is by providing consumers with your very best stuff free of charge.

Earn Googles Attention With Demand Generation - Eminent SEO

This might seem counterproductive, but if your audience knows that you create things that add value to their life, they will be sure to view your brand as a valuable resource in the future. Additionally, those who value your free product, tool, resource or service are more likely to share it with others in their extended network. The recipients of your free giveaway thus morph into de facto ambassadors for your brand.

3. Cultivate Client Reviews

When it comes to demand generation, there is perhaps nothing more valuable than cultivating positive client reviews. The reasoning behind this one should be pretty intuitive. After all, it’s easy to hear a business owner’s big talk and dismiss it as empty bluster. A verified client testimonial, on the other hand, is much more credible, for obvious reasons.

Whether it’s a landing page testimonial, case study or customer interview, the voices of satisfied clients are powerful demand generators and should be part of any complete marketing strategy.

4. Guest Posts Get the Word Out

 If you are looking to branch out and reach a new audience, publishing guest posts in popular publications in your space can produce fantastic results. Guest posting is great because you have the opportunity to position yourself as a thought leader in your field while also drawing attention to your own brand.

When guest posting, it is important to remember that publications with a large following will generally only accept content from established writers, so it helps to start by submitting to smaller outlets before working your way up the ladder.

5. Social Media Is King (for Demand Generation)

There are few tools more powerful than social media when it comes to demand generation for your business. By regularly engaging with your audience through channels like Twitter, Facebook and Instagram, you can cultivate a loyal following that associates your brand first and foremost with the product or service you provide.

To make the most out of your social media presence, it is important to constantly test which kinds of posts generate the most response. It’s going to differ from industry to industry, so you will probably have to tinker with it for a while until you find the sweet spot.

Reshares, likes and comments are a great metric to measure a post’s impact, allowing you to zero in on your target audience. And once you know what works, you can make use of automation tools to schedule future postings, ensuring that you share content at the optimal time.

Start Generating Demand Today!

Now, demand generation might not be necessary for every industry, but if you want to thrive in today’s search engine landscape, you now have a better sense of how to get started.

Learn How Long SEO Usually Takes

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 80: Here’s Why You Need a Live Chat Feature on Your Website

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Vol 80 Newsletter Live Web Chat - Eminent SEO

Give ‘Em Something to Chat About

More and more website owners are infusing their site with live chat tools. This is an especially smart choice for websites with service and product offerings. The potential ROI is just too enticing to pass up.

A web chat pop-up feature might seem like a minor annoyance at first – to both you and your visitors – but studies are showing that this feature helps more than it harms.

Among the many benefits of adding a chat feature to a website, consider:

  • It helps build a more memorable brand experience.
  • It gives visitors a place to turn if they get stuck and need any questions answered quickly. In other words, it improves your customer service.
  • You can offer visitors special deals and deliver price quotes in real time through the chat module.
  • It gives you a sense of which pages and products that users are visiting most when they reach out with questions.
  • It allows you to consolidate your resources: You can have one person manage multiple chats at once, and you can develop canned responses to common questions.
  • You can use it as a lead-nurturing tool. HubSpot says 99% of first-time website visitors aren’t ready to buy. You can nudge them closer to purchase by chatting with them directly.

At Eminent SEO, web chat is just one component of a comprehensive marketing campaign we can develop for your business.

See How Else We Generate Leads

Live Chat Feature Takeaway

The beauty in adding live web chat to your website is that it provides a vehicle for consumer engagement, bringing a true and unique user experience at the precise moment you have their attention.Click To Tweet

Featured Resource

Adding A Web Chat Feature To Your Website - Eminent SEO

Why Adding a Web Chat Feature to Your Website Gives You a Market Advantage

See the Full Article

Business & Marketing Tips: The Best Live Chat Software for YOUR Website

Top 11 Live Web Chat Apps For Customer Service - Eminent SEOIf you answer yes to any of these three questions, then your website is a good candidate for a new chat feature:

  1. Do you sell goods/services on your site?
  2. Does your website attract a community that would benefit from more engagement?
  3. Are you (or somebody at your company) available to respond to chat inquires regularly?

