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Website Cleanup, SEO Optimization & Legal Content Overhaul
Gillespie, Shields & Taylor

Gillespie, Shields & Taylor

About About the Client

Gillespie, Shields & Taylor is a well-established Arizona law firm offering legal services in family law, estate planning, business law, probate, and employment law. While they had an existing brand and website, the digital experience was outdated, cluttered, and underperforming.

They turned to Eminent SEO to clean up and modernize their online presence — with a strong focus on SEO, local visibility, and content that speaks to the firm’s values and professionalism.

Project Goals:

  • Refresh and modernize the site design without a full rebuild
  • Fix broken layouts and improve mobile responsiveness
  • Implement SEO best practices for local and organic search
  • Enhance existing service pages and expand with new content
  • Organize the site structure for a better user experience

Content Writing & Management for Gillespie, Shields & Taylor


What We Did :

  • Website Cleanup: Streamlined layouts, fixed header issues, improved page structure and speed
  • Local SEO: Optimized for multiple Arizona service areas and practice categories
  • On-Page SEO: Meta data, headers, internal linking, and schema improvements
  • Content Strategy: Rewrote key pages, expanded underperforming content, created new blog resources
  • User Experience: Clarified navigation, improved CTAs, and created a smoother client journey

Key Highlights:

  • Improved rankings for target keywords in family law and estate planning
  • Stronger local presence through optimized location pages and business listings
  • Better performance and accessibility across desktop and mobile
  • Enhanced content clarity that builds trust and supports conversion
  • Organized backend and frontend for easier scaling in the future

Services Provided:

  • Website Cleanup & Optimization
  • SEO Strategy & Implementation
  • Local SEO & Google Business Support
  • Legal Content Writing & Blog Development
  • UX Improvements