Author Archives: Chris Weatherall

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About Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

Vol. 95: How Recent Google Updates Affect You and Your Business

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Vol. 95

How Recent Google Updates Affect You and Your Business

Google is continually updating its algorithms to make it more search friendly to the user. A recent update, BERT, stands to affect 10% of all search queries, making it the biggest change in search since Google released RankBrain almost five years ago. Here’s what you need to know about BERT and how it could affect your business website.

BERT Update

What Is BERT?

In layman’s terms, BERT is like a neural network for your search engine that focuses on natural language processing.

The acronym stands for Bidirectional Encoder Representations from Transformers.

Essentially, it is a form of open-source artificial intelligence that allows computers to better understand language. Using BERT in queries will help return more natural results, with context in mind.

How Is Google Using BERT?

In a statement, Google said that BERT helps the search engine better understand nuance of language and the context of words to match the user with more relevant results than ever. In an example to the public, Google said that the search query “2019 brazil traveler to usa need a visa” would have featured results of a U.S. citizen traveling to Brazil because Google’s algorithm was not sophisticated enough to tease out the meaning of “to” in the sentence, which provides important context. With BERT, Google should be able serve more relevant results – getting a Brazil citizen information about obtaining a visa to travel to the U.S. – based on the query.

How Will BERT Affect My Business?

With any algorithm update, there is some concern that businesses will be penalized and their SEO will suffer. However, it’s important to understand that BERT is not an algorithm that will penalize websites. It is focused on understanding search queries and intent, so it does not affect current web pages per se.

At the same time, BERT also highlights the importance of on-page SEO. Providing answers to user queries can bolster SEO tactics. BERT will also affect features snippets in all languages, so crafting thoughtful content with the user in mind will only boost SEO.

Businesses who create meaningful content for their users needn’t worry too much about the impact of BERT. With BERT understanding reader queries better, creating quality, user-focused content with precise keywords will naturally bolster SEO and help customers find what they need more quickly.

Need Help Creating Meaningful Content?

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Eminent SEO turns 10!

“I came to internet marketing using the same tactics and strategies as many generations before me. I quickly learned that in the online world that just doesn’t work. My goals now are to keep deconstructing the most current and effective tactics of the day. We’re constantly finding new breakthroughs in business and marketing achievements a decade in making Eminent SEO feel like a brand new calling day after day.”
– Chris Weatherall, Co-Founder & President, Eminent SEO

10 Years

After 10 years in business, our starting philosophy is more important than ever…

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to Build an Effective Strategy Catered to You

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From the Eminent Team

Medic Update

Still Relevant Today:

Google’s ‘Medic’ Algo Update Threw Us All for a Loop. Now What?

Google claimed it was simply a routine “broad core algorithm update,” the same as it releases several times each year. But to us, we know this wasn’t a run-of-the-mill algo update, especially since we have various types of health care clients.

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Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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The Good, the Bad, and the Ugly: Online Reputation Management Helps All Three

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How to Deal with Bad Reviews

As a business owner in this day and age, you are likely no stranger to the concept of online reviews. The ability to view constant, updated feedback on the products or services your business offers – including the ease of access your website provides your users – is a great way to gain insight into what you’re doing best. In addition, it helps identify potential areas that need improvement. However, reading a scathing customer review – whether founded or unfounded – can leave business owners second guessing themselves and wishing there was some way to prevent customers from leaving negative reviews.

Should you respond to or remove negative reviews? How can you prevent further reputation issues? Do less-than-stellar reviews affect your business or brand?

Here’s how online reputation management can help you become well-versed in online reviews and know what to do about them to maintain a positive online reputation, for years to come.

Do Consumers Really Read Reviews?

Before we begin to discuss how reviews affect your business, it’s important to point out that the mere ability to leave a review can have a positive impact on your reputation. In fact, according to Forbes, as many as 97 percent of people who find businesses nearby do so while online, A good deal of those (75 percent) say that they wind up patronizing a business they found to be thoroughly-reviewed online.

How can the nature of the reviews your customers leave impact future consumer decisions? Whether your reviews are positive or negative, Nielsen’s most recent Global Trust in Advertising Survey found that 66 percent of people trust the opinions of others who have chosen to rate a business online.

Even more impressive, multiple studies suggest that a similar number of people trust online ratings as much as or more than an ex-significant other’s opinion. Simply put, most people are reading your business’s online reviews, and the majority of them trust the anonymous reviewers enough to base some of their decision making on what they’ve read online.

smartphone reviews

 

How Do Reviews Affect Your Brand?