The best web chat software for your site will depend on your website goals and your budget. For some small businesses, it makes sense to focus more on simplicity and ease of use, while other, more technical companies might want a more robust offering that can serve as more than just a live web chat platform.

In our chart below, our criteria heavily favors software whose primary purpose is providing live customer support, rather than helpdesk/tech support or serving as a team chat or CMS platform. The chart features of 11 of the top web chat products to consider for your website.

Click on the image below to see a larger version. Please note that we have no affiliation with any of the following products; we just want to help you make an informed decision.

Comparison Chart Live Web Chat Software Programs - ESEO(Click to Enlarge)

Keep in mind that all of these recommended products offer a free trial, which will allow you to see how well they fit your company’s needs before committing.

Closing Thoughts

Multi Channels Icons For Tablet - ESEOWeb chat is just one piece of the larger marketing puzzle. You need to take a multi-channel marketing approach. This means leveraging your website, social media, email, Google My Business, PPC and several other direct and indirect “channels” in order to interact with prospects and encourage them to take a specific action.

Learn More About Our Marketing Approach

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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What’s the Difference Between Web Designer and Web Developer? Which Does My Business Need?

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Difference Between Web Designer and Web Developer - Eminent SEO

When discussing website construction, the terms web designer and web developer are very often used interchangeably. To the laity, both of these titles simply describe a person whose career is building websites for businesses, and to an extent they are right. However, web designers and web developers work in two separate, but often closely related, spheres of website production.

While the roles of web developers and web designers are different, both work hand in hand in order to create a visually stunning and structurally sound website. In this article, we’ll discuss the differences and similarities between these two types of professionals to help you decide which one you need for your business.

What Is a Web Designer?

Web Design vs Web Development Work Together - Eminent SEOA web designer’s job is all about capturing the essence of a client’s vision and transforming it into a model of a potential website that is both aesthetically pleasing and user-friendly. Similar to the way an engineer is responsible for designing the blueprints and models for a bridge before construction begins, a web designer’s task is to create the look and feel of a website before the web developer can bring it to life.

A good web designer will be equal parts artist and craftsman, possessing both a solid understanding of design theory, as well as the technological limitations faced by the development team in charge of building the website.

A web designer’s job description includes skills such as:

  • Knowledge and proficiency in both logo and graphic design
  • An understanding of design theory, including flow, color, spacing, balance and proportion.
  • An intuitive feel for creating the best user experience for a website’s visitors
  • In-depth knowledge of software tools such as Sketch, Photoshop, Illustrator, and Canva
  • Maintaining up-to-date knowledge of the latest trends in the design world

What Is a Web Developer?

A web developer’s job is to take the models and sketches for a website created by the web designer and turn them into fully functional webpages. If the web designer’s role can be likened to that of an engineer or architect, consider the web developer as a sort of construction worker responsible for building the website from the ground up.

Web development can be broken down into two main categories: front-end development and back-end development.

The Front-End Web Developer

The front end of a website is what visitors will see and interact with on their browser. Also known as the “client side,” the front end consists of all of the text, images, colors, buttons, internal links and menus that the user experiences directly.

In short, the front-end developer is responsible for making sure that the visitor experiences an error-free website that looks exactly how the web designer envisioned it.

There are three primary coding languages used by front-end developers. These languages are:

  • Hypertext Markup Language (HTML)
  • Javascript (JS)
  • Cascading Style Sheets (CSS)

The Back-End Web Developer

A website’s back end refers to the portion of a website that a visitor will never directly experience, and is made up of three parts: an application, a server and a database. The back end serves as the link between the server and the website’s visitors.

The majority of the code for the web application can be found on the back end. It’s important to keep in mind that poor coding on the back end will translate to a sluggish, glitchy performance on the front end.

Back-end coding languages differ from front-end coding languages, and include:

  • Python
  • PHP
  • Ruby on Rails
  • SQL
  • Java
  • NET

A backend developer is responsible for making sure that all of the right data gets sent from the server to the browser. If the front end is the 10 percent of the iceberg that floats above the water’s surface, the back end is the other 90 percent that remains submerged.

Which of These Professionals Should Your Business Use?

Web designers and web developers are both crucial players in creating an awesome website for your business, so it only makes sense to recruit the help of both.

