Eminent SEO News: Many Big Changes Coming
Many big changes have happened – and are about to happen – around the offices of Eminent SEO. For starters, we’ve recently added two more members to our staff: Ashton Stradling and Danielle Knox. We’ll tell you even more about these exciting additions in next month’s newsletter, but for now let’s get to a few other happenings.
Also worth keeping an eye on is a website revamp in the works. We have plenty of new professional photos of our team to work with – as alluded to in last month’s newsletter – so look forward to a site that will blow you away visually and user experience-wise.
In other recent news, we’ve recently closed a deal with a new premium client, and we’re offering new service packages to all current and prospective clients. If you want to learn more about these customizable offerings, just give us a call any time.
And in more general news, we’re prepping for the holidays around here. Halloween, Thanksgiving and Christmas are just around the corner, and we’re getting ready to kill it for our clients when it comes to holiday online traffic!
Follow us on social media to stay abreast of all the changes to come regarding all things Eminent SEO.
What’s New in SEO: Google Mobile-Friendly Label Is Retired
As we pointed out in a blog post on responsive design earlier this year, Google explicitly identifies mobile-friendly webpages when you conduct a search via smartphone.
Well, that is no longer the case, according to Search Engine Land. As of the end of August, the “Mobile-friendly” label in Google Search is M.I.A. The company gave about a week’s notice before the change, but now it is official.
To see an example, in the aforementioned blog post from January, we showed a screenshot of mobile search for “Flower Store Phoenix.” The results at the top of the organic list were all designated “Mobile-friendly,” as you’ll see in the screenshot in that post.
If we search the same term now, here’s what we see:
Wait, does that mean we have no idea if the result we click leads to a mobile-friendly site?
Don’t worry about it too intensely: Google is on record saying that 85 percent of all pages in the mobile search results are now deemed mobile-friendly. That number is only going to increase over time.
Just because the label has disappeared doesn’t mean websites aren’t still being judged by their mobile friendliness. Having a mobile-friendly site certainly remains a ranking signal in mobile search, according to Search Engine Land.
August Social Media Roundup
As part of our social media outreach in August, we were particularly vigilant about using Twitter to share many of the outstanding SEO- and tech-related articles we’ve recently come across – from all over the web. In fact, if you read everything we shared on that platform last month, then you’re halfway to becoming an SEO guru. If you haven’t followed us on Twitter yet, please give our timeline a look. Additionally, below you’ll find a recap of our most memorable social media shares in August from our Twitter, Instagram and Facebook accounts.
A lot of companies still don’t see the value in using Instagram as a marketing channel for their brand. But, when you consider that there are over 200 MILLION users and the links and comments are THAT high on average, well it’s pretty clear: Instagram IS indeed a great brand building tool. When you look at Google Analytics you can see it also does refer website traffic when done properly. The proof is in the data. #FoodForThoughtFriday #InstagramForBusiness #YesItWorks #SocialMediaMarketing #InstagramStats #FollowForFollow #TheMostPopularHashtag #WeLoveStats #MarketingTips #SocialStrategy #BrandMarketing #InstagramForMarkers #EminentSEO
— Eminent SEO (@EminentSEO) August 12, 2016
So true. Using the wrong metrics for measuring is the new norm it seems. Wake up biz owners, “likes” don’t = $$$. https://t.co/pbytK69Y3d
— Eminent SEO (@EminentSEO) August 13, 2016
“There is virtue in work and there is virtue in rest. Use both and overlook neither.” — Alan Cohen // You know, he’s a smart man. It’s good to hustle and no one over here is gonna hate on you if you’re working today, but if you’ve been working all week and need a break, here’s your FREE PASS to take today off to rest. Even God took the 7th day off, am I right? #smartman #alancohen #itssunday #justrest #theworkwillstillbetheretomorrow #trustme #evengodtookadayoff #getsomerestin #workhardresthard #restingisimportant #virtueinwork #virtueinrest #dontforgettorest
— Jenny Stradling (@dayofjen) August 18, 2016
Did you know that in the digital marketing space there are thousands of different terms and acronyms that the pro’s use? To help you keep up, we’ve got our own #SEOSlang database on eminentseo.com. Here is the “SEO Slang” term of the day. #alexaranking #trafficranking #websiteperformance #marketingstrategy #seo #seotips #marketingdefinition #goodtoknowinseo #seoterms #digitalmarketing #EminentSEO
August Blog Roundup
We’ve got website tips here! Have you migrated your site to a secure domain? In other words, does it start with “https” now? If you’ve done so, make sure it’s not causing you SEO errors. Also, if you’re looking to draw better qualified traffic and convert your visitors into customers, our latest blog posts will give you a leg up in the race. Subscribe to our blog if you haven’t done so already, and check out recaps of our latest blog posts immediately below.
I’ve got the power! Did you know that there are certain groups of “power words” marketers rely on to drive engagement and conversions? The effectiveness of many of these terms was discovered well before the internet era, but now they’re essential when it comes to website marketing. If you don’t know which terms we’re talking about, get caught up here.
Roughly 34 percent of all results shown in Google Search now have an HTTPS prefix. This means many websites have been upgraded to a secure domain, and we’re only going to see more of them do so. While that will be increasingly important in the SEO race going forward, be sure not to make the transition sloppily. Avoid these missteps when migrating your website to HTTPS.
Featured Service: Website Development
Not only can Eminent SEO help you register a new domain and work with you on the design of a new website, but we can also take control of the technical and user-experience aspects of your new web property.
Perhaps you need to integrate a shopping cart or a specific web app into the site. Let us know what you’re looking for, and we’ll take the reins of the project! We can take your new website from the mock-up stage to a “dev site” to the official launch. Afterward, we have webmaster retainer services to make sure the site is functioning properly and so you can request any fixes or changes at any time.
In total, our Website Development capabilities include services such as:
- Custom Website Code Development
- Custom WordPress CMS Development (Including Plugins)
- Online Shopping Cart Development
- Custom Web App Development
- Ongoing Webmaster Retainer
Click to learn more about our Website Development services, or call us at 800.871.4130 any time to hear about the new custom service packages we’re offering to interested clients.