Google and their algorithms have people jumping out of their seats and scrambling to fix the penalty warnings they received from Google Webmaster tools. But receiving one of these doesn’t necessarily mean that there is a problem. According to SearchEngineLand “Google might no longer be letting the traffic from the link networks you were in carry weight. You’re not penalized. You’re just not benefiting any longer…Getting a warning doesn’t necessarily mean you got a penalty, it seems.”
All that was in preparation for the release of the Penguin Update (designed to combat Spam) launched April 24th… along with its pal Panda Update 3.5 (designed not to combat SPAM but poor quality pages) – everyone is freaking out. Now that Penguin is fully live, sites are able to determined how much they were affected by this update. If you saw a decrease as early as a few days before the actual launch date then you were hit, if you have seen an increase you benefited from this update – and obviously see no change? It didn’t affect you. Currently, there is no way to determine if Penguin did affect you other than running a search and seeing if you disappeared completely.
To those of you who were affected, you can submit a reconsideration request, however according to Google since this is an algorithm change, all penalties were issued automatically from the system and not by a human. Because of this Google says that a reconsideration request won’t actually help nor will they be considering any of these – only fixing the issues will.