You may think your do-it-yourself approach to SEO is working just fine and you’ve got no reason to worry about outsourcing your online media marketing solutions, but have you considered your website back-end? The search engines do – in the form of backlinks. So just what exactly is a backlink? Simply put, it’s a link from another website that links back to yours. All search engines, especially Google, include backlinks in their algorithms for rankings. Basically, the higher the number of quality backlinks a website has, the more relevant it becomes in a search query, and the more traffic it’ll get. Easy, right? Maybe not. Read on to learn more about what constitutes a quality link, and how Eminent SEO can help your website get more backlinks.
A naturally-built link profile will prevent your site from fluctuating in rankings on Google and other search engines. Backlinks will also enable your site to rank for keywords that you haven’t even considered optimizing for yet! Search engines prefer a varied and wide-ranging diet of links, so natural appearing Google link building should stem from a fairly large assortment of sources. Blogs, social bookmarking sites, directories, forums, YouTube, social media sites – the entire gamut. Having a link profile which appears to be naturally-built over time by a variety of sources is the ultimate key to getting those high search engine ratings every business is after.
Another way to look at it is to imagine each link to your site as a vote of confidence of sorts – a wide variety of links reinforce your authority – not just among the search engines, but among users and potential clients as well. If your site has indexed backlinks from a large assortment of sources, collected over time, it makes you look, well, legit.
As with all things SEO, the key is consistency and patience. Unfortunately, for the busy business owner, both items may simply be in short supply. Lucky for you, you’ve got Eminent SEO to help you with the process and build quality links for you in a natural way.
Contact us today and get started building those all-important backlinks today!