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More Big-Box Retailers Bite the Dust: What’s to Blame? (Besides Online Shopping)

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RoomStore Sports Chalet Phoenix - Big-Box Retailers - Eminent SEO

A Sports Chalet and The RoomStore are situated next to each other in north Phoenix, and both franchises are in the process of going out of business for good. (Eminent SEO Photo)

It’s always sad to see a business close its doors and leave behind a vacant storefront.

Well, almost always – depending on if the shuttered business personally wronged you in any way.

Over the last couple of months, multiple big-box retailers with a once-prominent presence here in Arizona announced they would be closing all of their locations. The notable closures include Southwest-based sporting goods franchise Sport Chalet and the Arizona-only furniture chain The RoomStore.

So, what caused the demise of these long-standing retailers?

Was it online shopping (ecommerce) options? Too many direct competitors? Failure to distinguish themselves from similar franchises? An economy that simply refuses to kick into the next gear?

It’s likely all of the above, plus another, less-talked-about factor I’ll examine a little bit later. First, let’s look at the particulars of these franchises’ final days, as well as some of the main influences that put them out of business.

Details on The RoomStore’s Closing

The RoomStore is currently having one of the more spectacular going-out-of-business bonanzas I’ve ever seen. Around the metro-Phoenix area, shopping center signs and cargo trucks have unabashedly been heavy on terms like “Liquidation” and “Going Out Of Business Forever.”

RoomStore Liquidation Truck - Eminent SEO

A semi-truck parked near The RoomStore in north Phoenix advertises the furniture retailer’s going-out-of-business sale. (Eminent SEO Photo)

The company’s website impresses the sense of urgency even further, encouraging you to negotiate the price you want and that nobody beats The RoomStore’s going-out-of-business sale.

RoomStore Going Out Of Business Sale

Um, are they excited to be going out of commission? The company even appears elated to point out that several locations have closed and the rest are shutting down soon.

RoomStore Homepage Locations Listings

The Room Store was actually founded in Texas in 1992, and it opened its first Arizona location a year later. When all of the Texas RoomStores began closing down in late-2012, the Arizona locations were immune, since they were owned by a separate company: The RoomStores of Phoenix, LLC.

At its height, The RoomStore owned 12 locations in Arizona, primarily in the greater Phoenix region. The company was perhaps most recognized locally as a long-time sponsor of the Phoenix Suns.


When The RoomStore filed for bankruptcy protection last December, it was a definitive sign that the local furniture empire was on its last legs.

Details of Sport Chalet’s Closing

Sport Chalet’s wind-down process has been much more somber. In April, the company sent an email to all of its subscribers announcing the end of the franchise. A version of that email is currently on the homepage of the website, which appears to be the only page on the site anymore.

Sport Chalet Homepage Closing

You can’t even find which stores are still open through the website. The company has sent several follow-up, matter-of-fact emails that announce extensions of honoring customers’ gift cards and other similar notices. The retailer doesn’t appear to have any sense of urgency in enticing the consumer to visit a store and buy an item on discount before the place closes.

Founded in 1959, Sport Chalet at one point had more than 50 locations in Nevada, Arizona, Utah and, especially, California, where it was headquartered. The sporting goods chain is part of the Vestis Retail Group, which also owns Eastern Mountain Sports (EMS) and Bob’s Stores, all located in the Northeast. Vestis has filed for bankruptcy, but it is keeping most of its EMS and Bob’s Stores open while cutting out the fat that is Sports Chalet.

Too Much Competition for These Big-Box Retailers?

The RoomStore and Sport Chalet were both plagued by lukewarm and negative online reviews. For The RoomStore, complaints mostly concerned returns, refunds, sales tactics and even deliveries and the quality of furniture. For Sport Chalet, sky-high prices and poor customer service appeared to hamper the business most forcefully.