How much sway do online reviews have? Enough that the majority of people – 57 percent, according to Brightlocal – will only purchase a product or use a service that has four or more stars. A majority of positive reviews, or at least a positive average of at least four stars, is important for drawing in customers looking for excellent ratings.

Similarly, negative reviews can have a lasting impact on your bottom line. The same Forbes report states that even one negative review can cost you as much as 22 percent of all business revenue. The number balloons to over 55 percent when three or more negative reviews appear on the first page of your business’s reviews.

How Can You Address Online Reviews?+

customer review ratings

While positive reviews can do your business’s reputation a great deal of good, the helpful effects can only keep rolling in once you know about your positive reviews. In the same way, you can only begin to address the circumstances that led to a negative review – and attempt to reconcile with the consumer – if you are aware of the review. It’s a classic scenario we like to call, “What you don’t know CAN hurt you.”

If you’ve crafted a high-quality website for your business, chances are, some of your very best reviews appear right there on your homepage. However, as the internet continues to expand, so does the ever-increasing list of consumer product and service rating pages, most of which you are not able to control directly. Dependent on the nature of your business, you may garner customer reviews on many or all of these sites:

  • Google My Business
  • Yelp
  • Angie’s List
  • Consumer Reports
  • Trustpilot
  • Amazon
  • TripAdvisor
  • Better Business Bureau
  • Choice
  • Foursquare
  • Yahoo! Local Listings
  • Facebook
  • Twitter
  • Glassdoor

Certainly, it is important to respond in some way to all reviews, whether that response be sharing a positive review so your potential customers can see it or reaching out to a customer who left a negative review in the hopes of retaining lost business. However, since this is not an exhaustive list, how do you begin the process of finding and reacting to the reviews your company garners?

Performing a brand reputation audit is an excellent way of rounding up your feedback so you can determine next steps.

What Is a Brand Reputation Audit, and Should Every Business Get One?

At its primary level, a brand reputation audit involves a professional, deep scan of the internet for each and every mention of your business. Once the data is in, experts analyze the reviews and each listing of your certifications and accreditations to ensure that the information reflected is up to date and accurate. This data provides an extensive overview of your business’s online reputation.

Every business should perform a brand reputation audit to build a comprehensive picture of how current and potential consumers view your business, individual products or services, and even your personnel.

Reputation Audit

Once you have a handle on your brand’s current reputation, the information enables you to develop strategies to address and promote the positive aspects found. On the flip side, it also helps you formulate a plan for dealing with any negatives or missing information. Further, a brand reputation audit is a first step toward longer-term solutions that strengthen your business’s reputation through ongoing and consistent online reputation management.

What Is Online Reputation Management?

We’ve already established the importance of customer reviews and the best way to go about locating them. Now what? It’s time to address the reviews and other mentions of your business.

By highlighting the positives and retaining potential losses by dealing with the negatives, this provides the highest chances of keeping your current customers. Keeping firm control of your business’s reputation is referred to as online reputation management.

Benefits of Maintaining Social Control

ORM is a great way to highlight the very best reactions your consumers have to your product or service. Earlier, we mentioned the extremely high numbers of potential patrons who choose to only use companies with four or more stars on a given rating platform. In addition to your overall rating, showcasing some of your most brilliant, concise, positive comments in a prominent location can go a long way towards influencing consumers still on the fence.

ORM takes this strategy a step further and helps you structure your interactions with customers in a way that encourages them to leave reviews.

What about Negative Reviews?

ratings

When a brand reputation audit reveals negative reviews lurking amongst the positive, the common, knee-jerk reaction is to remove them. However, sanitizing your brand’s reputation may do you more harm than good; there isn’t a business in existence that has a perfect, five-star, customer satisfaction rating, and consumers know it. For this reason, a professional response to helpful critical reviews can reassure your potential customers that your brand is trustworthy in a few important ways.

  • You are actively looking for feedback and receptive of both praise and criticism
  • You’re invested in how satisfied your customers are
  • You want to take action to rectify any negative experiences
  • A variety of reviews is substantial proof that your brand is real and not a scam
  • You are transparent and open to helpful criticism

In fact, a recent survey showed that 68 percent of people found online reviews more trustworthy when both positive and negative reviews were included.

