Category Archives: Newsletter

Vol. 65: Will Organic Search Results Survive the Rise of Voice Search and Machine Learning?

Jessica Vrinda Melanie Banner - Eminent SEO

Eminent SEO News: Three New Additions to the Team!

The Eminent team is ever growing. Over the last month, we added three new members to our staff, each joining us with unique skills and specialties. Their futures are so bright, they’ve got to wear shades! Meet the three newest additions to our team here:

Jessica Feldman – Digital Marketing Strategist

Jessica comes to us with a degree in advertising and more than 10 years of marketing experience. Jessica will be using Google Adwords, Facebook Ads and several other platforms to produce viable leads for Eminent SEO and our clients.

Learn More About Jessica


Jessica Feldman With Sunglasses - Eminent SEO

Melanie Stern – Content Strategist

Melanie is responsible for producing premium copy for content pages, blog posts, newsletters and other pieces of content for our clients. She comes to us with more than 30 years of professional experience, including several years in advertising, radio and more.

Learn More About Melanie


MelanieStern_Sunglasses_EminentSEO

Vrinda Mamundi – Pay Per Click Manager

Vrinda has more than 10 years of experience in the online advertising industry, running strategic campaigns for businesses large and small. She will help us expand our pay per click capabilities in new ways to generate online traffic and leads for our clients.

Learn More About Vrinda


Vrinda Mamundi Square Image - Eminent SEO

SEO Focus: Organic Search Results Facing Competition from Voice Search

Several recent articles and reports have touched on how organic search no longer has the market cornered on how people find the information they’re looking for.

Does that mean users are becoming more comfortable with relying on pay-per-click ads? Not necessarily.

As mobile search volume has surpassed that of the desktop variety, voice search is also on the rise.

Baseball Siri - ESEOMeanwhile, machine learning continues to better understand and predicts users’ behavior, and that will continue to change the look of search engine results.

Here are a few takeaways when it comes to the latest developments in organic search, voice search and machine learning:

  • A Stone Temple Consulting study found 60 percent of people want more results available via mobile search in lieu of visiting a webpage. Are digital marketers adjusting their strategies accordingly?
  • There are a multitude of incentives for consumers to turn to voice search rather than typing a query into a search engine. This trend will likely accelerate, rather than fizzle out.
  • New consumer behaviors, driven by improved voice technology, must be accounted for.
  • The first shake-up being driven by voice search will be for eCommerce businesses. They will need new digital marketing strategies to keep pace.
  • Closer analysis of how voice search, along with machine learning, could substantially change how marketers view the value of organic search results.

Other SEO Industry News

1. Google is planning to livestream its updates and announcements regarding AdWords and Analytics on May 23. Read more…

2. Entrepreneur Magazine recently covered why you should invest significantly in content marketing, even with the few risks and uncertainties that accompany the practice. Read more…

3. Google is saying it hopes to launch its official mobile-first index by the end of the year. Read more…

4. Business research firm Clutch recently conducted a large survey on how small businesses plan to address and invest in SEO in 2017, concluding that many need to adjust their strategies. Read more…

March Blog Roundup

Here are the must-see posts that went live on the Eminent SEO blog in March:

Tips For Balancing Digital Marketing And Creative Writing - Eminent SEOWriter By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and Creative Writing

If you have a passion for creative writing in your free time but your duties as a digital marketing professional are a little more straightforward, here are six tips on how you can balance the two pursuits.


What Is Neuromarketing - Eminent SEOWhat Is Neuromarketing and Is It Better Than Traditional Marketing?

Regardless of whether you’re familiar with the term “neuromarketing,” you’ve probably read or heard about some of the insights marketers have learned from it. But what is neuromarketing really, and how much do you need to know about it?


Featured Service: Website and Digital Asset Audit

Given what you now know about how organic SEO is facing competition from other modes of search, it’s important to not only optimize your website, but to have other marketable, lead-generating assets. When businesses first make an inquiry into Eminent SEO, we often start with an audit before we have them commit to a month-to-month contract.

Our auditing services actually go well beyond the prospect’s website(s). We also evaluate all other brand collateral – online and offline – and evaluate whether these assets are legitimately bringing attention to the brand – and if it’s the right kind of attention. From there, we will offer suggestions and submit a proposal for how we can build up the prospect’s online presence and brand, month by month.

If you’re unsure if your website and digital assets are bringing in the right kind of traffic and want to put your best foot forward, give Eminent SEO a call today at 800.871.4130.

Learn More About Our Auditing Services

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 64: Five New Additions to the Eminent Team; Study Calls Infographics into Question

Eminent SEO Team Continues To Expand

Eminent SEO News: The Team Continues to Expand

The Eminent SEO team is rapidly expanding! Over the last month, we’ve added five new members to our staff, all with unique specialties to help us explore new ventures and do more for our clients.

Meet our newest team members now:

Hung Tran – Organic Marketing Strategist

Hung is one of two new members of our organic marketing department. A graduate of Arizona State University, Hung will help develop strategic campaigns to help build organic backlinks to our clients’ websites, in addition to performing day-to-day outreach. Hung believes that backlink building is crucial to healthy SEO practices.

Learn More About Hung


Hung Tran Eminent SEO Headshot

Mark Meza – Social Media Strategist

The newest member of our social media department, Mark has lived and traveled all over the country and has experience in managing tours for some of hip hop’s top artists. Mark brings keyword research, SEO and blogging skills into his new role as a social media strategist.


Mark Meza Eminent SEO Headshot

Nicola Yap – Organic Marketing Strategist

We’re also happy to count Nicola as another new member of our organic marketing team. A graduate from Boston University with a public relations degree, Nicola comes to us with a background in copywriting and social media management. She will focus on developing and managing outreach campaigns for our clients.

Learn More About Nicola


Nicola Yap Eminent SEO Newsletter

Remy Albillar – Content Writer

For creative writing and SEO-driven content, we looked no further than Remy Albillar. He has his master’s degree in creative writing from Emerson College in Boston, and he’s served as a copywriter within multiple industries. Now, Remy is in charge of writing and revising blog posts, content pages, newsletters, eBooks and more.

Learn More About Remy


Remy Albillard Eminent SEO Headshot

Sara Korn – Content Writer

Sara is another new asset in our expanded content team, and she comes to us with a background in marketing and graphic design. Having owned her own company and written books, Sara will boost our copywriting and content efforts by producing optimized and engaging content pages, blog posts, newsletters and other digital assets.

