Is Keyword-Rich Anchor Text No Longer Necessary?

Ask any SEO specialist about anchor text, and you may unwittingly spark a lively debate. It’s often a source of both angst and confusion. With the Google Penguin series of algorithm updates, knowing anchor text best practices is even more important. Here, let’s look into all about anchor text, its role in SEO, and how [...]
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Email Marketing Is Far from Dead: Here’s Why

Many marketers are quick to tout the power of social media. Twitter, Facebook and Instagram provide quick and easy avenues for engaging our customers. When it comes to building a brand, there are few better outlets than social media. Facebook has roughly 1.7 billion users, according to Statista, and it’s hard to compete with that [...]
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Gatorade’s Example: Can a Company Be Health-Conscious and Sales-Focused at the Same Time?

Marketing is a tricky game: Businesses must convince consumers to buy their product, even when both the consumer and the business are aware of certain product drawbacks. No product can be everything to all people, though. For instance, proper running shoes won’t look like Converse Chuck Taylors. What makes running shoes fly off the shelf [...]
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So Many Changes to AMP Content In Google Mobile Search: Let’s Recap

Accelerated mobile pages – called AMPs – are one of Google’s newest projects. Google’s techies created the platform to help web publishers provide content to users that loads quickly across mobile devices. Presently, the platform maintains a large focus on news stories. In a blog post that preceded the AMP launch, Google explained the project’s [...]
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Frighteningly Good Halloween Events in Phoenix: 2016 Edition

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Every October, there is no shortage of Halloween-themed events in the greater Phoenix area. From haunted houses to family friendly festivities, the Valley of the Sun has got it all. Here at Eminent SEO, we thought we’d help point those of you in Arizona to some can’t-miss events taking place this month. Activities are going [...]
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How to Survive in the Current Organic Search Results Landscape

Internet search is a field in constant motion, with Google constantly shifting and updating the landscape to provide a more sophisticated product. One significant recent amendment to the search goliath is its update to local listings and how these appear to users on the results pages. These changes, while seemingly minute, have powerful implications when [...]
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It’s Indisputable: Organic Search Results Are Better than Paid Spots

“It’s hard to remember the world before the internet.” If you say that now, wait until five years from now when you might look back on content marketing and forget what it was like before search engine optimization became the standard. Web marketers have watched strategies adjust over the years to include paid advertising, social [...]
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Your Guide to Keyword Research in 2016 Going into the New Year

In the past, keywords were crucial to search engine optimization (SEO). Times are a-changing, and now keywords are only one of the many factor for rankings. While they are still relevant, keywords should be researched alongside a variety of other optimization factors. To get a page of content noticed, understand that what’s behind the keywords [...]
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Keep Your Domain Game Strong: Setting Up Your HTTPS Address Improperly Can Cause SEO Issues

Be honest: Have you ever tried to fix a problem and accidentally made it worse? Perhaps you were trying to update your operating system on your computer to make it run faster, only to realize that the new OS isn’t compatible with all your most-used programs. How about when you’re out to eat with friends [...]
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Words Will Sometimes Hurt You: How to Use the Right Words on Your Website to Drive Conversions

“It’s not what you said. It’s how you said it…” We’ve all played the role of victim or accuser, whether in a relationship with a significant other, a parent, sibling or even those with whom we work. Miscommunication is at the root of most conflict. Therefore, effective communication, while subtle, can pay huge dividends – [...]
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