Think ORM First

How should you respond to those negative reviews? First, it is important to build an overall ORM strategy that gets you thinking before every action you take online. ORM helps you remember that while every negative review is visible to the public, so is your response. Never respond without first taking a moment to cool off and review your business’s unique ORM strategy.

Then, respond to the review while remaining mindful of your ultimate goal – to resolve the issue quickly; a response lamenting the customer’s poor experience does neither you nor the customer any good.

Conversely, a response resolving the issue actually increases the chances the customer will do business with you again. Depending on your business, resolution may include:

  • Inviting the customer to your location
  • Providing an answer you or an associate may have missed
  • Locating shipment information

After you’ve crafted your response, it’s a good idea to consult with an ORM professional regarding its potential outcomes. Explore the potential positive and negative outcomes of the response, particularly regarding your long-term plans for future reputation management.

At the very least, get another person’s opinion on what you’ve composed. Finally, if the customer responds and continues to raise an issue, invite them to discuss the matter privately – a maximum of two public responses is a good rule of thumb.

review stars

How ORM Boosts Your Business’s Reputation

Managing your business’s online reputation is not a quick fix, but it is an issue you can – and should – take swift action regarding. Moving your business in the right direction by gaining an overview of your brand’s current reputation via a brand reputation audit is an important first step. It’s also the price of doing business in today’s digital age. Think of it as both reputation management and marketing.

Online reputation management strategies can address what’s already out there on multiple review platforms, while building a strategy for improvement moving forward. If you’re ready for more control over your brand’s reputation, Eminent SEO can help. Together, we can visualize your social strategies for tomorrow by reshaping what you’re doing today, by optimizing your ORM.

Talk to Eminent SEO about Your Online Reputation Management Plan

Avatar for Chris Weatherall

Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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Vol. 92: Non-ADA Compliance Shuts Websites Down

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Vol. 92

Why ADA Website Compliance Is Being Enforced

Although many more people are cognizant of the challenges faced by those who live with disabilities, not all businesses comply with the necessary guidelines set forth in 1990 by the American Disabilities Act (ADA). But most don’t even know it.

Companies have put focus on ensuring that their physical business aligns with the law, specifically in the changes needed to make accessibility to their premises accommodating to people with disabilities. These include wheelchair ramps, widened hallways, accessible restrooms, and more.

Then where’s the problem? The virtual space. 

ADA Contains Ambiguity that Attorneys Can Capitalize On

Sometimes the law doesn’t catch up with business trends and the escalation of technology. ADA is no different, though the way much of the law is languaged allows for interpretation, and the updates needed to apply to today’s standards. Consider,

  1. How you search online for a business.
  2. How you navigate through a website.
  3. The way you make a purchase online.

These steps in our everyday lives are not always readily available to those with disabilities, especially the blind or visually-impaired. Many web-based business owners never even thought about it.

Now, websites are getting flagged for non-ADA compliance. But do you know what to do to put your site into a better ADA light?

Steps to Making Website ADA Compliance

Here are some of the ways to support the ADA on your website.

  • Ensure keyboard navigation
  • Add text and media enlargement features
  • Provide alt tags for media files
  • Add content transcripts
  • Optimize header code

To learn more ways to optimize your website for ADA, refer to this ADA blog post here or contact us.

Need Help Making Your Website ADA Compliant?

Prefer a phone call? Dial 1.800.871.4130


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Industry News

If Your Business Has a Web Presence Without ADA Compliance, You Are at Risk

In years 2017 and 2018, a record number of federal-level lawsuits were filed against companies, whose websites did not comply with ADA laws, making it near impossible for those with vision-impairment disabilities to access online businesses. This continues to impact businesses to date. As a business owner, is your digital presence risk-free? Would you even know what to look for?

Read More


From the Eminent Team

What Does It Take to Have an ADA Compliant Website?

ADA Compliance – Is Your Website Up To Snuff?

The visually impaired and other consumers with disabilities seemingly have been forgotten when it comes to website design and accessibility. Where does your site stand?

See the Full Article

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Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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Vol. 91: Business Citations are Not Just for Local

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business citations

Build Locally, Win Globally

For the local business owner, growing a customer base on a global scale may not seem like a smart approach. And for the business who resides on the web only, localizing your market to your business headquarters may seem pointless.

Logic, Google, and search engine rankings will often defy logic. So to stay in the game of this thing we call “the web”, you need to understand the rules in order to play, and win.

What Are Local Citations and Why Are They Important?

