Push Your Business Further Toward Success
It’s time to stop the madness!
So many businesses are still entranced with marketing channels that no longer yield a worthwhile ROI. Using outdated and non-data-driven tactics just isn’t going to get it done, whether online or off.
As we continue to get our feet settled in 2018, we are pleading to businesses small and large to stop using marketing tactics that essentially flush money down the drain.
We’re ready to step in. Below you will find actionable tips and links to help your company make smarter decisions on how to spend your valuable marketing dollars.
“We have some good ideas here. But the only way to know if they’re workable is to try to make them fail. If we fail to fail, then maybe we’re on the right track.”
– Orson Scott Card
Website Highlights: Avoid Wasted Marketing Dollars
Our own Melanie Stern explains how to not get taken by shady marketers promising hundreds of instant leads. She also covers six channels and tactics you should explore instead.
Business & Marketing Tip
Is there another site copying your content and passing it off as their own? Try out Google’s in-content search operator.
Find out if someone is plagiarizing you by copying a unique quote or phrase from your own online content and entering it into Google Search like this:
intext:”quote or phrase”
If sites other than yours are showing up at the top with an exact or near-exact match, then there’s a problem.
What are some of the most effective digital marketing channels for small businesses today?
All small businesses should invest into these four staples:
1. Website SEO and Organic Marketing
SEO, or search engine optimization, is the process of improving your website’s organic (aka not paid) search engine rankings. Not only does solid SEO get you visibility online, but it is also proven to win customers. According to research from Google, roughly half of customers who search for local businesses from their mobile devices end up making purchases the very same day!
2. Content and Brand Asset Development
Want more brand and website visibility? Start by creating high-quality content and visual assets. Branded content includes everything from expert website copy and useful blog posts to insightful videos and eye-catching infographics. Creating valuable digital content will add trust and value to the brand long term.
3. Social Media
Small businesses must have a social media presence. Social platforms are a great way to connect with your customers directly. If you’re just getting started, remember that less is more. Stick to the platforms your customers are using the most. Share valuable content, but also identify and engage with key influencers in your space.
The goal is to get other pages to share your content, but before you can do that, you must spend some time building relationships.
4. Email Marketing
Often overlooked, email marketing is still a great tactic for small and large businesses alike. Grow your list organically by offering valuable information in exchange for an email address. You can also run contests, host a quiz or offer a monthly newsletter. But remember: No one wants to be spammed.
Instead of promotional-only content, offer valuable information to your subscribers, such as industry news, how-to guides, tips and other helpful advice.
The more avenues you have to receive a payment from a current or prospective client, the better.
How many payment options do you provide?