San Francisco’s 3 year-old start-up, Posterous made a big change Monday, introducing features to selective control who sees your post.
What we previously knew as Posterous, is now Posterous Spaces.
Spaces retains the core blogging functions of the old site while blending in features from the Groups product. Existing blogs and groups were all converted into spaces Monday morning. The result is a platform designed for more intimate kinds of sharing: family members trading personal photos, members’ discussion of particular group focus, or news about an orchestra groups events.
The company decided to make the shift based on data that showed private blogs on the network were growing three times faster than public blogs.
What we’ve found that really resonates with people is the ability to control what they’re sharing and who they’re sharing with,” said Sachin Agarwal, Posterous’ co-founder and CEO. “Users don’t want to share the same content with everybody. What people love is the idea of creating separate spaces and sharing different content to each of those.”