Volume 126: A Guide to Color Psychology in Web Design

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Vol 126

Volume 126: A Guide to Color Psychology in Web Design

Your website is beautiful, easy to use, has a great landing page, and seems to check all the boxes to hit your target audience. While traffic seems to be heading your way, the conversions just aren’t happening. After some time, you may even start to question the product and wonder if it just isn’t what users are looking for. Consider that the question may not need to be about the product itself, or even about the common UX elements of your page, but instead about the colors on your website. Color may not seem like an important detail, but it could be the difference maker for the success of your users’ experience.

The Emotional Meaning Behind Purple:

  • Blends the calming of blue with the energy of red
  • Often associated with royalty, promotes luxury, opulence, and ambition
  • Appeals to wealth and extravagance
  • Promotes mysticism, magic, and creativity

The Emotional Meaning Behind Purple

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FROM OUR BLOG

Color Tells Your Story

There’s a methodology behind color choice. It’s multilayered and touches on where people are at in their hopes, dreams and current state of emotional flux. As such, this psychology of color in marketing isn’t only apparent at Pantone’s discretion but ongoing with every brand redesign and creative campaign. If you’re palette savvy, color will mean more to you than an afterthought. Done right, it’s the basis of shaping consumer behavior and responsiveness, both, on conscious and subconscious levels.

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Featured Service: MARKETING CONSULTING SERVICES

Small Business Owner

Why Should You Hire an Expert Business and Marketing Consultant?

The digital marketplace literally changes daily. You’re an expert at your business. But, unless you work in digital marketing, you likely don’t also have time to stay “in-the-know” on all of the aspects that impact your ability to get found online.

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Marketing Tips and News

Google

Google Search Console’s new video indexing report now rolling out
This report can give you deeper insight into indexing issues and saturation within Google Search.
Google Brings Optimization Score To Performance Max Campaigns- Google Ads’ optimization score, a favorite feature among advertisers, is now compatible with Performance Max campaigns.
Google Proposes Splitting Ad-Tech Business To Prevent Antitrust Suit Google proposing splitting advertising divisions into a separate business unit to head off an antitrust lawsuit.

 

Social Media

Elon Musk Officially Seeks to Terminate Twitter Takeover Deal It seemed inevitable, and now, Elon Musk has officially filed a motion with the SEC to terminate his $44 billion takeover of Twitter.
Introducing Creator Marketplace, Where Brands Can Discover Creators to Collaborate With Instagram is launching and testing Instagram’s creator marketplace on an invite-only basis to brands active in the US.
Reddit Teams Up With Giphy to Bring GIFs to Comments in SubredditsThis option was previously available only via power-ups.
TikTok Suspends Planned Data Usage Policy Change Amid New EU InvestigationThis doesn’t look great for TikTok, which is already under scrutiny in several regions.

Join the Creative Impact Team

Join the Creative Impact Team

As community and team, our mission is to use our talents and skills to power the brands and messages that will make the biggest impact.

We need people just like you to help make and share awesome and meaningful content.

Apply to join our creative talent network, connect with other artists and creators to help make an impact and earn for a cause!

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Call us for a free initial consultation
1.800.871.4130

 

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Team Eminent SEO

Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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Eminent SEO provides strategic SEO campaigns with measurable results along with expert website design, development, pay per click, content and social media and organic website marketing. 800.871.4130.

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