There’s a great line in an award-winning ad campaign (old school) for Head & Shoulders shampoo: “You never get a second chance to make a good first impression.”
While that helped sell a lot of shampoo through television, imagine magnifying the impressions to a much wider net. Yeah, that’s exactly what social media does. In fact, Head & Shoulders shampoo provides the perfect symbolism for reputation management. Here’s how.
Negative Reviews and Nasty Followers Are Dandruff to Your Brand
A bad social reputation is like dandruff. It won’t go away by itself. Unless you treat it properly. It will ruin the way your current followers, existing customers and business prospects perceive you.
To be head and shoulders above your competitors, you have to face your online reputation and do what it takes to clean it up and make it shine.
How to Get Control of the Out-of-Control
Social media outlets, including review sites, are a hot mess – and that’s on a good day. That’s why many businesses would rather turn a blind eye to the verbose trashy commentary they receive, than deal with it.
In fact, chances are you’ve tried to nicely and professionally respond to these kinds of posts, only to be met with more sarcasm, defiance, and distrust in what you and your brand stand for.
Here’s a hint: You can’t please everyone, so stop trying.
Instead, learn how to identify which posts deserve a response and those that should be ignored. Remember. some people rant and rave on social just to be heard.
Crucial Steps to Own Your Social Reputation Again
It’s never too late to get a handle on your online presence. To begin, add these practices to your social marketing:
- Do a full audit of your digital representation (social channels, google my biz, review hubs, press sites, your website blog)
- Assess if your brand positioning, mission, and culture are accurate and align consistently
- Ask for feedback about the customer experience; if it’s good, ask for a review
- Dedicate a person or team to go through social channels often to engage post responsiveness
Read more about successful Reputation Management
Industry News
Bad Google Reviews Are Worse Than Yelp or Facebook
In a recent study, 97 percent of business owners said that their online reputation management is important, yet many don’t commit to the necessary steps to stay on top of it, let alone turn their social presence into a consistent and positive one. What can a poor Google rating cost you? 33% less in annual revenue. Here’s how to improve your rating.
Marketing Tips
Let’s Talk About Reputation Management
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From the Eminent Team
How to Deal with Bad Reviews and Other Online Reputation Management Tips
Getting caught up in reactionary emotions from social posts and customer reviews gone bad? We’ve got you covered with industry tips and details that make online presence easier and a must have.
The Americans With Disabilities Act, instituted in 1990, addressed these difficulties. In the same spirit as the Civil Rights Act of 1964, the Act – otherwise known as the ADA – recognized the rights of disabled people to gain access to businesses, government entities, and public spaces. The Act requires most organizations to provide reasonable accommodations for employees and public individuals to access their facilities.
When it comes to local citations, it is important that each citation for your company lists accurate information. To do this, you will want to look at each site that features a citation for your business and make sure that there is only one listing and that the listing contains accurate information about your business. You will want to focus most of your attention on the Core Search Engines, Primary Data Sources, and Tier 1 sites. You should then verify your tier 2 citations as well to ensure accuracy within those sites. Tier 3 and 4 are the lowest priority when verifying citation accuracy as they will not make or break your SEO.
When determining how to best optimize your local SEO, citations are considered one of the basic foundations for any company. Citations should be created before you focus on engagement, content, and link building. One of the greatest parts of local citations is that you never have to worry about them again unless any part of your business information changes. These changes may include moving to a new location, new phone number, make changes to the company name, etc. If any of these things occur, it is important to update your citation listings to maintain the most accurate information.
If you are a business owner or marketer, you know that social media is one of the top ways to interact with potential customers and get your brand out into the public eye. You have probably used Facebook to interact with existing and potential customers, and likely have heard of Instagram as an advertising and interaction platform.