There’s a reason why the saying “two heads are better than one” has been around for so long: because it’s the truth! When a proficient designer and developer collaborate, they can make magic happen. These two groups of professionals each bring a unique set of skills to the table, both of which are vital to the success of a website project.

The Importance of Working Together

Front End Website 10 Percent Back End 10 Percent - Eminent SEOHaving the design and development teams work side by side ensures that everyone is able to plan and execute the project efficiently and effectively. Allowing the design team to run their sketches and mockups for the website past the development team on an ongoing basis guarantees that the initial design approved by the client is both practical and achievable.

After all, as a client, you never want to hear that the design team bit off more than they could chew halfway through a project.

Not only is working together from day one a surefire way to avoid many costly and time-consuming setbacks, it allows two different types of creative minds to work in synergy, creating a website that not only meets but exceeds the client’s expectations.

Additional benefits of hiring a close-knit team of web designers and developers include:

  • Having multiple sets of eyes on every stage of website construction, identifying and correcting flaws and mistakes as they arise
  • The opportunity for creative brainstorming between both right-brain thinkers (designers) and left-brain thinkers (developers)
  • Mutual accountability between the two teams
  • A finished product where the aesthetic elements complement the interactive elements, and vice versa

Despite the Difference Between Web Designer and Web Developer, Should I Hire a Hybrid Specialist?

If you are looking to build a website for your business but have only a limited budget for the project, it might be tempting to hire a single person playing the role of a hybrid designer-developer. This approach may work for some businesses owners, especially those looking for a fairly basic website and are not overly concerned with visitor engagement and conversion. However, like most things in life, you are likely to get what you pay for.

A so-called “jack of all trades” is unlikely to possess a deep understanding of both web design and web development, which means that projects tend to take longer to complete, and the final product is unlikely to live up to your, and even their, expectations.

Moving Forward

Hopefully, you now have a better understanding of the dynamic relationship between the web designer and the web developer, and just how important each role is in creating the perfect website for your business.

If you still have questions about the various considerations that go into building a website, come check out our website design and development page and learn more about how the expert team of designers and developers at Eminent SEO can help you grow your business and your web presence.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 79: How Well Do You Understand the Buyer’s Journey?

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Understand The Buyer's Journey Vol 79 Newsletter - Eminent SEO

Get Familiar with the Buyer’s Journey

You’ve probably noticed that consumers today are more cognizant and wary of sales pitches than in decades past. It’s becoming more and more difficult to walk up to a person and try to sell them your product. In fact, approaching them in such a direct manner may ruin any chance of selling them something they otherwise might be interested in.

“Don’t call us; we’ll call you,” might as well be today’s mantra among consumers. This is why it’s so crucial for sales and marketing teams to understand the modern Buyer’s Journey.

Companies may differ on how they interpret today’s buyer’s journey, but at Eminent SEO, we believe it progresses in five distinct steps:

Five Stages Of The Buyers Journey - Eminent SEODo you want to make that sale, after all? Then you have to be patient and feed your target customer the knowledge they need to make that purchase – likely weeks, months or possibly a couple of years down the road.

Once you get a grasp of the buyer’s journey, you will start to determine how long it usually takes to close one of your leads into a sale, and what you need to do along the way. You will also start to figure how to qualify your leads better and provide them with useful resources.

Do You Need Help Converting Leads into Sales?

Our Approach Gets Results

Buyer’s Journey Takeaway

The buyer’s journey is a long road, and sales teams need to understand that leads don’t close overnight. They also do not want to be sold. A solid strategy requires an integrative sales and marketing nurturing approach.Click To Tweet

Resources to Further Understand the Buyer’s Journey

Understand The Buyer's Journey To Convert Leads Into Sales - Eminent SEO

How to Convert Leads into Sales by Understanding the Buyer’s Journey

See the Full Article

Sales + Marketing = SUCCESS - Eminent SEO

How to Build an Aligned Sales and Marketing Strategy

See the Full Article

Business & Marketing Tips

Here are some simple steps to consider when nurturing leads or developing a lead-nurturing strategy for your sales team:

  1. Segment your leads.
  2. Build a lead-scoring strategy and score your leads.
  3. Develop canned responses for your sales team.
  4. Invest in more targeted content for various buying stages.
  5. Start the conversation.
  6. Remember that less is more (simple landing pages).
  7. Automate as much as possible.
  8. Be timely in your responses.
  9. Be personal.
  10. Align your sales and marketing strategies (see the “Related Reads” section above).

