Vol. 105: Up-to-Date SEO Facts, Stats and Tips

SEO vs PPC

With digital marketing becoming more mature, it’s no surprise that companies are continually getting better at SEO — and seeing more results from SEO efforts than from PPC.

Long Tail Keywords

While most searchers aren’t seeking out one- and two-word terms, they’re searching phrases that are four words or longer.

They’re looking for specifics.

Your content needs to reflect this.

Local

If you’re a business that depends on local traffic or has a limited service area, this is key.

Local SEO tactics are important for smaller businesses that might not be blogging or creating a ton of content. Make sure your site is in the appropriate registries and all of your information is up to date.

Backlinks

A study by Ahrefs looked at two million websites and found some pretty interesting data. While the word count factored into how a site ranks, it’s the backlinks that matter more.

Quality Content

How long does good content need to be? Enough to fully answer your buyers’ questions.

But if you want that good content to rank well, aim for the 2,000+ word mark.

The more you write, the better informed your readers will be, the more you can show your transparency and honesty, the higher opportunity you’ll have to link out to other reputable sites, and likely the more backlinks you’ll receive.