Learn More About Sara


Sara Korn Eminent SEO Headshot

What’s New in SEO: Not All Infographics Are Created Equal

A new Moz-BuzzSumo study found that content marketers aren’t getting the type of ROI they hoped for out of a time-intensive content piece known as an infographic.

In a study of more than 1 million articles (with just under 100,000 infographics involved), Moz and BuzzSumo found that infographics clearly get the lowest number of average shares, compared to list posts, videos and even quizzes. More than 50 percent of the infographics in the study’s sample earned zero backlinks, while 25 percent of them were shared fewer than 10 times across all networks.

Moz Founder Rand Fishkin even proclaimed, “The age of infographics is dying, and most of them are quite bad,” as quoted by the research and ratings firm Clutch.

On the Bright Side

While the Moz-BuzzSumo study seemed to put infographics in a negative light, not all hope is lost.

On average, infographics were found to do reasonably well when it comes to earning links from other websites. The Moz report concluded the reason most infographics appeared to do so poorly was a “recent trend to turn everything into an infographic leading to many poor pieces of content.” Some of these creations actually did really, really well, earning 10,000 shares or more.

The takeaway is not everything needs to be turned into an infographic. If you have great facts or stats and a strong design team, then an infographic could make sense in the right context. Otherwise, don’t waste your team’s time on a mediocre image that’s going to return little on your investment.

Other SEO Industry News

1. In early March, Google appeared to launch an unconfirmed ranking update that targets link and content quality. SEO experts are calling the new update Fred. Read more >

2. Google announced it plans to dilute the power of exact-match keywords, meaning that its algorithm will get smarter and account for more close variants of keywords. Read more >

3. Forbes recently explained the complexity of the ever-changing SEO game, and that better rankings don’t just happen overnight. Read more >

February Social Media Roundup

In case you missed us on social media in February, here is a taste of what you missed. (Look out for the donuts video!) Feel free to click on any of the images to see the caption and interaction that went with it.

A post shared by Eminent SEO (@eminentseo) on

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A post shared by Eminent SEO (@eminentseo) on

A post shared by Eminent SEO (@eminentseo) on

Featured Services: Video Marketing and Website Content

While the Moz-BuzzSumo study called the effectiveness of infographics into question, it did conclude that videos, list posts and quizzes get the most shares, and that research-backed articles and opinion-forming journalism earn the most links and media mentions.

With those takeaways in mind, Eminent SEO continues to offer high-quality video and web content services.

From concise, entertaining videos for social media to in-depth, authoritative packages, Eminent SEO can work with your team to create video that will turn heads and generate shares.

For web content, we’ve got you covered on everything from regular website content pages to landing pages to blog posts. For example, we’ve recently started building out large resource sections on our clients’ sites. This provides value to visitors – at no cost to them – building brand awareness and loyalty.

To see how we can fix your company up with new videos and website content, give us a call today at 800.871.4130.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 63: Another New ESEO Team Member; Google Explains What Crawl Budget Means

Eminent SEO News: The Team Continues to Grow

Thanks to some new clientele and additional projects, the Eminent SEO team is rapidly expanding. In the middle of January, we added another member to to team, and we plan to have at least five more people start this month!

Meet the newest member of our staff here:

Jacqlyn Cvitkovich - Eminent SEO Tall

Jacqlyn Cvitkovich – Social Media Strategist

Jacqlyn is the newest asset to our social media team. She is responsible for maintaining and expanding our clients’ social media presence on all major platforms through compelling visual and written content. With a background in music and an affinity for pop culture, Jacqlyn looks to develop unique social strategies to drive traffic to clients’ websites.

Welcome to the team, Jacqlyn!

More About Jacqlyn

What’s New in SEO: Google Clears Up What Crawl Budget Means

If you’ve ever heard the term “crawl budget” when talking to your web department or a digital marketing agency, you may have had trouble figuring out exactly what they were talking about.

Google Crawl Budget - Paul Rudd What - ESEO

Don’t sweat it: It’s not an easy concept. To clarify what crawl budget really means, Google recently released a blog post on the topic. In the very first sentence, Google department head Gary Illyes acknowledged that he’s heard many definitions floating around for crawl budget.

Illyes continued to say that he’s not certain what crawl budget means to different SEO experts and marketing agencies, but that he set out to clear up what the term means for Googlebot, Google’s web crawler that peruses websites for new pages and content to index for the search engine.

Illyes then stated that most websites don’t have to worry about their crawl budget. Sites with “fewer than a few thousand URLs” will be crawled efficiently, most of the time, he wrote. Very large websites, however, need to take their crawl budget into account.

Highlights of the Google Blog Post

So, what exactly is a crawl budget? Here are the key takeaways from Illyes’s blog post to help you understand what crawl budget means:

  • Crawl rate limit determines a threshold for how often and how fast Googlebot can crawl your website without overloading your server.
  • Crawl demand refers to how often Googlebot should return to your website to crawl its pages, based on popularity, new content, etc.
  • Crawl budget, thus, is a combination of crawl rate limit and crawl demand. Essentially, it’s how many pages Googlebot can crawl on your website and how frequently it should crawl the site.

If you want to learn what your site’s crawl budget is AND set your crawl rate limit, all you have to do is use Google Search Console. Keep in mind that if you set a higher crawl rate limit, it doesn’t necessarily mean Googlebot will crawl your site more often.

For more on crawl budgets and to read Illyes’s answers to FAQs on the topic, read the full Google blog post here.

January Blog Roundup

We started off January with a different kind of blog post, one that explains how our company is pitching in to help a local business that suffered a major setback last year. Also on our blog, we offered an in-depth look at progressive web apps, a new technology that combines the best features of a phone app and a mobile website.

The January highlights of our blog are as follows:

Phoenix Graphics Firm Think Graphics Rebuild - Eminent SEOEminent SEO Pitches In to Help Phoenix Graphics Firm Rebuild Scorched Office

Last year, Think Graphics & Printing Solutions lost its downtown Phoenix office when a fire overtook the building. When we heard the heartbreaking story, we felt called to help this fellow Arizona business! Find out how we are helping Think Graphics raise money to rebuild its office, plus how you can pitch in too.


Progressive Web Apps Technology - Eminent SEOProgressive Web Apps: The New Frontier for Mobile Browsing and Marketing

Have you been exploring the ways that a mobile app could promote your business? Well, read this blog post first, because there’s a new alternative. Learn all about progressive web apps, a Google-developed technology that brings app-like features to mobile websites.


