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Volume 126: A Guide to Color Psychology in Web Design
Your website is beautiful, easy to use, has a great landing page, and seems to check all the boxes to hit your target audience. While traffic seems to be heading your way, the conversions just aren’t happening. After some time, you may even start to question the product and wonder if it just isn’t what users are looking for. Consider that the question may not need to be about the product itself, or even about the common UX elements of your page, but instead about the colors on your website. Color may not seem like an important detail, but it could be the difference maker for the success of your users’ experience.
The Emotional Meaning Behind Purple:
- Blends the calming of blue with the energy of red
- Often associated with royalty, promotes luxury, opulence, and ambition
- Appeals to wealth and extravagance
- Promotes mysticism, magic, and creativity
FROM OUR BLOG
There’s a methodology behind color choice. It’s multilayered and touches on where people are at in their hopes, dreams and current state of emotional flux. As such, this psychology of color in marketing isn’t only apparent at Pantone’s discretion but ongoing with every brand redesign and creative campaign. If you’re palette savvy, color will mean more to you than an afterthought. Done right, it’s the basis of shaping consumer behavior and responsiveness, both, on conscious and subconscious levels.
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