We are so very excited to announce that our new website is live!
For several months now our brilliant team has been working on a complete website overhaul, from a fresh design to all new content.
A Full List of All of the Website Changes and Why We Did Them:
The original website design was launched in early 2010. At that time we were still learning about design and developing our brand. Max, our brand Mascot (the cute orange monster you see on our site and social profiles) has always been a part of the design, but now he has been freshened up a bit. Jason, our lead graphic designer, created a fresh and more modern design to bring us into 2014.
Obviously any new design needs to be coded, which is where development comes in. However, our old site was not responsive (due to its age) therefore we not only had to recode the site to accommodate the new website design for PC’s, but for tablets and other mobile devices as well. Our new site is completely responsive – so you can now easily view and navigate the site from any computer, browser and mobile device.
Existing Content Rewritten
Just like design becomes outdated, so does content. We always stress the importance in updating website content for improved user experiences and search engine value to our clients – so fresh update for our own site was long overdue. We are excited to have 100% all new content on each and every page of our website and hope that you, our users, will take some time to review the changes and learn more about who we are and what we can do for you!
On-page SEO Redone
Just like design and content become outdated with time, so does SEO. Our old on-page SEO was specific to the old content, so when we rewrote our content we also updated our on-page SEO, including things like: meta titles, meta descriptions, header tags, alt tags, internal linking, etc. This required many hours of keyword research and was a definite labor of love.
Added New Content Sections
In addition to rewriting the content and updating the old content pages with new on-page SEO, we also added a lot of new content pages. As you surf through our services, for example, you will see new overview pages. We have also added a new resource section that includes some great resources for our existing and potential clients, including:
- FAQ’s – Answers to some of our most commonly asked questions.
- SEO Slang – A huge list of industry terms (“slang”) and their definitions.
- Free Tools – The start of a collection of free tools we use that could be helpful for you.
- Website Checklist – A gigantic website checklist for anyone who is launching a new website.
- Client Testimonials – Some of our client testimonials so you can get to know us better.
We hope these resources are useful for clients and other SEO’s looking to learn more about on-line marketing.
We love our little guy Max SO much… and so do our fans! So, we decided to make some fun designs and products featuring Max. On our Max Swag shop you will see some of our featured products, such as t-shirts, tote bags, phone cases, mugs, ect. If you see something you like or want to customize your own product, there is a link to our Zazzle store where you can select the product of your choice and customize it to your liking – happy shopping!
Of course with updated pages often times comes new page URL’s. Anytime you launch a new version of your website you need to determine if any of the page URL’s change. If they do, it is imperative you place a 301 redirect from your old URL’s to your new page URL’s – or you will lose the existing page indexing and any links, in-bound or internal, will also need to be updated or will become broken, causing 404 errors on your new site. No bueno! We built a new silo navigation for our service area and therefore placed 301 redirects on all of our old URL’s.
Hooray! We Are Finally Live!
Launching a new site, particularly one of this size and scope, is a huge task and takes a lot of work. In order to pull something off at this caliber we have literally had a dozen people work on the site – from the initial wireframe creation to the final QA.
I would just like to personally thank all of you who helped make this happen. I am more than pleased with the new site and am proud to share it with friends, family, clients and potential new Eminent SEO fans.
If you have any questions, comments… or would like to know what it would take for our team to redo your site, please contact us! We would love to hear from you!