Our Commitment to Ethical Marketing

When you enlist Eminent SEO to help out with your website, your social media accounts, your email marketing or any other channel, it’s important to point out that we are committed to ethical hiring and marketing practices.

We don’t use black hat tactics to help your site climb up the search engine rankings, and we don’t cut corners when producing content on your behalf. We pride ourselves on transparency, and team works closely with yours to expand your brand’s reach and drive traffic to (and conversions on) your website.

To learn more about our ethical marketing practices and how we can customize a strategy to expand your digital presence, talk to us today at 800.871.4130!

 

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 62: Three New ESEO Team Members; Google Penalizes Pages with Intrusive Mobile Interstitials

Eminent SEO News: 3 New Hires

As the Eminent SEO client base expands, our team does as well. Over the last month, we have added three new members to the Eminent SEO team, and we’re looking to hire more!

Meet the three newest members of our team:

Trista Sobeck – Content Writer

Trista is the newest writer here at Eminent SEO. We already have her working on website pages, blog posts, eBooks, newsletter, social media posts, marketing emails and more for our premium clients. Trista has a Creative Writing degree and comes to us with a background in writing for everything from small boutique agencies to Fortune 500 companies.

Welcome to the team, Trista!


Trista Sobeck Content Writer - Eminent SEO

Holly Salars – Outreach Coordinator

Holly, our new outreach coordinator, is performing administrative duties for Eminent SEO, in addition to publishing blog posts for clients and building business relationships on their behalf. Holly has a background in several industries, such as health care, hospitality, food and beverage, construction, child care, addiction rehabilitation and more.

Welcome aboard, Holly!


Holly Salars - Outreach Coordinator - Eminent SEO

Theresa Nacho Montiel – Senior Graphic Designer

Theresa is the new Senior Graphic Designer at Eminent SEO who produces strategic and original imagery for website designs, blog posts, social media posts, eBooks and more. Theresa has more than 10 years of experience with Adobe programs such as Photoshop and Illustrator, and she believes that design is more than pretty pictures: It’s a business solution.

Welcome, welcome, welcome!
More About Theresa


Theresa Nacho Montiel Senior Graphic Designer - Eminent SEO

What’s New in SEO: Google Targets Intrusive Mobile Interstitials

Have you ever clicked a link on social media or in Google Search and you were served a full-page pop-up that you had to click out of to see the desired content? If you hate when that happens, you’re not alone.

Just last week, two high-ranking members of Google confirmed their company began targeting websites that use so-called intrusive mobile interstitials before serving the content that actually shows up in the search engine results. Basically, Google has started penalizing pages that are interrupted by an interstitial right out of mobile search. A penalty will either put the page out of Google’s radar or push it way down in the mobile search results.

Google officials, however, said that the penalty does not apply to pages the user could click through to after landing on a certain page from search. In other words, if you open a website from Google Search and an intrusive interstitial only pops up after clicking to another page on that website, then the site won’t suffer any penalties.

Here are some other instances where certain interstitials won’t warrant a Google penalty for a website:

  • When the interstitial is for legal obligations, such as to verify the user’s age or warn them about cookies
  • If the interstitial pops up ahead of non-indexible content that is behind a paywall
  • When a pop-up banner only covers a small portion of the screen and is easily dismissible

But Who Uses Intrusive Interstitials?

An obvious example that comes to mind of a website with intrusive interstitials is Forbes.com. Whether you’re going to the homepage or you’re clicking on a specific Forbes article from social media or search, you’re immediately served a “Quote of the Day” full page before arriving at your desired reading content. This is true whether visiting Forbes from your mobile device or desktop.

Forbes Intrusive Mobile Interstitials Screenshot - ESEO

While the Forbes interstitial is fairly benign and it still takes you to your desired page after 5 seconds (unless you manually click out of it), it’s still quite frustrating if you’re trying to pull up an article quickly. The “Quote of the Day” page isn’t an ad by itself, but as you can see, they sneak an ad in there while you’re waiting for the article to appear, which is more prominent on mobile.

The Forbes site has been doing this for several years, but its web content team might want to put an end to it, based on Google’s recent targeting of this practice. Then again, Forbes is a news website and may not care all that much about organic search engine rankings, so it’s anybody’s guess as to whether they’ll kill off the “Quote of the Day” interstitials.

For those of you who do care about your organic rankings, the lesson here is to get rid of intrusive mobile interstitials that cover most, or all, of certain pages on your website. You’re especially going to want to do this if the pages in question show up high in Google mobile search. To read more about Google’s new penalty rollout, check out Search Engine Land’s report.

December Social Media Roundup

We had a busy, but rewarding holiday season here at Eminent SEO. How were your holidays? As the month progressed, we again saw strong engagement on our Instagram account. See the best of our social media shares from last month:

A photo posted by Eminent SEO (@eminentseo) on

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December Blog Roundup

On the Eminent SEO blog in December, we covered a pair of social media-related topics. One dealt with social media directly – copywriting for social media – while the other has very close ties – GIF images. So if you want to upgrade your social game, read through the following blog posts very carefully. Below is an overview of those two posts.


Why Well-Written Social Media Copy Makes Difference - Eminent SEOWhy Well-Written Social Media Copy Makes a Difference

While the average social media manager doesn’t have to be a writer, per se, it is still imperative to write strongly on any social platform. Learn why strong social media copy makes a difference, and get a few tips on how to write specifically for Facebook, Twitter and LinkedIn.


Beginners Guide To GIF Images In Marketing - Eminent SEOGIF Images Are Clever Tools in the Right Marketer’s Hands

Animated GIFs are the life of any social media thread, and they aren’t going away anytime soon. Are you familiar with the five different types of GIFs? You’ll learn all about that plus the legal considerations of sharing GIFs when you read this insightful blog post.


Quality over Quantity Marketing

Now more than ever, Eminent SEO is a firm believer in (and practitioner of) quality over quantity when it comes to digital marketing solutions. That’s why we refer to ourselves as a boutique marketing agency.

It’s easy to see that one great blog post can do more for a website and a brand than several mediocre posts. Likewise, one viral social media share can pay more dividends than dozens of run-of-the-mill social posts. This is why when we look over a client’s objectives for the month, we don’t think in terms of, for example, how many blog posts they need, but instead we ask, “How can we produce remarkable content that knocks it out of the park for them?”