As a significant side note, if you’re going to survive as a brick-and-mortar store in today’s environment, you’ve got to offer an experience, not just lay out merchandise and hope somebody buys it. If you want to look within The RoomStore’s industry, it’s easy to see that the home furnishings giant IKEA offers a distinct shopping experience. Did The RoomStore offer a discernible experience, or did it simply (haphazardly) sling furniture?

If you’re looking at Sport Chalet’s industry, you can see that Dick’s Sporting Goods at least somewhat offers an experience, as each store maintains a locker room feel. Did Sport Chalet offer an experience? Do large photographs on the walls of various sporting activities make for an experience? The franchise initially started out with a focus on skiing equipment and later expanded to scuba gear, but after that, it tried to appeal to a wider audience, and it ended up throwing aside its unique selling proposition in the process.

Also, Sport Chalet wasn’t on its email and ecommerce game the way that Dick’s is. Personally, I was buying online from Dick’s Sporting Goods way back in the early 2000s. Lo and behold, several physical locations started cropping up around town just a couple of years later.

It’s obvious that Dick’s has a two-fold strategy to grow its business. Even if Sport Chalet’s ecommerce sales were vibrant, they weren’t enough to salvage the entire company, and apparently not even worth keeping as an online-only business.

Also of note is that Sports Authority recently filed for bankruptcy and later announced it is closing all of its stores. Same concept here: What was the Sports Authority Experience? Anybody? Bueller? Sports Authority was once the country’s largest sporting goods retailer, but like Sport Chalet, it will soon be no more.

What do these major setbacks mean for the great American sporting goods store going forward?

Did a Sluggish Economy Kill These Franchises?

Well, even if the economy is hurting – which it no longer seems to be, by most indicators – the furniture and sporting goods industries aren’t currently feeling the pain. Here are a few stats that tell the tale, as provided by the U.S. Census Bureau:

  • Retail and food service sales are up 3.5 percent in Quarter 1 of 2016 from the same time period last year.
  • Furniture and home furnishings store sales are up 5.6 percent in Q1 of 2016 compared to the same period last year.
  • Sporting goods, hobby, book and music store sales are up 7.4 percent, one of the largest jumps in any retail and food service niche from Q1 2015 to Q1 2016.

So, even if retail is up this year and the furniture and sporting goods sectors are particularly doing well, those factors apparently weren’t enough to save franchises like The RoomStore, Sport Chalet and Sports Authority. You would think that even a higher-priced store like Sport Chalet, for example, would be able to survive as long as the economy’s in good shape and there’s enough consumer spending to go around, but alas, some businesses are still going under.

Truth be told, these franchises were hemorrhaging profits for years prior to the economy righting itself, but by the time it got better, it was too little, too late – and the writing was on the wall for these once-prominent retailers.

Did Ecommerce Sales Play a Role?

It’s always the elephant in the room every time a big-box retailer goes under: internet sales. Yes, online sales are becoming more and more common as the checkout process continually gets easier, but ecommerce still doesn’t take up as big of a chunk of the market as you’d think.

According to the chart below, ecommerce sales comprised only about 2.5 percent of all U.S. retail sales (adjusted) back in Q1 of 2006. The market share has continuously grown since then, rising to nearly 8 percent of all retail sales in Q1 of 2016.

Yes, 8 percent doesn’t really seem like that much, but that still represents more than $92 billion in transactions in just one quarter of the year. It’s decisively large enough to play a role in putting brick-and-mortars out of business.

Overlooked Factor: Reluctance of Dealing with Sales Associates

Although online shopping is more convenient than ever, I think the issue goes much deeper when it comes to why big-box retailers are hurting. When shopping online, you can line up dozens of items side by side, check out their specs and then make your purchase with one or two clicks of a button, all without having to deal with a salesperson.

While it’s hard to beat physically trying out an item in the store, some might still say, “Why deal with a potentially incompetent, unhelpful or pushy sales associate when I can just buy the merchandise online.”

