Web Copy Is Like ‘Show and Tell’ for Your Readers

Content needs to shift almost as fast as lightning, almost. But lightning never strikes in the same place twice. Web content does, daily. At least that’s what every business owner hopes – to have multiple hits on their web presence from the same user. Content trends indicate that the possibility is more than likely. The [...]
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Be Careful Not to Choke on Your Aspirations, Content Writers

Are there any audiences less forgiving than readers on the web? Many content writers ask themselves this question on a regular basis, and their assumptions aren’t far off. According to data collected by publishing intelligence firm Chartbeat, a majority of users (55%) spend less than 15 seconds on a web page before moving on to [...]
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What Marketers Can Learn from the Top 5 Viral Facebook Live Videos of 2016

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Just a little over year ago, Facebook Live went viral. The service allows users to broadcast video from their phone where it can be viewed and commented on in real time by friends on Facebook. After the live recording is complete, the video can be viewed, liked and commented on – just like regular videos [...]
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Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

Fresh out of college with a public relations degree, I found myself stumbling into the world of search engine optimization – specifically, link building. I wondered how the two realms would overlap, if at all. A quick refresher: Link building is an SEO tactic that refers to the method of increasing a webpage’s number of [...]
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The Retail Online Shopping Experience Differs for Generation Z: Are You Ready?

There’s probably nothing more generic than the phrase, “Let’s go shopping”! Over the years, how people go shopping has changed just as much as where they go shopping because with online purchasing, the how, where, when and why of shopping shifts – in an instant. Consumers demand choices, more than ever before. With Generation Z [...]
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What Is Neuromarketing and Is It Better Than Traditional Marketing?

Neuromarketing has been around for a few years now, and regardless of whether you’re familiar with the term, you’ve probably read or heard about some of the insights marketers have learned from it. But what is neuromarketing really, and how much do you need to know about it? Is it replacing traditional marketing research, as [...]
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Writer By Day, Writer By Night: 6 Tips for Balancing Digital Marketing and Creative Writing

During my undergraduate years at the University of Arizona, my writing professors constantly warned me and my classmates about the risk of writing as a day job. They cautioned us against living a double life as a writer. They told us to stay wary of burnout and losing our way as artists, suggesting that this [...]
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10 Tips for Mindfulness in the Workplace

First, let’s start with a quick definition of mindfulness before we get all gung-ho about it: So, basically, it’s being in the moment, focused on the here and now. That is not an easy feat with deadlines looming over your shoulder like a fasting vampire breathing on your neck. Now that you have that visual [...]
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Progressive Web Apps: The New Frontier for Mobile Browsing and Marketing

For mobile and web optimization, having the best of both worlds is typically a far-fetched dream for businesses. However, in 2015, Google developers defied the status quo of mobile browsing by creating progressive web apps (PWAs). They resemble the mobile apps we are all used to, but are quite different: more accessible and no drain [...]
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Eminent SEO Pitches In to Help Phoenix Graphics Firm Rebuild Scorched Office

In August, one of the worst things that could happen to a business owner came true: A fire ripped through the office overnight, rendering the space useless. That’s what happened to Randy Phillips of Think Graphics & Printing Solutions in Phoenix. He’s not sure how the fire was started, and the official investigation is ongoing. [...]
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