In short, we focus on quality over quantity because readers now demand it, and because that’s what it takes to excel in today’s SEO environment. Anything less would be uncivilized.

To learn more about our unique approach to marketing and how we can help your business, call us today at 800.871.4130.

Happy New Year!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 61: Eminent to Help Spread Holiday Cheer; Google Retires Knowledge Graph Snippet Overlays

Operation Santa Single Style - Eminent SEO ArizonaEminent SEO News: Help Us Help Out Families in Need This Holiday Season!

Eminent SEO is excited to support Operation Santa Single Style this holiday season, which will provide gifts to single-parent families in need in Arizona. We’re always eager to do our part and give back to the local community, especially during the holidays when so many are struggling to put food on the table while having enough to buy their children presents.

Operation Santa Single Style would appreciate YOUR support this year, as well. Please visit the group’s online registry if you’d like to pick out a toy for a child in need or make a monetary donation.

If you live in Arizona and want to know where to drop off your gift donation, please email danielle@eminentseo.com. You can also email the same address to ask where to ship the gift, if you live out of state.

Thank you for your consideration of supporting a family in need this winter. If you’d like to learn more about Operation Santa Single Style, please visit the group’s Facebook page. Happy Holidays!

What’s New in SEO: Google Kicks Knowledge Graph Snippet Overlays to the Curb

Beginning in January 2014, when a user conducted a Google search, the results page would feature gray text off to the right of the URLs of many entries. If you hovered over that text, a small pop-up would emerge that would tell you about the overall website or the company behind the page you would potentially visit.
The Walking Dead Knowledge Graph Snippet Overlays - ESEO
Well, say goodbye to that feature. Search Engine Land confirmed with Google in November that Knowledge Graph snippet overlays, as they’re called, have been retired.

Why? Low usage, apparently.

So, the feature failed to last even three years in the search engine results pages. While it appeared like it could be helpful for users, it seemed to provide little-to-no benefit to publishers. The snippet overlays contained up to three links, but none would lead directly to the company’s website. One might go to the business’s Google+ page, but that’s about it. For the few users who did take advantage of the snippet overlays, the links ended up being distractions to the page Google featured in the search results.

Don’t worry, though: Google still places a major emphasis on its regular Knowledge Graph, which you might see in line or off to the right of your desktop search results, depending on the query. This indispensable feature likely played a part in the demise of snippet overlays, for which we say, “R.I.P. We hardly knew ye.”

Doctor Strange Google Knowledge Graph Cards

A Knowledge Graph appears in the right half of this Google search results page.

November Social Media Roundup

Our Instagram account continued to grow in November! And on Twitter, we increasingly lent our voice and expertise to some of the latest topics in our industry. See the best of our November social shares below. Click on any of the photos to see the accompanying caption and more info about the image. We also invite you to keep up with our latest social stuff by following us on Instagram and Twitter.

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November Blog Roundup

In November, we revisited one of the hallmarks of SEO best practices: anchor text optimization. We then gave our take on some recent tech news: the impending death of the mobile video app Vine. If you missed any of our November blog posts, get caught up here:


Is Keyword-Rich Anchor Text No Longer Necessary - Eminent SEOIs Keyword-Rich Anchor Text No Longer Necessary?

Considering Google’s “Penguin” series of algorithm updates and all of the ranking factors the search engine now has, you might think that optimizing your anchor text is no longer crucial. Well, you’d be wrong. Find out the continued importance of anchor text optimization.


Death Of The Vine App Social Media - Eminent SEOWhat Killed the Vine App – Or Is There Still Some Hope Left for It?

In late October, Twitter announced that it would be shutting down the once-popular Vine app. Although there are a few investors rumored to be interested in buying Vine, the video-sharing service’s best days appear to be behind it. Let’s look at what led to Vine’s apparent demise.


Keep Your Eyes Peeled: New-Look Website to Come

As a final note, we’re excited to share that we have made progress on the behind-the-scenes reconstruction of EminentSEO.com! In the coming months, we will roll out a new-look website that will feature sleeker navigation, new visuals and a more descriptive, yet clearer picture of the many services we offer.

The time for a refresh is now! As you’re waiting for the debut of our website redesign, keep enjoying our blog posts, online newsletters, Max swag and more. Thank you for supporting Eminent SEO.

Until next time, see ya online!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 60: Two New Eminent Team Members; Google Tests Mobile-First Indexing

Eminent SEO News: Two New Team Members

Over the last couple of months, Eminent SEO has added two new valuable members to its team. Let’s introduce you to them now:

Danielle Knox – Creative Director

Our new Creative Director, Danielle, plans projects, oversees the creative process for clients, and gives guidance to the creative team here at Eminent SEO. As our lead creative strategist, Danielle follows the latest trends in design, advertising and marketing, is a company brand advocate, helps attract clients, and hires creative staff. Danielle comes to us with more than 17 years of graphic design experience. Welcome to the team, Danielle!

Danielle Knox Headshot Art - Eminent SEO

Ashton Stradling – Creative Producer

Ashton is getting his feet wet in the digital marketing industry after graduating from Highland High School in the spring. Ashton manages social media accounts for clients, optimizes web content, creates videos, designs images, and assists with administrative tasks. Welcome, Ash 10!

Ashton Stradling Headshot Art - Eminent SEO

What’s New in SEO: Mobile-First Indexing Underway

In an early November blog post, Google announced it is testing out mobile-first indexing for its search engine. Indexing, if you’re wondering, has to do with which pages of a website Google can evaluate and rank in search. It’s easy to “noindex” a webpage, and there are strategic reasons for doing so, but for the most part, a majority of individual webpages are indexed by Google and other search engines.

Google’s new announcement acknowledges that search users are now using their phones more often than their desktop and laptop PCs. This entire time, Google has always evaluated the desktop version of a webpage and then determined the page’s ranking from there. This is true even if you entered a search on a mobile device and received a list of results. What you saw was a list of mobile results based on the desktop strength of each page.

But now, the algorithm is in the process of changing, based on users’ habits.

“We’ll continue to carefully experiment over the coming months on a small scale and we’ll ramp up this change when we’re confident that we have a great user experience,” Google Product Manager Doantam Phan wrote in the blog post.

Although mobile-first indexing is still in the experimental phase, you should expect it to be the standard before long. If your website is already responsive, the good news is you don’t have to do anything (other than make sure the site provides a great user experience).