To some shoppers, it might be a diagnosable social anxiety disorder that keeps them buying their furniture, clothing and other merchandise from a distance. To others, it might be a conscious decision to avoid the hassle and wait that is latent every time you walk into a store – especially one like The RoomStore or Sport Chalet, according to many online reviews.

Many people spend more time with their face buried in their phones or computers than they do interacting with others face to face, so it’s no wonder ecommerce continues to grow. You could argue we’re being conditioned to do more interaction online than we do in “the real world.”

According to a 2015 eMarketer forecast, Americans spent an average of 2 hours and 54 minutes each day on their mobile devices last year, and that doesn’t even count phone calls. That number equates to 44 days out of the year just spent on a mobile phone or tablet. The 2016 average is expected to jump to 3 hours and 8 minutes per day – again, not counting using a phone the old-fashioned way.

Learn More About Internet Addiction

While some can juggle face-to-face interaction and heavy internet usage well, others cannot. If those who struggle with it are able to simply buy merchandise remotely, even if it means the item’s size or color might be askew once seeing it in person, then that’s a risk they’re willing to take. And let’s be honest, you can find some great deals online. Also, the online checkout process is usually easy and you’ll save gas by not having to drive to a store.

It all adds up to a significant threat to big-box retailers, which need to make sure their online sales process is as good or better than their in-store operations.

Conclusion

So, ecommerce sales, stiff competition and possibly the economy are all going to weigh heavily on brick-and-mortar retailers going forward, but I also think we shouldn’t discount the ever-increasing reluctance to social interaction. If someone can buy the same item online that they would otherwise have to walk into a store and deal with sales associates, especially a place that’s not known for its customer service, how can you convince them to buy from you on location?

We’d be interested in hearing your thoughts on why big-box retailers are going under as well as your ideas to keep them afloat. Comment with your opinions below.

Oh, and R.I.P. Sport Chalet, Sports Authority and The RoomStore.

Andrew Gilstrap

Content Manager at Eminent SEO - I enjoy writing, editing and photography. I'm here to make YOUR website read better and rank better!

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How to Become a SEO Winner in 2015

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SEO winner

As we come to the end of 2014, many of us are putting our heads together and looking deep into our current content marketing and SEO strategies. Looking at the successes and failures throughout the year can help determine if your SEO strategy is outdated and possibly no longer effective since SEO is constantly changing. In this year alone, Google released 13 updates. There is a good chance your strategies need to be revisited if you haven’t looked at things closely in the last 30 days.

First, let’s describe what it is to be an “SEO winner”. In our opinion, an SEO winner is someone who creates an effective strategy that works toward a specific end goal. Whether that goal is to increase sales by 30% or increase the amount of leads; there should always be a specific goal in mind when building any strategy. Someone who meets that end goal or is on track to obtain that goal is considered a winner.

So, how will 2015 be different in terms of winning?

The good news is 2015 won’t be too much different than 2014 in terms of what Google’s looking for. Why? Because this year Google primarily focused on ranking sites that create a great user experience – and that is never going to change. Here are some ideas on how to dial in your SEO strategies to become winning SEO strategies:

SEO is More Than Rankings, It’s Marketing

Instead of having someone who only understands SEO in charge, it’s beneficial to have someone who understands SEO AND marketing in charge. There’s many different ways to look at SEO, which is why it’s a broad term. You can look at it from a technical standpoint where you’re re-architecting the website for a better user experience that also helps search engines. On the other hand, you can look at SEO as a form of marketing. Being creative with your content will help increase visibility and social shares. In return, your content will rank higher in the search results.

So for 2015, you want to make sure you’re looking at SEO as much more than rankings, but marketing as a whole. Developing a custom marketing strategy will fill the gap in your SEO. Make sure you have someone in charge who understands this. It will help keep the team working toward your bottom line.

