Google Algorithm Update – Why Fresh Content Is More Important Than Ever!

This entry was posted on by .

On November 3rd 2011 Google Officially Announced a change to their algorithm said to impact at least 35% of web searches. The change is intended to update the order to deliver “real time” or more up-to-date search results relevant to the topic being searched. They are particularly focused on the type of search and will be providing the freshest information available on things like recent events, current reviews, hot topics and breaking news.

The updated Google algorithm is going to weigh the different types of searches and serve up your results based on their internal decision as to whether that search justifies a fresh result. For example, a popular how to blog on training your dog may still be relevant and end up being served at the top for related searches – no matter how old the content (think “how to house train a dog” “puppy house training”). However, breaking news such as something related to brand new technology, will always be served up higher in the results, driving down older listings – even if they are still popular and relevant.

Searches on recent news and events will now show at the top of the results even if they are only minutes old. For popular, recurring events, such as the Superbowl, the Grammy’s, the Presidential Election, etc Google assumes you are more interested in the recent information posted on the subject – even if you don’t specifically search that way.

THIS IS BIG FOR MARKETERS and BUSINESSES WHO RELY ON ORGANIC SEARCH!

This means that people don’t have to search for things like “current”, “2011”, “news”, etc, those terms will be assumed.

Example:

If I type in “Michael Jackson” – I am going to receive the latest news on the Jackson Trail because of its current newsworthiness, even though I didn’t include “news” “trial” “death” or anything related in my search.

Content that is regularly updated, such as consumer reviews will also be featured up top, above the other organic listings.

This algorithm “freshness update” is an expansion from the Caffeine update Google launched last year. The launch of Caffeine helped Google index content quicker so they could serve up real time information to the public quicker as well. Of course there was also the Google Panda algorithm update, which had a different affect on content – it was meant to detect poor quality, older content and decrease the Google results for this type of content.

With the devaluing of older, unpopular content and the additional value placed on fresh, up-to-date content on popular subjects – it’s pretty clear that there will be a substantial change to the way the general public receives their information from Google. The new algorithm update alone is said to impact 35% of search results! That’s HUGE!

What does this mean for you?

As a business who depends on organic search engine traffic it’s even more important than it was before that you keep your site fresh with current information relevant to your business and what is happening in your industry now! Content has always been king – but now FRESH content is king. We recommend keeping your blog up to date, adding client testimonials, your monthly company newsletter, new images and videos; anything to keep the content on your site fresh.

For more advice or a custom strategy – give us a call: 1.800.871.4130

Avatar for Jenny Stradling

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

More Posts - Website

Follow Me:

Avatar for Jenny Stradling

About Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing in 2005. I'm a busy mom of four of my own and two step kids (and a grandbaby!). I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I focus on quality, ethics, strategy, data and getting results. I work with a variety of brands and businesses with a special focus on addiction treatment marketing. I do this work because I care about making a difference.

4 thoughts on “Google Algorithm Update – Why Fresh Content Is More Important Than Ever!

  1. Avatar for Jenny StradlingStar Padilla

    Another twist in the SEO game! Just another validated reason why it’s soo important for clients and individuals to vest in fresh content on a regular basis and follow an editorial calendar.

    Reply
  2. Avatar for Jenny StradlingChris Beckley

    There’s a fine line of giving the search engine more artificial intelligence to start making assumptions on what I am searching for and allowing me the freedom to search for what I want. Maybe most people don’t know how to search for things properly, but I’ve had no trouble finding what I want without the search engine telling me what I am supposed to be searching for. It won’t be long until it will make assumptions based on advertising dollars, like a search for Superbowl will send you to a ticket broker automatically, etc.

    Reply
  3. Avatar for Jenny StradlingJim Peake

    I look at it like feeding a baby. When the baby comes home (new web site) it gets lots of attention. When the baby is left alone (semi new web site) he will start screaming his little head off. (Websites can’t talk but if they could they would always say feed me, nurture me, prune me, edit me and add new content because I want to keep growing). All kinds of cool stuff happens when the baby grows up, they go to proms, HS graduations, get married, go to others weddings etc. So too do web sites…..they have rites of passage too! 😉 And oh yeah…..Google notices!

    Reply

Leave a Reply

Your email address will not be published. Required fields are marked *