A Guide to Expert and Effective SEO Growth Campaigns

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A Guide to Expert and Effective SEO Growth Campaigns

As our world becomes increasingly digital, businesses of all types are recognizing the critical need to maintain a strong online presence. After all, with nearly everything we need just a few clicks away, being visible to those navigating the web is key to staying relevant in today’s landscape. But keeping up with the ever-evolving internet stage and staying ahead of the competition can be a daunting task. Marketing efforts must be nimble and adaptable in order to stand out in such a dynamic environment. At Eminent SEO, we understand these challenges and are passionate about helping our clients navigate this ever-changing digital landscape with confidence and ease.

While the term SEO, or search engine optimization, has been around for 20 years, the very basis of what it means today was in its infancy ten years ago. Still, the basic principle remains the same: for your business to get the web traffic it needs for success, you need to be visible on the search engine results pages, or SERPs.

34% of organic traffic from web searches goes to the #1 result on the page, while over 75% of traffic goes to the top 5 listings.

That means where you fall on SERPs is critical to how successful your business is in its internet marketing strategy.

While staying in those top 5 spots is incredibly important, it’s also difficult to definitively say what will work for every business. Additionally, because things change so rapidly, staying ahead of the curve needs constant vigilance through tracking, research, testing, and adjusting. Because SEO isn’t a one-size-fits-all situation, it’s important to develop a unique plan created specifically for your business – and it’s just as crucial to continue adjusting and growing to ensure your success. That’s why we offer assistance with an organic SEO growth campaign.

The Importance of Organic SEO

While pay-per-click ads can absolutely have a place in your internet marketing mix, SEO is arguably the most crucial component of any organic marketing strategy. SEO consists of optimizing your website and its content to become more visible to organic searches for your target keywords. This involves researching and optimizing your website content, meta data, images and other digital assets for keywords that are relevant to your niche – and that ensure the user finds satisfying content once they click.
Organic SEO
Even though paid ads can accomplish this quickly through proving you top positions in the SERP, pay-per-click campaigns can be extremely costly, with little to no potential for residual ROI.

By contrast, organic SEO can be more economical because they are built for long-term growth. On-going organic SEO enables you to build an optimized website with all the things it needs to rank highly in search results, both now and in the future, as you continue to make adjustments. Additionally, organic results typically receive a higher click-through rate than paid campaigns.

Although it may take more time than PPC to see initial results, organic SEO makes a more sustainable impact on your business in the long run.

The right SEO campaign will also improve your brand’s recognition, which is a vital component in the growth of your business. When clients and prospective customers can recognize your brand among a crowd of other businesses in your niche, they’re significantly more likely to choose you over the others.

To extend the situation further, when your brand is perceived in a positive light and is highly visible to people searching for keywords relevant to you, there’s a positive impact on customer retention and loyalty. That perception is inextricably linked to your brand remaining visible and relevant as your success grows.

The Components of Organic SEO Growth Campaigns

There are several important steps to a successful organic SEO growth campaign, and we take a number of steps to make sure that you’re getting the most out of our top-of-the-line services.

Regular Website Audits

Before we begin any of the real work, we start with a full website audit. This isn’t as scary as it sounds, but it is necessary to assess how your website is currently performing, determine your needs, and identify areas of strength and improvement. It also gives us the opportunity to take a look at your existing content and any backlinks that you might have to ensure that you aren’t facing penalties.

Ongoing Technical Adjustments

After we complete a full audit, we’re ready to start making adjustments to your website. First up are technical SEO best practices and adjustments to make sure Google’s bots are crawling your site effectively and serving them to potential users. For example, we’ll need to eliminate coding errors, minimize redirects, adjust web architecture and sitemaps to promote proper indexing, eliminate duplicate content and orphan pages, clean up your URL structure, and improve your page load speed. These technical adjustments improve search engines’ ability to understand your site, determine its quality, and serve it for relevant queries.

Improving the Website User Experience

Building a Quality User Experience

We’ll also take steps to ensure potential users stay on your site once they get there. For example, if your website isn’t functional or easy to use, it doesn’t matter how much traffic you attract – people won’t stick around and browse. Even if they do decide to browse your page, things like slow load speeds, confusing web design, and overly complex site structure can prevent them from getting what they want from your page. That, in turn, prevents them from doing what you want them to do – making a conversation.
UX matters to SEO as a poor user experience results in high bounce rates, an indicator to Google the user isn’t satisfied with their click. The higher the bounce rate, the less of a chance you’ll sustain high ranks. So, the goal should always be to get the user to stay on the site as long as possible.

