Category Archives: Social Media

Going Up Strong: A Baller’s Guide to Managing Social Media Trolls

Flinging a basketball through a hoop is hard enough without somebody guarding you. That’s why the NBA’s top ballers, stars like Russell Westbrook, Kyrie Irving and Kevin Durant, have dozens of moves for getting around their defenders. When it comes building your brand through social media, your business will run into interference as well. If [...]
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Shootout at the IG Corral: How Black Hat Marketers Cheat at Instagram

If all those totally historically accurate movies about the Old West have taught us anything, it’s that job security was not a major issue for sheriffs and their deputies. A near endless supply of cattle rustlers, masked bandits and stagecoach robbers seemed to flow through every town across the American frontier. Today, ethical, “white hat” [...]
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What Marketers Can Learn from the Top 5 Viral Facebook Live Videos of 2016

This entry was posted in Social Media, Technology and tagged , , on by .
Just a little over year ago, Facebook Live went viral. The service allows users to broadcast video from their phone where it can be viewed and commented on in real time by friends on Facebook. After the live recording is complete, the video can be viewed, liked and commented on – just like regular videos [...]
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Why Well-Written Social Media Copy Makes a Difference

To succeed in the social media sphere, businesses must populate their various accounts with consistently strong writing (in addition to strong imagery). It might surprise you to learn, however, that not all social media managers deem themselves writers. The good news is that writing social media copy isn’t complex. Nevertheless, learning how to write for [...]
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Social Media Takeover: How the Wrong Social Media Strategy Can Drain Your Marketing Budget

When we’re living in an era when you can legitimately put a profession such as “Instagram Model” on a resúmé, you know just how powerful a tool social media can be. A once-lonely and overlooked high school girl can instantly turn famous by clicking, posting and creating a massive following. Just like that, she’s a [...]
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Boost Your Social Media Marketing Efforts with These Online Visual Tools

As 2016 approaches, you’re probably looking for fresh ways to deliver compelling content to online users, particularly those in the social media realm. Rather than trying to get people to focus on run-of-the-mill blog posts and straightforward service and product pages, why not focus on what you can do for them, not what they can [...]
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How To Use Twitter For Your Business Without Sounding Spammy

This entry was posted in Social Media and tagged , , on by .
You’ve wanted to use Twitter for your company, or maybe you’ve already established an account, but if you’re a small- or medium-sized business, you’re probably having trouble gaining interaction or any ROI on the social media platform. Heck, even many large corporations have trouble getting many Twitter users to care about what they’re tweeting. But [...]
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How to Use Social Media and Email Marketing to Influence Repeat Business

“The probability of selling to an existing customer is 60 – 70%. The probability of selling to a new prospect is 5-20%.” (Source) So, now that opens up the question of why businesses only want their marketing budget spent on acquiring NEW customers. Why not focus a portion of your marketing spend to nurture your [...]
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How to Master Pinterest for SEO

This entry was posted in SEO, Social Media and tagged , , on by .
47% of U.S. online consumers have made a purchase based on recommendations from Pinterest. (source) Pinterest has been used for marketing since day one, basically. Why wouldn’t you take advantage of this as a marketer or business owner? It opens up so many more opportunities for your website to be visible to new consumers, and [...]
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Social Media Is Going To Help Accelerate Your Business Priorities

This entry was posted in Social Media and tagged on by .
Stop talking about social media if you want to get bigger budgets and teams. It’s about a  digital experience with a brand, company and/or personality. Social media isn’t just a form of marketing, it’s essentially an extension of a business strategy. Think about your constraints and business objectives – This is how Social media is [...]
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