Crappy Optimization is Out, Properly Optimized Web Pages Are In

To become an SEO winner next year, you may need to revisit your on-page optimization strategy. Spend more time on optimizing each landing page for not only the search engines, but your users as well. Here’s what each properly optimized web page should contain:

  • Focus keyword + supporting keywords within the content
  • High quality content on each page that’s well researched and written
  • Make sure the content flows with the eyes: headers, bullet points, images, buttons
  • The goal of the page is clear and concise (the user knows exactly what they’re supposed to do next)
  • Call to action strategically laid out on the page more than once
  • Strategically link to related pages within the content
  • Each page is mobile optimized
  • Each page loads quickly, no matter what device a user is on
  • Meta data contains the right amount of characters along with focus keyword
  • The design of each page is easy to follow and up to date
  • Multi-layered content: call to action to landing page to thank you page

Get ready to work harder on each individual landing page. This stuff takes time. Start by going through landing pages that have higher bounce rates and low conversion rates.

Related: Landing Page Optimization Checklist: Key Landing Page Must Have’s for Higher Conversion Rates

Work with Google, Not Against Google

Google’s primary focus is providing content that’s going to benefit the end user. When you’re working with Google, your focus should be the same thing. Creating high quality and relevant content that’s going to attract a user keeps them on your website longer. Other ways to work on a better user experience include:

  • A/B testing on landing pages to figure out which content, images and layout work best for your industry
  • Responsive website design
  • Earning backlinks with your content and social strategy
  • Building up a strong social presence
  • Consistent branding across all online platforms

When you don’t create the best possible user experience you can offer, you are really working against Google. What does this mean? You’re actually still doing negative SEO (keyword stuffing, low quality link building, thin content, etc.). This is going to catch up with you in a matter of time. It’s Google’s mission to get rid of all negative SEO, hence the constant algorithm updates.

Be Prepared to Fail – Accept It and Correct It

winning quote

Part of becoming a winner is failing a few times. It’s part of growing as long as you’re learning from your mistakes. Not every single SEO strategy is going to be effective from the get go. Not every single client is going to be happy with their results. Be prepared to face these realities. To overcome the failing attempts toward a strategy, you must understand why it’s failing. With SEO, we all know it can be a number of reasons. Figure out why, then create a solution for how it can be fixed because there’s always a solution. If you figured out an effective solution, make sure you keep this in the back of your mind when creating other strategies moving forward.

Takeaways

Instead of questioning your SEO strategy from 2014, expand on it. Dial it in even further. Your content is doing well, but could it be better? Your website has a fresh responsive design but is it converting visitors into leads? Focusing your efforts on SEO as a whole, meaning: marketing, branding, and design working together will help build a highly effective SEO strategy where you and the user win. They find what they’re looking for, and you get the credit for it.

Need a professional to help you become an SEO champ next year? We have experts standing by ready to help you, just give us a shout: 800.871.4130

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Understanding the Customer Buying Cycle to Boost Sales

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buying cycle

Do you want more leads and sales from your website?

First things first, for on-going sales, you must understand the buying cycle of a purchaser. Not understanding this process can lead to holes in your online marketing presence, potentially losing out on more opportunities to grow your business.

The Buying Process in a Nutshell

Stage 1: Product/ Service Recognition

This is the most important piece to the buying cycle which is recognizing the need for your product or service. Why would someone need your company? If there’s not a need for your product/service, chances are, there won’t be a purchase either.

Stage 2: Research

Once a buyer realizes the need for your product or service, they begin to research companies to fulfill this void. What’s your company’s offer?

Stage 3: Evaluation of Opportunities

After research is performed, it’s time for the buyer to evaluate their different options. What makes your offer better than the competition?

Stage 4: Purchase Decision

Now that the buyer has evaluated their alternatives, it’s time to make a decision. During this stage, the purchaser may seek out pricing from a few of their options. Is the pricing of your offer competitive? If your price is higher than the competition, explain why.

Stage 5: Final Purchase

The stage where the buyer has realized the need for your product/service, researched and evaluated, and now decided on who to purchase from.

