Synergy Between Your Sales and Marketing Teams
Whether you have an in-house marketing team or you use an agency, your sales and marketing teams must work in tandem. Yes, there will be some crossover as far as which team handles which duties. But ultimately, the two teams need to serve distinct (yet interrelated) roles.
Your marketing agency or in-house team is essentially responsible for delivering business leads, and then it’s up to your sales team to close those leads and produce revenue for your company.
This sequence is futile if the two sides don’t communicate well. The sales team must continually report and provide feedback on the quality of the leads. If the leads are mostly calling about general info or asking off-the-wall questions, then it’s up to the marketing team to refine its tactics and target a more specific potential buyer.
At Eminent SEO, it’s our goal to not only increase the number of your leads through digital channels, but to deliver highly qualified leads in the process. We strive to build positive rapport with your sales team to open up a constant dialog about the quality of your leads. It makes all of our jobs easier – and ends up with a better ROI for your sales and marketing dollars.
“The objective of all advertising is to buy new customers at a profit. Learn what your customers cost and what they buy … Spend all of your ammunition where it counts.”
– Claude C. Hopkins, “Scientific Advertising” (1923)
Website Highlights: Is Your Business Aligned for Sales and Marketing Success?
In her latest blog entry, Eminent SEO cofounder and CEO Jenny Stradling gets into the specifics on the roles that your marketing and sales teams play in achieving the overall goals of your business.
“What is the difference between a marketing-qualified lead and a sales-qualified lead?”
“How do I track sales back to their originating source?”
“Do I need to use a CRM (Customer Relationship Management) tool for my business?
“What do I need to track in a CRM?”
See the answers to these and other relevant questions, along with insight into how to align your sales and marketing strategy, in the full article:
At Eminent SEO, we love to educate our clients, fellow small business owners and the wider public on the basics of SEO, marketing and business needs. In talking among ourselves and to our clients, there are dozens of unique terms, abbreviations and slang we use quite often. Without a knowledge and understanding of the terms, how can you – as a business owner – understand how they affect your bottom line?