In a scene like that of Black Friday, Target’s website crashed several times throughout Tuesday, and more than hundreds of shoppers lined up to get the opportunity to snag limited editions of Missoni for Target collection of clothes, house items, luggage, etc. If you aren’t familiar with Missoni, it is an Italian luxury knitwear designer that features their signature bold zigzag patterns. [ Photos: Missoni for Target ]
There was a lot of buzz started in hundreds of magazine over the last few months as well as celebrities Tweeting about the release of the 400 pieces of Missoni for Target, so they knew there would be a positive turn out when it was officially released to the public.
Last Thursday Target opened a pop-up store in Manhattan that was said to be open for 3 days and in a matter of 6 hours all the Missoni items were sold out.
“Items are continuing to trickle into store, so check stores early and often,” says Dustee Jenkins, VP of Communications for Target.
Have you been lucky enough to grab a Missoni for Target piece? We’d love to hear about your battle in the shopping mayhem!