Put your internet-user hat on for a minute. Let’s say you’re looking for a specific product, ice-cream that can be created and flavored to your liking. Ice cream customization to the endth degree. As you enter your search for this online, Google will populate listings that have the most relevance related to your criteria. Let’s also consider that this discussion is based on organic search and not paid ads.

If this company has multiple brick-and-mortar locations in the Southeastern United States and you, as the consumer, reside in Hoboken, New Jersey, this establishment may not be a fit.

Local Citations

HOWEVER, this ice cream can be drop shipped via dry freezer. So physical location is not as much of an obstacle.

Here’s where local citations come in. Each time your business has a presence on the worldwide web, it scores ranking points with Google. A local citation of your business includes your business name but can include your physical address, phone number, website, and map to where you can be found.

There are structured and unstructured citations. Structured citations are common and readily found through business listing directories such as Yelp, Mapquest, Facebook and more. Business mentions in online media outlets, wikis, and blogs are unstructured.

The More Local Citations, The Merrier

Search engine algorithms factor in local citations for ranking. It isn’t just about the quantity of local citations that you have but also the quality of them.

Quality local citation assessment includes:

  • Core Search Engines
  • Primary Data Sources
  • Tier 1 – more prominent websites

Local Citations Are a Powerful Tool for Non-Local Sites

Even though many online businesses may not have a physical storefront, the benefits from local citations will still serve them well by increasing their rankings.

Here’s How to Build Local Citations in 5 Easy Steps

Need ideas on where to get started and how to find viable citation sources in your geographic area? Try these.

  1. Do an online search for a competitor but use the results that do NOT include that company’s website.
  2. Search for two local businesses by including their names together in a single search. What will likely pop up are other content sources that list these business names.
  3. Do a location-based search for the city, town, or region that is of interest to you. Those search listings may reveal businesses that would be interested in adding your business as a local citation to their content.
  4. Use geo-targeting tools: Moz has a great one called Link Intersect
  5. Try Google Alerts to find which media outlets are giving these same businesses online exposure. Those may prove to be some great sources to connect with.

Need Help with Building Citations?


Industry News

89% of Marketers Increase Sales by Using Location Data

A 2019 Lawless Research and Factual survey measured the outcomes of marketer participants who used location data in their campaigns. The findings indicate that the primary use of location data was to target specific audiences, gain engagement, hone strategy, and enhance the customer experience. If these aren’t reasons enough to include location data in your marketing efforts, some may call you a dinosaur.


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From the Eminent Team

What Is a Local Citation

What Is a Local Citation?

The more other people talk about your business online, the greater you can rank for local searches. Think of it like web gossip with a purpose.

See the Full Article

 

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Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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Vol. 88: Try These 5 Actionable Tips to Increase Conversion Rates

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Vol. 88

Careful How Your Webpages Lead, They May Not Follow

User behavior in any given target audience is often difficult to define, because consumers are always redefining what they’re interested in and how they act on it. As marketers, it can make us pull the hair out of our heads (that is, if we have any left).

To get a better grasp on digital marketing strategies and how to make websites and landing pages more effective, we decided to dive deep behind the façade of the screen and examine the methods behind the messaging.

What seems to be the crux of many a problem in conversion rates is that the information provided to the user doesn’t convey what’s “in it for them”.

Today’s user experience isn’t just about meeting them where they are in their personal or business sales journey, it’s about convincing them that whatever you have they need, NOW, the tangible and intangible. Unfortunately, this can’t be accomplished by relying on digital intuitiveness alone. This is when creative content creation, design display, and time-sensitive offers come in to play. Do it all right, and you are winner-winner-chicken-dinner!

You might still be convinced that you’re following best practices to increase rates of conversions. But something’s amiss. Remember, what is trending today is gone tomorrow. This is why we recommend basing your web presence on the best of what you have to offer and presenting it in a manner that resonates with trends and tried and true tradition.

When you execute digital strategies in this manner, should the trends change (and that’s what they do) your messaging won’t be completely off target.

