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Marketing Blog

Category Archives: Marketing Strategy

Posts on multi-channel marketing, inbound methodology, today’s tactics and techniques

Wednesday, December 5th, 2018 by Team Eminent SEO

How to Get Results With Social Proof Marketing

Have you ever wondered why customers choose certain companies or products over others that are similar? The number one reason for this occurrence is social proof. Social proof plays...
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Marketing Strategy / Social Media
Tuesday, July 31st, 2018 by Team Eminent SEO

Comparison Chart of Live Web Chat Software

In our chart below, our criteria heavily favors software whose primary purpose is providing live customer support, rather than helpdesk/tech support or serving as a team chat or CMS...
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Business Tips & Practices / Marketing Strategy / Technology
Monday, July 30th, 2018 by Team Eminent SEO

The Power of Demand Generation for Google’s ‘Zero Results’ Answers

Google’s brief experiment with “zero results” answers – where simple queries would only produce a single, Google-provided result in response – struck many as a bad omen of things...
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Marketing Strategy / Search Engine Optimization
Thursday, July 19th, 2018 by Jenny Stradling

Grow Your Cannabis Business with These Marketing Tips

Marketing cannabis businesses is actually pretty nuanced. For example, you can’t just start a new Facebook account about your marijuana brand and say whatever you want about your products...
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Branding & ORM / Cannabis Marketing / Marketing Strategy
Wednesday, June 27th, 2018 by Lacey Bertnick

Why You Should Invest in Cannabis SEO for Your Canna-Business Right Now

Are you a cannabis business looking for a smokin’ deal? Cannabis SEO is where it’s at. For cannabis companies, it’s important to understand where your advertising dollars are best...
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Cannabis Marketing / Marketing Strategy / Search Engine Optimization
Wednesday, April 25th, 2018 by Melanie Stern

Examples of Neuromarketing Done Well to Help Inspire Your Marketing Strategy

There’s an intuitiveness to digital marketing that if your campaigns aren’t geared toward each platform uniquely, your advertising and social spends may miss your proposed target audience. Why? Whether...
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Business Tips & Practices / Marketing Strategy
Wednesday, April 11th, 2018 by Lacey Bertnick

The ‘Pay to Play’ Era of Digital Marketing Strategies

Marketing has been transforming businesses for ages, since way back in the 1960s when advertising strategies stemmed from one simple creative idea that transformed small businesses into huge, recognizable...
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Marketing Strategy / Paid Marketing
Friday, March 16th, 2018 by Jenny Stradling

How to Build an Aligned Sales and Marketing Strategy

In this post, I want to explore how and why sales and marketing strategies must align. I also want to share some tools that will help you build, monitor...
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Marketing Strategy / Sales & Pro Tips
Friday, February 16th, 2018 by Melanie Stern

How Businesses Are Wasting Money on Marketing That Doesn’t Work

This is probably the conversation I have the most frequently with marketing industry peers and clients. It is just a repetitive chat; the subject gets people animated, agitated, confused...
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Marketing Strategy / Sales & Pro Tips
Thursday, January 18th, 2018 by Remy Albillar

How Businesses Can Use Emoji on Social Media While Keeping It Professional

You’ve seen them in text messages. You’ve seen them on Facebook, Twitter, Instagram and a long list of other social medial platforms. You may have even seen them decorating...
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Marketing Strategy / Social Media