Sean William Scott Old School Fist Pump

If you have a mobile site that is different than your desktop version, then unfortunately you’re going to have to take a few steps to adjust to Google’s plan to prioritize mobile first. See the aforementioned Google blog post for some tips on how to not get left behind.

For more understanding on the importance of responsive design, see this blog post we published earlier this year.

October Social Media Roundup

Our Instagram shares were more colorful than ever in October. We recently started doing an Instagram-first approach to shooting and creating photos for social media, and we’ve seen a boost in engagement since. The best part is the images share well to Facebook, Twitter and other platforms, too.

Below is a quick look at some of our best and brightest social shares from last month. If you’d like to see the caption or learn more about any of the following photos, just click on the likes or comments icon on the bottom of the image that piques your interest.

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October Blog Roundup

What’s the latest insight on marketing and search engines from the experts at Eminent SEO? Check out our October blog posts to build your skills and knowledge so you can stay ahead of the competition. Subscribe to our blog, if you have not done so already, to see the posts the day they go live.


AMP Platform Your Website Join In - EminentSEOSo Many Changes to AMP Content In Google Mobile Search: Let’s Recap

Accelerated mobile pages (AMPs) debuted earlier this year, and there’s been a whirlwind of changes in the last couple of months. This platform is now open to everyday businesses and websites, so get caught up on all of the recent developments here.


Health Conscious And Sales Focused - Eminent SEOGatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Gatorade recently kicked off an ad campaign with a message that seemingly would stunt sales of the company’s signature product. If your business has a product with a perceived drawback, learn how you can leverage that weakness into a marketing opportunity.


Is Email Marketing Dead - Eminent SEOEmail Marketing Is Far from Dead: Here’s Why

Email seems like a boring, outdated channel for marketing, right? Not so fast. Studies show how ubiquitous email usage is, plus how it usually provides a much higher ROI than other channels. Learn how to build a targeted, results-driven email campaign here.


Featured Service: Email Marketing

As seen in one of our blog posts above, email has reestablished itself as the marketing channel of choice for businesses to build contacts, nurture leads and delight prospective and existing customers.

But now, we know better than to blast every email message we create to our entire contact list. The key is to segment your contacts according to where they are in the buyer’s journey, and then tailor your messages to those individual audiences. Research says that email marketing has an ROI of $8 for every $1 spent.

Email Marketing 91 Percent Of Consumers - Eminent SEO

At Eminent SEO, our email marketing services include:

  • Email Marketing Tool Set-up and Form Integration
  • Custom Email Design Templates
  • High-quality Email Marketing Content
  • Contact List Organization by Buyer Type
  • Segmented Email Campaigns
  • Monthly or Weekly Newsletter Blasts
  • Gated Website Content to Build Your Contact List

If you’re not already, start taking advantage of targeted email campaigns today! Call Eminent SEO at 800.871.4130 for expert help with email content, contact list segmentation and much more.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 59: Eminent SEO’s 7th Anniversary; Google Penguin 4.0 Rolls Out, Makes Minimal Impact

Eminent SEO 7th Anniversary - Google Penguin 4.0 NewsletterEminent SEO News: It’s Our 7th Anniversary

Go shorty, it’s our birthday …

Eminent SEO was formed in October 2009 as a three-person team, but we have consistently grown since then and we are celebrating seven years in business this month! In the past year, we stretched our legs and moved into a bigger office in Mesa, Arizona, and we’ve added key new members to our team as well as a diverse lineup of new clients.

Thank you to all of our followers, clients and partners for helping us grow over the past seven years! Here’s to many more years of serving you!

More Eminent SEO News: We’ve Added a New Help Desk Feature

Already a client of Eminent SEO? Now you can reach us any time you want with our new online help desk feature!

Now, instead of trying to track down individual tasks or figure out which person in our office to email, you can just send us your questions or requests through this new online portal that branches off our website. In most cases, we will respond to your submission within one business day.

Click on the screenshot below if you’d like to be taken to our help desk right now:

Eminent SEO Helpdesk Submit Request Screenshot

What’s New in SEO: Google Penguin 4.0 Is Here

According to many reports, the Google Penguin 4.0 update began rolling out on Sept. 23. According to Search Engine Roundtable, not many websites saw a huge difference in their search rankings that first weekend. In fact, nearly 600 people responded to a poll on Search Engine Roundtable and 73 percent of them said they saw no changes in rankings around the time the Penguin 4.0 rollout began.

According to Search Engine Land, these are the attributes of the Google Penguin 4.0 update:

  • The Penguin filter is now supposed to run in real time with the Google search algorithm, rather than updating and taking effect periodically.
  • Penguin now is more page-focused instead of site-focused. So now, if you have a page that is flagged for having too many poor or spammy backlinks, it shouldn’t pull your entire website down in the search rankings.
  • Since Penguin is now supposed to run in real time, you won’t see a Penguin 5.0, 6.0, etc. Google won’t have to confirm future Penguin updates from here on out. Penguin will just run consistently now.
  • Penguin 4.0 is potentially still rolling out. Each major update like this is usually a multi-day process. Just don’t expect Google to confirm when the rollout is complete: SEO reporters usually have to pull teeth to find out answers such as that.

Google Says ‘I Release You’ to Websites with a Penguin Penalty

Search Engine Land also reported Google started releasing websites with a Penguin 3.0 penalty the week after Penguin 4.0 began rolling out.

Google authority Gary Illyes made it sound as if Google would remove the penalties in a matter of days:

Penguin 3.0 rolled out in October 2014. That means some websites have waited nearly two years for their Penguin penalty to be removed.

As a reminder, the Penguin filter targets websites that have received a high volume of unnatural, low-quality and/or spammy backlinks. In the past, SEO specialists would try to boost the search rankings of a website by focusing on the sheer volume of backlinks it boasted. Now, thanks to Penguin, the name of the game is high-quality backlinks.

If you need some tips on how to review your backlink profile and adjust your site so it doesn’t get hit by Penguin, read this post we wrote back in January after many SEOs speculated that Penguin 4.0 was underway (which, as you can now see, was not the case).

September Social Media Roundup

If you missed our social posts in September, get caught up here. We were particularly active on Instagram last month, sharing motivational business quotes and eye-catching photos. If you haven’t followed us yet on Instagram, check out our profile. For the best of all of our September social media shares, see below.