Here Are 5 Less Known Strategies That Convert:

  1. Choose Your Words Carefully. Consumers today are natural born skeptics. Just because marketers tell them to do something doesn’t mean they’ll comply. Give them a compelling reason to act. And if you throw in a word or phrase that reminds them that what you have to offer is exciting, fresh, or the next greatest thing to sliced-gluten-free-bread, you’re golden. And the word free doesn’t hurt either.
  2. Use CTAs with FOMO. Call-to-actions are best voiced when it answers the when and why of a campaign. For example, most people won’t come in for a free Dairy Queen ice cream cone just because it’s offered. But, if you are providing this free offer to celebrate the first day of Spring, you give people a reason to blow their weight loss diet plan. And yes, there’s that free thing again.
  3. Start Social Prospecting. As long as you’re putting your best face on social media, do more than wait for followers to come to you. Now you can troll for them. Inbound marketers know this well: by hunting down potential prospects where they live on social channels, you’ll learn how to bring them to your site.
  4. Test Usability. Sometimes it’s what you say that sends a user elsewhere. Sometimes it’s how you said it – the tone, the color, the layout, or even the size and placement of a CTA button. Not sure what’s wrong? Face reality (as painful as it may be) by adding A/B testing to your pages. It’ll help distinguish what small changes are needed to get conversions on track.
  5. Location, Location, Location. Make your landing pages move to where the user is. With dynamic landing pages, your product or service is seen by a web user and includes location-specific information, making the consumer-product connection instantaneously easier, increasing the rate of conversion.

Need Help with Conversions? We’re Here For You!

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From the Eminent Team

How Dynamic Landing Pages Help Increase Conversion Rates

Find out how to bring your customers closer to you and experience an increase in sales enablement.

How Dynamic Landing Pages Help Increase Conversion Rates

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Optimize Your B2B for Better Website Conversions

Getting the attention of your referring business partners and potential industry prospects differs from consumers. Learn how to capitalize on this ready-made market.

How to Optimize Your B2B Website for Conversions

See the Full Article

 

Avatar for Chris Weatherall

Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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Vol. 86: We Made this Guide that Gives You PROVEN Processes that Work

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Vol. 86 - Why Business Structure Won’t Define Marketing Success

Keys to Sustaining Business Growth

It’s uncanny how professionals get caught up in certain words and the way we define them. For example, consider setting up a new marketing campaign to roll out in 2019. Creative and sales-centric people will focus on finding a solution or establishing a process.

Similar to how short-lived a one-off ad can be, a solution implies a single answer that, once applied, is complete in that moment. But business needs and accompanying marketing efforts need to be fluid in order to meet with change in demand.

Economists have touted this year as one that must include agility to reign in success. For companies that keep old school solutions at the forefront of forecasts will watch more progressive competitors blow past them. Why? It’s all in the processes that help you adapt to change.

Our eBook Gives You Proven Processes that Work:

  • Define Yourself. When you’ve decided to execute on updating your brand, make sure to dot all the I’s and t’s. This can be especially difficult with web pages, external links and social campaigns because old posts tend to live on past their ‘prime’. Yes, there’s a process for that.
  • Sales Is NOT Marketing. Marketing gives the message that sales can talk about. Sales takes that message to nurture a lead or follower, present a pitch, and close the deal. One team cannot effectively do both. Period.
  • Do Digital Right. How well does your business gather and disseminate information? When you have systems in place that not only track where a consumer goes but where they drop off your site, it helps understand the user experience, silo your leads, and respond in a more targeted manner. There’s success in that.
  • Lean and Mean. When your initiatives change, staff needs often do too. Revisit key team players as well as ancillary vendors. You could be overlooking overlapping responsibilities that can cost you on consistency and your bottom line.
  • Relevance through Visibility. Maximize your brand wealth by positioning it across multiple media channels, implementing multi-channel and cross-channel platforms. Simply modify design and copy to fit the medium and audience.
  • Selling Yourself Short. This is perhaps one of the most difficult aspects of business marketing to accept. It affects product/service perceived value which can crunch pricing, create social stigmas, and limit engagement. Market and sell with confidence, reflected in a strong price point. If you don’t value who you are and what you have to offer, why should your customers?

Business That Booms eBook
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Want to Know More About Our Strategic Approach to Marketing?

While PPC is beneficial, we’re entrenched in building business organically. It’s how numbers get real, and grow success.

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@eminentseo

''Establishing or reestablishing your company brand isn’t just about standing out in the crowd of competitors. It’s about reconnecting who you are with where you’re evolving. Stated simply, 'Brand up.''' - Melanie Stern, Creative Marketing Strategist, Eminent SEO #brandup #buildbusinessboom

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From the Eminent Team

We’re still perplexed at how many people interchange the terms “sales” and “marketing”. They are not the same. While these internal teams often wreak havoc on each other, overall success relies on cohesive synchronicity between both.

