Volume 125: Diversity in Advertising: How to Achieve It?

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Vol 125

Volume 125: Diversity in Advertising: How to Achieve It?

Our world is more connected and diverse than ever. Though there is still a long way to go in many areas, it is important to celebrate the fact that people of various cultures, races, religions, genders, and sexualities are accepted and celebrated for who they are. This is a significant step forward and a happy part of modern life.

One of the very basic rules of marketing is to know your audience. While demographics have always been a part of the marketing equation, it is important to assess whether you are truly including everyone in your target audience. If you aren’t aiming to connect with a diverse group of people, your company is not living up to its full potential. Brands thrive on inclusivity and a diverse audience base.

Diversity in Marketing

In our article we cover:

  • Visuals
  • Vocabulary
  • Messaging
  • Cultural Appropriation
  • Follow Through
  • Examples of Diverse Marketing

Focus on Diversity

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Featured Service: CONTENT AND BLOGGING SERVICES

Expert Website Content and Blog Marketing Services

You’ve heard it before and we’ll say it again: Content is King! Search engines like Google favor web pages with the highest level of quality and the most relevant, up-to-date content. Think about it. Why would they reward poorly written, outdated content when there are millions of other websites, blogs and news sites with better, more current information? In order to keep pace, high-quality, properly optimized and fresh content is absolutely necessary.

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Marketing Tips and News

Google

Googlebot will crawl and index the first 15MB of content per page  Make sure the content you want Googlebot to crawl, index and ultimately rank is within the first 15MB of that page.
Google May 2022 core update is finished rolling outThis update took 15 days to roll out and is now done, you should now dig in and see how your site was impacted and what actions to take next.
New Updates To Google Page Experience Scoring Revealed At SEODay- Google Search Advocate John Mueller discusses core algorithm changes, Search Console, and other updates.
Google News Redesign Launches On Desktop A redesigned, more customizable version of Google News launches today on desktop.

 

Social Media

Elon Musk’s Team Asks for More Data to Complete Assessment of Twitter Bots Musk’s team recently asked Twitter for more tweet info, in order to help it make an accurate assessment of bot activity in the app.
The Latest With Instagram: Announcement June 24 Instagram is currently testing various new experiences that explore a full-screen feed, with video more front and center.
Mark Zuckerberg: No Revenue Sharing on Facebook, Instagram Until 2024 Several monetization updates were revealed for creators on both platforms.
YouTube Publishes New insights into Key Video Consumption Trends Among Gen Z YouTube has published a new ‘Culture and Trends’ report, which incorporates insights from 10 countries.

Join the Creative Impact Team

Join the Creative Impact Team

As community and team, our mission is to use our talents and skills to power the brands and messages that will make the biggest impact.

We need people just like you to help make and share awesome and meaningful content.

Apply to join our creative talent network, connect with other artists and creators to help make an impact and earn for a cause!

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Ready for a Custom Marketing Strategy?
Call us for a free initial consultation
1.800.871.4130

 

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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About Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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