Volume 125: Diversity in Advertising: How to Achieve It?
Our world is more connected and diverse than ever. Though there is still a long way to go in many areas, it is important to celebrate the fact that people of various cultures, races, religions, genders, and sexualities are accepted and celebrated for who they are. This is a significant step forward and a happy part of modern life.
One of the very basic rules of marketing is to know your audience. While demographics have always been a part of the marketing equation, it is important to assess whether you are truly including everyone in your target audience. If you aren’t aiming to connect with a diverse group of people, your company is not living up to its full potential. Brands thrive on inclusivity and a diverse audience base.
Diversity in Marketing
- Visuals
- Vocabulary
- Messaging
- Cultural Appropriation
- Follow Through
- Examples of Diverse Marketing
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