Buyer’s Journey FAQ

Q: In which stage of the buyer’s journey do most Facebook ad referrals fall?

See the Answer

Through Facebook Ads, you can now target users who will then directly message you through Facebook Messenger.

Over the last year, our team has extensively tested this process. What we have found is that most of these leads are in the Awareness or Consideration stages of the buyer’s journey.

This means most people are eager to share the problem they are running into, but they are rarely ready to purchase anything right then and there. This lends credence to the fact you have to nurture your leads and remain patient.

 

Who We Help

The cannabis industry – medical and recreational – is blossoming and becoming quite competitive. So, how can new cannabis dispensaries and businesses raise awareness for their brands and get in front of potential customers?
Cannabis Branding And Marketing Services - ESEO

We Can Help.
Explore Our Professional Cannabis Branding and Marketing Services:

How We Market Cannabis Businesses

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Business Success Guide: Rise and Shine with These Hacks

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Business Success Guide Rise And Shine - Eminent SEO

In an era of ever-changing consumer tastes and preferences, challenges have become the dominant constants in every sector. Industries that hitherto thrived on traditional business methods are now faced with the challenge of business success in the age of competition.

So, which factors scale up productivity and ultimately bring about success? It’s quite straightforward. Rather than dwelling on the setbacks, here are top hacks that can help your business to rise and shine.

Set Up a Business Website

Getting ahead of your competition is no easy task, and when aiming to achieve optimum business success, your to-do list will never end. That said, setting up a business website is one way to stand out from your competition. Don’t take shortcuts. It is imperative to have a website that tells both potential and existing customers that you mean business.

In fact, most consumer business purchase decisions start with a search engine. So, what does this mean for your business? First impressions count. By now, it’s clear that a great business website is crucial for business success.

Improve Workflow Organization

Time tracking and workflow organization allow both management and staff to keep track of projects as well as goal progress. You can optimize and implement a system for tracking employee workloads and responsibilities. If an employee is getting off track, it’s immediately identified, and an opportunity for a timely correction is provided.

Such a system should also facilitate clear communication between employees to allow them to sync their short-term and long-term goals. Also, this type of system should help you look at the business process from the view of a regular employee. From there, you could draft a clearer map of workflow organization.

Utilize Emerging Technologies

Establish Your Brand Quote Danielle Knox - Eminent SEOToday’s ideal workplace involves instant communication and mass access of data and information. Providing employees with the latest technology allows them to perform their duties on time and with minimal effort.

Sure, implementing the latest tech can come at a cost, but consider the outcome. You’ll save countless hours and increase employee productivity. Moreover, online-based tools and technologies reduce cost and improve efficiency. Here are some examples:

  • E-conferencing: Today’s workforce is no longer constrained by geographical boundaries. Innovations in cloud computing and faster internet allow business meetings to go on without being chained to one specific physical location.
  • E-purchasing: Online purchasing is an alternative way to get goods or services from a supplier’s store. While electronic purchasing is extremely competitive, it helps improve customer service, reduce the cost of the transaction and improve profitability.

Keep Employees Happy

So, how do you ensure that your employees are happy? Foster employee empowerment, development and appreciation.

Employee Empowerment

Empowerment entails giving your employees the autonomy to make important decisions. However, note that employee empowerment is not about management relinquishing all authority. Instead, it’s about trusting your staff to make certain decisions based on their individual capabilities.

Employee empowerment fosters a sense of independence in an organization. As a result, the workplace becomes flexible. Staff members are most productive when satisfied, appreciated and indulged in decision making.

Encourage and provide active learning and development for your employees to help them hone their professional skills. This way, they can take on the challenges that come with decision making.

Positive Reinforcement

Set Up Business Website Get One Yesterday Quote - Eminent SEOWhile training and employee empowerment are a great start, you also have to motivate, encourage and reward. A gloomy workplace reduces productivity.

Whatever needs to be done to cheer up your team, do it: Order pizza at work; offer free tea…the list is endless.