Stage 6: Evaluating Results of the Purchase

This is the final stage of the buying process, not the final purchase. Once a purchase is made, your job is NOT done. In order to build custom relationships and have a good reputation it’s always a good idea to make sure the customer was happy with their purchase.

How to Use the Buying Cycle to Boost Conversion and Sales

Now that you understand the basics of the buying cycle, it’s time to take advantage of it for your on-going marketing efforts. Below are some ways to do just that:

Analyze Top Search Queries to Know the Stage of the Buyer

We always think of keyword research as the first phase to any marketing strategy because it builds the foundation of the SEO strategy. Understanding how your buyers are searching and making sure you’re tackling all of the different stages of the keywords.

Example:

  • Someone searching “smartphone plans” – This term is very generic. Someone is looking for plans to choose from solving a problem they may have with a current plan or new to the process altogether. This term would be most likely used in stages 1 and 2 of the buying cycle.
  • Someone searching for “verizon smartphone plans vs att&t smartphone plans” – When a customer is comparing services, they’re most likely researching and evaluating their options. This would be part of stage 2 or 3 of the buying cycle.
  • Someone is searching for “Verizon smartphone plans” or “Samsung Galaxy Note 4” – These terms are very specific to a brand or product. The customer has already done their research and knows what they want to buy. This would be stage 4 or 5 of the buying cycle.

You want to have keywords that are tailored to each stage of the buying cycle because it opens up more opportunities for customers to find you. Even if they’re in the research stage, that doesn’t mean they aren’t going to come back looking for your brand if you had a memorable offer.

Invest Your Content into the Right Digital Marketing Channels

Each product or service is essentially marketing to a specific demographic, of course. Are you investing your content into the channels where your demographic is searching or active on? We’re going to break it down by stage by examples of how to utilize the buying process with content, starting with stage 2. This is also assuming your product/service is fulfilling a specific need.

Research Stage: Where does your audience go to find more information about their need? If you are selling products online or providing a local service, your audience is most likely going to use Google for more research. You should be spending part of your investment into ranking organically in Google, as well as paid search, to make sure your site shows up when people are doing their initial research.

Evaluation Stage: This stage needs a combination of marketing efforts to be successful. You might consider having a comparison chart on a dedicated landing page of your website that’s tailored to show how your offer is better than the competition. Within that landing page you should then have a form to capture data and offer an incentive to encourage the evaluator to go further down the buying cycle. Then, you should share that landing page through your social media so that other people can share with their friends what makes you different. Lastly, ranking for terms that are strictly about comparison would also help attract evaluators to that landing page.

Purchase Decision Stage: Now that the customer has gone through all of the stages, it’s time for the decision to purchase your product or service. During this stage, you want to make sure you’re really focused on your discounts. If the potential customer has decided to download your offer on your landing page, you can use email marketing to send an “Exclusive Discount”. You can also do this via social media. This is the nurturing stage where you have to use persuasive content in order to help the customer to make the right purchase decision.

Purchase Results Stage: You’ve done it! The customer decided to go with your company to fulfill their need(s). Now that they’ve made the final decision and purchased, it’s important to follow up with the customer to make sure all of their needs were met. Give them a call or email them to thank them for their business and making sure they’re happy with their purchase; this step really goes a long way. That’s the first step in building a long-term relationship with your customer, which will keep them coming back to your company for years to come.

Closing Thoughts

It’s important to focus on much more than just “gaining sales” with your website content. There’s an entire cycle that occurs before sales are even made. If your marketing campaign is missing any of the primary components of the cycle listed above, your business could be missing opportunities. Understanding the buying cycle and your target demographic are both key strategy building components that should always be considered.

Do you need help building a marketing strategy that’s tailored to the buying cycle? Give our experts a call today. We’re here to help. 800-871-4130

Lacey Chic

Account Manager at Eminent SEO - Passionate About Digital Marketing. I love music, pitbulls, traveling, hiking, yoga, and learning.

