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Keys to Sustaining Business Growth
It’s uncanny how professionals get caught up in certain words and the way we define them. For example, consider setting up a new marketing campaign to roll out in 2019. Creative and sales-centric people will focus on finding a solution or establishing a process.
Similar to how short-lived a one-off ad can be, a solution implies a single answer that, once applied, is complete in that moment. But business needs and accompanying marketing efforts need to be fluid in order to meet with change in demand.
Economists have touted this year as one that must include agility to reign in success. For companies that keep old school solutions at the forefront of forecasts will watch more progressive competitors blow past them. Why? It’s all in the processes that help you adapt to change.
Our eBook Gives You Proven Processes that Work:
- Define Yourself. When you’ve decided to execute on updating your brand, make sure to dot all the I’s and t’s. This can be especially difficult with web pages, external links and social campaigns because old posts tend to live on past their ‘prime’. Yes, there’s a process for that.
- Sales Is NOT Marketing. Marketing gives the message that sales can talk about. Sales takes that message to nurture a lead or follower, present a pitch, and close the deal. One team cannot effectively do both. Period.
- Do Digital Right. How well does your business gather and disseminate information? When you have systems in place that not only track where a consumer goes but where they drop off your site, it helps understand the user experience, silo your leads, and respond in a more targeted manner. There’s success in that.
- Lean and Mean. When your initiatives change, staff needs often do too. Revisit key team players as well as ancillary vendors. You could be overlooking overlapping responsibilities that can cost you on consistency and your bottom line.
- Relevance through Visibility. Maximize your brand wealth by positioning it across multiple media channels, implementing multi-channel and cross-channel platforms. Simply modify design and copy to fit the medium and audience.
- Selling Yourself Short. This is perhaps one of the most difficult aspects of business marketing to accept. It affects product/service perceived value which can crunch pricing, create social stigmas, and limit engagement. Market and sell with confidence, reflected in a strong price point. If you don’t value who you are and what you have to offer, why should your customers?
Want to Know More About Our Strategic Approach to Marketing?
While PPC is beneficial, we’re entrenched in building business organically. It’s how numbers get real, and grow success.
''Establishing or reestablishing your company brand isn’t just about standing out in the crowd of competitors. It’s about reconnecting who you are with where you’re evolving. Stated simply, 'Brand up.''' - Melanie Stern, Creative Marketing Strategist, Eminent SEO #brandup #buildbusinessboomTweet this out
From the Eminent Team
We’re still perplexed at how many people interchange the terms “sales” and “marketing”. They are not the same. While these internal teams often wreak havoc on each other, overall success relies on cohesive synchronicity between both.
If your sales force is blaming marketing, and marketing is blaming sales, we can help put everyone on the same page: