Digital Design &
Marketing Blog

Category Archives: Marketing Strategy

Posts on multi-channel marketing, inbound methodology, today’s tactics and techniques

Sunday, December 23rd, 2018 by Team Eminent SEO
The Evolution Of Green Marketing And How It Changed The Way We See Weed
Every good marketer knows that staying on top of the latest trends is key for developing an effective marketing campaign. However, our world is always changing – shifts in...
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Marketing Strategy
Wednesday, December 5th, 2018 by Team Eminent SEO
How to Get Results With Social Proof Marketing
Have you ever wondered why customers choose certain companies or products over others that are similar? The number one reason for this occurrence is social proof. Social proof plays...
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Marketing Strategy / Social Media
Tuesday, July 31st, 2018 by Team Eminent SEO
Comparison Chart of Live Web Chat Software
In our chart below, our criteria heavily favors software whose primary purpose is providing live customer support, rather than helpdesk/tech support or serving as a team chat or CMS...
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Business Tips & Practices / Marketing Strategy / Technology
Monday, July 30th, 2018 by Team Eminent SEO
The Power of Demand Generation for Google’s ‘Zero Results’ Answers
Google’s brief experiment with “zero results” answers – where simple queries would only produce a single, Google-provided result in response – struck many as a bad omen of things...
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Marketing Strategy / Search Engine Optimization
Thursday, July 19th, 2018 by Jenny Stradling
Grow Your Cannabis Business with These Marketing Tips
Marketing cannabis businesses is actually pretty nuanced. For example, you can’t just start a new Facebook account about your marijuana brand and say whatever you want about your products...
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Branding & ORM / Cannabis Marketing / Marketing Strategy
Wednesday, June 27th, 2018 by Lacey Bertnick
Why You Should Invest in Cannabis SEO for Your Canna-Business Right Now
Are you a cannabis business looking for a smokin’ deal? Cannabis SEO is where it’s at. For cannabis companies, it’s important to understand where your advertising dollars are best...
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Cannabis Marketing / Marketing Strategy / Search Engine Optimization
Wednesday, April 25th, 2018 by Melanie Stern
Examples of Neuromarketing Done Well to Help Inspire Your Marketing Strategy
There’s an intuitiveness to digital marketing that if your campaigns aren’t geared toward each platform uniquely, your advertising and social spends may miss your proposed target audience. Why? Whether...
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Business Tips & Practices / Marketing Strategy
Wednesday, April 11th, 2018 by Lacey Bertnick
The ‘Pay to Play’ Era of Digital Marketing Strategies
Marketing has been transforming businesses for ages, since way back in the 1960s when advertising strategies stemmed from one simple creative idea that transformed small businesses into huge, recognizable...
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Marketing Strategy / Paid Marketing
Friday, March 16th, 2018 by Jenny Stradling
How to Build an Aligned Sales and Marketing Strategy
In this post, I want to explore how and why sales and marketing strategies must align. I also want to share some tools that will help you build, monitor...
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Marketing Strategy / Sales & Pro Tips
Friday, February 16th, 2018 by Melanie Stern
How Businesses Are Wasting Money on Marketing That Doesn’t Work
This is probably the conversation I have the most frequently with marketing industry peers and clients. It is just a repetitive chat; the subject gets people animated, agitated, confused...
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Marketing Strategy / Sales & Pro Tips