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

September Blog Roundup

In September, our blog was highly focused on SEO topics, such as keyword research and organic search results. Google frequently updates and changes its search engine algorithm, so it’s important to stay up on best SEO practices if you want your website to rank well. You can head over to our whole blog by clicking here, or you can see an overview of our September posts by reading below.

Your Guide to Keyword Research in 2016 Going into the New Year

Google’s search algorithm is much smarter about keyword usage than it used to be. You no longer have to keyword stuff a page and use the exact phrase verbatim every time. Modern keyword research is all about who is searching these terms and what their intentions are once a search engine delivers their results. Here’s how to approach keyword research heading into 2017.

It’s Indisputable: Organic Search Results Are Better than Paid Spots

Did you know that organic search results deliver better, more consistent results than paid online ads, social media, email, etc.? Therefore, it’s a must that you use your website to try to aim for some page 1 results on Google and other search engines. Here’s how to approach and develop your team’s organic search results strategy.

How to Survive in the Current Organic Search Results Landscape

This post builds on the previous entry in giving you advice on how to compete in the organic search rankings world. Additionally, we particularly focused on how to shoot for high rankings in the face of all of the changes Google has made to the layout of its search engine results pages in the past year. So, enhance your organic search strategy by reading here.

Featured Service: Pay Per Click Management

Although we’re adamant about the power of high organic search rankings, as you just read, the reality is it can take a long time to achieve them. In the interim, it helps to try your hand at pay per click advertising as a way to draw users to your website.

Pay per click (PPC) is a short-term strategy that can hold you over until you start seeing your website’s organic search rankings rising. If you do decide to dip your toes into this form of online marketing, you need to be strategic about which keywords you target, lest you can blow through your marketing budget. It also helps to run several individual PPC campaigns, targeting a few different keywords that are relevant to the offer you’re promoting.
Google AdWords Instant Traffic PPC - Eminent SEO
If you enlist Eminent SEO to manage your pay per click advertising, we can set you up with several different campaigns, not only targeting multiple keywords, but on different channels as well, such as Google AdWords and Bing Ads. Once your campaigns are up and running, Eminent SEO can deeply analyze which ones are returning a high ROI and which ones we either need to address or abandon.

If there is a particular campaign that is paying dividends, we usually recommend pulling money from a struggling campaign and redirecting it toward “the winner.” And once we see your organic search rankings rising to prominence, that’s the time when we can draw down your PPC advertising and redirect more budget toward your organic search marketing and other areas.

Click to learn more about our Pay Per Click Management Services, or call us today at 800.871.4130 to get help on running strategic, ROI-driven PPC campaigns.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 58: Big Changes in Store for Eminent; Google Mobile-Friendly Label Removed

Big Changes In Store For Eminent SEO

Eminent SEO News: Many Big Changes Coming

Many big changes have happened – and are about to happen – around the offices of Eminent SEO. For starters, we’ve recently added two more members to our staff: Ashton Stradling and Danielle Knox. We’ll tell you even more about these exciting additions in next month’s newsletter, but for now let’s get to a few other happenings.

Also worth keeping an eye on is a website revamp in the works. We have plenty of new professional photos of our team to work with – as alluded to in last month’s newsletter – so look forward to a site that will blow you away visually and user experience-wise.

In other recent news, we’ve recently closed a deal with a new premium client, and we’re offering new service packages to all current and prospective clients. If you want to learn more about these customizable offerings, just give us a call any time.

And in more general news, we’re prepping for the holidays around here. Halloween, Thanksgiving and Christmas are just around the corner, and we’re getting ready to kill it for our clients when it comes to holiday online traffic!

Follow us on social media to stay abreast of all the changes to come regarding all things Eminent SEO.

What’s New in SEO: Google Mobile-Friendly Label Is Retired

As we pointed out in a blog post on responsive design earlier this year, Google explicitly identifies mobile-friendly webpages when you conduct a search via smartphone.

Well, that is no longer the case, according to Search Engine Land. As of the end of August, the “Mobile-friendly” label in Google Search is M.I.A. The company gave about a week’s notice before the change, but now it is official.

To see an example, in the aforementioned blog post from January, we showed a screenshot of mobile search for “Flower Store Phoenix.” The results at the top of the organic list were all designated “Mobile-friendly,” as you’ll see in the screenshot in that post.

If we search the same term now, here’s what we see:Google Mobile-Friendly Label Missing - Eminent SEO

Wait, does that mean we have no idea if the result we click leads to a mobile-friendly site?

Im Afraid Geena Davis The Fly - ESEO

Don’t worry about it too intensely: Google is on record saying that 85 percent of all pages in the mobile search results are now deemed mobile-friendly. That number is only going to increase over time.

Just because the label has disappeared doesn’t mean websites aren’t still being judged by their mobile friendliness. Having a mobile-friendly site certainly remains a ranking signal in mobile search, according to Search Engine Land.

If you’re not sure if your website, or any other one you plan on visiting, is optimized for mobile devices, try Google’s Mobile-Friendly Test or even ResponsiveTest.net.

August Social Media Roundup

As part of our social media outreach in August, we were particularly vigilant about using Twitter to share many of the outstanding SEO- and tech-related articles we’ve recently come across – from all over the web. In fact, if you read everything we shared on that platform last month, then you’re halfway to becoming an SEO guru. If you haven’t followed us on Twitter yet, please give our timeline a look. Additionally, below you’ll find a recap of our most memorable social media shares in August from our Twitter, Instagram and Facebook accounts.

A photo posted by Eminent SEO (@eminentseo) on

A photo posted by Eminent SEO (@eminentseo) on

August Blog Roundup

We’ve got website tips here! Have you migrated your site to a secure domain? In other words, does it start with “https” now? If you’ve done so, make sure it’s not causing you SEO errors. Also, if you’re looking to draw better qualified traffic and convert your visitors into customers, our latest blog posts will give you a leg up in the race. Subscribe to our blog if you haven’t done so already, and check out recaps of our latest blog posts immediately below.

Words Will Sometimes Hurt You: How to Use the Right Words on Your Website to Drive Conversions

I’ve got the power! Did you know that there are certain groups of “power words” marketers rely on to drive engagement and conversions? The effectiveness of many of these terms was discovered well before the internet era, but now they’re essential when it comes to website marketing. If you don’t know which terms we’re talking about, get caught up here.