If your sales force is blaming marketing, and marketing is blaming sales, we can help put everyone on the same page:

Sales + Marketing = SUCCESS - Eminent SEO

How to Align Sales and Marketing Strategies

See the Full Article

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Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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Vol. 83: Link Building Answers Could Be Right Under Your Nose

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Existing Relationships Link Building Connections - Eminent SEO

Turn Existing Relationships into Link Building Connections

If you’re a small business owner, you’re going to have to lean on existing relationships – personal, professional, etc. – to help get your business off the ground.

Building Business Relationships Digitally And In Person - Eminent SEOThis rings true for launching your own website and trying to get it to rank on search engines. Links from other websites are going to be crucial to helping you achieve the rankings you desire, no matter how great of a writer you might be.

Have you thought about using your existing relationships to land coveted links from other sites? With closer relationships, it could be as easy as asking and receiving.

In other instances, you may have to nurture your relationship with that contact. You might even offer them something – such as a positive online review – ahead of asking for a link from their site.

No matter what, don’t overlook any relationships you already have when it comes to link building for your small biz website.

Learn More About Link Building:

Organic Marketing Services

Additional Link Building Tip

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@eminentseo

''Link building is all about establishing relationships, and if you already have a relationship with someone, then the first step is done.'' - Chris Weatherall, President of Eminent SEO @eminentseo #linkbuilding

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From the Eminent Team

Need some helping with earning links to your website? Check out our quality link building services.

If you want to read more tips on stepping up your link building and SEO skills, look to the following resources from our blog:

How Long Does SEO Take Clock - Eminent SEO

How Long Does SEO Take and Is It Worth It?

See the Full Article

Do PR And SEO Link Building Overlap - Eminent SEO

Do the Fields of PR and SEO Overlap? A Closer Look at How One Can Strengthen the Other

See the Full Article

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Avatar for Chris Weatherall

Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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Vol. 82: 5 Quick Tips for Effective PPC Campaigns

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Newsletter Quick Tips Effective PPC Campaigns - Eminent SEO

Succeed with PPC

With all of the changes to the organic search results over the last couple of years, pay per click (PPC) advertising is as important as ever in the digital marketing world. An effective PPC campaign will both support and enhance your overall marketing efforts while helping you achieve a solid, measurable ROI.

Here are some quick tips to help with your PPC marketing:

Tip 1: Don’t underestimate the value of keyword research.
Keyword research is the core structure of the overall PPC campaign.

Tip 2: Write compelling ad copy.
Explain what makes your company different. You have two description lines to explain your offer and the advantage you offer over the competition.

Tip 3: Test landing pages.
Perform A/B or multivariate testing on your landing pages to find out which content converts the best.

Tip 4: Pay attention to analytics and keep testing.
Review CTR and other metrics regularly to be sure you’re not throwing money away on ads that aren’t working.

Tip 5: Use PPC data to aid your organic SEO strategies.
PPC and organic SEO don’t have to, and shouldn’t, exist in isolation. The lessons you learn in one campaign might help you with another.

Get More Details on These Tips and See Additional Ones:

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''Most platforms have become pay to play in one form or another, even Google. Do a search for a product or service and look at the types of results you get. More than likely, you will see multiple paid ads first in the results.'' - @dayofjen #PPC.

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Featured Resources

In addition to following the 5 steps listed above and in our free eBook, the following reads will help boost your understanding and execution of PPC campaigns even further.

Pay To Play Era Of Digital Marketing Strategies - Eminent SEO

The ‘Pay to Play’ Era of Digital Marketing Strategies

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8 Tips for Effective Landing Pages

8 Tips for Effective PPC Landing Pages

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Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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Vol. 80: Here’s Why You Need a Live Chat Feature on Your Website

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Vol 80 Newsletter Live Web Chat - Eminent SEO

Give ‘Em Something to Chat About

More and more website owners are infusing their site with live chat tools. This is an especially smart choice for websites with service and product offerings. The potential ROI is just too enticing to pass up.

A web chat pop-up feature might seem like a minor annoyance at first – to both you and your visitors – but studies are showing that this feature helps more than it harms.