Try to show employees that the company is concerned for them. For instance, offer personalized incentives for outstanding individuals.

Collaborating with insurance companies to provide car insurance for employees can be another way of rewarding them.

Remember, when your staff members are motivated, improved productivity is a priority on their to-do list. A study conducted by the University of Warwick indicates that motivated employees are at least 12 percent more productive.

Instill a Continuous Improvement Approach

Improving business success is an ongoing process. As a result, you must set up a flexible plan to help you develop a continuous improvement approach. Start by assessing what successful businesses in your industry do. However, do not copy. Though you might be in the same industry, what works for them might not work for your business.

The next step in establishing a continuous improvement approach is identifying your weaknesses. If you feel that your decision cannot be impartial, seek external help in order to get an objective viewpoint on the areas to improve. After identifying the strengths and weaknesses, look for a breakthrough. Continuous improvement facilitates success without necessarily incurring more cost.

Commit to Excellent Customer Service

Employees are the people behind the scenes of a business’s success. But customers are the focal point of any business. To improve your business success rate, you must focus on both existing and potential customers.

Excellent customer service entails making sure your products and services fulfill the customer’s need. No matter your business niche, you can make customers feel valued and appreciated. Satisfied customers are an asset. Ask for feedback, opinions and suggestions to better fulfill the customer’s (and future customers’) needs.

Take Calculated Risks

Many businesses spend a lot of time trying to predict all possible unfavorable outcomes. But this is nearly impossible. Sometimes, when making business decisions, you might feel like you are in a life-or-death situation. But inaction will prohibit progress and iterations that get your business closer to success.

Always seek to disrupt yourself from your comfort zone and take calculated risks to stay ahead in a dynamic world. Trust your instincts and have grit.

Business Success Guide Final Tip: Embrace Technology and Change

The aforementioned mentioned hacks can result in notable changes in a business’s success. If your business has not embraced technology, it’s time. Technology will allow you to tap into a vast network of connections and exponentially expand your market.

When stakes are higher and the playing field wider, it is imperative that you make your business flexible to change. Seriously assess how your business is currently operating and be open to any potential changes. In other words, always strive to measure your success to see if your business is truly moving forward.

Learn How to Align Your Sales & Marketing Teams

 
Helen Cartwright Writer HeadshotNote: This is a guest blog post written by Helen Cartwright.

See more from Helen at http://www.helencartwright.com/

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 78: Eminent SEO Is Now Taking Cannabis Industry Clients

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Newsletter Vol 78 Marijuana Dispensary Marketing - Eminent SEO

Eminent SEO Can Help with Marijuana Dispensary Marketing

The cannabis industry is one of the fastest growing industries in the U.S., but marketing has still proven to be a challenge for many medical dispensaries. So how can you raise brand awareness and get in front of the right people?

Learn how Eminent SEO is helping companies in the cannabis industry elevate their branding and marketing:

How We Help Cannabis Companies

Message from Our CEO

“One of the most common mistakes business owners continue to make is not allocating enough budget for marketing. Successful CEOs understand that marketing drives sales and therefore it is not an expense, but rather an investment into the future of their company.” – Jenny StradlingClick To Tweet

Leads and Conversions Are Not Always the Same Thing

As digital marketers, it is our job to help our clients grow their brand presence, develop strong marketing messages and drive qualified leads to their website. However, the marketing process doesn’t end there. Oftentimes, a first-time website visitor is not ready to buy immediately.

By better understanding the buyer’s journey, your team can develop a sales strategy that considers the entire funnel, driving a much higher conversion rate.

The New Marketing And Sales Funnel Pyramid - Eminent SEO

Learn more about converting leads into sales by understanding the buyer’s journey through our recent blog article:

How to Nurture Leads into Sales

Wondering How Long SEO Takes and If It’s Really Worth the Investment?

We wouldn’t be in business if clients didn’t see the benefit and value of SEO. But, we won’t sugarcoat it: SEO is hard work, it takes time and it’s usually a bigger investment on the front end.

However, when you really compare the expense of organic search engine marketing to other digital channels – such as media buys and paid ads – SEO wins every time.

