Digital Design &
Marketing Blog

Category Archives: Marketing Strategy

Posts on multi-channel marketing, inbound methodology, today’s tactics and techniques

Wednesday, August 4th, 2021 by Jenny Stradling

How Digital Marketing Has Evolved Over the Last Decade

Over the past several years, the landscape of digital marketing has continued to morph and grow. It’s been developing since the dawn of the internet, changing to better suit...
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Marketing Strategy
Thursday, May 20th, 2021 by Jenny Stradling

Is Marketing Science or Art? Why Answering This Question Matters in the Digital Age

When it comes to marketing, what is the best approach? Should you rely on hard facts and data, or on the human connection? To answer these questions, it’s important...
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Marketing Strategy
Tuesday, April 6th, 2021 by Jenny Stradling

Neuroscience and SEO

As technology creeps closer and closer to understanding and emulating the human psyche, we as marketers and consumers are beginning to see the effects in our everyday lives. Where...
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Marketing Strategy / Search Engine Optimization
Tuesday, November 3rd, 2020 by Jenny Stradling

Preparing Your Business Marketing Strategies for a Unique Holiday Season

The 2020 holiday shopping season is quickly approaching us. In fact, for many shoppers, it may already be in full swing. This shopping season looks quite a bit different...
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Marketing Strategy
Wednesday, July 8th, 2020 by Jenny Stradling

How to Use the “Surprise and Delight” Strategy to Improve Customer Loyalty

What is a “Surprise and Delight” Strategy (or for those in the know S&D)? “Surprise and Delight” is a marketing approach that seeks to attract and nurture customers through...
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Marketing Strategy
Wednesday, February 26th, 2020 by Team Eminent SEO

Vol. 99: Listen Up Marketers: Listening is Essential

Listen Up Marketers: Listening is Essential Consumer trends are constantly shifting, making marketing a delicate and ever-changing process. Modern consumers are incredibly discerning, quick to research brands before committing...
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Newsletter / Content & Blogging / Marketing Strategy
Thursday, September 12th, 2019 by Jenny Stradling

Growing Your Business By Targeting Your Smallest Viable Audience

Business isn’t the same as it was 10 years ago. The internet changed the world in ways we’re still trying to fully understand. Companies can no longer continue on...
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Marketing Strategy
Saturday, August 24th, 2019 by Chris Weatherall

The Good, the Bad, and the Ugly: Online Reputation Management Helps All Three

As a business owner in this day and age, you are likely no stranger to the concept of online reviews. The ability to view constant, updated feedback on the...
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Reputation Management / Marketing Strategy / Social Media
Tuesday, June 25th, 2019 by Chris Weatherall

Vol. 91: Business Citations are Not Just for Local

Build Locally, Win Globally For the local business owner, growing a customer base on a global scale may not seem like a smart approach. And for the business who...
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Newsletter / Local Marketing / Marketing Strategy
Monday, May 13th, 2019 by Melanie Stern

Why Guilt Is Good for Marketing and Building Emotional Response

Marketing strategists know the importance of hitting consumers right where it hurts. Depending on the product or service, the creative pitch and delivery should tap into an emotion. Anger,...
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Marketing Strategy / Sales & Pro Tips