Digital Design &
Marketing Blog

Category Archives: Marketing Strategy

Posts on multi-channel marketing, inbound methodology, today’s tactics and techniques

Wednesday, July 8th, 2020 by Jenny Stradling

How to Use the “Surprise and Delight” Strategy to Improve Customer Loyalty

What is a “Surprise and Delight” Strategy (or for those in the know S&D)? “Surprise and Delight” is a marketing approach that seeks to attract and nurture customers through...
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Marketing Strategy
Wednesday, February 26th, 2020 by Team Eminent SEO

Vol. 99: Listen Up Marketers: Listening is Essential

Listen Up Marketers: Listening is Essential Consumer trends are constantly shifting, making marketing a delicate and ever-changing process. Modern consumers are incredibly discerning, quick to research brands before committing...
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Newsletter / Content & Blogging / Marketing Strategy
Thursday, September 12th, 2019 by Jenny Stradling

Growing Your Business By Targeting Your Smallest Viable Audience

Business isn’t the same as it was 10 years ago. The internet changed the world in ways we’re still trying to fully understand. Companies can no longer continue on...
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Marketing Strategy
Saturday, August 24th, 2019 by Chris Weatherall

The Good, the Bad, and the Ugly: Online Reputation Management Helps All Three

As a business owner in this day and age, you are likely no stranger to the concept of online reviews. The ability to view constant, updated feedback on the...
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Reputation Management / Marketing Strategy / Social Media
Tuesday, June 25th, 2019 by Chris Weatherall

Vol. 91: Business Citations are Not Just for Local

Build Locally, Win Globally For the local business owner, growing a customer base on a global scale may not seem like a smart approach. And for the business who...
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Newsletter / Local Marketing / Marketing Strategy
Monday, May 13th, 2019 by Melanie Stern

Why Guilt Is Good for Marketing and Building Emotional Response

Marketing strategists know the importance of hitting consumers right where it hurts. Depending on the product or service, the creative pitch and delivery should tap into an emotion. Anger,...
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Marketing Strategy / Sales & Pro Tips
Monday, April 22nd, 2019 by Melanie Stern

Top 5 Marketing Trends to Add to Your 2019 Growth Strategy

It’s hard to teach an old dog, new tricks. And for the seasoned marketing professional, dusting off last year’s creative and SEO must-haves isn’t easy – especially if you’ve...
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Marketing Strategy / Sales & Pro Tips
Friday, February 22nd, 2019 by Team Eminent SEO

How Dynamic Landing Pages Help Increase Conversion Rates

Is your company’s website performing at a much lower conversion rate than you are trying to target? You’re not alone. Many company sites fail to generate enough leads due...
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Marketing Strategy / Design & UX Optimization / Sales & Pro Tips
Sunday, December 23rd, 2018 by Team Eminent SEO

The Evolution Of Green Marketing And How It Changed The Way We See Weed

Every good marketer knows that staying on top of the latest trends is key for developing an effective marketing campaign. However, our world is always changing – shifts in...
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Marketing Strategy
Wednesday, December 5th, 2018 by Team Eminent SEO

How to Get Results With Social Proof Marketing

Have you ever wondered why customers choose certain companies or products over others that are similar? The number one reason for this occurrence is social proof. Social proof plays...
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Social Media / Marketing Strategy