Everyone’s 2012 budgets are in, have you hired a web marketing company to help you figure out how to spend that budget strategically? You should, your success depends on it! Effective marketing strategies boost traffic, brand awareness and sales. Internet advertising, website design, SEO optimization and link building are all examples of essential internet marketing, and we just so happen to be experts.
A well-thought out and executed internet marketing strategy can make the difference between surviving and thriving. Every business should have a plan which includes a dynamic website, a powerful marketing strategy and analytics. All play important roles in attracting and nimbly responding to potential and current customers – and your success depends on that!
Let’s start with your company website. Is it specifically designed to sell your product and/or service? Everything included on your web site should have one single, solitary purpose, and that’s getting visitors to buy your goods or services. Did a professional SEO web design agency design it, or is it an outmoded, visually cluttered or confusing website driving people away in droves? How about your website copy? Copy is one the most powerful marketing tools in your arsenal. Who’s creating your copy? A trained SEO Copywriter? Or an unpaid student intern? Or maybe your mom? Quality SEO copy helps increase visibility AND conversions. Does your copy do that?
Another essential key to successful online marketing strategizing is knowing what to measure and how to measure it. We can set and monitor metrics such as unique visitors, pageviews and bounce rate. We can tell you if traffic is steadily increasing or on a downward spiral and even tell you how long people are staying on your site. We can assist you in setting targets for, measuring and ultimately reaching your goals of URL destination, time spent on site, and pages seen per visit. How are you currently measuring the success of your marketing efforts?
Internet marketing is the key to online success. If you just happen to be to be a web designing, social media marketing, Organic link building, website analytics wizard, then congratulations! You probably don’t need a custom internet marketing plan. You can take your 2012 marketing budget to the blackjack tables in Vegas. Everyone else: talk to us. We’ll help make 2012 the year your business left the completion in the dust.