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Digital Design &
Marketing Blog

Posts on multi-channel marketing, inbound methodology, today’s tactics and techniques

Wednesday, June 18th, 2025 by Jenny Weatherall

Stop Wasting Money on Paid Ads: How to Build a Sustainable Marketing Strategy That Delivers Long-Term ROI

Relying solely on paid ads is costly and unsustainable. Learn how to build a smarter marketing strategy with SEO, content marketing, and lead nurturing for long-term ROI.
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Marketing Strategy
Monday, December 16th, 2024 by Jenny Weatherall

The Future of Marketing: AI, SEO, and What You Need to Know for 2025

Discover the latest in AI and SEO for 2025. Learn about Google Gemini 2.0, OpenAI tools, eCommerce SEO updates, and marketing trends like short-form video and social commerce.
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Marketing Strategy
Wednesday, October 16th, 2024 by Jenny Weatherall

How to Map Out a Buyer’s Journey

Learn how to map out the buyer’s journey and enhance your marketing strategy with actionable steps from awareness to post-purchase.
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Marketing Strategy
Monday, March 13th, 2023 by Jenny Weatherall

10 Marketing Trends and Strategies for 2023

2023 is set to be an exciting year for marketers as strategies evolve with new technology and customer behavior. Are you ready?
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Marketing Strategy
Wednesday, June 22nd, 2022 by Chris Weatherall

Diversity in Advertising: How to Achieve It

Through diversity and inclusion in marketing, your business can execute campaigns and usher in new interest to your brand.
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Marketing Strategy
Wednesday, August 4th, 2021 by Jenny Weatherall

How Digital Marketing Has Evolved Over the Last Decade

Over the past several years, the landscape of digital marketing has continued to morph and grow. It’s been developing since the dawn of the internet, changing to better suit...
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Marketing Strategy
Thursday, May 20th, 2021 by Jenny Weatherall

Is Marketing Science or Art? Why Answering This Question Matters in the Digital Age

When it comes to marketing, what is the best approach? Should you rely on hard facts and data, or on the human connection? To answer these questions, it’s important...
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Marketing Strategy
Tuesday, April 6th, 2021 by Jenny Weatherall

Neuroscience and SEO

As technology creeps closer and closer to understanding and emulating the human psyche, we as marketers and consumers are beginning to see the effects in our everyday lives. Where...
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Marketing Strategy / Search Engine Optimization
Tuesday, November 3rd, 2020 by Jenny Weatherall

Preparing Your Business Marketing Strategies for a Unique Holiday Season

The 2020 holiday shopping season is quickly approaching us. In fact, for many shoppers, it may already be in full swing. This shopping season looks quite a bit different...
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Marketing Strategy
Wednesday, July 8th, 2020 by Jenny Weatherall

How to Use the “Surprise and Delight” Strategy to Improve Customer Loyalty

What is a “Surprise and Delight” Strategy (or for those in the know S&D)? “Surprise and Delight” is a marketing approach that seeks to attract and nurture customers through...
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Marketing Strategy

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