Project Overview:
- Client Name: Robison Orthodontics
- Location: Arizona
- Industry: Orthodontics / Dental
- Services Provided by Eminent SEO:
- Technical SEO Recovery
- Full Content Strategy
- Local SEO
- Link Building
- Ongoing SEO & Performance Monitoring
The Challenge:
A Website Relaunch Gone Wrong
- New web team launched a redesigned site without implementing 301 redirects
- Existing organic rankings, backlinks, and authority were wiped out overnight
- Website traffic and keyword visibility plummeted
Client Goals
- Regain lost rankings and organic traffic
- Rebuild local and national keyword visibility
- Establish the practice as a trusted orthodontic provider in their area
Our Strategy:
- Performed a full technical SEO audit and rebuilt the missing redirect map
- Recovered lost link equity with smart 301s and internal linking
- Built a comprehensive, optimized content strategy across service and blog pages
- Targeted location-based and service-based keywords for local dominance
- Developed high-authority link building campaigns to re-establish trust signals
Results & Impact
- Recovered nearly all lost rankings within the first few months
- Now ranking for thousands of keywords organically
- Dramatic growth in impressions, traffic, and local visibility
- Ongoing keyword expansion and content success across blog and landing pages
Highlighted Wins
- 2,000+ Organic Keywords Recovered
- 500%+ Increase in Monthly Organic Traffic
- Featured in Local 3-Pack for “Orthodontist in [City]”
- #1 Rankings for multiple branded and non-branded terms
Client Feedback
We were invisible online after our new site launched — Eminent SEO not only brought us back, they took us to a whole new level.
Robison Orthodontics
