What does Facebook have to do with your new media marketing plan? Well, hopefully something. Most adults are on it non-stop each day – killing time at work, catching up with family, stalking their exes, playing games – which is exactly why it should factor in to your business. As a Phoenix SEO company, a large part of what we do is help businesses reach prospective clients, generate leads and make more sales, and Facebook is a great tool for this, as you’ll soon learn.
Facebook is one of the main platforms for social media on this planet. It currently has over 800 million users. If you’re not one of them, you’re certainly one of a small tribe of holdouts. According to their own statistics, more than one-half of Facebook’s users are utilizing the service on any given day. So that’s what – 400 million users, give or take? Of those 400 million, how many are your potential clients?
On every Facebook page, there’s a total of five inches of ad space and the average user looks at five pages during each visit. Facebook ads cost between a nickel and $1.05 per click – pretty reasonable, especially when compared to the high-cost and negligible metrics of say, print or television ads.
Of the myriad of web 2.0 marketing approaches available to businesses today, Facebook is one of the most targetable. Sortable demographics can include geographic location, marital or relationship status and sociographic vectors such as environmental causes and political issues supported. That’s a great deal more focus than is available when utilizing outmoded, old fashioned print, radio and TV advertising.
It’s not as simple as just creating a hyper-targeted ad, however. It’s about creating the right ad for Facebook – and that’s where Eminent SEO comes in.
We’ll work with you to create compelling offers and copy that your potential customers won’t be able to resist. We’ll design and develop a custom Welcome page that encourages new users to “like” your page and leads to a well designed reveal with a special coupon code or another call to action. We’ll manage impressions to avoid ad fatigue and incorporate easy-to-manage social media marketing campaigns that work in conjunction with your Facebook ads to maximize your profits.
Let us show you how you can use the biggest social media site in the world to get an edge on your competition. If you’re looking for affordable web marketing and you are ready to launch or improve an existing Facebook ad campaign, contact us today.