Keep Your Domain Game Strong: Setting Up Your HTTPS Address Improperly Can Cause SEO Issues

Roughly 34 percent of all results shown in Google Search now have an HTTPS prefix. This means many websites have been upgraded to a secure domain, and we’re only going to see more of them do so. While that will be increasingly important in the SEO race going forward, be sure not to make the transition sloppily. Avoid these missteps when migrating your website to HTTPS.

Featured Service: Website Development

Not only can Eminent SEO help you register a new domain and work with you on the design of a new website, but we can also take control of the technical and user-experience aspects of your new web property.

Perhaps you need to integrate a shopping cart or a specific web app into the site. Let us know what you’re looking for, and we’ll take the reins of the project! We can take your new website from the mock-up stage to a “dev site” to the official launch. Afterward, we have webmaster retainer services to make sure the site is functioning properly and so you can request any fixes or changes at any time.
Website Function Make Or Break - Website Development - Eminent SEO
In total, our Website Development capabilities include services such as:

  • Custom Website Code Development
  • Custom WordPress CMS Development (Including Plugins)
  • Online Shopping Cart Development
  • Custom Web App Development
  • Ongoing Webmaster Retainer

Click to learn more about our Website Development services, or call us at 800.871.4130 any time to hear about the new custom service packages we’re offering to interested clients.

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 57: Eminent Team Photoshoot; Google Offers Final Word on 301 Redirects

Eminent SEO Photoshoot Group Shot Mesa AZ

Eminent SEO News: Team Photoshoot

The Eminent team recently did a professional photoshoot outside our Mesa, Arizona office so we could have some upgraded group and individual pictures to work with. And we’re happy to say the photos are in and ready to use! See one of the fruits of that photoshoot above.

We’re planning on refreshing our website over the next couple of months, so look out for more of these new images when the site relaunches.

More Eminent SEO News: July Birthdays and Work Anniversaries

Jason SanMarco New Headshot - Eminent SEOOur lone July birthday and work anniversary belonged to one individual: Jason SanMarco, our Senior User Experience Designer. Jason had his second work anniversary with Eminent on July 14, and then his birthday on the 23rd. Talk about a big month!

Happy birthday again, Jason, and thanks for all you do for the Eminent team!

What’s New in SEO: Google Says 301 and 302 Redirects No Longer Hurt Your Search Rankings

SEO experts and web developers know all about 301 redirects. It’s when a user clicks on or types in a URL and gets forwarded to another address, usually belonging to the same website.

SEO knowledge has long dictated that you shouldn’t want users to pass through a redirect before landing on any page on your site. It is occasionally necessary to create a 301 (or an entire table), due to a page or pages you want to get rid of or consolidate. In that case, you redirect the old URL to the new address or the most similar page of content on your site. Even so, if any other websites were linking to a page you’ve now deleted, you might have been inclined to make those individuals aware of the new, most-relevant URL, so that their users don’t pass through a redirect when clicking over to your site.

If many users were passing through a redirect to reach a certain page, then that page would be missing out on search-ranking “points,” so to speak, meaning it wouldn’t rank as high in Google Search as it should.

However, multiple Google authorities recently had the final word on 301, 302 (temporary) and other 300 redirects. In a tweet last month, Google Webmaster Trends Analyst Gary Illyes confirmed that all 300-level redirects do not lose “PageRank” value any longer. This means that your website is no longer docked a few points if users are reaching it through redirects.
Simpsons Homer Woo Hoo 301 Redirects - ESEO
Search Engine Land notes that Google’s Matt Cutts said the same thing specifically about 301 redirects back in 2013, but that SEO experts weren’t sure if the same applied to all other 300-level redirects, until now. And, apparently, this has been the case for “a while,” according to Google’s John Mueller, as reported by Search Engine Land.

Now, that’s not to say you should start going in a redirecting all over the place, but this is very good news for those of us who manage websites. Search Engine Land reports that some SEO experts simply do not believe Google on this matter, but at the very least, we have several authorities within the company on the record saying that 300-level redirects no longer hurt your search engine rankings.

July Social Media Roundup

Over the last couple of months, we’ve been experimenting with an all-new image strategy for our clients, consisting of bright, beautiful and shareable photos. As for our own social channels, see the highlights of what we shared in July below.

Good Vibes Van On Beach - Eminent SEO
Google Processes 40000 Search Queries Every Second - Eminent SEO

July Blog Roundup

Did you miss any of the July posts on the Eminent SEO Blog? Looking for some website, social media and branding tips? Sure you are! Get caught up on our recent blog posts by reading the recaps below and clicking on the article(s) of your choice. Don’t forget to subscribe to our blog if you haven’t already!

Weighing in on Thin Content: Does Your Website Need to Fatten Up?

Have you heard of thin website content? It comes in various forms, and it hurts your search engine rankings. It could even get you penalized. Learn about several types of thin content here, and then how you can help your website “fatten up.”

10 Ways Social Media Can Help You Stand Out in the Job Search Process

What if somebody told you that they found their job through social media? Sound crazy? Well, it’s not all that far-fetched. Get 10 ideas here on how you can leverage social media to stand out from your competition while job hunting.

Fundamentals of Logo Design: 6 Questions to Ask When Designing a Company Logo

Time to design a brand new logo for your business? Or are you looking to see if your current logo measures up to your competition and reflects your mission statement? Then you need to ask yourself these six questions before, during and after the logo-design process.

Featured Service: Domain Registration

Ready to purchase the domain on which your company’s website will be built? Sometimes, it’s not so simple, though. What if the domain you have in mind is already claimed? After all, there are roughly 300 million domains registered worldwide.

Did you already register your company’s name with the state, too? Then you’re going to be in for quite a bumpy ride.

This is where Eminent SEO can come in. If your ideal domain is already taken, we’ll do some extensive research on other possible choices, and then we’ll decide on an address that makes sense with your brand and still lets customers find you easily.

Better yet, if you’re in the process of forming a company but you’ve haven’t locked in the business name yet, this is the perfect time to come to us too. We can help with developing your brand name. Market research and URL availability will be part of the mix before we give you our final recommendation.

Get premium brand and domain consulting when you go with Eminent SEO. To get started, visit our Domain Registration page or call 800.871.4130 today!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Vol. 56: New Eminent Mission Statement; Google Kills 2 Former Ranking Factors

Chris Weatherall Jenny Stradling - Eminent SEO OwnersEminent SEO Owners Chris Weatherall and Jenny Stradling

Eminent SEO News: New Brand Mission Statement

As we look to refresh some of our processes and collateral, we have developed a new mission statement that more accurately portrays our objectives and commitment to clients going forward.

