If you work for a SEO company or marketing agency, you know how cumbersome it can be when clients or leads ask you questions on the fly. You have to be able to answer their questions, not only in general terms, but by quickly looking at their website.
A quick website SEO audit can also be very beneficial if you’re trying to justify the reasoning behind your SEO strategy. With the right tools, you can easily perform a quick website SEO audit in under ten minutes. It may take you longer just to write up the verbiage, but the entire analysis should only take this amount of time. If not, you’ll get faster as you do it!
Below are some things to look at when performing a quick audit for a lead or client:
Website On-page SEO
We use a tool here called SEO Doctor Stats to get a quick feel of the current SEO quality score of a page. It basis the quality score off of a percentage system by crawling the on-page SEO structure. Look for things like:
- Is there an H1 tag on the page and does it only display one H1?
- Are there H2 tags on the page?
- Are the title tag and meta descriptions the correct character length?
- Is the page indexable?
- How many seconds did it take the page to load?
- Are the URLs SEO friendly?
When there are errors on any of these things, it could affect the SEO quality score of the page. Point out any errors you find with screen shots and explain why each item is important for search engine indexing and crawling. To keep this time sensitive, only focus on the primary landing pages of the site for now such as: home, about, and product/service pages.
Do the “5 Second Blink Test” to See If You Understand Their Offer
Since SEO is becoming more and more about user-experience, you should fully understand their offer when you hit the site in under five seconds. When you hit the home page, does it clearly define what the user should be doing next? Does it clearly define their brand and their unique selling proposition? If these things are not clearly defined when someone hits the website, they are going to lose potential leads right away. With a higher bounce rate, Google will not rank the site as high as others because it means the user isn’t finding what they are looking for.
Organic Traffic Growth
Using SEMRush, you can capture a snapshot of the overall traffic and organic traffic growth of the site. Is there consistent growth in the campaign or is it at a standstill? You can also view the keywords the site is ranking for currently and their search volume. If there are limited keyword rankings, that may be why the site hasn’t had much organic traffic growth.
Competitor Backlink Comparison
Using the focus keyword the client or lead wants to rank for, search Google and find the sites that are ranking high for this term. To keep it quick, pick two competitors to start. Put their root domain into Moz Open Site Explorer and compare the important SEO metrics each site has.
- How many backlinks does their site have in comparison to their competitors?
- What is their domain authority in comparison to the competition?
- How many referring domains does their site have?
- How many social indicators are there?
It can be really easy to justify the needs of a custom SEO strategy by simply taking a screenshot of what the competitors are doing. If their site doesn’t even come close to the amount of backlinks and the quality of those backlinks – their site won’t rank as high as their competitors.
By doing a quick mini-SEO audit of a website, you can easily justify why your client or lead needs a custom SEO strategy to build their organic traffic. Not only do business owners value this information and education you’re giving them, but they will have a better understanding of all of the technical variables that go into SEO. These mini-audits are definitely worth the time to do because they can help turn your lead into a sale! If you need help with a website SEO audit, don’t hesitate to call us today: 800-871-4130.