For Women’s History Month…
A brief history of women in marketing. It’s important to remember the women who have broken the glass ceiling and helped others do the same.
For Women’s History Month, we’d like to take a moment to celebrate the accomplishments of several of these trailblazers and highlight the importance of women’s contributions to marketing.
Here, we have highlighted a few women marketing pioneers, but for a longer list, and more details about these people, please visit the full version here.
Mathilde C. Weil – In 1880, Mathilde C. Weil founded the M.C. Weil Agency, the first female-run ad agency in New York.
Madam C.J. Walker – Walker was able to launch and market her line of black hair care products and ultimately became one of America’s first female self-made millionaires.
Estee Lauder– While Estee Lauder’s new, original skin-care was high quality, the secret to her success can largely be attributed to her marketing techniques.
Barbara Gardner– Gardner launched and grew her business into the second-largest advertising agency in the United States.
We have some more women marketing pioneers to share, so please be sure to read the rest:
From the Eminent Team
‘Mad Women’: Companies Flourishing Due to Women in Marketing
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