Keyword Research and Quality of Content

Once your website is technically operational, we can then start adding content that includes target keywords intended to drive relevant traffic to your site. Adding the right keywords makes your website more visible to search engines, and ensuring high-quality content that meets the user’s needs means it is more likely to hold user attention. When users get the information they need from your page, they are more likely to return the next time they have a similar need, more likely to share that information with others, and more likely to sign up for your newsletter, read your blog, or make a purchase.

Building Credibility and Authority through Quality Links

Building a strong index of links is crucial for establishing credibility and authority in the digital landscape. Links act as endorsements from other trusted websites, signaling to search engines that your content is valuable and reliable. When reputable websites link to yours, it not only boosts your site’s visibility in search engine rankings but also increases the chances of attracting relevant organic traffic.

Additionally, quality links contribute to user engagement and retention. When users encounter valuable information on your website and find it worthy of sharing, they are more likely to link to it from their own platforms, blogs, or social media profiles. These incoming links not only increase your website’s exposure to a wider audience but also improve its overall online reputation.

Suggested Reading: Should I Disavow My Backlinks

SEO Campaign Performance Monitoring

Another reason I love SEO is it’s all data driven. We use free and paid SEO tools to benchmark and monitor important SEO KPIs (key performance indicators) to ensure these efforts are generating A) an appropriate amount of traffic for your website and B) traffic that actually engages and converts.

This often involves using and monitoring Google Analytics (now called GA4), Google Search Console and, if you are also running local campaigns, Google My Business insights. By tracking organic keyword rankings and traffic we can noy only see exactly how people are finding your website, but also what they do once they get there.

Customized Organic Website Strategies for Success

Because marketing is never a one-size-fits-all approach, it’s important that any campaign strategy built for your company is unique to your business model and your unique needs. With a strategy that addresses the specific goals of your business, you can hone in on the elements that could stand to see the most improvement, whether that’s creating backlinks, dialing in keyword research, fixing technical issues, or adjusting the content strategy.

For your website to continue to rank highly on SERPs, making sure that your content is relevant, helpful and unique is critical.

Creating a unique content strategy involves a few key considerations. Here are some questions for you to consider:

What Is Your Marketing Message?

With messaging you’ll want to think about what your website is meant to accomplish. Do you sell a product, provide a service, dispense critical information, or a combination of the three? Either way, considering your client base and what they’re looking for can help answer the question about where you should focus when developing your marketing message.

Suggested Reading: Marketing Trends for 2023.

How Can You Reach Users at All Stages?

Even if their ultimate intent is to make a purchase of some sort, many of your potential readers are going online to search for information before making a decision. Whether they’re researching where to have dinner tonight, looking for the best landscaping company to use, or comparing two products, the first place they turn is the internet. To stay ahead of your competition, you need an appropriate SEO strategy to capture users in this critical early stage of the purchase process.

How Do You Compare to Your Competitors?

An essential part of any SEO growth plan is assessing the competition and identifying areas for improvement within your own strategy. To develop a custom SEO strategy, we perform research on your competition to understand how you stack up. We can see where they may be succeeding or failing and make sure that your strategy is outperforming their successes while avoiding making the same mistakes.

Five Stages Of The Buyers Journey - Eminent SEO

How Can You Create the Right Content?

With the dawning of keyword optimization, unfortunately, came keyword stuffing – mountains of content primarily created to alert Google’s bots to the presence of certain keywords to drive traffic. As we’ve learned over the years, not all content is good content, and Google prioritizes high-quality content that satisfies the users needs. Simply stuffing your site with your target keywords is not enough to achieve and sustain high rankings. Instead, creating keyword rich content that engages the user and meets their needs is much more important.

I always say this, but it’s the easiest way I can break it down:

Google wants to serve up the best content on the subject being searched. If your content is thin, redundant, generic or otherwise not engaging, you’ll never see long-term success from SEO.

Look, you have to work hard to make the best content on the subject being searched. But, that is how you win with SEO. If it was easy, everyone would be doing it!

How Will You Stay Ahead of the Game?

Contrary to popular belief, SEO is not a one-time effort, but an ongoing process that encompasses various tasks. To achieve successful growth through SEO, it is essential to keep pace with the dynamic market. This necessitates continuous adjustments to your website and marketing strategies, ensuring enhanced user experience and establishing your brand as an authoritative source on relevant topics.

A professional SEO understands the intricacies of Google algorithms. However, what sets them apart is their ability to stay ahead of the game by focusing on fundamental principles rather than relying on trendy tactics that lack proven effectiveness. By adhering to sound strategies rooted in industry best practices, a professional SEO can deliver sustainable and impactful results for your business.

Monthly Tracking and Reporting Your SEO Campaign

Monthly Tracking and Reporting Your SEO Campaign

While creating an awesome website that meets the requirements to rank high on an SERP is an excellent first step, it’s crucial to monitor your performance. As SEO is a constantly evolving landscape, marketing strategies need to change as well to adapt to those fluctuations. Something that worked a year ago may not be as effective now, but it’s still important to adjust SEO for future growth.

