Buying Blog Content – Considerations and Strategy

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Link purchases have long been regarded as an effective offsite SEO strategy, one that dramatically increases your organic search engine placement. However, in-bound linking alone will no longer produce the desired results you are looking for. If you are looking to enhance your link buying SEO strategy, then you should consider buying blog copy. In the following entry, we will work to outline some strategies and basic considerations surrounding this popular SEO option.

To Buy or Not To Buy

Creating your own website content is beneficial to your blog presence due to the simple fact that it allows for direct communication between you and your target audience, not to mention the added SEO value. However, the amount of time research and effort required to create quality content can be extreme, resulting in the potential for lowered productivity in areas that require strict attention.

Alternatively, many blog owners have opted to purchase content for their sites through third party writers. There are however, a few considerations for those interested in pursuing this option:

Some site owners who switch to purchased content notice a decline in traffic and subscribers as a result of the stylistic change. Readers who are used to a familiar humor or approach on a particular site may feel uncomfortable with an informal presentation or unfamiliar writing style. To avoid these types of issues, a few tips should be taken into consideration.

Tips & Tricks

Before purchasing blogs or content, search around for content providers who offer their services at a reasonable rate. A little research will go a long way in this regard, quickly providing you with a comparison between price and quality. As with most services, those that are priced a little higher generally offer higher quality content. Ultimately, you will need to locate a service with a basic understanding of your needs and the services you provide in order to obtain the results you’re after.

Writing a novel and writing blogs both require solid writing proficiency… but in many cases, blogging requires more. As such, it’s important when assessing your content options to search for writers with experience in an array of areas, including SEO, link baiting, keyword research, etc. If at all possible, try to locate an individual or service that caters specifically to your niche market.

Those looking to hire a long-term content provider would be best advised to experiment with their options. Select three different content providers and publish articles from each to determine which entries are received best by your readers.

Once you’ve found a service that is able to provide your site with quality content that is appropriate to your needs and audience, be sure to keep them around to ensure content consistency! New subscribers and web traffic will eventually replace any readership you may have lost.

Still not sure who to hire?

Give us a call today to discuss how Eminent SEO’s team of content specialists can help your site get the, readership, traffic and ranking it deserves.

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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About Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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