Whether in life or in marketing, sometimes it makes sense to keep to the old methods. This is especially crucial to remember when the tried-and-true strategies are just as effective (if not more) as they’ve ever been.
Now consider the recent spike of industry experts arguing that the era of traditional content marketing is nearly over. The growing popularity of videos and infographics over the past few years may have contributed to these hot takes. That being said, a closer look at the numbers suggest that this popular conclusion is quite far from the truth.
Turns Out Content Is Still King
The data actually suggests the very opposite: that content marketing is more important than ever. As you can see, your competitors are already ramping up their ability to deliver engaging, high-quality content to your audience:
- The average length of time that digital marketing specialists spend per blog post has jumped from 2 hours and 30 minutes to 3 hours and 15 minutes, according to Orbit Media.
- 85% of marketers surveyed by the Content Marketing Institute noted that high-quality content was the leading driver of their success over the past year.
How are you going to keep up? Take a closer look at our Website Content Services to learn how your business can eclipse your competitors.
What’s Happening at Eminent SEO
At Eminent SEO, we are proud to celebrate the dads on Father’s Day, June 18. We are extra excited to honor the fathers who work at our office. This quintet of dads shows dedication to work and family every day, and we feel lucky to have them as members of our staff.
2 New Additions to the Team!
We are also celebrating this month because we’ve added two very talented digital marketing professionals to our team. They bring a combined 15 years of industry experience to Eminent. We are excited to see how their respective talents help us provide even more value for our clients.
Amy Bornstein – Senior Graphic Designer
After nearly a decade of experience in graphic design roles, Amy is already a versatile industry veteran. She loves to use her creativity and problem-solving skills to go above and beyond her role as a graphic designer.
Stephanie Fleck – Social Media Manager
Arizona native Stephanie Fleck is one of those lucky few who have turned their passion into a career. She has spent more than five years assisting companies in improving their social media presence on major and emerging platforms.
Leverage Our Blog Articles and Resources
Each month, we select a few of our top blog posts for your reading pleasure. Following our observations about the importance of content marketing, these articles offer tips for producing the highest level of quality content:
Don’t Choke on Your Aspirations, Copywriters
Some audiences are less receptive to your messaging than others. Drawing inspiration from Darth Vader’s infamous and deadly encounters with his subordinates, this article offers tips on communicating to a reader who may be apprehensive to hearing all that you have to say.
Read more…
Weighing in on Thin Content: Does Your Website Need to Fatten Up?
There are many times in life when less is more. That’s usually not the case when it comes to high-quality web content. This article takes a closer look at “how little is too little?” when it comes to producing effective content for the web. Read more…
Thank you to all our readers and subscribers! Until next month’s newsletter, if you’d like to stay in touch with Eminent SEO, please visit our blog or use the icons below to find us on social media.
Team Eminent SEO
Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.
Follow Me:
Google is on record saying these “problematic searches” only occur 0.25 percent of the time, but that still adds up to more than 1 million such occurrences each day. Let’s hope Project Owl elicits a better search experience for all of us, and don’t let your blog posts or website content get caught in the owl’s wrath!
Meanwhile, machine learning continues to better understand and predicts users’ behavior, and that will continue to change the look of search engine results.
usually discovered by prospective customers through a wider range of communication, which is the benefit of mobile sites. Potential customers who have never heard of a certain brand are more likely to stumble upon the business through the broad exposure of a mobile site, rather than the exclusive loyalty of a mobile app.
There was a time not too long ago when sports fans had only a couple of opportunities to watch a replay of their favorite touchdown catch or slam dunk. It was either shortly after the play occurred via instant replay, or later during ESPN highlights. If you missed those windows of opportunity, your last option would have been hoping someone recorded it on VHS.
Emotions are studied on replay with the reaction GIF, which is arguably the most popular style on social media. Film and TV are the industries most responsible for content you’ll see in most reaction GIFs. Outside of Hollywood, reaction GIFs serve marketing industries by replacing textual replies with animations. For example, a creative GIF could be used as a social media reply.
The cinemagraph is the black-tie affair GIF. More formal than its GIF relatives, the cinemagraph GIF is a still shot-animation hybrid. The viewer of this GIF doesn’t experience one event in a loop, but one event continuously progressing through time. In a cinemagraph, one element of the image is in motion while the rest stay still.
Browsing through the internet for useful marketing data is no longer a painful chore thanks to technical GIFs. Technical GIFs transform boring figures into engaging content. These types of GIFs are especially useful for marketers who want to include statistics, diagrams or graphs for product summaries.
Whereas the cinemagraph GIF is still and serene, the perfect-loop GIF is active and busy. This GIF consists of a seamlessly looped camcorder recording of an event. The final frame of the shot leads back to the initial frame without missing a beat. Even though the viewer relives the same 7-or-so seconds over and over, he or she can lose track of time due to the seamlessness of the GIF.
GIF images can be profoundly useful when used correctly. Clever use of these animations can undoubtedly help a business reach and advance its goals. These images also add a smile and a laugh to a monotonous work day.
Each social media post communicates a business’ brand to its clients. A well-written post paints a positive and polished image of a business, communicating to users that this business has something valuable to say and/or offer.
Facebook distributes the most website referral traffic. The audience’s expectation of reading a Facebook post is for both news and entertainment. Going forward, Facebook will continue to place a greater emphasis on video content.
Eminent SEO News: Help Us Help Out Families in Need This Holiday Season!