Eminent SEO’s new mission statement is:

Eminent SEO seeks to create and promote beautiful brand collateral, expertly optimized websites and well-crafted marketing messages as a means to push the boundaries of internet marketing to help companies, corporations and government agencies be more successful. It’s our mission to deliver ethical, high-quality services while simultaneously working on creating meaningful relationships with our clients, partners, each other and those in the community around us.

More Eminent SEO News: June Birthdays, Work Anniversaries

We value each of our team members like family, so every birthday is a big deal to us. In June, the Eminent team celebrated a handful of birthdays as well as a work anniversary. The individual milestones we celebrated in June are as follows:

Birthday: Kirstin Douglas

Kirstin Douglas Small Image - Eminent SEO
Senior Account Manager Kirstin Douglas celebrated her birthday on Sunday, June 12. The following week, she went on more than a week-long vacation to Disney Land and other parts of California.

Birthday: Chris Weatherall

Chris Weatherall Icon - Eminent SEO
Eminent SEO President Chris Weatherall’s birthday came on Sunday, June 19. He celebrated by going on a staycation at a high-end hotel in Phoenix. Don’t ask him his age though!

Work Anniversary: Zach Ankeny

Zach Ankeny Icon - Eminent SEO
Fulfillment Manager Zach Ankeny celebrated his four-year anniversary on Wednesday, June 8. He treated himself to several vacation days throughout the month. Here’s to many more years with us, Zach!

What’s New in SEO: Google Kills Authorship and Top-Level Domains as Ranking Factors

Authorship and keyword-rich top-level domains: If you thought these two factors could help your website rank higher in organic search, Google says it is no longer the case.

Authorship

Google used to use authorship as a rankings bump, but according to Gary Illyes, a startup trends analyst for the tech giant, it’s not even in consideration for a ranking increase or decrease.

“We fixed that problem,” Illyes recently said, as quoted by Search Engine Land.

Authorship is when a webpage is marked up in the source code and attributed to an individual writer. Content from certain writers was once given more weight than material produced by other run-of-the-mill authors. This means that content attributed to popular web authorities like Neil Patel and Rand Fishkin, for example, would have a better chance at a high search ranking, just because of the name behind the material.

Well, that all has gone away, as far as Google is concerned. Search Engine Lands says Google stopped using authorship in August 2014 as a ranking factor for most forms of content. However, in-depth articles still could receive a boost due to name recognition of the author, even as recently as October 2015.

Now, in-depth articles (aka “long reads”) are no longer judged by author authority, leaving a more even playing field in Google Search. Granted, some writers’ names still carry more weight in readers’ minds than others do, but that matters not to Google now.

Top-Level Domains

Some SEO experts have speculated that changing to a keyword-rich top-level domain (aka domain extension) could bring about a rankings boost in Google Search. However, Illyes and John Mueller of Google recently said this tactic won’t specifically help with search rankings, according to Search Engine Land.

If you’re not sure what we mean by a keyword-rich top-level domain, imagine if you’re a locksmith and you change the “.com” of your website to “.locksmith”. There was talk in the SEO world that this strategy could boost someone’s search rankings. Search Engine Land even published an article about a personal injury lawyer who had his website switched from “.com” to “.attorney”. The lawyer claimed his website received a large boost in traffic soon after the switch, although not necessarily due to higher search rankings.

It’s unclear if keyword stuffing a top-level domain was ever a ranking factor on Google, but it certainly isn’t now, according to two corporate authorities. If you’ve been thinking about making such a move, just be aware that it doesn’t directly or instantly help you with SEO.

June Social Media Roundup

With holidays like Father’s Day and Social Media Day popping up in June, we had plenty to celebrate via tweets and posts on social media. Our Instagram account particularly saw some extra traction in June. If you haven’t followed us there yet, please do so now. Then, look directly below for the highlights of our Twitter, Instagram and Facebook posts and content from last month:

Eminent SEO Team At Hooters Mesa AZ


More Love Less Hate Orlando - Eminent SEO


Algorithm SEO Slang - Eminent SEO
The Sweet Smell Of Morning Coffee - Eminent SEO
Social Media Day June 2016 - Eminent SEO

June Blog Roundup

On the Eminent SEO blog in June, we took a look at the future of marketing agencies like ours. We also released a plethora of tips on how to create the right social media strategy, and then we helped lead local residents to 4th of July events all over town. See a recap of our June blog posts below, and then click on any of them to dive into the full article.

Social Media Takeover: How the Wrong Social Media Strategy Can Drain Your Marketing Budget

Is your business pouring money into the wrong social media platforms? Learn how to refine your strategy and concentrate your efforts toward what actually works, or else you may drain thousands of dollars from your marketing budget.

7 Elements to Look for in an Evolving Marketing Agency – and How to Avoid Being Left Behind

The internet has drastically changed the game when it comes to marketing, making standalone agencies evolve or die. Clients expect more transparency and they’re quicker on the gun when it comes to letting loose an underperforming marketing agency. So, what does the evolution of the modern marketing agency look like? Here are seven characteristics to keep your eyes on.

4th of July Events Around the Valley: Fun in the Sun

Late in June, we unveiled our first-ever directory of upcoming local events for a specific holiday. Independence Day was on the horizon, so we compiled a list of events worth attending in the greater Phoenix area, aka where our office is. Look forward to more posts like this prior to other major holidays. Cheers!

Featured Service: Landing Page Optimization

Search engine optimization helps users find your website, but landing page optimization (LPO) is what drives them to buy a product or pick up the phone and dial your number.

At Eminent SEO, every page we “SEO” for a client gets treated like a landing page. We implement keywords and enhance the content in a way that educates the user and drives them to action.

Any page on your site can be given the LPO treatment, but we can also create standalone pages (not found anywhere in the site’s menu or navigation) that point to a specific offer you have. In some cases we may create a standalone landing page to split test the results against an existing page on your site with similar content.
Convert Your Traffic Landing Page Optimization - Eminent SEO
If you’re looking for someone who can create targeted, conversion-driven standalone landing pages, look no further than Eminent SEO. Don’t forget we also optimize existing pages on your site as if they are landing pages that will drive visitors to buy or call. Click to learn more about our Landing Page Optimization Services, or just call 800.871.4130 today!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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