There are several reasons why benchmarking and tracking various metrics in an SEO campaign is crucial:

  • Organic Rankings: Evaluating organic rankings, particularly for target keywords, provides valuable insights into the effectiveness of your SEO efforts. By utilizing paid tools, we can accurately gauge your website’s position in search engine result pages (SERPs) and identify opportunities for improvement.
  • Traffic Analysis: Understanding the sources and mediums driving traffic to your site allows us to assess the success of different marketing channels. Additionally, analyzing user actions such as time spent on the site, pages visited, subscriptions, form submissions, and click-to-call interactions enables us to measure engagement and identify areas of conversion optimization.
  • Conversions: Tracking conversions using Google Analytics 4 helps us measure the effectiveness of your website in driving desired actions from visitors. Whether it’s purchases, inquiries, or other meaningful interactions, monitoring conversions provides valuable insights into campaign performance and success.
  • Core Web Vitals: Utilizing Google Search Console, we can regularly check for technical issues and monitor your website’s Core Web Vitals. These include metrics like page loading times, interactivity, and visual stability. By addressing any issues, we ensure your site provides a positive user experience and meets Google’s quality guidelines.
  • Additional KPIs: As professional SEOs, we understand that different businesses may have unique KPIs based on their specific goals. Therefore, we tailor our monitoring and reporting to include additional metrics that align with your objectives. These might include backlink analysis, social media engagement, keyword growth, or local search performance, among others.

By consistently tracking and analyzing these key performance indicators (KPIs) on a monthly basis, we can provide you with comprehensive reports, actionable insights, and effective suggestions to optimize your website’s performance, growth, and overall success.

Start a Winning SEO Campaign

With decades of SEO experience under our collective belts, Eminent SEO has been improving our strategies as we’ve witnessed the Google Search Algorithms and Systems evolve.

But successful SEO growth campaigns go beyond just keeping up with algorithm changes. They require a holistic approach that encompasses every aspect of your online presence. From understanding your audience and defining your buyer persona to mapping their journey, these foundational elements lay the groundwork for a winning strategy.

At Eminent SEO, we believe that your entire digital asset portfolio plays a crucial role in telling the story of your brand and shaping the experience your audience has with your business online. From the compelling content on your website to the captivating videos and graphics you share on social media, every touchpoint matters.

Winning SEO Campaign

Remember, it’s the attention to these crucial details that can make or break your campaign. That’s why our expertise extends beyond keyword research and competitive analysis. We employ a comprehensive approach that leaves no stone unturned, ensuring your SEO campaign is built on a solid foundation.

When you partner with Eminent SEO, you gain access to a team of seasoned professionals who will leverage their deep knowledge and expertise to propel your brand’s online visibility and drive tangible results. Trust us to handle every aspect of your SEO campaign, from selecting the right keywords to building high-quality links.

If you’re ready to start your successful organic SEO growth campaign, contact our team today. We’ll lead your website on a journey that will garner excellent results and keep that energy flowing as your business grows. Learn more about our SEO services, and let us launch a winning SEO strategy for you today.


1. Poll the People. (n.d.). The Value of Google Result Positioning [Blog post]. Retrieved from https://pollthepeople.app/the-value-of-google-result-positioning-3/

2. Lee, S., & Chung, T. (2008). SEO vs. PPC: An Empirical Study. Journal of Interactive Advertising, 8(1), 44-56.

Avatar for Jenny Weatherall

Jenny Weatherall

CEO, Business Consultant, Researcher and Marketing Strategist

Jenny Weatherall is the co-owner and CEO of Eminent SEO, a design and marketing agency founded in 2009. She has worked in the industry since 2005, when she fell in love with digital marketing… and her now husband and partner, Chris. Together they have 6 children and 3 granddaughters.
Jenny has a passion for learning and sharing what she learns. She has researched, written and published hundreds of articles on a wide variety of topics, including: SEO, design, marketing, ethics, business management, sustainability, inclusion, behavioral health, wellness and work-life balance.

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Avatar for Jenny Weatherall

About Jenny Weatherall

CEO, Business Consultant, Researcher and Marketing Strategist [clearfixspace] Jenny Weatherall is the co-owner and CEO of Eminent SEO, a design and marketing agency founded in 2009. She has worked in the industry since 2005, when she fell in love with digital marketing… and her now husband and partner, Chris. Together they have 6 children and 3 granddaughters. [clearfixspace] Jenny has a passion for learning and sharing what she learns. She has researched, written and published hundreds of articles on a wide variety of topics, including: SEO, design, marketing, ethics, business management, sustainability, inclusion, behavioral health, wellness and work-life balance.

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