These days, it’s not so much what you say, but the way you choose to market it. Whether you own a small business, play in a band or are looking to be the next big viral internet sensation, having a basic understanding in regard to best YouTube practices is imperative in getting your brand the recognition it deserves. Not only will proper use of these tactics place your content at a higher view count, but ultimately serve to broaden your potential web traffic overall. For the purpose of this entry, we will focus on YouTube video title and tagging optimization.
Let’s say you own a small electronics supply company and have a new video describing how to wire a new light switch. In order to ensure your message is heard by your target audience, you must first determine which keywords will best serve your title.
Head on over to Google Adwords (adwords.google.com/select/keywordtoolexternal) and input some relevant keywords into the search bar to gain a basic understanding of your available options. With the information provided in this search, you will be best able to determine a proper title. Next, head over to YouTube and use suggested search with your keyword options to figure out which searches are most popular. Check out a few of the results of your suggested search to determine whether they are actually relevant to your video topic.
Once you’ve finished researching, it’s time to decide on your title. The process is quite experimental, but with a little time and data, you’ll be able to figure out which ideas work best. Keep in mind that you can always alter your video’s title down the road.
If you’ve already determined the best keywords for your title, chances are the same words will serve you in tagging. Because YouTube users are so prone to click random videos, tag optimization is imperative to your video’s vitality. Users searching for particular terms within YouTube will be provided with results that include relevant videos determined by the tags used to describe those particular videos.
A simple technique in determining which tags to use is locating similar videos that have garnered a fair amount of attention. Click the drop down link under the video and check to see which tags are being used.
A Word Of Warning
DO NOT BE MISLEADING! Some users opt to include popular tags that are mostly irrelevant to their videos in hopes of gaining additional views. An example might be adding a Lady Gaga tag to a video that just happens to include a split-second shot of a Lady Gaga t-shirt…. When really, you’ve just uploaded a 2-minute silent opus of your new puppy. These types of practices will only serve to annoy users, and can ultimately get your video disabled. Lesson learned.
Still confused? Give us a call today to discuss how Eminent SEO’s team of search engine specialists can help optimize your videos and get the traffic and ranking they deserve.