Among the many benefits of adding a chat feature to a website, consider:

  • It helps build a more memorable brand experience.
  • It gives visitors a place to turn if they get stuck and need any questions answered quickly. In other words, it improves your customer service.
  • You can offer visitors special deals and deliver price quotes in real time through the chat module.
  • It gives you a sense of which pages and products that users are visiting most when they reach out with questions.
  • It allows you to consolidate your resources: You can have one person manage multiple chats at once, and you can develop canned responses to common questions.
  • You can use it as a lead-nurturing tool. HubSpot says 99% of first-time website visitors aren’t ready to buy. You can nudge them closer to purchase by chatting with them directly.

At Eminent SEO, web chat is just one component of a comprehensive marketing campaign we can develop for your business.

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Live Chat Feature Takeaway

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@eminentseo

The beauty in adding live web chat to your website is that it provides a vehicle for consumer engagement, bringing a true and unique user experience at the precise moment you have their attention.

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Featured Resource

Adding A Web Chat Feature To Your Website - Eminent SEO

Why Adding a Web Chat Feature to Your Website Gives You a Market Advantage

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Business & Marketing Tips: The Best Live Chat Software for YOUR Website

Top 11 Live Web Chat Apps For Customer Service - Eminent SEOIf you answer yes to any of these three questions, then your website is a good candidate for a new chat feature:

  1. Do you sell goods/services on your site?
  2. Does your website attract a community that would benefit from more engagement?
  3. Are you (or somebody at your company) available to respond to chat inquires regularly?

The best web chat software for your site will depend on your website goals and your budget. For some small businesses, it makes sense to focus more on simplicity and ease of use, while other, more technical companies might want a more robust offering that can serve as more than just a live web chat platform.

In our chart below, our criteria heavily favors software whose primary purpose is providing live customer support, rather than helpdesk/tech support or serving as a team chat or CMS platform. The chart features of 11 of the top web chat products to consider for your website.

Click on the image below to see a larger version. Please note that we have no affiliation with any of the following products; we just want to help you make an informed decision.

Comparison Chart Live Web Chat Software Programs - ESEO(Click to Enlarge)

Keep in mind that all of these recommended products offer a free trial, which will allow you to see how well they fit your company’s needs before committing.

Closing Thoughts

Multi Channels Icons For Tablet - ESEOWeb chat is just one piece of the larger marketing puzzle. You need to take a multi-channel marketing approach. This means leveraging your website, social media, email, Google My Business, PPC and several other direct and indirect “channels” in order to interact with prospects and encourage them to take a specific action.

Learn More About Our Marketing Approach

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Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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RIP Google Keyword Tool: We Now Have the New Google Keyword Planner to “Love”

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Eminentseo -- RIP Headstone -- 08-28-13The SEO/SEM world has not taken kindly to Google’s new Keyword Planner that officially replaced the old AdWord Keyword Tool yesterday.

To use the Keyword Tool now users must login to an AdWords account in order to access the Planner. The Planner has no match type data for any search volumes (search volumes are displayed for exact match data only), ZERO device targeting, ZERO local vs. global monthly searches, and the AMAZEBALLS option to filter by “closely related” terms has been terminated.

Of course, the reactions aren’t 100% negative. There are new features like more geographic segmentation and the ability to bundle geographic regions that allow local SEOs and ad planners to drill down to the city level to get keyword search volume data.

Users are able to upload more keywords from their own lists (up to 10,000 keywords) to get performance data. The Planner will also show search volumes by ad group, landing page and any other categorization you set up.

Still, search volume differences between the two tools have been a source of anger, and the variances are due to two key sources of contention — match types and device types getting eliminated.

Google tells us:

“In general, you’ll notice that the average search volume data is higher in Keyword Planner as compared to the exact match search volume data you got with Keyword Tool. That’s because we’ll show you the average number of searches for a keyword idea on all devices (desktop and laptop computers, tablets, and mobile phones). With Keyword Tool, we showed you average search volume for desktop and laptop computers by default.”

Hopefully Google will continue to update the Keyword Planner and add our old fav “closely related” to the offering. If you are accustomed to the old tool, using the new Planner will be a major adjustment that you will likely have a love/hate relationship with. If the Planner stays the way it is this will for sure drive up a few sales numbers for all those competing keyword research tools on the market.

What tool do you use for Keyword Research?

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Chris Weatherall

President and SEO Strategist Chris has over a decade and a half of website development, SEO and organic link building experience. He manages the strategy for each client and drives the search engine rankings and traffic Eminent SEO is known for. When you hire Eminent you hire Chris, which means you have a veteran organic search expert on your team. Oh, and he’s funny too!

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