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Why You Need Social Media For your Business

Social Media is imperative for businesses online. You need to be where your audience is. And where are they? On your website? Maybe. Maybe not. But you know they ARE on Facebook, Twitter, Google+, Pinterest, Tumblr, Typepad, Posterous, LinkedIn, YouTube or some other social site.

Did you know that as of September 2012 Facebook has 955 million users, over 42 million pages and 9 million apps? YouTube has over 4 billion views per day. Google + now has over 250 million registered users! LinkedIn has 175 million. Twitter 140 million.

Whoa.

Here at Eminent SEO we understand the value in involving social media as part of a larger scaled on-line marketing plan. Although we specialize in SEO, we believe that SEO without social is… well, dead.

  • Social drives direct, targeted traffic to your site.
  • Social helps you directly engage with your clients.
  • Social increases your product and brand awareness.
  • Social allows you to share your day to day specials, events, office updates and fun, more candid aspects of your business.
  • Social encourages people to share your posts, content and links – making your outreaches more viral.
  • Social increases your search engine visibility, helping your website rank higher in the organic search engine results.

In a nutshell: Social rules.

For years every online marketer has muttered these 3 words at least once, “Content is king”.

Is it still? Yes, more than ever! And what better way to share that content then socially for millions to see? Content can be a number of different forms of digital media from text to animated videos. Some common sharable content ideas:

  • Articles
  • Press Releases
  • Blog Posts
  • Newsletters
  • Images
  • Memes
  • Videos
  • Infographics
  • Audio Clips
  • Custom Apps

A properly optimized social media platform is a perfect place to house your digital content and give Google and the other engines another way to get to your site. By integrating your SEO strategy into your social media optimization your platforms have the opportunity of ranking on their own for your target keyword strategy. Why give Google only one website to rank for your brand and keywords when you could give them 100’s?

Here at Eminent SEO we believe in customizing your marketing strategy to incorporate social where it most benefits your business. We do research before making suggestions so we can recommend developing social profiles on platforms your demographic is already using. We then design, optimize, manage, network and boost your branded profiles for increased awareness. Social requires daily management in order to be effective. If you don’t have the time to manage your social media, don’t worry, we do! If you want to do the bulk of your social networking, but need advice, we can do that too. If you are interested in learning more about our social media marketing services – then click this link to visit Eminent Social Media and how we can help take your social media marketing strategies to the next level… or you know, just call us: 1.800.871.4130

Jenny Stradling

Owner and CEO at Eminent SEO in Mesa, Arizona. I started doing SEO and marketing work in 2005. I'm a {very} busy mom of 4 and I owe my sanity to my partner in work and life, Chris Weatherall. I love sharing and engaging in business and marketing conversations, and I'm heavy into social media and blogging on these topics. I love coffee, wine, food and other people who enjoy the adventure of seeking out the best places to eat and drink. In my free time (what's that?) you'll most likely find me studying philosophy and spirituality, cooking for my family or relaxing with a nice glass of wine, a funny movie and the people I love.

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On-Page SEO Best Practices: Keyword Usage Basics

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The heat is on! Where just over a short decade ago the internet was viewed a free-roaming Wild West pioneer’s game. These days the practices and techniques used in obtaining web traffic have become more refined, precise and competitive. With an ever evolving set of rules, services and content to sort through, many individuals and businesses have become lost to best Search Engine Optimization (SEO) practices. If you’re one of the many despaired by the multitude of information dancing between you and online monetization, the following entry will offer up a foundation from which to grow your SEO understanding.

Keywords are key! What is your page about? What do you sell? What do you do? These questions work to define which keywords you will use to direct traffic to your site. Think back to your last Google search… What did you search for, and how did you locate your target?

Let’s say a company designs, manufactures and sells puppy costumes. For this example, let’s also say that they have a very minimal page layout containing 5 phrases and a single image:
– Cute Puppy Costumes
– Bottled Water
– Superman
– Puppy Videos
– Cheap Sushi
– Image – named “image1.jpg” sans alt text.

