As technology creeps closer and closer to understanding and emulating the human psyche, we as marketers and consumers are beginning to see the effects in our everyday lives. Where...
The 2020 holiday shopping season is quickly approaching us. In fact, for many shoppers, it may already be in full swing. This shopping season looks quite a bit different...
What is a “Surprise and Delight” Strategy (or for those in the know S&D)? “Surprise and Delight” is a marketing approach that seeks to attract and nurture customers through...
Listen Up Marketers: Listening is Essential Consumer trends are constantly shifting, making marketing a delicate and ever-changing process. Modern consumers are incredibly discerning, quick to research brands before committing...
Business isn’t the same as it was 10 years ago. The internet changed the world in ways we’re still trying to fully understand. Companies can no longer continue on...
As a business owner in this day and age, you are likely no stranger to the concept of online reviews. The ability to view constant, updated feedback on the...
Build Locally, Win Globally For the local business owner, growing a customer base on a global scale may not seem like a smart approach. And for the business who...
Marketing strategists know the importance of hitting consumers right where it hurts. Depending on the product or service, the creative pitch and delivery should tap into an emotion. Anger,...
It’s hard to teach an old dog, new tricks. And for the seasoned marketing professional, dusting off last year’s creative and SEO must-haves isn’t easy – especially if you’ve...
Is your company’s website performing at a much lower conversion rate than you are trying to target? You’re not alone. Many company sites fail to generate enough leads due...