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Every good marketer knows that staying on top of the latest trends is key for developing an effective marketing campaign. However, our world is always changing – shifts in...
Have you ever wondered why customers choose certain companies or products over others that are similar? The number one reason for this occurrence is social proof. Social proof plays...
There’s an all too common phenomenon in companies across America that lives in marketing departments. In fact, it’s the last place we’d think would have this problem, but it’s...
Marijuana. Legit. Are these two words separate entities or do they belong in a singular phrase? Wishful thinking or the reality in the not-so-far future? Depends on which side...
You have probably heard many successful businesspeople say that the most important step to building one’s own business is using existing relationships. This concept may seem simple, but some...
Dear Rehab Owners: Beware of Shady Marketers and Lead Generators I am part of an ethics in addiction treatment group on Facebook. Some of the members are marketers, like...
Most Advertising Platforms Will NOT Accept Cannabis Ads If you own a medical dispensary or work in the cannabis industry, you might already know this by now, but hear...
In our chart below, our criteria heavily favors software whose primary purpose is providing live customer support, rather than helpdesk/tech support or serving as a team chat or CMS...
Google’s brief experiment with “zero results” answers – where simple queries would only produce a single, Google-provided result in response – struck many as a bad omen of things...
Marketing cannabis businesses is actually pretty nuanced. For example, you can’t just start a new Facebook account about your marijuana brand and say whatever you want about your products...
