Maximizing Visual Appeal, Visual Content and Getting Ready for the Holidays
Happy end of summer to everyone!
We here at Eminent SEO have had a great summer and are preparing to roll into our fall/winter season.
As we move into fall, marketing strategies and goals must change for every type of business E-commerce companies need to start strategizing for the up-and-coming holiday season, while service-based companies must solidify a balanced, and precise marketing strategy to continue through the rest of the year.
September Planning Leads to December Revenue
To help put the end-of year-goals into perspective, we have focused our September newsletter on services and products that can give you an edge over your competition in the next quarter.
By reassessing long-term goals and implementing new short-term goals, the scope of your marketing campaign can be rejuvenated and new prospects and niches can be discovered.
Maximizing Visual Appeal
How does your website look to your audience? Is it appealing? Do your design, content and website images evoke the right user response? Now is the perfect time of year to take a step back and view your website as your audience views it and make those little changes that have been put off this year. Those little aesthetic changes can maximize conversion rates and add to your ROI.
Strengthening Social Standings
Trends and analytics prove that social network traffic increases exponentially in the fall months. The audience is there, are you attracting them to your site?
Take some time this fall to survey the technical aspects of your website. Whether you have API, shopping carts, automated email, site plug-ins, or simply CSS, take some time and budget this month to optimize those back-end functions and make sure your website functions are running smoothly. Fixing back-end issues will not only provide users with a pleasant experience, but may also increase the “crawl ability” of your site and positively affect rankings in Google.
The Growing Power of Visual Content
While written content is still very important to both functionality and appeal of a website, visual content is becoming more and more sought-after by the majority of the online community. Sites like Pinterest and Instagram have leapt in popularity in the past 6 months, proving that eye-candy is a great attractor. Recent trends point to the fact that viewers are 4 times more likely to share and recommend web content with an appealing image, over typed content alone. This being said, Eminent SEO has expanded our graphic services for clients and plans on using the following techniques for our own branding and marketing.
Images as Content for Marketing:
- Social Link Bait: Pinterest, Tumblr, Instagram… what one thing do they all have in common? Images! If you want “free links” you have to create great, sharable images. Ask us about our new Social Link Bait services.
- Social Media: You might have a Facebook, a Google + or a Twitter account, but who is managing it? Are they sharing images? Updating your page with new images regularly? No? Ask us about our Social Media Management Packages.
- Website Images: By optimizing and enriching your images with keywords, you can draw traffic to your website through the indexing of that image file in Google and the other major search engines. Ask us about our Image and Video Optimization Services.
Connect with us!
You can pretty much find us everywhere, so be sure to connect with us on your favorite social media site… Let’s get social, it’s fun!