Category Archives: Content

Guess Who: Connecting with Audiences Through Word Choice and Tone

For a long time I’ve thought about writing as a friendly competition between myself and my readers. In this model, I am playing chess against their tastes, aesthetics and expectations. Checkmate is evoking a feeling, persuading a point or encouraging a reader to take an action. This approach is especially apt when it comes to [...]
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10 Things to Do Before You Start Writing that Viral Blog Post: A Pre-Writing Checklist

Remember the days when blogging consisted of sitting down at your computer, throwing your thoughts onto the screen and posting online for the world to see, and people read it? At least I hear that’s what happened. But I’ve never been a blogger in such simple times. When modern-day bloggers write a blog post – [...]
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Web Copy Is Like ‘Show and Tell’ for Your Readers

Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business owner hopes – to have multiple hits on their web presence from the same user. Content trends indicate that the possibility is more than likely. The [...]
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Be Careful Not to Choke on Your Aspirations, Content Writers

Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According to data collected by publishing intelligence firm Chartbeat, a majority of users (55%) spend less than 15 seconds on a web page before moving on to [...]
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Writer By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and Creative Writing

During my undergraduate years at the University of Arizona, my writing professors constantly warned me and my classmates about the risk of writing as a day job. They cautioned us against living a double life as a writer. They told us to stay wary of burnout and losing our way as artists, suggesting that this [...]
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GIF Images Are Clever Tools in the Right Marketer’s Hands

A Graphics Interchange Format image, better known as a GIF, consists of picture files compressed to decrease transfer rate. GIFs possess several pictures in one file to create an animated effect. GIFs are prevalent in modern day cyberspace because the images are quick to download and the animations are often entertaining. For marketers, animated GIFs [...]
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Weighing in on Thin Content: Does Your Website Need to Fatten Up?

All you’re looking for is a one stop-shop site to get all the answers to your search. Is that so hard to ask? But what do you keep getting? A slew of websites that send you on a wild goose chase, making you frantically click and open new tabs just to get the same insignificant [...]
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Like It or Not, Vertical Video is Here to Stay: How Marketers, Brands Can Adjust

Trying to watch an entire video that was shot vertically might be like nails on a chalkboard to a design expert or videographer. However, much to their chagrin, vertical video has expanded well beyond Snapchat and isn’t going away anytime soon. It seems to fly in the face common of sense, but a market has [...]
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How to Earn Backlinks with Valuable Website Content

In order for any website to obtain any sort of search engine rankings, high quality backlinks are still necessary. Back in the day before Google updated its algorithm to get rid of spammy, manipulative link building practices, website owners could easily place their site in low quality directories or participate in some sort of link [...]
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The Importance of a Website Content Audit During a Re-Design and How to Do It

This entry was posted in Audit, Content and tagged , on by .
Content audits are primarily done before marketing begins and during the website re-design stage. We always recommend doing a content audit on a website BEFORE starting the re-design, especially if it is a larger website that has a lot of history. A content audit is necessary in order to properly keep track of all the [...]
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