Still not convinced? Let’s let the data to do the talking…

Real SEO Case Study: Transitioning from Google Ads to an Organic SEO Strategy

In October of last year, an addiction recovery center came to us with a huge Google paid ad budget and a cost per admit that was higher than the price of treatment. We transitioned them to an SEO strategy right before the big Google AdWords smackdown, and now look at the data:

Transitioning From Google Ads To Organic SEO Strategy Data - Eminent SEO

This organic SEO traffic would have cost nearly $200K in paid ad costs. We saved them hundreds of thousands of dollars per month on paid ads, and their ongoing organic campaign is a fraction of the cost with a higher conversion rate.

Winning!

Want more examples and a deeper look at the long-term value SEO can provide? Keep reading:

How Long Does SEO Take – Case Studies

Customer Survey on Worst SEO Habits

Bad SEO Habits In 2018 - Eminent SEO

On our Facebook page, we’re currently running a poll that we’d like you to vote in! We’re asking what’s the worst SEO habit you could have as a webmaster in 2018.

The options are:

  1. Creating a new webpage for each keyword variation
  2. Purchasing bulk links from low-quality directories
  3. Never running a backlink audit
  4. Studying tracked keywords only
  5. Not adapting to the constant changes in the industry

In your opinion, which one of those is the worst SEO habit to have?

Vote in Our Facebook Poll

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 77: Nonprofit Project Launch and Bad SEO Habits in 2018

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Eminent SEO Newsletter Vol 77 Nonprofit Project Launch 2018

Partnership in Recovery

Eminent SEO has proudly served the addiction treatment care community for more than a decade. With the opioid epidemic sweeping the country, the death toll continues to climb. What can be done?

The truth is, there is a big void that needs to be filled. The government and private insurance providers only cover so much. There’s a gap when it comes to funding the vast ongoing needs of those in addiction recovery. Insurance may cover treatment, for example, but not housing, food and other necessities. Some have been out of work, and not everyone can afford even the most basic necessities.

That’s where The ECHO Foundation comes in. Longtime recovery professional, Jim Haggerty, founded this nonprofit in 2014 and dedicated the organization to educating, mentoring and providing tools and resources to individuals seeking addiction treatment. Eminent SEO joined the effort by offering to create the branding, develop the website and manage the marketing. Together, we know we can make a difference.
ECHO Recovery New Website Launch On iPhone - Eminent SEOView the beautiful new site and, if you feel inspired, please consider donating. Every penny counts.

Thanks for your support, fam.

Visit ECHO Recovery

Inspirational Quote

“The greatness of a community is most accurately measured by the compassionate actions of its members.

– Coretta Scott King

Our Website Highlights

New Addiction Treatment Certification Allows Rehabs to Bid on AdWords AgainSeveral of our addiction treatment center clients here at Eminent SEO have asked us about this news: “Exclusive: Google unveils vetting process for drug rehab ads.” So, we took to our blog to answer the most pressing questions stemming from this recent Google development.

Read More

Examples Of Neuromarketing Marketing Strategy - Eminent SEOThere’s an intuitiveness to digital marketing that if your campaigns aren’t geared toward each platform uniquely, your advertising and social spends may miss your proposed target audience. Why? See our latest neuromarketing blog post.

Read More

Customer Survey on Bad SEO Habits in 2018

SEO changes so often that even last year’s techniques can be outdated. As we progress into 2018, our team took a moment to reflect on some of the outdated SEO tactics of yesteryear to develop a list of our top five.

Bad SEO Habits In 2018 - Eminent SEOOut of the choices below, what do you think is THE WORST habit you can have as an SEO specialist in 2018?

1. Creating one page for EACH keyword variation.

SEO isn’t about tricking Google into serving up your site. Writing content that is valuable to your users should always be rule No. 1. Google rewards websites that provide a great user experience. No user wants to read 100 pages on the same subject. Sure, that used to work. Today, it will only hurt your rankings with Google.

2. Mass purchasing links from poor directories.

Look, links matter; if we are guessing right, they always will. It’s a world wide WEB. How else will Google connect the dots? Links help search engines find useful content, too. However, not all links are created equal. A huge increase in low-quality links will definitely raise a red flag with Google. Instead, focus on quality over quantity.