Do you think Google is going to point potential puppy costume customers in your direction? Perhaps… but not a crowd.

Compare the first example with a more cohesive set of keywords/image:
– Cute Puppy Costumes
– Cheap Puppy Costumes
– Detroit Puppy Costumes
– Puppy Costumes For Sale
– Dog Halloween Costumes
– Image – named “cute-puppy-costume.jpg” – alt text “cute puppy costume”

Due to the more cohesive set of keywords, Google and other search engines will be able to determine that this particular site contains information pertaining to puppy costumes. In light of this fact, the site will be awarded a much higher search ranking.

Once you have a set of appropriate keywords picked out, it’s a simple matter of proper placement. Best practices for keyword phrases tell us to designate a single phrase or keyword to a particular page. Keyword stuffing is generally frowned upon by search engines, and will typically do more harm than good.

Ideal keyword placement:
– Menu Navigation Optimization
– HTML Meta Title Tag Optimization
– HTML Image Alt Tag Optimization
– HTML Meta Tag Optimization
– HTML Body Content Optimization
– HTML H1 Tag Optimization

The next step in your SEO journey entails filling these areas with relevant and significant content. Do your best to avoid simply listing your keywords; cutting corners – as with most things – will get you nowhere.

Corner Cutting:
“sedation dentist – family dentistry – dental implants”

Best Practices:
“Need A Sedation Dentist In Miami? Call Solomon Family Dentistry! From Routine Cleanings to Dental Implants, Solomon Family Dentistry has you covered for the gentle, friendly, high-quality care you need to achieve the smile you deserve.”

By implementing and mastering these basic SEO practices, not only will you be able to drive traffic and customers to your site; you will place yourself ahead of the competition.

Of course, these are just the basics. Optimizing your content and code for your target keywords involves character limitations, ideal placement on the page or in the code and many other variables.

SEO just not your thing? Let Eminent SEO get the job done for you! Contact a representative today to get started on your calculated keyword campaign… We are pros at this stuff!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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New Media Marketing and the Mobile Revolution

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With record numbers of consumers now acquiring information through social media, or through other forms of web-based information exchange, new media marketing continues to evolve. If you haven’t yet joined those drinking the Kool-Aid of the B2B mobile platform, you may want to take a second look at your lead generation strategy. Sure, mobile marketing comes with its own unique challenges (screen sizes, user behavior and device limitations are just a few considerations) but considering what it can do for your market share, as well as the fact that your competitors are most likely already using it, you may want to check out a few recent mobile stats, and learn how we can help make web 2.0 marketing work for you!
According to digital business analytics leader comScore, this past August, more than 72.2 million people utilized mobile devices to access social networking sites or blogs. That’s 37 percent more than August, 2010. That’s a distinct upward trend which shows little signs of slowing. In fact, almost 40 million U.S. mobile users access social media sites almost every day, which proves this that social media is an essential part of any B2B lead generation strategy. If you haven’t yet integrated social media into your marketing strategy, better late than never – start now!

So, 40 million people are seeking businesses and organization info on the web. Think you have a solid web marketing plan in place? Ask yourself the following questions:

1. Does my content have inherent value for my consumer/potential client?
2. Is it consistently refreshed and updated?
3. Am I utilizing customer feedback to keep my content relevant?
4. Is my content mobile device-friendly?

Still not convinced that social networks are changing the marketing rules? Well, then consider the following:
Facebook’s mobile users increased 50% to nearly 60 million, Twitter’s mobile users are now nearing 14 million and LinkedIn users number more than 5.5 million. These mobile users are not just posting updates and profile pictures; they are interacting with brands in a myriad of ways – following posted links, clicking on advertisements and using coupons.

Mobile and social go together like peanut butter and jelly, but it’s up to you to creatively leverage this relationship. We can help; let Eminent SEO create a custom social media marketing proposal just for you!

Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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