Vol. 89: Remove your Disconnect in Client Expectations

This entry was posted on by .

Vol. 89

Setting Business Expectations Early Saves the Relationship

When you think about it, most of us spend more time with our business associates and coworkers than our families and personal partners. It’s like a marriage of sorts but we don’t always have the opportunity to formulate a plan for the future and revisit those goals as often as we do with our loved ones at home. But maybe we should.

Not everyone delivers communication in the same way. Moreover, not everyone receives communication in the same way. This painful truth, left unchecked, will continue to set the marketing agency and client relationship at odds. Why?

We forget that behind the business titles and job responsibilities, we are all just people. How we perceive words, imagery, body language, voice inflection, and other clues that reveal how we think and the way we might act are often left in the digital dust. And no, emojis just won’t cut it here.

This is our greatest challenge: Knowing that we communicated expectations effectively and verifying that they were received with the same understanding.

But in this virtual age of how business gets done, not every marketing agency can take it old school and meet with clients face-to-face often. Though that would help.

If well-meaning and congruent intentions were enough to keep clients happy, we’d all be with the same advertising and SEO company for the lifetime of the business (or at least a 5-year span). But who does that? Nobody. Would it be easier if we did? Yes.

While we can’t promise that you’ll maintain the marketing alliance or client for an extended period of time, the following will help you get on the same page right from the get-go: from initial contract signings, scope creep, and unexpected business shifts.

3 Rules to Healthy Marketing Agency/Client Relationships

  1. Say what you mean.
  2. Mean what you say.
  3. Document it.

These must-dos will keep emotions on an even keel and help guide your initiatives as a collective transformation, taking ideation into realization with positive results. But your attorneys won’t be invited to this party, because expectations are best set when they are understood, revisited, and attainable. Here’s how.

Read More About Agency and Client Marketing Expectations

Marketing Tip

Tweet This

From the Eminent Team

The Marketing Agency of 2020 A New Paradigm Is Around the Corner

The Marketing Agency of 2020: A New Paradigm Is Around the Corner

Creative and strategic agility are the foundations of marketing in today’s climate. Is your business ready for the next shift?

See Full Article

 

What You Should Know About Inbound Marketing - Eminent SEO

What You Should Know About Inbound Marketing Before You Hire an Agency

Nurturing and building customer engagement is more complex than ever before. Finding that sweet spot isn’t as simple as counting on your brand reputation…

See Full Article

 

 

Avatar for Team Eminent SEO

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

More Posts - Website

Follow Me:

This entry was posted in Business Tips & Practices, Digital Marketing, Newsletter and tagged .
Avatar for Team Eminent SEO

About Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

Leave a Reply

Your email address will not be published. Required fields are marked *