3. Not conducting backlink audits EVER.

Even if you don’t buy links and work on “white-hat SEO” link-earning techniques only, that doesn’t prevent other sites from linking to you. Spammy sites that rely on scraped content, for example, can show up in your backlink index in huge numbers. Google holds you responsible for your backlinks, purchased or not. Monitoring them is key to avoiding a bigger issue.

4. Spending time looking at and studying tracked keywords ONLY.

We stopped reporting on keyword rankings as a primary organic marketing key performance deliverable years ago. Why? The data lies. Search results are now personalized, localized and even limited, depending on the device you search from. Rankings don’t tell the full story. Instead, use the amount of traffic, user engagement and quality of the leads to measure organic success.

5. Practicing SEO as if the industry NEVER changes.

If you follow SEO at all, chances are you know how fast this industry changes. As a team, we listen to podcasts, read articles, conduct studies and share new ideas on SEO daily. If you’re not making a regular effort to educate yourself on the latest news and best practices, you’re setting yourself up for failure. Education is power and, in this case, your key to success with SEO today.

Take the Poll

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Vol. 76: Find Your Way to Sales and Marketing Success

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Find Your Way To Sales And Marketing Success - Eminent SEO Newsletter Vol 76

Synergy Between Your Sales and Marketing Teams

Whether you have an in-house marketing team or you use an agency, your sales and marketing teams must work in tandem. Yes, there will be some crossover as far as which team handles which duties. But ultimately, the two teams need to serve distinct (yet interrelated) roles.

Your marketing agency or in-house team is essentially responsible for delivering business leads, and then it’s up to your sales team to close those leads and produce revenue for your company.

This sequence is futile if the two sides don’t communicate well. The sales team must continually report and provide feedback on the quality of the leads. If the leads are mostly calling about general info or asking off-the-wall questions, then it’s up to the marketing team to refine its tactics and target a more specific potential buyer.

At Eminent SEO, it’s our goal to not only increase the number of your leads through digital channels, but to deliver highly qualified leads in the process. We strive to build positive rapport with your sales team to open up a constant dialog about the quality of your leads. It makes all of our jobs easier – and ends up with a better ROI for your sales and marketing dollars.

See Whom We Work With

Inspirational Quote

“The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy … Spend all of your ammunition where it counts.”

– Claude C. Hopkins, “Scientific Advertising” (1923)

Website Highlights: Is Your Business Aligned for Sales and Marketing Success?

Sales + Marketing = SUCCESS - Eminent SEO

In her latest blog entry, Eminent SEO cofounder and CEO Jenny Stradling gets into the specifics on the roles that your marketing and sales teams play in achieving the overall goals of your business.

“What is the difference between a marketing-qualified lead and a sales-qualified lead?”

“How do I track sales back to their originating source?”

“Do I need to use a CRM (Customer Relationship Management) tool for my business?

“What do I need to track in a CRM?”

See the answers to these and other relevant questions, along with insight into how to align your sales and marketing strategy, in the full article:

Sales & Marketing Alignment Advice

Customer Survey

How Many Payment Options For Clients - Eminent SEO

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Answer FAQ

At Eminent SEO, we love to educate our clients, fellow small business owners and the wider public on the basics of SEO, marketing and business needs. In talking among ourselves and to our clients, there are dozens of unique terms, abbreviations and slang we use quite often. Without a knowledge and understanding of the terms, how can you – as a business owner – understand how they affect your bottom line?

What is a website landing page?

Landing Page – A landing page can be any page on a website that is accessible to search engines or that can be linked to directly. Most times, a landing page suggests a specific page on a website that is meant to attract new website visitors through both organic marketing and paid marketing efforts.

What are long-tail keywords?

Long-Tail Keywords (Long-Tail Keyword Phrases) – Keywords grouped in three or more words that are more specific and generally less competitive. These are used in the SEO industry with the intent of getting better conversions since the terms are usually more targeted than higher search volume keywords that are overly broad.

Example: “Find an Internet Marketing Company in Arizona” is a long-tail keyword versus “Internet Marketing,” which is general and likely overly competitive.

 

Use Our Free SEO Slang Resource to Get a Stronger Understanding of SEO

SEO & Marketing Terms to Know

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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